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Originally from Detroit, Michigan (USA), Tyjuan Peoples, aka Zay Hilfigerrr, was very active on various social networks before achieving an unexpected breakthrough in 2016. By uploading videos, he was able to consolidate a loyal following. He then performed a number of concerts on the local scene and caught the attention of film producer Timothy McCall, who contacted him to be part of the adventure of the film Fireworks: The Movie. Zay Hilfigerrr meets McCall's son, James McCall aka Zayion, himself a rapper. The two record the track "Juju on That Beat", whose production is rooted in Crime Mob's single "Knuck If You Buck" (2004). Thanks to the Universal Circus-affiliated dance group Fresh The Clowns, the song became a hit with unpredictable vitality. It was officially released by Atlantic with the tag "TZ Anthem" attached, and took just a few weeks to reach number 11 on the Billboard charts.