The ATG is a Michigan-based producer, artist, rapper, vocalist, and creative who has steadily risen. His first entry into the marketplace was with "Strong Enough", a collaboration with D12 rapper and fellow Detroit native Swifty McVay. The versatile producer then collaborated with actor and rapper Omar Gooding, Sa-Roc, and international artists such as G.V. Prakash and Leslee Lewis.
Continuing his journey, The ATG co-produced the track "Big Worm" for Peezy, adding another remarkable collaboration to his repertoire. This collaboration exemplified The ATG's versatility and skill as a producer, contributing to the development of an impactful and memorable track.
Following these initial collaborations, The ATG ventured into the world of Chicago drill, working with rapper Lil Reese on the album Demon Time. The project showcased The ATG’s foreboding production in conjunction with the ghastly bars of the Chicago rapper, creating an ominous yet alluring experience.
Fresh off the release of Demon Time, The ATG focused on his local Detroit community, working with talented artists like Dusty McFly and Earlly Mac, the Grammy-nominated songwriter best known for his contributions to the likes of Beyonce and Big Sean. Together, they collaborated on the Detroit Cinematic project, which showcased The ATG's ability to bring out the best in local talent.
Further expanding his horizons, The ATG explored moody R&B through his single "No Friends" in conjunction with two-time Grammy-winning songwriter and artist Justin Love. The ATG has also been working closely with burgeoning rapper TeeCee Rou’lette, releasing singles such as "Work", "Shake Sumn", "Done Up" and "Run it Back" where TeeCee’s mellow voice is complemented by sleek production reminiscent of The Neptunes or Timbaland. The ATG’s work with both of these artists highlights his chameleonic ability to adapt and cater to the sound of any artist.
At the core of The ATG’s music lies his skillful production work. While the producer is diverse in range, the central sound can be best described as "cinematic hip hop", where symphonic orchestration meets the hard-hitting 808s and drums of Atlanta hip hop. It is here where listeners can hear a rich blend of influences ranging from Hans Zimmer, Bach, Mozart, Dr. Dre, and even Metro Boomin. Another place of inspiration for The ATG can be found in horror soundtracks and avant-garde music. Despite the eclectic influences, The ATG is able to ensure that each record remains cohesive. Within this sonic world, the ATG is able to oscillate between minimalistic ambient production to bombastic epic productions, taking full advantage of everything the orchestra has to offer. Regardless of the production style employed, The ATG is always able to imbue his work with a sense of identity, best characterized by a hypnotic yet sinister undercurrent.
The enigmatic creative is a true auteur in his field, comparable to the likes of Jordan Peele, Stanley Kubrick, George Lucas, Steven Spielberg, Francis Ford Coppola, and Guillermo Del Toro. In fact, the visionary approaches the music creation process with the mindset of a film director. Each record is designed to transport the listener to a world that’s larger than life. The ATG’s directorial approach can be best heard in the way he approaches his own work as an artist.
Ultimately, The ATG is more than just a musician, he’s a storyteller. He takes an operatic approach to his artistry, in which each song is a scene in a larger narrative. The narrative takes place in a world rooted in mythology and fantasy akin to J.R.R. Tolkien’s Lord of the Rings series. The ATG offers a mirror to the collective human experience, exploring the darkest corners of the human psyche.
The guiding light in this journey is the distinct baritone voice of The ATG, which can be best as gruff, commanding, and full-bodied. The timbre of his voice brings to mind the tonalities of legends such as Dr. Dre, Barry White, Johnny Cash, and even Frank Sinatra. The ATG couples his classic voice with the contemporary melodic rap stylings of his peers such as Drake, Future, and Travis Scott. Furthermore, The ATG utilizes his voice as an instrument, bending and modulating it to serve the narrative at hand.
All Skill, No Luck Album
The ATG has an upcoming project up his sleeve called All Skill, No Luck, featuring fellow Detroit artists Icewear Vezzo, Payroll Giovanni, Damedot and Drego. Icewear Vezzo's gritty lyricism and street-oriented sound add authenticity and raw energy to the project, while Payroll Giovanni brings his storytelling prowess and soulful style. Damedot's unique delivery further enriches the album's sonic landscape, showcasing the talent within Detroit's music scene. Together, their combined forces create a standout project that embodies the vibrant street rap scene of Detroit.
Demon Time Deluxe Edition Album
Recently, The ATG released the highly anticipated Demon Time Deluxe Edition, which includes additional tracks such as "Way Back" and "Kick the Door". This deluxe edition builds upon the original Demon Time album, a collaboration with Chicago drill rapper Lil Reese.
Demon Time Chopped and Screwed Album
The ATG has also released the Demon Time Chopped and Screwed Album, offering a unique and reimagined version of the original Demon Time album in collaboration with Chicago drill rapper Lil Reese. The Chopped and Screwed version adds a distinct and slowed-down aesthetic to the already haunting and captivating sound of the album, creating an immersive and hypnotic listening experience.
Production collaborations
Highlighting his ability to work with industry heavyweights, The ATG collaborated with Grammy-winning producer ATL Jacob. Together, they created impactful and memorable tracks that showcased The ATG's artistic vision and ATL Jacob's exceptional production skills. This collaboration added another layer of depth and prestige to The ATG's growing repertoire, solidifying his status as a rising star in the music industry.
Continuing his journey, The ATG joined forces with legendary producer Scott Storch, known for his groundbreaking work with artists such as Dr. Dre, Beyoncé, and 50 Cent. This collaboration brought together two exceptional talents, combining The ATG's unique sound with Scott Storch's iconic production style. The result was a series of electrifying tracks that pushed boundaries and captivated listeners with their innovative and infectious energy. The partnership with Scott Storch added another remarkable chapter to The ATG's musical journey, further solidifying his position as a rising star and a force to be reckoned with in the industry.
Artistry Collaboration
In addition to his impressive collaborations with various artists and producers, The ATG has also worked with Poo Bear, also known as Jason Boyd, a renowned songwriter who has notably collaborated with Justin Bieber. Together, The ATG and Poo Bear joined forces to create an extraordinary musical experience.
The collaboration with Poo Bear brought together their combined talents, with Poo Bear contributing his exceptional songwriting skills and The ATG showcasing his prowess as a producer, artist, rapper, and vocalist. Their collaboration resulted in a collection of tracks that blend captivating melodies, meaningful lyrics, and innovative production techniques, creating a unique and memorable sound.
By merging Poo Bear's experience in crafting chart-topping hits with The ATG's distinct cinematic hip-hop style, the collaboration brought forth a fresh and exciting musical direction. The synergy between these two creative forces allowed them to push boundaries and create a sonic landscape that resonates with listeners on a deep and emotional level.
The songs born out of this collaboration exhibit a seamless fusion of catchy pop elements, thought-provoking lyrics, and The ATG's signature cinematic soundscapes. Each track tells a story, drawing the listener into a world where music becomes a transformative experience. With Poo Bear's lyrical prowess and The ATG's visionary approach, their collaborative work stands out as a testament to their artistic talents and shared passion for creating extraordinary music.
The collaboration between The ATG and Poo Bear represents a significant milestone in their respective careers and contributes to the ever-evolving landscape of contemporary music. Their joint project showcases their ability to captivate audiences with their unique blend of styles and sets the stage for future creative endeavors that will undoubtedly continue to push boundaries and inspire both artists and listeners alike.
Recently, The ATG unleashed his vocal talent unto the world with his debut single "Outside". This track acts as the first chapter of an overarching sonic odyssey. So, join The ATG on a journey to the outside, as it is only there we can unlock our true potential.
