Show cover of Howie Grow A Brand

Howie Grow A Brand

A Marketing Podcast that dives deep into the marketing and entrepreneurial world so that you can set yourself apart and inspire some joy in your business! Hosted by Ed Howie.

Tracks

Spark Some Joy In Business
Joy is what I’m talking about on this episode of Howie Grow A Brand-how to create it, and how to deliver it. So join me and let’s spark some joy!
16:25 01/22/2022
Holiday Special: Marketing Joy
On today's episode of Howie Grow A Brand, I dive into holiday marketing and the ever-present promise of joy…that you must follow-through on.
10:36 01/21/2022
Is Your Brand Alive?
On this episode of Howie Grow A Brand I'll give you the three keys to breathing life into your brand! 
11:14 01/20/2022
Plotting The Course
On today’s episode of Howie Grow A Brand, Jacob Zitelman, the 23 year old founder of Quick Sip Coffee, tells tale of his path from selling homemade cold brew coffee out of his backpack at school, to getting his products on the shelves of major grocery chains like H-E-B. 
21:56 01/19/2022
Be Creative With Your Copyright
Tom Ladegaard joins me today on this episode of Howie Grow A Brand to help sort out what can and can’t, and what should and shouldn’t be copyrighted. Don’t miss it!
25:33 01/18/2022
Be An Actionable Entrepreneur | with Jacob Hurrell-Zitelman | Ep. #057
Let me just say that running a business is hard, and running a successful business is even harder.Now, running a successful business at age 23…I’ll tell ya, that takes thick skin and the drive to be an actionable entrepreneur. In other words a “get stuff done” mindset.Today my guest is Jacob Hurrell-Zitelman, the 23 year old founder of Quick Sip Coffee and the CEO of getting stuff done.Jacob and I talk about how he went from selling homemade cold brew coffee from his backpack at school, to building a brand and having bottles fly off the shelves of major grocery chains like H-E-B and Central Market, and the many lessons he’s learning along the way.I had a great time talking with Jacob and I can’t wait to share this episode with you!If this podcast is helping you in your business than help us promote it by following us or leaving us a beautiful 5-star review! Thank you!Subscribe to Howie Grow A Brand on YouTube: https://bit.ly/3hV3BvyHowie Grow A Brand on Social Media:► Follow on Instagram: https://bit.ly/2XeMg8V► Like on Facebook: https://bit.ly/30iPQkB► Connect on LinkedIn: https://bit.ly/30fHGsVSign up to receive my updates via Email on EdHowie.com: https://www.edhowie.com
18:24 10/21/2021
Trademarks Are Not An Option | Ep. #056
Your brand needs protection.Let me say it again: Your brand needs protection. In this highly open and viral world we live in, it’s no surprise that good business ideas and products are becoming easier to use as inspiration, or just flat out stolen, by new and established brands. All it takes is a Google search and endless examples of brand names, logos, and products will be there for the taking.So, how can you protect your brand from thieves and copycats?Trademarks.A trademark gives you nationwide exclusivity for your branding–your name, your logo, your tag line. Your brand's identity is not officially yours unless you register the trademark. So you must understand that trademarks are not an option; they are essential.So, how do you get a trademark?Today I have expert trademark attorney Tom Ladegaard on the show to tell you all about it!If this podcast is helping you in your business than help us promote it by following us or leaving us a beautiful 5-star review! Thank you!Subscribe to Howie Grow A Brand on YouTube: https://bit.ly/3hV3BvyHowie Grow A Brand on Social Media:► Follow on Instagram: https://bit.ly/2XeMg8V► Like on Facebook: https://bit.ly/30iPQkB► Connect on LinkedIn: https://bit.ly/30fHGsVSign up to receive my updates via Email on EdHowie.com: https://www.edhowie.com
21:53 10/07/2021
Spark Some Joy In Your Life! | Ep. #055
I'm a big believer in the powers of joy.So much so, in fact, that many people refer to me as, “Joy Beast.”  Pretty cool, huh?And I'm not just talking about joy in your brand or business, I'm talking about joy in life.Because I’ll tell ya, authentic joy is communicable. It spreads like a wildfire, transferring from one joyful individual to another. So something as seemingly modest as a smile, or a thank you, can be enough to give someone joy, which will allow them to spread their joy to those they come into contact with as well. See where I'm going now?One of the fastest paths to a happier world is to spark some joy in your life and in the lives of those around you. Do it intentionally and do it authentically.So go check out the episode, subscribe, and go out and spark some joy!If this podcast is helping you in your business than help us promote it by following us or leaving us a beautiful 5-star review! Thank you!Subscribe to Howie Grow A Brand on YouTube: https://bit.ly/3hV3BvyHowie Grow A Brand on Social Media:► Follow on Instagram: https://bit.ly/2XeMg8V► Like on Facebook: https://bit.ly/30iPQkB► Connect on LinkedIn: https://bit.ly/30fHGsVSign up to receive my updates via Email on EdHowie.com: https://www.edhowie.com
