Episode cover of Niki Mosier on Google-proofing your Page Experience

Niki Mosier on Google-proofing your Page Experience

Adventures in Local Marketing

  • 03/30/2021
  • 44 min

About this Episode

We’re only a few weeks away from the rollout of Google’s Page Experience update and, while we don’t yet know what impact it will have on rankings, it’s undoubtedly something that needs to be on the radar of every SEO.As this is arguably the biggest change to Google’s algorithm we’ve seen in recent years, we enlisted technical SEO virtuoso, Niki Mosier, to get her expert opinion on everything worth knowing about the update.Listen to learn:What Core Web Vitals are and the role they play in this updateThe benchmarks you need to hit to stay on the right side of the updateWhich tools can help you detect issues on your siteGoogle’s motivation behind the update and what might come nextResourcesWant to check if your site is protected against the Page Experience Update?These tools and resources (as recommended by Niki) will help you identify and resolve any Core Web Vitals issues:How to audit Core Web Vitals with Screaming FrogSitebulbGoogle’s PageSpeed InsightsLighthouse for Google Chromethruuu, an Awesome SERP AnalyzerGoogle Page Experience Audit Checklist and Template by Seosly