Show cover of Wagner Live

Wagner Live

Wagner Live is a weekly podcast hosted by advertising executive Wágner dos Santos. In each episode and together with a special guest, expect to hear fresh perspectives on what's hot in business right now.

Tracks

Episode 86: The Growing Importance of Hispanic and Latino Marketing
In this episode, Wágner interviews a leading Hispanic communications expert, public speaker, and author, Hernan Tagliani. He is also the President of Hispanic advertising agency, The Group Advertising. His latest book, The Hispanic Market for Corporate America: How to Make Your Brand Culturally Relevant, helps CEOs and marketing executives get the answers they need to develop a strong and successful multicultural strategy. You can purchase his book on Amazon.com.Wagner Live is a weekly podcast produced by The Wagner Agency and hosted by its president, Wágner dos Santos. In each episode and together with a special guest, expect to hear fresh perspectives on what's hot in business right now.
41:49 07/27/2021
Episode 82: Is Everyone An Entrepreneur Now?
Being an entrepreneur isn't for everyone. It often takes years of hard work, long hours, and no recognition to become successful. A lot of entrepreneurs give up, or fail for other reasons, like running out of money. Statistics show that over 50% of all businesses fail after five years in the United States. Wágner dos Santos unpacks this topic with some valuable insight.
11:33 07/27/2021
Episode 83: Consumer Engagement is the New Marketing
In this episode, Wágner dos Santos uncovers the growing importance of consumer engagement and how an engaged consumer can be a brand’s most powerful ally.
16:29 07/27/2021
Episode 85: Youth Versus Experience in the Workforce
In this episode, Wágner dos Santos talks about some of the differences between younger and older workers. Have you often wondered which is better or are you in one of the categories and looking for work?
14:46 07/27/2021
Episode 81: The Biggest Social Media Marketing Mistake Businesses Make
In this episode, Wágner dos Santos discusses the biggest mistake businesses are making with social media marketing and what they should be doing instead.
13:04 07/27/2021
Episode 84: What Every Great CEO Must Know
In this episode, Wágner dos Santos goes through his top 10 list of the things that every CEO or business owner must know in order to run a successful business and gain respect from their employees.
19:26 07/26/2021
Episode 87: Five Steps Toward Launching a Successful Startup
In this episode, Wágner dos Santos shares five important steps to follow if you wish to launch a successful startup.
15:29 07/21/2021
Episode 88: Your Marketing Needs a Reboot
In this episode, Wágner dos Santos discusses how technology and evolved human communications are shaping the future of marketing.
20:16 07/21/2021
Episode 89: Meet Your New Consumer - Generation Z
In this episode, Wágner dos Santos introduces the newest and most complex generation of consumers - Generation Z. Are you prepared to communicate and capture the attention of Gen Z? The more you know about them, the greater your chances of success.
14:28 07/20/2021
Episode 93: Consumer Engagement is the New Marketing
In this episode, Wágner dos Santos uncovers the growing importance of consumer engagement and how an engaged consumer can be a brand’s most powerful ally.
16:03 07/20/2021
Episode 2: Most Ad Agencies Don't Have a Clue
In this episode, Wágner dos Santos puts ad agencies in the hot seat in order to be held accountable for the level of service they provide to their clients and because businesses need to know how to select the right agency to suit their needs.
16:05 07/19/2021
Episode 90: How Teens Prepare For Video Chats
In this episode, Wágner dos Santos discusses how teens are priming and grooming in advance of their video chats with friends and what this means for business.
09:44 07/13/2021
Episode 106: How to Work With Women
In this episode, we are joined by Jennifer Crittenden. She has appeared on CNBC Power Lunch and has been interviewed by Bloomberg Businessweek, and several other media outlets. Jennifer is also the author of What's A Guy To Do? How to Work with Women.Together we will discuss what's trending in business and marketing and learn more about Jennifer in the process.
39:10 07/13/2021
Episode 102: The Voice of Generation Z
In this episode, we are joined by Morissa Schwartz, owner of DrRissysWriting.com - a marketing and writing company and GenZPublishing.org - a publishing company, which has produced six Amazon bestsellers. She is currently earning her doctorate in literature at Drew University and has a Master's in Communication.Morissa broke a Guinness World Record for creating the World’s Longest Chain of Bracelets, has sung on MTV, speaks professionally about inspiring others through words and entrepreneurship, and was named the “Voice of Generation Z” by Community Magazine. She seeks to inspire others through words and a positive attitude.Together we learn more about Morissa and discuss what's trending in business and marketing.
