Slušaj WFA's Better Marketing Pod with David Wheldon podcast

Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta	WFA's Better Marketing Pod with David Wheldon	28:29
Ep 39: Cathay Pacific’s Ed Bell on their marketing secret plus lessons from Asia for marketers	WFA's Better Marketing Pod with David Wheldon	32:16
Ep 38: Dr Marcus Collins on navigating culture, meaning and purpose	WFA's Better Marketing Pod with David Wheldon	29:37
Ep 37: On being a real global marketer, Gen Alpha and hushing with Dr Frederique Covington Corbett, UNICEF	WFA's Better Marketing Pod with David Wheldon	25:47
Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot	WFA's Better Marketing Pod with David Wheldon	58:04
Ep. 35: On redefining customer proposition with Michelle McEttrick, Primark	WFA's Better Marketing Pod with David Wheldon	38:11
Ep 34: On purpose-driven human progress, women empowerment and AI with Ulrike Decoene, AXA	WFA's Better Marketing Pod with David Wheldon	29:47
Ep 33: On how a YouTube music channel can help sell cars with Allyson Witherspoon, Nissan	WFA's Better Marketing Pod with David Wheldon	25:39
Ep 32: On AI, sharing and scaling with Asmita Dubey, L'Oréal	WFA's Better Marketing Pod with David Wheldon	31:13
Ep 31: On championing creativity with Claire Beale and Sonoo Singh, Creative Salon	WFA's Better Marketing Pod with David Wheldon	34:09
Better Marketing Pod 2023 key learnings	WFA's Better Marketing Pod with David Wheldon	21:24
Ep 30: On how to be a great senior leader with Jane Wakely, PepsiCo	WFA's Better Marketing Pod with David Wheldon	24:37
Ep 29: On what we can learn from emerging markets with Cristina Diezhandino, Diageo	WFA's Better Marketing Pod with David Wheldon	28:40
Ep. 28: On brand purpose with Alberto Levy, Grupo Bimbo	WFA's Better Marketing Pod with David Wheldon	38:06
Ep. 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg	WFA's Better Marketing Pod with David Wheldon	47:11
Ep. 26: On WFA's work and the importance of community in the marketing industry with Raja Rajamannar, Mastercard	WFA's Better Marketing Pod with David Wheldon	34:21
Ep. 25: On the role of business in reaching the sustainable development goals with Rob Cameron, Nestlé	WFA's Better Marketing Pod with David Wheldon	36:01
Ep. 24: On how advertising can support quality journalism with Gordon Crovitz, NewsGuard	WFA's Better Marketing Pod with David Wheldon	27:07
Ep. 23: On turning an airline into a travel super-app with Rudy Khaw, AirAsia	WFA's Better Marketing Pod with David Wheldon	30:10
Ep. 22: On reasons to be optimistic about 2023 with Tom Standage, The Economist	WFA's Better Marketing Pod with David Wheldon	41:01
Ep. 21: On brand building within the football industry with Roel De Vries	WFA's Better Marketing Pod with David Wheldon	39:12
Ep. 20: On diversity and cultural relevance with Susan Akkad, The Estee Lauder Companies	WFA's Better Marketing Pod with David Wheldon	40:28
Ep. 19: On using creativity to transform the industry with David Droga	WFA's Better Marketing Pod with David Wheldon	53:44
Ep. 18: Cannes special with Rupen Desai	WFA's Better Marketing Pod with David Wheldon	21:38
Ep. 17: Cannes Special with Matt Brittin	WFA's Better Marketing Pod with David Wheldon	20:05
Ep. 16: On the science of marketing with Professor Byron Sharp	WFA's Better Marketing Pod with David Wheldon	43:10
Ep. 15: On marketing effectiveness with Peter Field and Karen Nelson-Field	WFA's Better Marketing Pod with David Wheldon	46:17
Ep 14: On lessons learnt in Asia with David Porter	WFA's Better Marketing Pod with David Wheldon	44:08
Ep.13: On creativity with Sir John Hegarty	WFA's Better Marketing Pod with David Wheldon	41:28
Ep.12: On marketing in Africa with First Bank of Nigeria's Folake Ani-Mumuney	WFA's Better Marketing Pod with David Wheldon	40:02
Ep.11: On sustainability with Reckitt's Sonia Thimmiah	WFA's Better Marketing Pod with David Wheldon	31:01
Ep.10: On digital platforms and the cookieless world with "The Ad Contrarian" Bob Hoffman	WFA's Better Marketing Pod with David Wheldon	36:37
Ep. 9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark Ritson	WFA's Better Marketing Pod with David Wheldon	37:04
Ep. 8: On making an iconic doll relevant again with Mattel's Lisa McKnight	WFA's Better Marketing Pod with David Wheldon	34:36
Ep.7: On sustainability and courageous marketing with Unilever's Conny Braams	WFA's Better Marketing Pod with David Wheldon	35:29
Ep.6: On humor and catching the 'F-train' with General Mills' Ivan Pollard	WFA's Better Marketing Pod with David Wheldon	41:45
Ep.5: On digital transformation with L'Oréal’s Lubomira Rochet	WFA's Better Marketing Pod with David Wheldon	45:15
Ep.4: On next-generation marketing with Mastercard's Raja Rajamannar	WFA's Better Marketing Pod with David Wheldon	30:24
Ep.3: In conversation with Sir Martin Sorrell	WFA's Better Marketing Pod with David Wheldon	39:39
Ep.2: On marketing in times of Covid with Jon Wilkins and Paul Kemp-Robertson	WFA's Better Marketing Pod with David Wheldon	22:50

Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta

WFA's Better Marketing Pod with David Wheldon

28:29

Ep 39: Cathay Pacific’s Ed Bell on their marketing secret plus lessons from Asia for marketers

WFA's Better Marketing Pod with David Wheldon

32:16

Ep 38: Dr Marcus Collins on navigating culture, meaning and purpose

WFA's Better Marketing Pod with David Wheldon

29:37

Ep 37: On being a real global marketer, Gen Alpha and hushing with Dr Frederique Covington Corbett, UNICEF

WFA's Better Marketing Pod with David Wheldon

25:47