Assistant to the CMO

Duración total:5 h 27 min

	ChatGPT ads promise not to touch the answer. Google expands AI Overviews and gives no numbers.	Assistant to the CMO	35:47
	Retailers can't out-build the shopper's AI. Amazon lost in court trying to block it.	Assistant to the CMO	35:37
	OpenAI's top AI users are its biggest spenders. Omnicom outsourced the team behind its AI.	Assistant to the CMO	34:12
	Google Ads forces AI Max in September. Verification becomes the agency pitch.	Assistant to the CMO	25:11
	AI drives real retail orders now. Reddit seeding becomes an agency product.	Assistant to the CMO	34:30
	AI creative settles into a house style. Brand advertising pays for it first.	Assistant to the CMO	26:23
	Ads move inside the AI answer. Google starts scoring who shows up.	Assistant to the CMO	15:53
	Rank number one, cited by no one. Third-party proof beats the content budget.	Assistant to the CMO	15:34
	AI ad disclosure becomes law. A label won't tell you the claim is true.	Assistant to the CMO	16:25
	AI retrieves reputation. The first tool to measure it arrives unproven.	Assistant to the CMO	22:12
	AI learns to buy. Customers learn to doubt.	Assistant to the CMO	13:52
	Agents take the ad ops. Cannes argues what stays human.	Assistant to the CMO	15:38
	AI is the new storefront. Trust leaves your site.	Assistant to the CMO	16:39
	Ads move into ChatGPT. AI gets shown the door.	Assistant to the CMO	19:20