08:44 09/29/2021
What's In A Name? | Ep. #054
Naming a brand or a new product can be one of the hardest choices you make for a business because it's a choice that has everlasting impact.In fact, one of the most common questions I get asked is:“Ed, how do I come up with the perfect name?”Well, that’s tough because the perfect name will vary from brand to brand, but there are a few things a name must be:1. A name must be able to classify the uniqueness of the brand or of the product.2. The name must be recognizable.3. A name must be personal. Not only to you, but to your customer as well.And each one of these individual musts must be approached with a ton of consideration.So … what’s in name?A lot more than you think.Come along as I break it all down on the latest episode of Howie Grow A Brand!If this podcast is helping you in your business than help us promote it by following us or leaving us a beautiful 5-star review! Thank you!Subscribe to Howie Grow A Brand on YouTube: https://bit.ly/3hV3BvyHowie Grow A Brand on Social Media:► Follow on Instagram: https://bit.ly/2XeMg8V► Like on Facebook: https://bit.ly/30iPQkB► Connect on LinkedIn: https://bit.ly/30fHGsVSign up to receive my updates via Email on EdHowie.com: https://www.edhowie.com
08:55 09/16/2021
Nostalgia In Marketing | Ep. #053
Being new is a powerful claim for a brand.It’s good to be cutting edge with a fresh approach. But let me tell ya about an even more powerful claim: the past.Often, we look back at the stepping stones of our lives with a wistful remembrance. We long for the good old days, when things were simpler, and joy was abundant. If a brand has been present for those moments, it has a great opportunity…Nostalgia.Nostalgia in marketing works. When a brand associates itself with the meaningful moments in its customers lives, it establishes a relationship that goes beyond a financial interaction. There’s an entire generation that will never forget Mikey liking his bowl of Life® cereal or Peter coming home for Christmas and brewing a hot pot of Folgers® Coffee for his parents. These products aren't just known, they are felt. So what relationship have you established with your customers?If your brand has been around a while, you need to be taking advantage of nostalgia.And if you are a new brand, ya better be working hard to create it. Let’s get into it!If this podcast is helping you in your business than help us promote it by following us or leaving us a beautiful 5-star review! Thank you!Subscribe to Howie Grow A Brand on YouTube: https://bit.ly/3hV3BvyHowie Grow A Brand on Social Media:► Follow on Instagram: https://bit.ly/2XeMg8V► Like on Facebook: https://bit.ly/30iPQkB► Connect on LinkedIn: https://bit.ly/30fHGsVSign up to receive my updates via Email on EdHowie.com: https://www.edhowie.com
13:30 09/15/2021
Pivot or Rivet? | Ep. #052
Pivot: a strategic change in directionRivet: a nearly unmovable fastenerAre you considering a pivot for you brand? If so, congratulations! You’re paying attention to the ever-changing environment around you. Sometimes, to survive, we must adapt. But wait, before you make that move … Listen to this podcast. There are many things to plan when pivoting and too often, you get so wrapped up in all that's new that you forget the most important plan of all: the plan for your customers. So you (hopefully) know where the brand is heading. That’s great, but let me tell ya, that doesn’t mean your customer does. In today’s episode, I’m going to help you understand how to look into the core of your company and find the unmovable rivets so you can set clear expectations for your customers of what's to come.If this podcast is helping you in your business than help us promote it by following us or leaving us a beautiful 5-star review! Thank you!Subscribe to Howie Grow A Brand on YouTube: https://bit.ly/3hV3BvyHowie Grow A Brand on Social Media:► Follow on Instagram: https://bit.ly/2XeMg8V► Like on Facebook: https://bit.ly/30iPQkB► Connect on LinkedIn: https://bit.ly/30fHGsVSign up to receive my updates via Email on EdHowie.com: https://www.edhowie.com
10:00 08/30/2021
