Christina Julia Wehage is a Swedish singer, songwriter and producer who performs as Be The Bear, working in indie pop and electropop and active since 2016. Her song “Barfotavisan” was featured in a Blomsterlandet commercial, and her music has appeared in advertising for Saab and Volvo, including “Sparks”, “Erupt” and “Mermaid”. Previews of “Erupt” and “Mermaid” were used in international TV commercials, and short versions of both songs have drawn over 750,000 views on her streaming channels. Her music also featured in the film Det är okej att känna hopp. Her stage name reflects a personal journey of confronting fears, as she explained in the music press: once scared of bears, she sees the name as an appeal to herself to do the things she finds scary or difficult.
