Born and raised in Oroville, CA - 1 Luv is an American artist, author, poet, and entrepreneur. He has written and recorded over 400 songs under different artist names and his career has spanned over 15 years.
Beginning as a freestyle and battle rapper, he has grown into a versatile artist and is often categorized as a "conscious rapper" due to the heavy social awareness displayed throughout his music. He has gained attention from major labels and artists since the beginning but has always remained independent.