38:01 07/13/2021
Episode 105: The Art of Client Service
In this episode, we are rejoined by Robert Solomon who makes his second appearance on our podcast. He is is the world's leading authority on how to improve creative work by forging and sustaining trust-based relationships with clients, and is the author of the classic guide, The Art of Client Service, recently re-issued by John Wiley & Sons as a substantially revised third edition. Robert runs Solomon Strategic, a firm he founded to provide marketing counsel to advertising agencies, client companies, and individual marketing professionals. Trained as a direct marketer who embraced digital early on, Robert is known for his expertise as a brand strategist and new business developer. He is an expert speaker and workshop leader who also is certified as an organizational and executive coach, particularly skilled in job searches.Together we will discuss what's trending in business and marketing and learn more about Robert in the process.
70:20 07/13/2021
Episode 100: Tech's Influence in The Banking Industry
In this 100th episode of Wagner Live, we are joined by Fernando Pena, SVP, Digital Marketing & Experience at Seacoast Bank. He brings over 20 years of experience in banking, insurance, and investment industries focusing on monetizing and increasing growth within digital channels, deployment of innovative marketing technology platforms, and improving the digital user experience.Together we discuss how digital is affecting the banking industry, what it means to be a community bank today, and comment on what's trending.
52:28 07/13/2021
Episode 103: Women in Tech and Social Media
In this episode, we are joined by String Nguyen who, for the last three years, has been pioneering videos on social media. Recently she was recognized as a “Top Voice” on LinkedIn and nominated for 30 under 30 Forbes Asia. She produced the award-winning Snapchat channel “Women In Tech”, and amassed over 350 interviews with entrepreneurs and startup founders, like Gary Vaynerchuk, Holly Liu (Kabam), and Hugh Forrest (SXSW).
38:56 07/13/2021
Episode 107: Special Guest Kerry Feuerman
In this episode, we are joined by Kerry Feuerman. He is a Creative Director and author of The Five Deadly Sins of Presenting Creative Work. Kerry's past experience includes creative director at Fallon Minneapolis, Vice Chairman and Group Creative Director at The Martin Agency, and Global Creative Director at TBWA\Chiat\Day.He's been deservingly celebrated with awards from the One Show, CA, Cannes, Clios, Art Directors Club of New York, London International Awards, Kelley Awards, Obies, ADDYS, Advertising Festival of New York, IF4 Film Festival.And Kerry has worked with global brands such as Mercedes-Benz, Citi, U.S. Army, UPS, Saab, Wrangler, Infiniti, Seiko, Nissan.Kerry is the founder of Last Hurdle presentation skills workshops.Together we will discuss what's trending in business and marketing and learn more about Kerry in the process.
40:20 07/13/2021
Episode 104: Unleashing Your Superpower
In this episode, Jeff Tippett joins Wágner dos Santos to discuss what’s trending in business and marketing and how persuasive communications should not be mistaken with manipulation.Jeff is an active blogger and author. His first book, Pixels Are the New Ink: 3 Steps To Digital Domination in Your Industry, teaches thought leaders how to make money by sharing information online that’s already in their heads. Unleashing Your Superpower: Why Persuasive Communication Is The Only Force You Will Ever Need, is his most recent book. If you go to page 20 in his latest book, you will find a contribution from Wágner dos Santos.
32:17 07/13/2021
Episode 108: Growing Your Business in a Virtual World
In this episode, Ross Brand of Livestream Universe joins host Wágner dos Santos in a discussion about the rise of live video in 2020, driven in part by the recent shift to home offices. Will live video and virtual meetings become the new normal for businesses? At a time when in-person meeting encounters pose a potential health risk, how can businesses leverage live video to grow their brand?A former radio on-air personality and reporter, Ross is a pioneer in the livestreaming field as both a prolific content creator and thought-leader. He has been a featured speaker at Summit Live, Social Media Week Lima, Summit on Content Marketing, Content Creators Summit, and New York University’s Division of Programs in Business.
55:01 07/13/2021
Episode 109: The Future Outlook for Small Businesses in the New Normal
The new normal, which is a result of the pandemic's effect on the market and economic instability, didn't come with an instruction manual. Expert analysts and economists have been hesitant to commit to providing any forecasting data.In this episode, we discuss the current state of affairs for small businesses throughout the U.S. and how they have been managing despite mandated lockdowns and restrictions with Thomas Sullivan is Vice President, Small Business Policy at the U.S. Chamber of Commerce.
