Show cover of Business Life Hacks by JMarketing Influence Agency

Business Life Hacks by JMarketing Influence Agency

Learn how to get on the fast track to business success with real actionable advice. Joshua Strawczynski and team are digital marketing experts at the award winning JMarketing Agency who deliver outstanding results to multi-million dollar companies by letting consumer psychology influence the buyer decision-process.

Tracks

Controlling User Flow Through Visual Hierarchy
Unlock the secrets of web design that converts with the wisdom of Nik, a master of the digital canvas. We've all been to websites that leave us feeling lost or bored; our latest episode is here to make sure yours isn't one of them. Through an engaging discussion, Nik teaches us the art of creating a user journey that balances stunning visuals with purposeful content. As we explore the common traps of designing for yourself rather than your audience, you'll learn how to craft a website that seduces the eye and leads users effortlessly toward the actions you desire.Nik doesn't stop at first impressions. He walks us through the transformation of casual browsers into committed customers, sharing strategies that make your website's value proposition irresistible. We dissect how to craft your site's layout, from testimonials that build trust to transparent pricing that eliminates hesitation. But it's not just about the sale; Nik emphasizes the importance of creating a navigational experience that makes users yearn to return, setting the stage for a long-lasting relationship with your brand.Our insightful session concludes with a deep dive into utilizing user feedback to polish your website to perfection. Nik and I highlight the importance of stepping back and allowing an expert eye to analyze your site's performance, as satisfaction with the status quo can often blind us to the potential for excellence. By the end of our dialogue, you'll be armed with the strategies to create not just a visually appealing website but a powerful business tool that resonates with your audience and stands out in the digital marketplace. Join us and elevate your web presence to world-class standards with insights from the visionary Nik
37:41 2/18/24
Identifying & Interpreting The Key CRO Metrics
Introduction - 00:26Why CRO is so important - 02:35JMarketing's innovative approach - 05:17The 9 frictions - 07:09Applying the 9 frictions to CRO - 12:24Google Analytics is the main CRO tool - 17:49Other CRO tools - 21:46Segmenting your CRO strategy - 24:06The world of metrics - 25:00The influence of AI in CRO - 31:58Final tips - 35:55
38:53 1/31/24
The Secret To Successful Conversion Rate Optimization
Intro - 00:27What is Conversion Rate Optimisation (CRO)? - 02:12The Shortcomings Of Standard CRO Tactics - 04:21Why Soft Conversion Points Are Effective - 07:56Using the Nine Frictions for CRO - 10:41Effective CRO Practices - 14:16How Your Business Can Optimise Your CRO - 14:57
17:09 1/24/24
The Importance of Topical Authority in Modern SEO
00:27 - What is Topical Authority?03:39 - Google's algorithm07:53 - Recent changes10:08 - AI and search engines14:38 - Rewarding good content17:56 - How to achieve topical authority19:51 - Publishing high-quality content22:27 - Achieving topical authority24:45 - Spending your marketing budget smart26:58 - Optimize your website29:51 - Conclusion
29:31 1/10/24
The value of pitching your business 10,000 times | Special guest Alex Coe
00:27 - Intro02:24 - Alex's introduction05:27 - Approaching a cold audience07:04 - Difference between 'push and pull'08:31 - Improving skills through scary situations10:24 - Instagram in the sale process11:53 - Know your client16:09 - Social credibility18:02 - Building a community20:34 - Selling a solution to an underlying problem22:04 - Turning failure into a lesson22:55 - "Survivor Australia"30:09 - Grinding31:38 - Social media
31:58 1/4/24
Social Cohesion Calibration | How To Write 'Normally' & Generate Cut Through