Brand vs. Commodity | Ep. #051
Is your company a brand? Or is it a commodity? With the amount of competition out there, allowing your brand to become a commodity–to be replaceable–is not an option. You never want to be the “take it or leave it” brand. You want people to crave your brand. You want them to feel like your brand adds a sense of completion to their lives. Even if they could live without you…they wouldn’t want to.  In this episode I teach you how to ensure your brand keeps winning others over and over and never becomes a commodity.If this podcast is helping you in your business than help us promote it by following us or leaving us a beautiful 5-star review! Thank you!Subscribe to Howie Grow A Brand on YouTube: https://bit.ly/3hV3BvyHowie Grow A Brand on Social Media:► Follow on Instagram: https://bit.ly/2XeMg8V► Like on Facebook: https://bit.ly/30iPQkB► Connect on LinkedIn: https://bit.ly/30fHGsVSign up to receive my updates via Email on EdHowie.com: https://www.edhowie.com
10:21 08/28/2021
Can You Disconnect? | Ep. #050
Running a business and a brand takes a lot of energy.Often, you feel like you can’t afford to let off the gas and hit the brakes. But it's detrimental to not consider yourself, your mental health, and the energy that you contribute when assessing the health of your business. Because if you run out of gas, you’re stuck.And let me tell ya… that’s not good for business.So how can you disconnect without putting your business in jeopardy? You must find your balance. And how do you find that balance?Pay attention, I’ll tell ya!If this podcast is helping you in your business than help us promote it by following us or leaving us a beautiful 5-star review! Thank you!Subscribe to Howie Grow A Brand on YouTube: https://bit.ly/3hV3BvyHowie Grow A Brand on Social Media:► Follow on Instagram: https://bit.ly/2XeMg8V► Like on Facebook: https://bit.ly/30iPQkB► Connect on LinkedIn: https://bit.ly/30fHGsVSign up to receive my updates via Email on EdHowie.com: https://www.edhowie.com
12:21 08/26/2021
One Year Anniversary! | Top 3 Lessons | Ep. #049
Today marks the one-year anniversary of Howie Grow A Brand!My team and I have put in a ton of hard work, most of it during a global pandemic, and I’ll tell ya I am so proud of this massive achievement.To celebrate, I looked back and chose the three episodes I think best represent what Howie Grow A Brand is all about and I put them all together in a playlist for your viewing pleasure.So, whether you're a subscriber and have enjoyed following along with me or this is your first time joining us, I think you'll get a ton of great insight from these three episodes.If this podcast is helping you in your business than help us promote it by following us or leaving us a beautiful 5-star review! Thank you!Subscribe to Howie Grow A Brand on YouTube: https://bit.ly/3hV3BvyHowie Grow A Brand on Social Media:► Follow on Instagram: https://bit.ly/2XeMg8V► Like on Facebook: https://bit.ly/30iPQkB► Connect on LinkedIn: https://bit.ly/30fHGsVSign up to receive my updates via Email on EdHowie.com: https://www.edhowie.com
30:41 08/15/2021
Networking is Evolving | with David Strausser | Ep. #048
All aspects of life have had to adapt due to COVID-19, and networking is no exception.If digital networking was revving up before the pandemic, it’s going 100 miles per hour now. What’s missing is the human interaction of a handshake, hearing someone’s voice in person, and handing someone a business card. So now that COVID-19 seems to (hopefully) be rounding a corner, how can we…in a post-pandemic future?David Strausser, host of the hit podcast “Shark Bite Biz,” helps us grasp the new reality of networking through his experience as an expert networker. Tune in and learn some new ways to reach out!If this podcast is helping you in your business than help us promote it by following us or leaving us a beautiful 5-star review! Thank you!Subscribe to Howie Grow A Brand on YouTube: https://bit.ly/3hV3BvyHowie Grow A Brand on Social Media:► Follow on Instagram: https://bit.ly/2XeMg8V► Like on Facebook: https://bit.ly/30iPQkB► Connect on LinkedIn: https://bit.ly/30fHGsVSign up to receive my updates via Email on EdHowie.com: https://www.edhowie.com
25:39 08/14/2021
Inclusion Vs Separation | with Nichelle Pace | Ep. #047
