Episode cover of Social Media Policy Do's and Don'ts with Sharon McIntosh and Sharon Phillips | Growing Social Now with Barbara Rozgonyi

Social Media Policy Do's and Don'ts with Sharon McIntosh and Sharon Phillips | Growing Social Now with Barbara Rozgonyi

Growing Social Now with Barbara Rozgonyi

  • 07/20/2021
  • 36 min

About this Episode

 Sharon McIntosh, President, And Then CommunicationsSharon McIntosh is president of And Then Communications. With more than two decades of communications experience, Sharon has a passion for creating and executing new ideas to drive employee engagement at companies both large and small. Most recently Sharon served as PepsiCo’s vice president of Global Internal Communications, overseeing the company’s efforts to connect with its more than 274,000 employees worldwide. Sharon and her team launched a number of innovative employee initiatives, including the company’s first social media training (SMART U), a social tool to share internal news externally and PepsiCo’s award-winning employee ambassador program. Sharon and her team also developed a communications strategy to support the company’s first comprehensive, global and multi-year transformation initiative. Before joining PepsiCo in 2004, Sharon spent seven years at Sears. Among her greatest contributions there, she launched a marketing strategy for life events, ran user experience for the company’s e-commerce site and introduced the company’s first intranet. Prior to Sears, Sharon worked at Waste Management, publishing more than 14 annual reports for various business units, managing shareholder meetings, drafting senior executive speeches and handling media relations. Sharon graduated with a B.A. in journalism from Marquette University and an M.A. from DePaul University. She lives in Norwalk, CT.Sharon Phillips, Principal, Sharon Phillips CommunicationsSharon Phillips is the principal of Sharon Phillips Communications, which focuses on employee engagement and corporate communications strategy and support. Prior to relaunching her consultancy in 2014, she served as director of Global Internal Communications at PepsiCo. During her seven years with the company, Sharon led corporate communications and employee engagement initiatives, including the launch of the company’s inaugural employee ambassador program, global transformation of its operating model and first global internal communications audit. Earlier in her career, Sharon served as senior communications manager at Allstate Insurance Company, where she led a team of eight responsible for executive and internal communications for the company’s IT division. Before Allstate, Sharon served as director of internal communications at Sears Holdings Corporation focused on CEO and change management communications. During her time at Sears, Sharon created an award-winning communications program that improved relations with the company’s activist retiree group and helped drive numerous merger, productivity and change management initiatives for the evolving company. Earlier, Sharon served as senior vice president at a full-service public relations agency serving a broad spectrum of business to business and professional services clients. Sharon holds a B.A. in English from the University of Missouri. She lives in the Charleston, South Carolina area.Listen to EEVoice PodcastConnect with Sharon McIntosh on LinkedInConnect with Sharon Phillips on LinkedInConnect with Barbara Rozgonyi on LinkedIn