#029 The BMW slogan, and where it comes from | BMW Podcast
The BMW Podcast | Changing Lanes
- 21/09/2020
- 13 min
About this Episode
“Sheer Driving Pleasure” and “Freude am Fahren“: the BMW slogan is one of the most famous brand slogans in the automotive world. For decades, this claim has stood for the BMW driving experience and has become famous around the globe. But we wanted to know more, like when it first appeared and if it’s true that its origins go all the way back to the mid-30s. We can’t wait to reveal what we found out in this episode of “Changing Lanes”. So hit play and get ready to become an expert in “Sheer Driving Pleasure” and “Freude am Fahren“. And if you want to read and see more about the BMW slogan, go to BMW.com: https://www.bmw.com/en/automotive-life/the-history-of-the-bmw-slogan.html 1:16 Before the slogan 2:06 First appearance of pleasure/Freude 3:34 Focus on the BMW products 7:06 “Freude am Fahren” first appears 9:47 “Sheer driving pleasure” joins the party 10:59 “The Ultimate Driving Machine” “Changing Lanes” is the official podcast of BMW. Subscribe for new episodes each week, in which our hosts take you on an exciting journey and talk about innovative technologies, lifestyle, design and more. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Tracks
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ELECTRIC MYTHS #10 | E-cars are too complicated | BMW Podcast
New episode ... no, wait, what? This is the end? It’s true, we are at the end of our journey. After 10 episodes of ELECTRIC MYTHS, we have finally reached the end of the road. Of course, the many discussions, opinions, and new myths surrounding e-vehicles and electric driving will continue, but Tomi and Charlie have covered the current hot topics. Today’s episode takes one more look at the big picture: E-cars are too complicated. What is there to this myth? If you have listened carefully over the last 9 episodes, you can now test out your expert knowledge. Are you ready for one last round of myth-busting? Tune in and have fun! (00:00) Introduction (03:30) Electric car public charging stations (04:45) Ranges of electric cars (05:35) How to charge electric car (06:15) battery life of electric car Find out more about our hosts Charlie Martin and Tomi Adebayo. Check out some behind-the-scenes photos and more details: https://www.bmw.com/en/electric-future/electric-car-myths-podcast.html
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09:32 | 18/08/2023 | |
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ELECTRIC MYTHS #09 | E-cars are just a stop-gap solution | BMW Podcast
Another Friday, another episode, another myth, but thankfully the hosts remain the same. In today’s episode, Charlie and Tomi talk about a myth that has kept a stubborn grip in our society for many years: E-cars are just a stop-gap solution. Are they really? Electromobility is undoubtedly an important step for the future development of the automotive industry, but is it THE alternative? What do Tomi and Charlie think? You’ll have to listen for yourself to find out the answer. A new episode of ELECTRIC MYTHS. (00:00) Introduction (02:45) The future of electric cars (04:30) Fuel cell technology cars (03:50) Will all cars be electric in the future? Find out more about our hosts Charlie Martin and Tomi Adebayo. Check out some behind-the-scenes photos and more details: https://www.bmw.com/en/electric-future/electric-car-myths-podcast.html
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07:43 | 11/08/2023 | |
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ELECTRIC MYTHS #08 | E-cars overload the power grid | BMW Podcast
It’s Friday again and you know what Friday means: Charlie and Tomi are going after more myths! In this episode, our hosts explore the myth that e-cars overload the power grid. What’s it all about? What would actually happen if everyone switched to electric cars overnight and we all had to charge them? Would it risk the collapse of our power networks? Charlie and Tomi answer all these questions in this brand-new episode of ELECTRIC MYTHS. Spoiler: There’s nothing we need to worry about. (00:00) Introduction (02:00) Can the grid handle electric cars? (03:15) Smart grid technology (04:00) Vehicle-to-Grid (05:50) Electric cars affect on power grid Find out more about our hosts Charlie Martin and Tomi Adebayo. Check out some behind-the-scenes photos and more details: https://www.bmw.com/en/electric-future/electric-car-myths-podcast.html
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07:22 | 04/08/2023 | |
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ELECTRIC MYTHS #07 | E-cars are too expensive | BMW Podcast
How high are the costs for an EV? Is it affordable? Choosing the right vehicle to buy is a long-term decision and many factors have to be taken into account. This episode of ELECTRIC MYTHS dives into this topic by exploring the following myth: Electric cars are too expensive. Join Charlie and Tomi as they take a closer look at this claim, its origins, and the question of whether or not it is true. (00:00) Introduction (01:32) Are electric vehicles expensive to run? (03:30) Cost comparison to combustion engine cars (06:36) Saving money on the long run (07:46) Summary of the cost advantages of EVs Find out more about our hosts Charlie Martin and Tomi Adebayo. Check out some behind-the-scenes photos and more details: https://www.bmw.com/en/electric-future/electric-car-myths-podcast.html
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09:15 | 28/07/2023 | |
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ELECTRIC MYTHS #06 | E-cars are no fun to drive | BMW Podcast
