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The Contently Driven Podcast

Helping you make your business and life run easier. You thought being a female entrepreneur would give you the time you didn’t have in your corporate job. But now you find yourself not having enough time to get anything done. And you're in the habit of never switching off from your business. Plus you need to look after yourself? Yeah right! Learn the strategies you need to create better habits in your business that open up time and help you do the things you keep putting off. If you're ready to stop the habit of overwhelm and overworking so you can get back your time, this is the podcast for you. Hosted by Certified Habit Coach Gemma Lumicisi.


EP#53 Ready to Roll -By Gemma Lumicisi
Feeling stuck in your business? Ready to Roll is the book for you. I launched my second book in November 2022, and I share everything about it in this episode. I'll be reading the book live on the Contently Driven Podcast for the first time. This episode and book is for you if you’re sick of working too hard without the results you want. ​​​​​​​​
14:50 12/7/22
EP#52 Messy Mind? Messy Copywriting
Can't get started writing copy? Maybe it's a mess getting in your way. When your mind is confused, and you've got content everywhere, you risk confusing your clients or avoiding writing copy altogether. Copywriting is critical for online business owners, so you must clear the mess. Discover 3 simple steps to stop being confused, sort out the mess and make writing copy easier.
12:46 11/30/22
EP#51 Emotions Solve Problems
Discover the one question to ask yourself to make your copy convert more clients. Don't make the mistake of forgetting about your ideal client's emotions. Emotions solve your client's problems and help your copywriting covert. Listen to this episode to discover how to make your copywriting more human by using the power of emotions.
12:48 11/23/22
EP#50 Drop the Perfect
Is striving for perfection stopping you from doing stuff in your business? If so, you're not alone. Trying to be perfect is the biggest stalling technique I see from business owners. There is no perfect in business so stop trying to get there. In this episode, you'll learn how to move past perfect so you can grow your business faster.
12:50 11/18/22
EP#49 Become a Problem Solver
Discover how to become a problem solver to write more compelling copy. As a business owner and copywriter, your most excellent sales tool is becoming a client problem solving machine. If you're in a service business, with the economy tightening, your copy must become more compelling to your target audience. But in the most friendly and connecting way as well. Learn how to connect with your audience through your copy by solving your client's problems. So they'll be dying to connect with you.
21:39 11/3/22
EP#48 How to Write to Sound Like You
What if you could write copy that sounds like you're speaking? You can. In this episode, you'll discover 3 simple tips about writing copy that sounds like you. Copywriting should connect with your clients and sound like you're conversing with your reader. Writing copy that's unique to you is critical for copywriting success, so discover how now.
13:50 10/19/22
EP#47: Research is Your Friend
Do you hear the word market research and cringe a little? Any word with research attached to it seems overwhelming because a lot of work is involved. It's normal for entrepreneurs to avoid research, but it makes for the foundation of your business and strategy. But in this episode, I break down the fear of market research overwhelm into bite-sized and digestible pieces.
20:06 10/12/22
EP#46: The 7 Steps of Marketing
What if you had a brilliant tool that ensures your business is on track? No need to imagine because there is one. It's the 7 Ps of marketing, It's a practical structure to evaluate and create the proper steps in all areas of your marketing. So you can grow your business the right way.
19:50 10/5/22
EP#45: Inside the Minds of Your Clients
Believe it or not, your brain goes through an entire journey before making a purchase. In this episode, you’ll learn the consumer decision-buying process to help you understand the reason your clients will buy from your business. Plus, discover which types of content to use in each stage. The consumer decision-buying process helps you align your marketing and sales strategy to set your business up for success.
19:06 9/28/22
EP#44: Learn How Your Clients Buy
Believe it or not, you have behaviours associated with why, how and when you buy something. Discover what consumer behaviour is and get inside the minds of your customers when they decide to buy from you. Throughout the day, you decide to buy something without thinking about it. Understanding these behaviours means knowing your clients more.
18:18 9/22/22
EP#43: How Marketing Strategy is Simple
Discover a shockingly simple strategy that helps you grow your business. Believe it or not, the strategy doesn’t have to be complicated. What if I told you that developing your marketing strategy can be simple? Discover a foolproof strategy to grow your business.
