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Kimberly Guadalupe Loaiza Martínez (December 12, 1997), simply known as Kim Loaiza, is a Mexican influencer and singer. Born in the city of Mexicali, Baja California, she made her streaming debut in December 2016 and notched up 100,000 subscribers in just one week. In the subsequent years, her ever-expanding online following gave her enough confidence to pursue a music career, starting with the single “No Seas Celoso” in 2019. However, her big breakthrough arrived a year later as the song “Me Perdiste” (2020) accumulated over 20 million plays on streaming services. That same year, she followed up with the singles “Bye Bye” and “Do It,” which found her collaborating with EDM duo Dimitri Vegas & Like Mike. In 2021, Kim Loaiza released a remix of “Me Perdiste” featuring Casper Mágico and Lyanno, and teamed up with reggaeton legends Zion & Lennox for the single “Mejor Sola.” Produced by Ovy on the Drums, one of the most renowned Latin producers in the Latin urban music scene, her single “Ya No Somos” saw the light in late 2021 and entered the Top 10 of the Mexican charts. "Después de las 12," a second collaboration between the influencer and the producer, came out in 2022. Preceded by the single "Kimby," her studio debut X Amor arrived in 2023 and featured guest spots by Julianno Sosa, Noriel, Omar Montes, and Lit Killah.