Poslechněte si podcast Brand Shorthand

Generational Marketing	Brand Shorthand	30:37
AI Versus the Customer Experience	Brand Shorthand	32:42
Southwest Airlines and The Low-Price Position	Brand Shorthand	36:41
Programmatic Advertising (feat. Alyssa Laubacher and Lauren Moses)	Brand Shorthand	30:09
Brand Advertising	Brand Shorthand	34:06
Battle of the Prebiotic Sodas	Brand Shorthand	38:07
Brands Venturing into the World of Entertainment	Brand Shorthand	34:32
The Zeigarnik Effect	Brand Shorthand	38:52
Super Bowl Ads Review - Part 2	Brand Shorthand	39:24
Super Bowl Ads Review - Part 1	Brand Shorthand	36:23
Season #3 Kickoff	Brand Shorthand	34:29
Brand Shorthand Season #2 Wrap-Up	Brand Shorthand	30:44
Sensory Branding - Marketing Beyond Sight	Brand Shorthand	32:23
Calvin Holston - Smeeple - Part 2	Brand Shorthand	26:57
Calvin Holston - Smeeple - Part 1	Brand Shorthand	35:45
Brand vs Bland: Homogenizing the Market	Brand Shorthand	30:35
Line Extensions and Brand Implosions	Brand Shorthand	35:26
Crisis Management (feat. Merce Brown)	Brand Shorthand	36:15
Liquid Death: Strange Promotions and Advertising that Works	Brand Shorthand	31:33
Cult Branding	Brand Shorthand	33:08
Brand Refreshes vs Brand New Logos	Brand Shorthand	42:27
Boycotts, Baby!	Brand Shorthand	33:05
Makers, Curators, and Sneakers	Brand Shorthand	30:22
Dr. Pepper Rises to #2 - What Went Right?	Brand Shorthand	34:01
A Pirate and a Shark - Brands Doing It Right	Brand Shorthand	35:24
Pepsi Loses #2 Position - What Went Wrong?!?	Brand Shorthand	36:13
Mike DeVilling - The Value of Public Relations	Brand Shorthand	43:01
Positioning for Professionals - Exploding Myths Part 3	Brand Shorthand	32:59
Positioning for Professionals - Exploding Myths Part 2	Brand Shorthand	30:53
Positioning for Professionals - Exploding Myths Part 1	Brand Shorthand	31:59
Designing a New Category - Part 2	Brand Shorthand	39:16
Designing a New Category - Part 1	Brand Shorthand	30:56
Mike Gallina - Aultman and AultCare In Your Community	Brand Shorthand	46:08
Small Brands. Real Results.	Brand Shorthand	33:38
Marketing During a Recession	Brand Shorthand	30:54
Big Brands. Big Trouble. Part 3.	Brand Shorthand	39:52
Big Brands. Big Trouble. Part 2.	Brand Shorthand	30:21
Big Brands. Big Trouble. Part 1.	Brand Shorthand	33:21
A Look Back on 50 Years of Advertising - Experiential Marketing	Brand Shorthand	39:28
A Look Back on 50 Years of Advertising - The Rise of Branding	Brand Shorthand	48:08

Generational Marketing

Brand Shorthand

30:37

AI Versus the Customer Experience

Brand Shorthand

32:42

Southwest Airlines and The Low-Price Position

Brand Shorthand

36:41

Programmatic Advertising (feat. Alyssa Laubacher and Lauren Moses)

Brand Shorthand

30:09