 Joshua Strawczynski (00:02)Business owners? Do you want an unfair advantage over your competitors? Do you want to dominate in your area of expertise? You are listening to Business Life Hacks. Learn to influence consumer psychology and shortcut your way to business success with tips, tricks, ricks and hacks from award winning digital agency J Marketing. Joshua Strawczynski (00:27)Do you want to reach out to a cold audience? Someone that you've acquired their email or their WhatsApp? You want to get in touch with them, but you don't have a preexisting relationship? Let's talk about social calibration. This is something that is not talked about in marketing nearly enough. And in fact, I don't think it's all that well studied in social sciences anymore either. You see, what it is, is how do you overcome the fear that comes along with reaching out to someone you don't know? Imagine if you walked up to them on the street and you kind of rudely said, hey, hey you. What are the odds of them stopping and engaging in a conversation with you? Take that very same person on the very same street. And what if you went up and said, excuse me, I'm not trying to hassle you, but it doesn't matter what comes next? Which one of those two is more likely to elicit a response and a kind response? You'll never have 100% success rate, but which would have a higher one? The same thing happens when we talk about social credibility. What we're trying to do is leverage the credibility that we do have. Joshua Strawczynski (01:46)However, we've come to obtain this list or number in order to put the other person at ease. And today I'm going to use the example of Tuscany from women who golf, who has been given the numbers of a number of female captains of golf courses. We're here in Dubai at the moment. She wants to reach out to them and invite them to an event she's running on Thursday, but she doesn't have a preexisting relationship with them. Now, before I get into telling you how we do it, one book I can strongly recommend is Words That Work. It's not what you say, it's what people hear. That is very, very wise words. And what people hear is going to be defined by their past experiences. Most people to go back to that street corner we were talking about, have been taught that if someone is quite abrupt with you, it's probably not a good thing. They're probably a bit crazy. We want to get out of there. And if someone disarms us, then they're probably okay. They've called out that there's nothing to be worried about. Your adrenal system doesn't need to kick in. You can chill. Joshua Strawczynski (02:56)Well, the same thing works with email and messages. When we talk about Tuscany, she could reach out to these people and say, hey guys, come to my event. But she'd be missing a really key part that
06:32 4/4/23
Landing Page Copy Writing Training | Top Tips
The show producer has not yet provided a description for this episode.
28:15 1/23/23
A real agency conversation between strategy & design
The show producer has not yet provided a description for this episode.
15:41 12/14/22
The 3 key tactics to increase business communication skills
The show producer has not yet provided a description for this episode.
07:07 10/25/22
Successful digital marketing for a new product launch
Successful use of digital marketing leads to ridiculously successful product launches... but it's more than just advertising on Facebook/Google. The key is understanding how to focus your objectives on knowledge, learning about your audience.Joshua Strawczynski, MD of JMarketing talks through how digital marketing allows you to know your customer better than themselves. Don't shoehorn people into a product you like, but rather tweak your product and or marketing to suit your audience.
11:37 2/1/22
Startup Companies - The Secret Only 1% Of Companies Use
Contrary to popular believe, digital marketing is NOT the channel you publicise on. If you are a startup who is using Google/Facebook/LinkedIn to make sales, you are probably missing a step. How well do you really know your customer??In this podcast we look at the secret that only a few digital 'experts' every discuss, how to use advertising to understand your audience better than your best friend.
15:39 2/1/22
Daniel Oyston from Content Grasshopper
Join Josh in his conversation with Daniel Oysten, to know about his story as a business owner and some new insights about S.A.A.S .
57:19 10/4/21
Julian Cole Planning Dirty Academy
In this episode, Josh interviews Julian Cole, a strategist advertising extraordinary who from a humble Australian boy to the highest echelons of agency life in New York and how he left it all to start his own business, working online and all the lessons that he's learned along the way. 
44:18 9/25/21
Rob Broadhead 2020 Fire Protection
In this episode, we will speak to Rob Broadhead from 2020 Fire Protection; a Sydney based organization that has risen to be very successful in its field. This will be an interesting case study of how you can transform a business that has low entry barriers to be highly competitive.
31:37 9/23/21
The key to understanding military/government customers