Stop and take a look around.  We live in a diverse world full of people from all walks of life. Are you aware of the message your marketing is sending them?  Because you better be! In PART 2 of my conversation with Nichelle Pace, culture shaper and Founder of Brand Enchanted Media, we discuss the differences between inclusion and separation when considering diversity in marketing. We get into the effects of cancel culture, the importance of accountability, and Nichelle shares three ways to be more culturally responsible as a marketer and as a human.If this podcast is helping you in your business than help us promote it by following us or leaving us a beautiful 5-star review! Thank you!Subscribe to Howie Grow A Brand on YouTube: https://bit.ly/3hV3BvyHowie Grow A Brand on Social Media:► Follow on Instagram: https://bit.ly/2XeMg8V► Like on Facebook: https://bit.ly/30iPQkB► Connect on LinkedIn: https://bit.ly/30fHGsVSign up to receive my updates via Email on EdHowie.com: https://www.edhowie.com
15:39 08/13/2021
Cultural Responsibility | with Nichelle Pace | Ep. #046
Marketing and advertising can shape culture. We hold a great power in our ability to show persuasive messaging to the masses. We also know that with great power comes great responsibility. Nichelle Pace, Founder of Brand Enchanting Media, and I talk about why it’s reckless to not consider inclusion in your marking plan. Nichelle’s company uses a synergistic approach between culture, branding, and creativity to connect to all demographics.  She’s got loads of experience and a lot to say and we had a fantastic conversation! Make sure to subscribe and get updated when PART 2 of our conversation about diversity in marketing drops!If this podcast is helping you in your business than help us promote it by following us or leaving us a beautiful 5-star review! Thank you!Subscribe to Howie Grow A Brand on YouTube: https://bit.ly/3hV3BvyHowie Grow A Brand on Social Media:► Follow on Instagram: https://bit.ly/2XeMg8V► Like on Facebook: https://bit.ly/30iPQkB► Connect on LinkedIn: https://bit.ly/30fHGsVSign up to receive my updates via Email on EdHowie.com: https://www.edhowie.com
16:26 08/12/2021
The Joy Of Payroll | Ep. #045
We all love revenue.Revenue means cashflow and as an entrepreneur, cashflow is SO important. It’s easy to get excited and be joyful when the money’s coming in… but what about when the money's going out?  Does payroll bring you joy?  Being able to process payroll and being able to pay your employees should be exciting. It’s exciting because it means you have enabled your team to do their job well enough to have that revenue coming in. It means everyone is honoring their end of the agreement. It means you are doing something right. So, doesn’t it make sense to get joy from that? Easier said than done; believe me. I’ve been there. So how can you change your mindset and increase joy when you’re signing those checks? I’m gonna tell ya in today's episode! Let's go…If this podcast is helping you in your business than help us promote it by following us or leaving us a beautiful 5-star review! Thank you!Subscribe to Howie Grow A Brand on YouTube: https://bit.ly/3hV3BvyHowie Grow A Brand on Social Media:► Follow on Instagram: https://bit.ly/2XeMg8V► Like on Facebook: https://bit.ly/30iPQkB► Connect on LinkedIn: https://bit.ly/30fHGsVSign up to receive my updates via Email on EdHowie.com: https://www.edhowie.com
11:28 07/12/2021
How to Sell Without 'Selling' | with David Strausser | Ep. #044
I don't know about you but I don't like buying something when I realize it's being sold to me. We all know you can't run a successful business without selling what you offer, so how do we sell... without selling?In this episode I welcome David Strausser, business owner and host of the hit podcast "Shark Bite Biz," to discuss David's personal approach to sales.We touch on how the pandemic has opened up new opportunities, why it's detrimental to turn down sales, and David gives a fist full of methods he uses to genuinely make customers fall in love with his products. Big emphasis on the word "genuinely."But let me tell ya they might not be what you expect!What more of this conversation? I have an extended cut of this chat on my podcast! You can find the link below!If this podcast is helping you in your business than help us promote it by following us or leaving us a beautiful 5-star review! Thank you!Subscribe to Howie Grow A Brand on YouTube: https://bit.ly/3hV3BvyHowie Grow A Brand on Social Media:► Follow on Instagram: https://bit.ly/2XeMg8V► Like on Facebook: https://bit.ly/30iPQkB► Connect on LinkedIn: https://bit.ly/30fHGsVSign up to receive my updates via Email on EdHowie.com: https://www.edhowie.com
23:57 07/01/2021
How Is Your Stewardship? | Ep. #043
