Episode cover of EP112 - SEO-Driven Content Marketing with Pam Foley

EP112 - SEO-Driven Content Marketing with Pam Foley

Profitable Joyful Consulting

  • 06/21/2022
  • 23 min

About this Episode

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn everything you need to know about data-driven content marketing for your consulting business.  Joining me for this conversation is my client Pam Foley, an SEO copywriting expert, author, entrepreneur, and former attorney who helps B2B service businesses generate leads and sell more with persuasive storytelling and data-backed decision making. Content marketing is at the center of marketing nowadays, but its impact can be difficult to measure. You can get more oomph from your efforts when you integrate data into the conversation. Learn how in this episode.  Key areas discussed:  1:28 How Pam and her team helped a software company achieve six-figure growth in excess of $250,000 in the first six months of work together 3:53 Who Pam’s clients are  4:58 How to understand your marketing data, especially your search engine performance  7:04 How to find out exactly what your clients are typing into Google 9:49 How to understand the search engine performance of your content, like blog posts (and how that ties to the bigger picture)   11:40 Using tracking as an opportunity to assess your performance relative to your own prior performance  12:37 DIY ways to get started understanding your website and search engine analytics now  14:10 Why you need the Shield app for LinkedIn (and what you can learn from it) 16:08 How Pam’s company creates content for clients with a focus on SEO copywriting  18:34 The two biggest mistakes people make with content marketing and copywriting 19:40 Why you can (and should) reuse your posts  20:47 Trends Pam is seeing in content marketing and how the landscape is shifting Discover how to marry the science of SEO and the art of sales and persuasion in this episode of Profitable Joyful Consulting on YouTube: https://youtu.be/6EyNg7daMKQ or your favorite podcast app: www.samanthahartley.com/blog-podcast. Episode Hashtags: #SEO #ContentMarketing #ConsultingBusiness 🔔 Subscribe for more! ➡️ http://bit.ly/PJCYTsub  ​​ WATCH ✅ Content Marketing Part 1: Strategy ➡️ https://www.youtube.com/watch?v=kDeez-aKmic  WATCH ✅ Content Marketing Part 2: Planning ➡️ https://www.youtube.com/watch?v=WASkD8o4BvA  READ ✅The Definitive Guide to Winning Six-Figure Clients ➡️ http://6figureclients.com/    CONNECT  ✅ with Pam on LinkedIn ➡️ https://www.linkedin.com/in/pamela-parker-foley-jd/  VISIT ✅ Pam’s website ➡️ https://aoucreative.com/  --------------- For more tips to help you create a profitable, joyful business without exhaustion​, follow me on Instagram: www.instagram.com/samantha.hartley.71  P.S. Here are 3 ways I can help you grow your consulting business: 🎧 Subscribe to my podcast, Profitable Joyful Consulting  You know who subscribes to my podcast? My clients. — On YouTube and your favorite podcast app. 💜 Connect with other consultants in the  Profitable Joyful Consulting community  Ask questions, share insights, find colleagues.— Click here to join.   💃🏻 Work with me to multiply your revenues without exhaustion. Ready to add $150-750K to your business? Click here to book a 12-minute call with my Growth Strategist. -------------- Get 60% off your first month of Armoire ➡️ armoire.style/refer/sjh    Get a free month of Jewelry by Rocksbox ➡️ https://www.talkable.com/x/C0ugX2