21/09/2020 • 13 min
“Sheer Driving Pleasure” and “Freude am Fahren“: the BMW slogan is one of the most famous brand slogans in the automotive world. For decades, this claim has stood for the BMW driving experience and has become famous around the globe. But we wanted to know more, like when it first appeared and if it’s true that its origins go all the way back to the mid-30s. We can’t wait to reveal what we found out in this episode of “Changing Lanes”. So hit play and get ready to become an expert in “Sheer Driving Pleasure” and “Freude am Fahren“. And if you want to read and see more about the BMW slogan, go to BMW.com: https://www.bmw.com/en/automotive-life/the-history-of-the-bmw-slogan.html 1:16 Before the slogan 2:06 First appearance of pleasure/Freude 3:34 Focus on the BMW products 7:06 “Freude am Fahren” first appears 9:47 “Sheer driving pleasure” joins the party 10:59 “The Ultimate Driving Machine” “Changing Lanes” is the official podcast of BMW. Subscribe for new episodes each week, in which our hosts take you on an exciting journey and talk about innovative technologies, lifestyle, design and more. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Imagine leaving everything behind – no mobile phone, no internet – and focusing on one question: how can we envision a future with zero emissions? That’s exactly what our last episode’s GAME CHANGER did. Daniela Bohlinger, a name familiar to design enthusiasts, is also known for constantly pushing beyond her boundaries. Bohlinger, the Innovation Strategist for Sustainability at BMW Group, is also a professor in Umeå, Sweden.She is engaged in various design competitions as a jury member and in international scholarships. Bohlinger is brave enough not only in talking about existing boundaries, but also in changing the systems for a holistically positive future vision. Check out our last episode for insights into the future of individual mobility and how shifting perspectives can drive a more sustainable tomorrow. (00:00) Introduction (07:14) When was the last time you stepped out of your comfort zone? (13:53) A vision of where the future of mobility is heading (16:33) What was your inspiration or role model? (24:08) How does nature inspire you? Find out more about our hosts Charlie Martin
04/10/2024 • 41:14
Life often takes unexpected turns, leading us down entirely new paths. Some fear these unpredictable changes, while others embrace them with open arms. This episode’s GAME CHANGER, Cathy Hackl, has built her journey around constant change, overcoming obstacles, and embracing surprises – some anticipated, others completely unexpected. Cathy Hackl is a tech and gaming executive and CEO of Spatial Dynamics, a company specialising in spatial computing and AI solutions, including gaming. Recognized as one of Ad Age’s Leading Women of 2023, Cathy also graced the cover of Forbes Latam’s 100 Most Powerful Women 2023 issue and was named as one of Vogue Business’s 100 Innovators. Tune in to this episode for inspiration on how to transform unexpected challenges into game-changing moments. (00:00) Introduction (11:35) My North Star. (07:58) When someone tells me NO! (26:09) What was the last new thing you tried? (15:10) Everything I do moves me forward Find out more about our hosts Charlie Martin
27/09/2024 • 41:13
We all carry small sources of energy – our phones, laptops and cars. Lithium-ion batteries power the world today, and the technology is evolving fast. What’s the next game-changing breakthrough, especially in the car industry? Our GAME CHANGER in this episode is Dr. Peter Lamp, Principal Expert for Battery Cell Technology at BMW. He played a key role in developing lithium-ion cells for the i3 and i8 and has led BMW’s R&D in battery cell technology since 2012. Tune in to discover how the world is charging today and what the future holds for automotive battery innovation. (00:00) Introduction (02:26) What is your definition of a “game changer”? (09:05) Witnessing the process of developing lithium-ion batteries. (14:15) What were your inspirations? Who has been your role model? (20:41) What was the game-changing moment in your life? Find out more about our hosts Charlie Martin
20/09/2024 • 39:42
Plastic pollution in the oceans and on shores is a well-known and growing problem. But have you ever wondered why we don’t see more of it scattered along the beaches? This question inspired this episode’s GAME CHANGER, Fionn Ferreira, to dig deeper. Ferreira is an Irish inventor, chemistry student and Forbes 30 under 30 listee. He grew up near the Irish coast in a family of boat builders, and his connection to the sea fuelled his passion for purifying water. Join us as Fionn shares his journey, revealing how his curiosity and innovative mindset led him to develop a groundbreaking idea for purifying water and eventually caught the attention of “Iron Man” himself. (00:00) Introduction (03:59) What inspired you to start your journey? (11:26) How does this technology work to collect microplastics using magnets? (25:38) What will be the next step? (28:17) How dare you? Find out more about our host Charlie Martin.
