Joe Hertler & The Rainbow Seekers is an American rock band from Michigan, led by musician Joe Hertler. Hertler recorded his first solo album, The Hard Times LP, in 2009 while studying at Central Michigan University, and began performing publicly at Kaya Coffee House in Mt. Pleasant, Michigan. The band formed on New Year's Eve 2010 after Hertler met guitarist Ryan Hoger and performed with bassist Kevin Pritchard, keyboardist Shawn Adams, saxophonist Aaron Stinson, and drummer Rick Hale. Their debut album, On Being, was released in November 2011 via Bigger Brush Media, featuring notable songs like "Ego Loss on Grand River Avenue" and "Good Times." The band performed at various festivals, including CMJ Music Marathon, Common Ground Music Festival, Electric Forest Festival, and South By Southwest. In February 2015, they released their sophomore album, Terra Incognita, on February 17 via a distribution deal with Bad Mascot/Universal, marking the start of their first US tour. Their third studio album, Pluto, released in March 2017, showcased a more ambient sound and received positive reviews.