Luccas Neto Ferreira, born on February 8, 1992, in Rio de Janeiro, Brazil, is a Brazilian video creator and singer. He began his career in a network agency before creating his own video channel in 2014, focusing on entertainment and educational content for all ages. In 2017, Neto shifted to producing children's content, which quickly gained traction across Brazilian social media platforms. He launched his toy line in March 2018, with the first product being a doll, selling over 240,000 units that year. His channel has amassed over 53 million subscribers and over 13 billion views. Neto's influence extended to literature when he broke pre-sale records for his book As Aventuras na Netoland, which sold over 500,000 copies in Brazil by the end of 2018.