Bous's meteoric rise is no accident, nor is it down to luck. Over the past 5 years, the Parisian singer and rapper has perfected a sound that draws on every continent and every aesthetic.
After the success of his first album, ‘Depuis le temps’, driven by the million-streaming singles ‘Parler tout bas’, ‘Mirage’ and ‘Les Heures’, here is ‘Et si j'échoue’, a new project as rich in rap and R&B as it is in African and island music. And therein lies the key to his growing reputation: Bouss can take on any music, any rhythm, as long as it's inspired by it.
This ease with cross-fertilisation is also reflected in his vocal style. Unclassifiable, Bouss is as much a singer as a rapper, with an acute taste for melody and lyrics about determination and hope for the future. He is a reflection of his time, born of a global music scene that he is now helping to define, capable of taking a Congolese guitar riff and turning it into a rap-flavoured track, or an almost dance-like rhythm and going back over the mistakes of the past. On ‘Et si j'échoue’, he appears alone, without featuring. Because Bouss has things to say, and he's taking advantage of his growing fame, which took him to the top of the charts with ‘Depuis le temps’, to say them. One thing is certain: failure is not an option.