You know, when you meet up with other business owners, it's so easy to talk about sales and profits. Too often we use the financial side of the business to judge success. What you never hear is, "How is your stewardship?" But it should be the first question asked.So, what is stewardship? Stewardship is the belief that we need to take care of what's entrusted to us to the best of our ability.Going back to my first job at Chick-Fil-A, I've consistently witnessed that stewardship and business run parallel with each other. Use your strengths, know your weaknesses, and build the right team to fill in the cracks. Do the best you can each day with what you have and you have a much better chance at success.Listen and learn the 3 key ways that I take action to be a better steward with what I have each day.Now let me ask you...How's your stewardship?If this podcast is helping you in your business than help us promote it by following us or leaving us a beautiful 5-star review! Thank you!Subscribe to Howie Grow A Brand on YouTube: https://bit.ly/3hV3BvyHowie Grow A Brand on Social Media:► Follow on Instagram: https://bit.ly/2XeMg8V► Like on Facebook: https://bit.ly/30iPQkB► Connect on LinkedIn: https://bit.ly/30fHGsVSign up to receive my updates via Email on EdHowie.com: https://www.edhowie.com
10:33 06/24/2021
The Power of Joy | with Nichelle Pace | Ep. #042
When you consider the attributes that will bring you success, what comes to mind? Motivation? Yeah.Problem solving? Okay, that's true.Discipline? A must!But how about joy?Today, I discuss the power of joy in business with the President and CEO of Brand Enchanting Media, Nichelle Pace.Nichelle has made joy an integral part of her business (and life) and is reaping the benefits. And I'm not only talking about the joy of closing the deal. I'm talking about the joy that customers feel when they visit your business. I'm talking about the joy your employees feel when they come to work or do a great job. And how about the joy you feel when you sign those employee paychecks?Making joy a priority for your business will change you for the better. So listen in, learn something, and ... enjoy!If this podcast is helping you in your business than help us promote it by following us or leaving us a beautiful 5-star review! Thank you!Subscribe to Howie Grow A Brand on YouTube: https://bit.ly/3hV3BvyHowie Grow A Brand on Social Media:► Follow on Instagram: https://bit.ly/2XeMg8V► Like on Facebook: https://bit.ly/30iPQkB► Connect on LinkedIn: https://bit.ly/30fHGsVSign up to receive my updates via Email on EdHowie.com: https://www.edhowie.com
35:49 06/10/2021
Activate Your Team's Strengths | Ep. #041
I'm not a person who uses the word "can't" often. The reason I started my business is because I KNEW I could do what it would take to ensure its success. But as entrepreneurs, we often feel like we’re the ones who have to do it all.The reality is there are things you can’t do. While you can't do it all, you can empower your team to use their strengths to succeed. Lean into your strengths and let your team lean into theirs.  Today we're chatting about how to make that happen…the strengths of your people are the strengths of your brand.Let's get to it!If this podcast is helping you in your business than help us promote it by following us or leaving us a beautiful 5-star review! Thank you!Subscribe to Howie Grow A Brand on YouTube: https://bit.ly/3hV3BvyHowie Grow A Brand on Social Media:► Follow on Instagram: https://bit.ly/2XeMg8V► Like on Facebook: https://bit.ly/30iPQkB► Connect on LinkedIn: https://bit.ly/30fHGsVSign up to receive my updates via Email on EdHowie.com: https://www.edhowie.com
11:25 05/28/2021
3 C's For Success | Ep. #040
One of my greatest strengths is that I see the utmost potential in people. When hiring team members, that can be a tremendous weakness.I had to create a clear criteria through which to evaluate potential employees as we’ve grown our team. After all, selecting and retaining the right people is essential to protecting and growing your brand.I call this method “the 3 C’s to hiring the right people”, and I want to walk you through them today.Ready? Let's get into it!If this podcast is helping you in your business than help us promote it by following us or leaving us a beautiful 5-star review! Thank you!Subscribe to Howie Grow A Brand on YouTube: https://bit.ly/3hV3BvyHowie Grow A Brand on Social Media:► Follow on Instagram: https://bit.ly/2XeMg8V► Like on Facebook: https://bit.ly/30iPQkB► Connect on LinkedIn: https://bit.ly/30fHGsVSign up to receive my updates via Email on EdHowie.com: https://www.edhowie.com
09:32 05/24/2021
Branding is Like a Box of Cereal | Ep #039
