Episode cover of Walled Gardens

Walled Gardens

Amobee Out Loud

  • 07/01/2022
  • 26 min

About this Episode

As marketers spend more of their budgets with walled gardens like Google, Facebook and Amazon, performance transparency continues to be an issue, raising questions: How much marketing impact do they have and how do we know? Adam Gerber, Executive Director, US Investment Strategy at GroupM joins Pam and Val to discuss walled gardens, their value and their complexity for marketers. For more information on Amobee visit www.amboee.com/podcast