23:24 9/15/22
EP#42: Stop Relying on Motivation
This episode is for you if you get halfway through something and then lose your motivation. Believe it or not motivation runs out . If you want to finish writing copy, you can't rely on motivation to see you through. This episode teaches you three tips on for to finish writing copy easily. Don't miss it.
11:24 9/7/22
EP#41: Make Your Copywriting Sparkle
Does your copy stand out? Excellent copy is about connecting with your clients and writing how you speak. But it's also the art of persuasion with words. This means adding some creating power and sparkling words. So it stands out and captures attention. In this episode, you'll learn how to transform your copy so it stand out and grabs your clients.
11:45 8/31/22
EP#40: No Research, No Copy
Believe it or not, research is the key to clever copywriting. Without proper research, you risk not connecting with your clients. This means your copy won't convert. In this episode, you'll discover three tips for conducting the best research so you can write copy that converts.
19:45 8/24/22
EP#39: Become More Visible in Business
How do you publicly show up in your business? If you’re not showing up online, you risk not finding new clients. People who don’t know who you are, can’t buy from you. Being visible is an issue for most entrepreneurs, and instead of showing up, we usually hide behind our computer screens. I get it, because the more you’re online, the more likely people will judge you. But guess what else is true? The more likely people will buy from you as well. Discover tips and tricks about how to show up and show off your business and knowledge online.
17:18 8/18/22
EP#38: How to Reuse Content with Ashley
Think you need to reinvent the wheel every time you create content? Think again. Creating content and reusing it is the key to not overworking in your business. Content is king (as the experts will tell you), which means it's a massive part of growing your business. But that doesn't mean it needs to be hard. If creating content takes up too much of your time, this episode is for you. Join coach and multiple business owners Ashley Wolfe with Gemma as they discuss how to reuse content. Get simple tips about reusing it over and over while keeping it looking fresh so you can save time and sanity.
19:13 8/11/22
EP#37: How to Evaluate in Business
Do you properly evaluate your business? Many entrepreneurs are future-focused and forget to stop and see how far they've come. Future focus is critical in business. But more importantly, is evaluating what you've done so you can factually keep planning. Many entrepreneurs get stressed because what they're doing isn't working. However, they aren't paying attention to the business facts. Attention to business facts is the key to moving forward in your business. This episode teaches you how to evaluate correctly. So you can move forward more efficiently in your business.
16:18 8/3/22
EP#36 : How to Write Friendly Copy
Think copywriting should sound formal? Nope! When you write copy, it must be friendly and sound like you're speaking. Don't know how to do this? Then listen up. Because in this episode, you'll learn three tips for writing copy that's friendlier than a puppy. You connect with new clients through your words, and humans connect with friendly conversation. This means your copy should sound like a conversation with your best mate. It's a sure-fire way to convert the reader into a new client.
19:22 7/27/22
EP#35 : Ultimate Website Checklist
Your website's job is to help your business. It's critical for your success. Not sure if your website is working for you? If so, this is the episode for you. Specific aspects of your website's accessibility, usability and friendliness make a website work well. Your job is to lead your website viewers on a journey through it. Make them want to search, learn and take action. This episode gives your tips to check off and see if your website is working well for your business.
17:28 7/21/22
EP#34 : Be Bold With Your Words
Be bold with your words because it's the key to persuasion. When you write copy, it's critical to sound confident. Using too many words means you're taking your clients to snore-ville. We live in a busy world, and most people are "too busy" to read. They skim copy instead. This means writing copy to the point is crucial for its success. In this episode, you'll learn what NOT to do when writing copy to sound confident with your words.
17:46 7/12/22
EP#33 : Embrace Forward Moving Shit
Hate some of the tasks in your business? Yep. You and the rest of the world. It's normal not to want to do various tasks in your business, but the reality is... you have to. In this episode, you'll learn how to make it easier to do the things you don't want to do. But need to get done. Discover forward-moving shit.... you'll feel crap doing it, but you'll feel worse if you don't do it. It's all about embracing the shit feeling but putting on your big human pants and doing it anyway. Guess what? The shit feeling will go away, but not until you be a grown-up about it. Learn how to get moving in your business and be ok with it being hard. It will change the way you work in your business.