Let's talk about cereal. You know that aisle at the grocery store that’s just FILLED with boxes of cereal? Why does the world need 180 linear feet of cereal? That’s a lot. We all have our own preferences, and brands want to make sure there’s something for everyone. But if the customer doesn’t have a NEED for your product, are they even going to look at you? How do you stand out?Today we’re chatting about focusing on the customers that need you the most first, and making sure they know you’re the choice for them. Let’s get into it!If this podcast is helping you in your business than help us promote it by following us or leaving us a beautiful 5-star review! Thank you!Subscribe to Howie Grow A Brand on YouTube: https://bit.ly/3hV3BvyHowie Grow A Brand on Social Media:► Follow on Instagram: https://bit.ly/2XeMg8V► Like on Facebook: https://bit.ly/30iPQkB► Connect on LinkedIn: https://bit.ly/30fHGsVSign up to receive my updates via Email on EdHowie.com: https://www.edhowie.com
12:48 05/20/2021
The Answer is No to Every Question You Don't Ask | Ep. #038
In the past year, I know you have felt the challenges of running a business. Believe me! There's nothing like the feeling that doors will be closed all around you and the only word you will hear is, "no".But thinking and doing are completely different things.Let me tell you something that may or may not shock you: The answer is always no to the question you don't ask. You may even get vaccines! (I'll explain all this in the video!)Today I walk through the opportunity to move your business forward by asking questions without fear! Do not be afraid to ask questions for your business. It's amazing what it can do for you, for your customers, your clients and your team.Let's get into it!If this podcast is helping you in your business than help us promote it by following us or leaving us a beautiful 5-star review! Thank you!Subscribe to Howie Grow A Brand on YouTube: https://bit.ly/3hV3BvyHowie Grow A Brand on Social Media:► Follow on Instagram: https://bit.ly/2XeMg8V► Like on Facebook: https://bit.ly/30iPQkB► Connect on LinkedIn: https://bit.ly/30fHGsVSign up to receive my updates via Email on EdHowie.com: https://www.edhowie.com
10:25 04/22/2021
Do You Have to Suffer to Win? | Ep. #037
If your business is struggling, if you’re suffering and are on the verge of giving up the dream, listen up, because let me tell ya…It’s true that winners suffer longer. But that’s not the whole story.What you are suffering for is much larger than meeting the days quota, or the week's, or the month's. Each win aids the effort to get the next win, then the next win, and the win after that.The whole story reveals a domino effect of positive change, self improvement, and over all growth in the third act. But you have to stick around to see it.Today I unpack this a little bit through my experience as an indoor cycling instructor and the wisdom my good friend Brett Bartholomew shared about suffering. My advice? Lean into the suffering and focus on the win. Focus on the reward. Focus on the lessons learned. Focus on what the business will become if you can just. hold. on. If this podcast is helping you in your business than help us promote it by following us or leaving us a beautiful 5-star review! Thank you!Subscribe to Howie Grow A Brand on YouTube: https://bit.ly/3hV3BvyHowie Grow A Brand on Social Media:► Follow on Instagram: https://bit.ly/2XeMg8V► Like on Facebook: https://bit.ly/30iPQkB► Connect on LinkedIn: https://bit.ly/30fHGsVSign up to receive my updates via Email on EdHowie.com: https://www.edhowie.com
10:48 04/15/2021
Governing Your Business Growth | Ep. #036
What types of "governors" do you have for your leadership? When I was a kid, our school bus driver Mrs. Prince told me about the governor on the engine of the school bus that kept it from going too fast. (I remember thinking "there's a person inside there that controls the state?" Hey- I was five). In reality it was there to keep everyone safe.We have the ability to self-govern and we have the ability to inspire others to more deliberately self-govern. But sometimes in business it’s too much and we don’t live into our potential.So which governors do you need to ignore? That’s the subject of today’s chat. My inner 5-year-old hopes that Mrs. Prince hears this and smiles knowing that I still remember her lesson.If this podcast is helping you in your business than help us promote it by following us or leaving us a beautiful 5-star review! Thank you!Subscribe to Howie Grow A Brand on YouTube: https://bit.ly/3hV3BvyHowie Grow A Brand on Social Media:► Follow on Instagram: https://bit.ly/2XeMg8V► Like on Facebook: https://bit.ly/30iPQkB► Connect on LinkedIn: https://bit.ly/30fHGsVSign up to receive my updates via Email on EdHowie.com: https://www.edhowie.com
07:35 04/14/2021