13/09/2024 • 44:59
Have you ever had that one idea that made you think, "This is it"? In 2022, the BMW iX Flow, the world’s first color-changing car, captured global attention. Like every groundbreaking innovation, it all started with an idea. This episode’s game changer is Dr. Stella Clarke. With a background in mechanical engineering from Australia, the USA, and Munich, Clarke has been a development engineer at BMW since 2007. It was her vision to apply E Ink technology—familiar from e-readers—to revolutionize how vehicles can change their color. Check out this episode to hear how Dr. Clarke implemented her groundbreaking idea. (00:00) Introduction (02:59) What is your definition of a “game changer”? (03:42) The creative process (06:40) The difference between hearing an idea and actually holding it in your hands (07:51) From idea to product - How does the process work? (17:40) What have been the game-changing moments in your life? (20:30) How can you dare? Find out more about our host Charlie Martin.
06/09/2024 • 34:51
Welcome to the first episode of the new BMW audio series, GAME CHANGER. This episode’s change maker is David Zilber. He is a professional chef, fermenter, food scientist, and author from Toronto, Canada. What if you knew that the next big culinary breakthrough might come from a tiny microbe living in the food you eat every day? Tune in to this episode to discover how a lab next to a kitchen could bring about the next big culinary change. (00:00) Introduction (02:56) How is the microorganism used in food? (08:49) Who were your role models? (14:26) What was the most surprising food flavour? (26:41) How dare you? (31:06) What is food for you? Find out more about our host Charlie Martin.
30/08/2024 • 44:11
An audio series about those who change the world around them. Every major innovation starts with someone leaving familiar terrain and stepping over the boundary to something new. People who take this step are game changer, who also change the world a little. This podcast introduces a few of the pioneers who are making a mark on the world. Stay tuned! Find out more about our hosts: Charlie Martin https://gocharlie.co.uk/
23/08/2024 • 01:12
Narrowly evading the threats that pursued them on the road, the new superheroes seek refuge in Key's office, where they have access to mega-computers. Now that the gem is in their possession, a bridge must be built between the real and digital worlds. It all seems simple enough, but what if the superheroes begin to doubt each other? What if they question their quest, leading to a cyber mess at the climax of the final battle? Will they be able to bring the gem to Gaia? Want to find out more about our superheroes? Click here: https://www.bmw.com/en/podcast/bmw-fictional-podcast-freeing-gaia.html (00:00) Introduction (00:35) Cyber Mess threats Gaia (04:20) Reema shares her doubts with Caleb (05:56) Key gets a moment to share her feelings with Dee (07:53) Gaia sends a direct message! Danger is near (08:46) Key creats a bridg between the real and the virtual world (09:11) Cyber mess is here! (11:11) Reema pushes her electric power to its limits (11:52) Reema, Caleb and Key brings the Gem to Gaia (13:48) The BMW Vision Neue Klasse is born! (14:43) It's party time. (15:00) The BMW i Vision Dee meets the BMW i Vision Circular and BMW super iX for the first time!
22/12/2023 • 17:00
Back in real life, Key, Reema, and Caleb attempt to find the hidden gem. But they must first relive their darkest memories, recall their greatest dreams, and rediscover their fondest joys. Every step brings them closer to their goal, but also to a concealed threat that awaits them. They risk not only their lives, but the future of Gaia, as well. When it comes to protecting her best companion BMW Super iX, Reema utilizes all her powers. Reema and the BMW Super iX seize control of their own destiny, harnessing the power of electrified driving. Want to find out more about our superheroes? Click here: https://www.bmw.com/en/podcasts/bmw-fictional-podcast-freeing-gaia.html (00:00) Introduction (02:13) Key shares how she discovered her powers (04:09) Reema finds her inspiration (04:49) Three forces connect (05:37) Harmonia! (06:22) A road trip with the BMW iX (11:22) Caleb leads Reema and Key into the darkest part of the forest (11:38) The Cosmic Gem (14:55) The three superheroes are attacked by an unknown threat (15:18) Key gets shot (20:07) Boosted by Reema's power, Super iX drives them to safety
16/12/2023 • 23:18
Not knowing what the real mission is, Key and Reema head out to convince Caleb. All Caleb needs are the reassuring words of his loyal pal Ivee (BMW i Vision Circular): "Trust in your power". Who sent them the message, what awaits them, and which challenges they will face is unknown. The only certain thing: They must join forces to find its source. Want to find out more about our superheroes? Click here: https://www.bmw.com/en/podcasts/bmw-fictional-podcast-freeing-gaia.html (00:00) Introduction (01:29) Reema and Key find Caleb (02:36) Caleb is the enchanter's nightshade (05:06) Caleb and the BMW i Vision Circular (08:31) Reema shows off her electrical powers (12:55) Three superheroes on the virtual world (13:21) Gaia meets the three heroes (16:17) The Mission
10/12/2023 • 18:35
