La Nueva Estrategia

La Nueva Estrategia is a Regional Mexican group from San Luis Potosí, Mexico, formed in 2016. They quickly gained recognition with their debut single "Como Se Siente," from the album of the same name, which climbed the national radio charts and opened the doors to successful tours across Mexico, the United States, and Canada. Their rising popularity led them to major industry events, including Premios Furia Musical in 2017 and Premios Bandamax in 2018. Known for their ability to blend fresh themes with their signature style, they have collaborated with top artists, including La Maquinaria Norteña on "Amores Van y Vienen," which earned them a 2022 Premios Juventud nomination and a 2023 Premio Lo Nuestro nomination for Best Regional Mexican Collaboration. Another standout hit, "Lo Dice el Corazón," featuring La Fiera de Ojinaga, has dominated streaming platforms and social media, while "En Medio de la Nada" found significant success on U.S. radio. In 2024, the released the live LP Parrandeando con La Nueva Estrategia, which was followed by Avísales Que Ya No Andamos (Vol. 1) a year later.