Dig In
Ukupno trajanje:
14 h 06 min
135. Dig (In)spiration: Why brands must balance quick wins with enduring loyalty
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11:21
135. How a sales-led CEO builds CPG brands from 0 to $700M
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39:59
134. Dig (In)spiration: Why speed without substance won’t drive growth
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14:00
134. How Quaker proved heritage is a competitive advantage
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33:25
133. Dig (In)spiration: Why faster insights don't always lead to better decisions
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11:37
133. How LinkedIn turned brand tracking into a strategic advantage
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40:37
132. Dig (In)spiration: Why global insights don't work without local context
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15:25
132. How Mondelez moved beyond one-off launches to build innovation that lasts
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26:50
131. Dig (In)spiration: How marketing is evolving in an AI world
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20:03
131. How this challenger brand is using AI to accelerate their marketing
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27:13
130. Dig (In)spiration: Why innovation demands more than idea testing (and what you can actually do)
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17:18
130. How Danone used consumer empathy to launch a breakthrough product
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26:29
128. Dig (In)spiration: How humanizing your segments creates real activation and alignment
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19:34
128. How Barilla used consumer segmentation to drive brand growth
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14:03
129. Dig (In)spiration: Why protein became the new pillar of modern wellness (and what you can learn from it)
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17:05
129. Why the protein category is CPG’s biggest growth engine (and it’s just getting started)
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29:06
127. Dig (In)spiration: Why empathy + insights + marketing are a match made in campaign heaven
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13:25
127. How collaboration between insights and marketing fueled CIBC’s most authentic brand campaign yet
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36:01
126. Dig (In)spiration: Why “killing the middle” sparks true innovation
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16:16
126. Why this CMO & Author believes the innovation funnel is broken (and how to fix it)
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36:21
125. Dig (In)spiration: How empathy transforms irrational fears into brand opportunities
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16:04
125. How a baby alligator helped J&J uncover a powerful consumer insight
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32:05
124. Dig (In)spiration: The redesign lesson every legacy brand should learn
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04:18
124. How insights helped Classico evolve without losing its core brand identity
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26:53
123. Dig (In)spiration: How one moment transformed cross-functional teams at Danone
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02:49
123. Why consumer empathy is Danone’s new growth engine
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25:06
122. Dig (In)spiration: How Cheetos became top-tier in branding
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02:35
122. How Cheetos turned messy fingers into an award-winning brand platform
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35:31
121. Dig (In)spiration: How embracing uncertainty drives smarter global expansion
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02:53
121. How Jo Lepore uses foresight to power smarter global expansion
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31:24
120. Dig (In)spiration: Why the right insights are the key to completing the revenue puzzle
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03:15
120. How Synchrony turned one shopper study into a business-building insights program
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31:00
119. Dig (In)spiration: How shopper empathy drove smarter decisions at General Mills
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03:05
119. How General Mills used virtual reality shelf testing to accelerate innovation
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38:47
118. Dig (In)spiration: How PepsiCo redefined equity with global impact
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03:21
118. How Nick Graham bridged the gap between global strategy and local consumer needs
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40:01
117. Dig (In)spiration: Sexy shopper insights and the power of the purchase moment
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03:15
117. How shopper insights helped Pernod Ricard stand out in a crowded RTD market
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42:03
116. Dig (In)spiration: How visual storytelling brings iconic brands to life
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03:18
116. How Hershey’s Kisses became a masterclass in brand reinvention
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32:55