Artificial Intelligence or Human Intelligence? | Ep. #35
Artificial Intelligence or Human Intelligence?What do you think when someone starts talking about AI?(That's artificial intelligence, for those of you not familiar with the acronym.) Do you have visions of the evil machine takeovers shown in Terminator, the Matrix, or even Robocop? When we consider the idea of AI in our future, something that people seem to ignore is the “artificial” part of AI.This year was an interesting one in Texas as we were challenged with several inches of snow, and a loss of power and water. During this period when people were wondering when power would be restored and whether they could drink the water from their faucets, if you happened to spend time browsing social media, it was apparent which brands were using AI and which were not. As we tried to get information about the crisis we were living through, messages flooded my inbox, telling me I could purchase a new car for less than retail or asking if I'd seen their last message about whatever service they were offering. It’s the “artificial” nature of AI that lacks the human ability to adapt behavior to the situational needs of their customers. That’s what we’re talking about in today’s episode.If this podcast is helping you in your business than help us promote it by following us or leaving us a beautiful 5-star review! Thank you!Subscribe to Howie Grow A Brand on YouTube: https://bit.ly/3hV3BvyHowie Grow A Brand on Social Media:► Follow on Instagram: https://bit.ly/2XeMg8V► Like on Facebook: https://bit.ly/30iPQkB► Connect on LinkedIn: https://bit.ly/30fHGsVSign up to receive my updates via Email on EdHowie.com: https://www.edhowie.com
10:25 03/25/2021
Team Members Can Drive Your Brand Experience | Ep. #34
If you've been following us for a while, you'll know we talk about food a lot.On today’s episode, we’re going to chat about an experience at one of our favorite restaurants. The reason we’re going to talk about it is because we had an experience that could have been a negative, but in the end, turned out to be great.Without giving too much away, on today’s episode, we’re going to talk about the importance of how your team interacts with your customers.Don’t be chicken (insert rimshot here!), and tune in for today’s episode.If this podcast is helping you in your business than help us promote it by following us or leaving us a beautiful 5-star review! Thank you!Subscribe to Howie Grow A Brand on YouTube: https://bit.ly/3hV3BvyHowie Grow A Brand on Social Media:► Follow on Instagram: https://bit.ly/2XeMg8V► Like on Facebook: https://bit.ly/30iPQkB► Connect on LinkedIn: https://bit.ly/30fHGsVSign up to receive my updates via Email on EdHowie.com: https://www.edhowie.com
09:29 03/18/2021
Do You Have A Call To Action For Your Brand? | Ep. #33
I don't want to beat a dead horse, but – man, what a year 2020 was. We are three months into the new year and I’m hoping we’re going to start seeing a light ahead. Lately, I have been spending more and more time thinking about the year behind us and what’s ahead. During one of these times of reflection, I was reminded of the things that were going through my mind this time last year. At this time last year, things were beginning to get heated. Masks were going up and business occupancy was coming down. My team and I were working as hard as we could for our clients to help them keep going. We were laser-focused on supporting them, but even during the pandemic we always kept three words top of mind when providing solutions: invite, assure, and entice.We found these words to be really effective as we evaluated how our clients were making and keeping a connection to their audience. Is your brand deliberately inviting people into your brand community? Are you assuring your customers that any business they do with you or your brand is worth the risk? Have you enticed your customers with something special when they do show up? What's your brand's "call to action"?These three words and the questions we asked to keep us focused were invaluable as we evaluated whether our solutions would be effective. In today’s episode, we will explore these words in depth. Are you ready? Let’s get to it!If this podcast is helping you in your business than help us promote it by following us or leaving us a beautiful 5-star review! Thank you!Subscribe to Howie Grow A Brand on YouTube: https://bit.ly/3hV3BvyHowie Grow A Brand on Social Media:► Follow on Instagram: https://bit.ly/2XeMg8V► Like on Facebook: https://bit.ly/30iPQkB► Connect on LinkedIn: https://bit.ly/30fHGsVSign up to receive my updates via Email on EdHowie.com: https://www.edhowie.com
10:14 03/11/2021