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The VERTICAL name is taken from Mark 12:28 when they ask Jesus: what is the most important commandment? He answered: Love the Lord your God with all your heart, with all your soul, with all your mind and with all your strength. That is a Vertical relationship with God and that's where the name of the ministry comes from. The Ministry began in 2002 and since that year they have traveled to more than twenty countries around the world convinced that this generation is the generation that God will use to create the greatest impact that has ever existed on our society.