Interested in how the US military/government procures solutions from commercial companies?  Today's guest is one of my favorite people on the planet. David Rothzeid has worked both sides of the military technology acquisition fronts, and provides an incredible deep-dive into the process of selling to the government/military.
50:05 8/21/21
Interview with Mike Irving from Advanced Business Abilities
In this episode, we'll be diving into the world of business coaching through the eyes of Mike Irving, and we'll talk about what makes people exploit their abilities to reach success.
23:24 7/2/21
How to find search terms with niche demand
The B2B keyword strategy, keyword research, SEO research, and how to get the right people to your website. 
12:50 11/21/20
How to sell generic products without competing on price
How you can stand out in your industry by making more sales and competing against your competitors without the need to immediately jump to discounting and getting into a price war.
08:05 11/21/20
SEO Tools You Need to Start Using for Keyword Research
Three simple keyword research tools that you can use for SEO
06:11 11/15/20
How to Generate Higher Quality Leads
Learn how to spend more time on the best quality leads who are your ideal clients and make more money while spending less time doing it. 
15:53 11/15/20
Top 5 Tips to Improve Conversion Rates
Learn how to turn more of the visitors to your site in actual paying customers. Improve your conversion rate with five easy steps.
06:09 8/31/20
Mapping Out Your Marketing Priorities for the Biggest ROI
Learn how to focus your marketing spend in the areas that will yield the biggest results for your business. Josh and Dan tell us about the importance of thinking about your customers' needs and how to invest accordingly.
13:04 8/26/20
Why Your Sales Funnel Isn't Producing Customers
Most business owners miss out on more sales than they even realize, because the normal sales funnel model doesn't show how buyers actually behave. In this episode, Dan and Josh tell us about the how to use better models of the buyer decision process to maximize your sales numbers.Read the Article: https://www.thinkwithgoogle.com/intl/en-gb/navigating-purchase-behavior-and-decision-making/Download the Full Report: https://www.thinkwithgoogle.com/_qs/documents/9998/Decoding_Decisions_The_Messy_Middle_of_Purchase_Behavior.pdf
18:01 8/1/20
Writing SEO Content That Gets Seen
Studies have shown that 90% of blog content never gets read by a single person. How do you produce content that your audience will actually find and read? In this episode, Dan and Josh address:How to structure content according to best practicesTechnical requirements for good SEOHow to publicize your content in the media
14:08 7/29/20
Acquiring Clients and Generating Leads Through LinkedIn
How do you use the various social media platforms to acquire clients and generate more leads? Today, our friend Arthur Tutt has joined us to share his experience with gaining clients through LinkedIn.
18:37 6/25/20
Utilising the Media to Boost your Business' Visibility
The habit of letting your business be heard and known through the media and publications is one of the best ways to help boost your business. Here, we'll tell you why it is considered a productive habit, and most of all, how to effectively utilize those channels in building and promoting your business.
09:38 6/20/20
Creating Powerful Habits to Maximise Business Results
We make our own habits, then our habits will make us. Do you have the powerful habits that can make you and your business successful? In this episode, we'll talk about how important habits are in building our own businesses and how it can help us do more to exceed our goals and expectations.
15:21 6/20/20
Creativity in Advertising with Martyn Miller
Is creativity always beneficial in advertising, or can it be a hindrance? Multi-award winning Creative Director Martyn Miller joins us to discuss when creativity is relevant, and when to focus on more fundamental elements of advertising.
13:05 6/8/20
Hiring Expert Remote Workers, Not Time-wasters
Having a remote team can be difficult but rewarding if you find the right people. Join us as we explore the world of remote hiring and learn some techniques on how to find, hire,  and maintain your expert remote workers that could greatly contribute to the success of your business.
14:46 6/3/20
Hacking Your Mind for Business Success
Productivity is key to both business success and personal happiness. In this episode, we will introduce some "hacks" that will enable you to reach your maximum potential and be an ace-player for your company.
17:27 6/3/20

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