Bixby, born Bradley Au, is a singer, songwriter, and producer based in Orange County, California. Emerging from the Southern California alt-pop scene, he built his sound around glossy production, sharp melodic instincts, and a soaring falsetto that became a defining trait of his early releases. Writing and producing much of his own material, Bixby steadily developed an online following before breaking through with the single “endlessly,” a track that drew attention across the alternative pop community. Among its supporters was Dylan Brady of 100 Gecs, whose Atlantic Records imprint Dog Show went on to release Bixby’s 2023 EP are you sleeping alone again?. The EP positioned Bixby within a new wave of emotionally direct, internet-shaped pop that blends vulnerability with punchy hooks and experimental textures. Continuing that momentum, he issued a run of singles including <i>Feel it</i>, highlighting his knack for infectious choruses layered over sleek, modern production. In early 2024, Bixby expanded his live presence by joining ericdoa on the “Dead on Arrival” tour, bringing his high-energy performances to wider audiences. With "Feel it"(2026) and subsequent releases, Bixby continues refining a melodic, emotionally charged alt-pop identity rooted in self-production and contemporary digital culture.
