How I Made it in Marketing

Durata totale:34 h 52 min
Marketing for Business Services: When the world changed, so did we (episode #141)
How I Made it in Marketing
37:28
Marketing & Communications: It’s important to ‘take a beat’ (podcast episode #140)
How I Made it in Marketing
62:11
Influencer Marketing: Focus on one thing (episode #139)
How I Made it in Marketing
50:04
Creative Marketing Leadership: Strike a balance between management and production (podcast episode #138)
How I Made it in Marketing
43:15
Authentic Brand Transformation: To build a brand that lasts, consider rebranding a team sport (episode #137)
How I Made it in Marketing
51:43
Cybersecurity Marketing: You don’t need to scare people to sell them security (episode #136)
How I Made it in Marketing
73:10
DTC Ecommerce Digital Marketing: Sell outcomes, not products (episode #135)
How I Made it in Marketing
60:53
Security Marketing: Customers will tell you how to market to them if you ask them (episode #134)
How I Made it in Marketing
53:54
Analytics: Driving business value matters more than perfect models (episode #133)
How I Made it in Marketing
37:49
DTC Ecommerce: Your worst friend is still better than your best marketing (episode #132)
How I Made it in Marketing
46:46
Premium Consumer Goods & Luxury Retail: Happy makes money (episode #131)
How I Made it in Marketing
69:09
Marketing Campaigns: Lose the brand ego and lean into humility (episode #130)
How I Made it in Marketing
44:37
Creative Social Media Marketing: When to break the rules (episode #129)
How I Made it in Marketing
64:32
Business Strategy: How to win in a crowded market by serving your customer’s customer (episode #128)
How I Made it in Marketing
45:00
Marketing Strategy for Media: Listen first, sell second (podcast episode #127)
How I Made it in Marketing
39:44
Integrated Marketing: Brands are built by how you show up every day (podcast episode #126)
How I Made it in Marketing
33:33
Marketing at 200 MPH: Sports sponsorship lessons from F1 & finance (episode #125)
How I Made it in Marketing
55:44
Hands-on Leadership: Stay a ‘Player-Coach’ as long as you can (episode #124)
How I Made it in Marketing
47:14
Social Media Marketing: Educate your executives (episode #123)
How I Made it in Marketing
69:27
TikTok Marketing: Why your accountant matters…a $300,000 wake-up call (episode #122)
How I Made it in Marketing
40:26
Entertainment Industry Marketing: Never forget the independence of your imagination (episode #121)
How I Made it in Marketing
72:21
B2B Revenue Marketing: Be an uncertainty killer (podcast episode #120)
How I Made it in Marketing
41:48
Building Brands: People and culture matter a lot, mentorship matters even more, product matters the most (episode #119)
How I Made it in Marketing
45:57
Go-To-Market Strategy: The voice of your customers should lead your marketing strategy (episode #118)
How I Made it in Marketing
50:00
Strategic Advertising and Marketing: It’s not what you make, it’s what you make possible (episode #117)
How I Made it in Marketing
48:49
Sales and Marketing Persuasion: Be Batman, because nobody is really Superman (episode #116)
How I Made it in Marketing
75:01
B2B Marketing Leadership: The higher you get in the organization, the more details you need to know (episode #115)
How I Made it in Marketing
61:29
Wellness Marketing: Educating consumers is crucial for building trust and driving change (podcast episode #114)
How I Made it in Marketing
64:54
Global Technology Leadership: Adapt your marketing to reflect cultural nuances (podcast episode #113)
How I Made it in Marketing
47:24
Marketing Adaptability: The art of letting go of creative ideas so you can champion future concepts (episode #112)
How I Made it in Marketing
51:01
Substance Over Style: Good work has to speak for itself (podcast episode #111)
How I Made it in Marketing
49:33
Client Empowerment: Be the woman behind the woman (podcast episode #110)
How I Made it in Marketing
41:51
B2B Digital Marketing & Demand Generation: My boss has asked me to produce $1 billion in revenue. Now what? (episode #109)
How I Made it in Marketing
66:16
Breaking Taboos and Learning from Customers: The unconventional marketing journey of the Director of Marketing & Communications at Global Protection Corp. (episode #108)
How I Made it in Marketing
47:13
CPG Campaigns: Marketing is often about showcasing human truths (podcast episode #107)
How I Made it in Marketing
53:45
Sustainable Marketing: How DC Water turns waste into wealth (episode #106)
How I Made it in Marketing
43:09
Authentic Brand Storytelling: Embed creative within your business model (episode #105)
How I Made it in Marketing
44:24
Sustainable Marketing: Take the time to understand your target audience deeply and your value proposition (episode #104)
How I Made it in Marketing
47:51
Career Adaptability: Marketing can lead to many other things (episode #103)
How I Made it in Marketing
51:09
Creative UX/UI For Impactful Marketing: Think, build, and scale like a product owner (podcast episode #102)
How I Made it in Marketing
62:02