The new episode of ELECTRIC MYTHS is all about fun, fun, fun. What does fun mean when it comes to driving? Does it mean going fast, or is there more to it than that? As a racer who can usually be found on the race track in an electric car, Charlie has lots of insight to offer and will share her personal experiences driving an electric car in a fun conversation with Tomi. Have fun! (00:00) Introduction (01:30) The definition of fun (03:30) Electric cars acceleration (05:00) What is it like to drive an electric car? (07:30) The sound of BMW Find out more about our hosts Charlie Martin and Tomi Adebayo Check out some behind-the-scenes photos and more details: https://www.bmw.com/en/electric-future/electric-car-myths-podcast.html
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11:40 | 21/07/2023 | |
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ELECTRIC MYTHS #05 | E-cars are dangerous | BMW Podcast
Have you heard that electric cars are currently "on fire"? Some might take that too literally and be concerned: are electric cars dangerous? In the new episode of ELECTRIC MYTHS, Charlie and Tomi look at the facts behind this myth while sitting in one of the safest electric vehicles in the world. Get ready for a heated discussion. (00:00) Introduction (01:58) Electric car batteries fire (02:55) Electric car fire statistics (05:35) Electric car batteries exploding Find out more about our hosts Charlie Martin and Tomi Adebayo Check out some behind-the-scenes photos and more details: https://www.bmw.com/en/electric-future/electric-car-myths-podcast.html
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06:40 | 14/07/2023 | |
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ELECTRIC MYTHS #04 | E-cars are bad for the climate | BMW Podcast
The myth addressed in this episode is probably the most familiar one: Electric cars are worse for the climate than combustion engine cars. In the new episode of ELECTRIC MYTHS, Charlie and Tomi get to the bottom of this rather complicated myth and explore it from a broader perspective. How can we measure a vehicle’s footprint and what are the important factors which affect it? This episode definitively answers one of the most controversial questions about electric cars. (00:00) Introduction (00:51) Are electric cars bad for the environment (01:09) Electric cars environmental impact (05:50) Are electric cars good for the environment pros and cons Find out more about our hosts Charlie Martin and Tomi Adebayo Check out some behind-the-scenes photos and more details: https://www.bmw.com/en/electric-future/electric-car-myths-podcast.html
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08:00 | 07/07/2023 | |
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ELECTRIC MYTHS #03 | Raw materials are limited | BMW Podcast
One of the most critical myths that clouds facts about electric vehicles becoming a sustainable alternative is the limited raw materials required to make the batteries. In this episode, our hosts explore how this myth came to be and what the latest state of play is, whether it's a fact or yet another myth. Check out this episode to find out how the Black Forest Gateau can be linked to the principle of the circular economy: Reuse, reduce, rethink, recycle. (00:00) Introduction (02:02) What raw materials are needed for (02:46) The development of battery recycling (03:47) Alternatives in battery development Find out more about our hosts Charlie Martin and Tomi Adebayo Check out some behind-the-scenes photos and more details: https://www.bmw.com/en/electric-future/electric-car-myths-podcast.html
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08:56 | 06/07/2023 | |
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ELECTRIC MYTHS #02 | E-car charging takes too long | BMW Podcast
How long does it take to charge an electric car? What are the different types of charging? How can you charge an electric car more efficiently? In this new episode of ELECTRIC MYTHS, our hosts Charlie Martin and Tomi Adebayo get to the bottom of one of the widely held myths surrounding electric vehicles: Charging takes way too long! Tune in for some facts you should know about this myth, as well as some useful hints and suggestions on how to optimize your charging process. (00:00) Introduction (01:23) Tomi shares his own experience charging an EV (03:46) Different types of charging (04:50) Charging infrastructure (05:53) Tips for Charging an EV Find out more about our hosts Charlie Martin and Tomi Adebayo Check out some behind-the-scenes photos and more details: https://www.bmw.com/en/electric-future/electric-car-myths-podcast.html
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10:14 | 23/06/2023 | |
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ELECTRIC MYTHS #01 | E-cars do not have enough range | BMW Podcast
Hello and welcome to our very first episode of ELECTRIC MYTHS. This episode is all about range anxiety and all the myths surrounding it. Is the range enough for everyday use? How often do you need to charge your electric vehicle? And how can you optimize the EV’s range? In this episode of our new video podcast series ELECTRIC MYTHS, race driver Charlie Martin and tech reviewer Tomi Adebayo discuss this myth and share tips and tricks on how to extend your electric range, straight from the beating heart of BMW in Munich. Enjoy! (00:00) Introduction (03:23) How often to charge an EV per week (03:46) The factors that affect the Range (05:17) How to put energy back into the EV (05:54) One pedal drive (06:17) Tips for increasing the range Find out more about our hosts Charlie Martin and Tomi Adebayo Check out some behind-the-scenes photos and more details: https://www.bmw.com/en/electric-future/electric-car-myths-podcast.html
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07:57 | 23/06/2023 |