Have you ever wondered what it takes to become a high-performance blogger... making a healthy 6- or 7- figure income online, year after year?You're in the right place.I teach people how to grow their blog consistently and with a plan, so they can increase their impact and their income.My unique approach allows bloggers to bid farewell to a dependency on other platforms by building powerful, independent digital footprints. With a focus on simple, actionable steps (as well as tough-love coaching principles) I help bloggers turn their modest blogs into thriving online enterprises.In my 5x weekly podcast we talk about SEO and email marketing on the regular. But that's not all!We also discuss tactical strategies about how to blog, affiliate marketing, blog writing tips, blogging tips, blogging mistakes, newsletters, editorial calendars, increasing ad revenue, digital products, building backlinks, and so much more!
Send us a textJ.S. asked me to explain a little more what "no SEO" means... hope this helps! Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!
10/7/24 • 10:25
Send us a textI told you in the last episode that I'm not focusing on SEO. Why... and what am I doing? Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!
10/2/24 • 17:38
Send us a textLast week I shared with you an abbreviated process that I taught as a 3-hour workshop at OWAA.Today I'm going thru that process with you again, using my new blog idea as the example. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!
9/30/24 • 22:43
Send us a textSpecial thank you to Lyn Mettler, a long-time friend, who came on to share with us about her transition from being a travel journalist/blogger to owning a membership program.Have you considered a membership for your audience? Take a listen to hear about Lyn's journey.And... if you are curious about her program, you can check out Families Fly Free at the link. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!
9/27/24 • 48:58
Send us a textThankful for the opportunity to work with several groups of people at OWAA, presenting an extended workshop.Here is an overview of the 3 hour workshop! Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!
9/25/24 • 19:55
Send us a textWe know email makes us money... and affiliates make us money... so why not put them together and grow your revenue exponentially! Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!
9/18/24 • 13:08
Send us a textI am not anti-Substack! But there is one way some people are using it that I have to speak out against. Let's chat about it! Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!
9/13/24 • 18:32
Send us a textIt's cliche, but true. You own your list. Make it work for you.Here's some inspiration. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!
9/11/24 • 19:41
Send us a textJenny Guy, VP of Marketing and Communications at Mediavine, joins the podcast today.Jenny gives us her insight to the question, "Is it still worth it to start blogging?"We also talk about the evolving landscape of digital content creation, including the challenges posed by Google algorithm changes, the importance of diversifying revenue streams, and how authenticity plays a critical role in connecting with your audience. Jenny shares valuable tips for both seasoned bloggers and those just starting out, highlighting the role of Mediavine’s Journey program in helping smaller sites monetize early. Whether you're navigating SEO, seeking better ad revenue, or building a sustainable blog, this episode is packed with actionable advice to help you thrive in today's blogging world. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!
9/6/24 • 31:15
Send us a textLearn about why I started with SendOwl... and why I moved to ThriveCart. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!
9/4/24 • 17:12
Send us a textWe've talked about these lead magnet types before... but never about how they work together! Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!
9/2/24 • 14:12
Send us a textThis tool is what you need to boost your chance of succeeding on Etsy. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!
8/28/24 • 12:11
Send us a textI am thrilled to have Claudia LeRoy from Claudia Travels return to the microphone!We talk about the impact of the fall of the "s-word" .... Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!
8/26/24 • 38:14
Send us a textWe're still getting ready for Black Friday... hoping this persuasive email technique can help. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!
8/23/24 • 18:01
Send us a textBlack Friday is coming... let's get ready over the coming weeks! Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!
8/21/24 • 19:05
Send us a textLoved having Sarah Gilliland here from On The Road With Sarah.Sarah shares her story about how she changed her blogging strategy from "what everyone is doing" to "this is the real me."We talk personas, email and so much more!Thanks for being vulnerable, Sarah! I know so many people need to hear this. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!
8/19/24 • 31:07
Send us a textWhether you're thinking about brand packages or digital products, I'm guessing that you could increase your prices. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!
8/14/24 • 16:51
Send us a textDo you use freebies in your sales sequence? I do... but I'm making a 1 month change to test out a different approach. Here's why. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!
8/9/24 • 10:01
Send us a text Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!
8/6/24 • 14:31
Send us a textI loved having Cass join me on this episode - she's always so much fun to chat with. Cass owns Mexico Cassie Goes International and she's authored two books: Moving To Mérida and Yucatán With Kids: A Travel Guide (also available in Spanish) Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!
8/5/24 • 35:24
Send us a textI am a huge believer of talking to your customers as much as possible. A survey is a great way to do that.In here, I tell you how I do it... the questions I ask... and more! Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!
8/2/24 • 18:31
Send us a textThe DEARMAN approach has been around a long time... and it's great for asserting your needs with your kids or your significant other.But - surprise - it's also great for conversations that may be difficult with clients or writers. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!
7/31/24 • 16:45
Send us a textToday I chat with Dr Angela Caveney (Angi) about her blog (Midlife Reimagined), membership and products... about how she is beginning to make a shift in her target audience so that she continues to serve while feeding her passions. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!
7/29/24 • 39:55
Send us a textI have my first KDP book on Amazon! Ta-da!It wasn't too hard at all. In fact, I got a second one up (create to live) in only about 8 hours.Here are a few things I learned along the way! Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!
7/26/24 • 23:55
Send us a textPrioritizing your work can be challenging. And especially now, I find that many bloggers are still prioritizing writing new content over the 5 most important pillars to increasing revenue: email, personas, products, sales and ads.I break those down for you in this episode. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!
7/24/24 • 22:01
Send us a textTeresa Kulczycki from An Acre in the City joins me today to discuss when to start creating products and whether or not web stories are worth the effort. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!
7/22/24 • 30:41
Send us a textEvery wonder if you should redirect? Should it be a 404 or a 301? What if there is nothing to redirect to? Here's what you need to know! Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!
7/19/24 • 11:47
Send us a textI get a bit vulnerable here... but I think it's important because so many of us struggle with self worth. Here's a little of my story and what I'm working on in that regard. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!
7/17/24 • 12:12
Send us a textAmy Piper from Follow the Piper joins me today to talk about her book... product ladders using those books and personas, and more! Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!
7/15/24 • 34:22
Send us a textToday I delve into the power of bundle collaborations to grow your email list. I'll share my experience participating in a recent bundle event, providing a step-by-step breakdown of how bundles work, the benefits of participating, and tips for creating your own. Learn how to leverage bundles to attract and engage your target audience, all while building valuable email lists. Whether you're a seasoned blogger or just starting out, this episode offers actionable insights to help you maximize your email marketing strategy.If you're listening before the bundle closes, you can grab it here.4o Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!
7/12/24 • 23:45
