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Ividub delivers an authentic sound that straddles the line between modern reggae and electro-pop. The title of their new album, "Un goût de liberté" (A Taste of Freedom), perfectly embodies their unique, free-spirited nature.
Ivi began his musical journey in rock bands—first on drums with "Starter," then on synthesizers with Trista-Motiv (featuring vocalist Morine)—establishing themselves as pioneers of the French New Wave scene.
Having blended rock with reggae, they continue to move forward, driven rather than slowed down by the passage of time.
Backed by a team of talented musicians, they present a pivotal, rich, and bold album featuring finely crafted lyrics. It is a multi-faceted record, combining the six singles released since their previous album, "Babylon le voleur," with six brand-new tracks recorded in their own studio.
Ividub has successfully maintained its identity and style, shifting seamlessly from the reggae-hip-hop vibe of "Twenty Twenty" to the rub-a-dub feel of "Life Beautiful," and from the electro-pop-jungle sound of "Décodeur" to the poetic dub of "Les algues bleues" or the electro-funk of "Replay"...
Many more surprises await, with six new tracks spanning reggae, dub, rub-a-dub, ska, and more.
A truly "disorganized journey"—which happens to be the title of one of the new songs.