The Royal Concept

The Royal Concept is a Swedish rock band previously known as The Concept. In 2012 the newly-named The Royal Concept released their self-titled EP. They first gained attention with their viral hit 'D-D-Dance' in 2013.

Their first studio album was 'Goldrushed' in 2013, featuring single 'On Our Way', used on the soundtrack of the video game `FIFA 14'. Their next EP 'Smile' (2015) saw a more glam-influenced style and featured the single 'Fashion'. The band disbanded for a time before reforming and touring Asia, releasing EP 'The Wake-Up' in 2018.

In 2019 the band released their next studio album 'The Man Without Qualities' and their schedule was to include performances in China, Japan, Sweden and Spain.