36:01 07/12/2021
Episode 111: The Resurgence of Virtual Office Spaces
Approximately 30 years ago virtual office spaces made a splash through the US and around the world with flexible space suitable for startups and entrepreneurs on the move. Also known as executive suites, the first such office was launched back in 1962 but did not gain mass popularity at that time and was limited by the lack of technology that was yet to come. About 15 years ago, co-working spaces launched everywhere and become the new hip trend for startups and enterprise companies looking for a temporary space to launch new projects in different markets.As a result of the pandemic and the new normal of business, millions of people are working from home, taking the virtual office space into a whole new dimension. Many business leaders feel that this may be the way they operate post-pandemic. What does that mean for business operations and productivity? What are the benefits and challenges to be aware of? Our special guest, Daniel Gracia, is an expert in remote workplaces and helps us unveil this new but not so new trend.Dan Gracia is a serial entrepreneur and visionary who has consulted numerous startups while also developing his own portfolio of businesses from startup to sale. His business concentration has been within the areas of cellular, virtual offices, and VoIP (voice over internet protocol).Dan is currently a partner and Vice President of Business Development at Joon. The company provides business telephone services and systems using cloud-powered technology. Learn more at joon.us.
42:01 09/12/2020
Episode 110: The Reshaping of a City's Economic Future Amidst The New Normal
Orlando, Florida is not only where Wagner Live is located but it is also a growing market. It has been called one of North America's up-and-coming tech markets. In a recent study of the leading large, mid-size, and small metros throughout the country, Orlando ranked #9 out of 299 metros studied and #2 in the Southeast. The study evaluated such things as economic strength, prime workforces, year-over-year growth, and mid-term (5-Year) growth.In this episode, we discuss how a city that has been mostly associated with Walt Disney World, has been reshaping its identity and economic future. And despite previous plans for the city, what's changed as a result of the pandemic and its economic impact. To help with this discussion is Tim Giuliani, President & CEO at the Orlando Economic Partnership.Tim’s passion to provoke community impact started at an early age when he helped launch the “Truth Campaign” as a high school student - the most successful youth tobacco prevention effort in U.S. history. Tim is a Certified Chamber Executive (CCE). Nationally, he serves on the executive committee for the Association of Chamber of Commerce Executives and is an active participant of the US Chamber Committee of 100. While at the Florida Chamber of Commerce he played a critical role in the passage of legislation that created the $750 million Florida Growth Fund.
40:38 08/30/2020
Episode 95: The Reality of Virtual Offices
In this episode, Wágner discusses how offices have evolved from the traditional models to fully functional mobile offices and coworking spaces. What's the future of the office and should you even consider one?
19:48 08/26/2020
Episode 98: Free Wi-Fi is Good For Business
In this episode, Wágner shares the value of businesses offering free Wi-Fi to their customers. Some of the benefits may not seem as obvious as one may think.
11:40 08/26/2020
Episode 92: Hustle is a Dirty Word
In this episode, Wágner dos Santos discusses a word that has arguably taken on a new meaning over the last couple of years - hustle. Do you do the hustle or should you be a hustler? What does it all mean and should you even care?
10:25 08/26/2020
Episode 99: You May Be Talking About Yourself Too Much
In this episode, we discuss how brands often get stuck on the “me me me” syndrome and forget that it’s not all about them. In fact, very little of it should be.
16:25 08/26/2020
Episode 94: Marketing Agencies Must Think Like Consultants
In this episode, Wágner dos Santos discusses how today's marketing and advertising agencies need to be part business consultants as well. What's the point of sending customers to your clients if they are not prepared to handle or keep them?
17:18 08/26/2020
Episode 97: The Future of Retail
In this episode, Wágner dos Santos discusses how retail is evolving beyond brick and mortar and the rise of mobile shopping.
11:36 08/26/2020
Episode 96: The Danger For Women in Creative Jobs
In this episode, Wágner discusses how women in creative jobs are often victims of sexual harassment, sexism, demoralization, and sexual assault. The Harvey Weinstein scandal has reopened a very sad yet important dialogue regarding how women are victimized in the workplace by men. Wágner examines the problem as it specifically relates to the creative industry and what can be done to make it stop.
31:05 08/26/2020