19:27 7/6/22
EP#32 : Going Insane From the Brain Drain?
Ever feel mentally exhausted? You're not alone. It's normal for you to have a tired brain. But trying to keep working with brain drain means you can't strategically think while making mistakes and poor decisions. Brain drain is a challenging time, and not looking after yourself negatively impacts your business and health. Learn how to prevent mental exhaustion from happening in this episode. So you can look after yourself and your business in the best way possible.
26:22 6/29/22
EP#31 : How to Stop Copywriter's Block
Struggle with copywriting? Many factors block entrepreneurs from writing. Ever thought, I don't know how to write copy, or I don't know what to say? Learn how to overcome these and stop blocking yourself from connecting with your ideal clients Writing copy is easier than you think and in this episode you'll learn how to get writing and not stare at a blank screen anymore. Truth bomb? Copywriting is an essential skill for business owners so learning how to do it now means growing your business substantially.
25:20 6/22/22
EP#30 : Master The Habit of Copywriting
Want to have fun writing copy? In this episode, you'll discover how to make copywriting fun. Truth bomb? If you own a business, you need to write copy. You Can't escape it, so you may as well make it fun. Said everyone ever! Ready to make copywriting fun and easy? Discover ALL in this episode. Plus, you'll learn the secret challenge life coaches are committing to so they can make copywriting fun and easy.
21:17 6/15/22
EP#29 : The Habit of Scheduling Time
Are you good at scheduling your time? If so, let's take it to the next level. I'll teach you one thing no one has ever taught you about why you don't 100% stick to your schedule. Once you can master the habit of scheduling your time AND sticking to it, you can take over the world. Maybe not quite, but you'll bloody well have the time to try and do it. Get ready to go beyond time management and master how to schedule your time and get shit done.
27:27 6/8/22
EP#28 : My Evolution From Coaching, with Nat
Ever thought about getting a coach? If you're on the fence, then tune into this episode. Because coaches help you achieve what you're struggling to do independently. Even coaches have coaches. A little bit of help goes a long way. And when you're deep in your mind's bullshit, you can't see other possibilities or solutions. This is where a coach helps. Join Gemma with her first-ever guest Nat for an open and candid chat where you'll discover what 18 months of coaching did for Nat. Everyone has a different reason for working with a coach. Whatever your reason, nothing is embarrassing about hiring a coach. And change is possible when you work with one. Tune in today.
33:13 6/1/22
EP#27 : How to Stop Worrying
Learning to stop worrying is critical to your mental and emotional health and business. Over worrying affects critical thinking and lessons your emotional resilience, meaning doing necessary tasks becomes harder. Why make your life and business harder when it doesn't have to be. In this episode, you'll learn actionable strategies to help reduce your worries, take control of your energy, have more time and start to re-regulate your sleep.
22:51 5/25/22
EP#26 : The Truth About Accountability
The truth about accountability is not what you think. It has different meanings for each person I've worked with. But without accountability, there isn't action. Whether it's accountability to yourself or someone else, you won't bother doing anything if it's not there. And is that what you want? Of course, it isn't. Learn what gets in the way of being accountable for yourself and stop putting yourself second. Plus, discover that accountability comes from inside you. And how you can leverage accountability to grow your business and achieve your goals.
22:37 5/18/22
EP#25 : Sneaky (Bad) Business Habits
Think you have no bad habits in your business? The truth is, there are sneaky unhelpful things you do without knowing that are habitual for you. Find it’s easy not to stick to your schedule? Learn the reason why in this episode and discover how to stay focused. The secret to a successfully run business is your habits. Plus, your ability to break bad ones and create new ones that serve you and your life. If you’re ready to create more time and energy in your business and life, discover how your habits are the tool to do it.
27:53 5/11/22
EP#24 : Manifesting is Madness
Ever wondered about manifesting? What it is, and how to do it? This episode isn't about that. It's calling bullshit on what you hear about it. Visualisation is crucial when you've planned a goal. But it's not the only part. Tune in to hear why manifestation is madness and the actual steps you need to create something or achieve a goal.
24:50 5/4/22