7ARI

Born in Rabat, the capital of Morocco, Soufiane Elhari's artistic roots lie in Agadir. After first tracks distilled in the early 2010s, the man who performs under the name 7ARI came to prominence in 2016 with a first mixtape entitled Symphonie. Gradually integrated into the flourishing Moroccan rap scene, from which emerged the names Tagne, ElGrandeToto and Stormy, among others, 7ARI grew with each track. With "L'oseille", he hit the radar of the French media, who likened him to Kekra or Hamza. His trap-like style became more refined with each track ("Amigo" (2018), "Choukran " (2018), "Monopoly " (2019)), culminating in international fame in 2020. When the Moroccan rapper appeared on Italian rapper Sfera Ebbasta's album, featuring on the Steve Aoki-produced track "Famoso" (2020), his reputation grew and prompted him to develop his own personal project. This was achieved three years later, in 2023, when 7ARI unveiled his first studio album, Omerta, featuring sixteen tracks of his rap, and featuring Lartiste on the track "Maria".