Show cover of The Inspired Business Podcast

The Inspired Business Podcast

The Inspired Business Podcast is where we talk all about how to earn a God-honoring income from your creative work so you can serve more people, sustain your message financially, and make a bigger difference in this world. I am a multi-published author turned digital products coach… but once upon a time, not too long ago, I was terrified of technology! I didn’t know a tag from a tripwire from a Tupperware lid. If I can figure out how to love digital marketing, then believe me, you can, too. Together we’re going to discover how to grow your audience and your income with biblically sound business principles that align with your faith and family values.

Tracks

53 | Do Facebook Ads Really Work?
Thinking about running ads on Facebook and Instagram? Social media ads are still a great strategy for growing your audience and your income, but only when they’re done well. Do you know what it takes to conduct a successful ad campaign? In this episode, I’m sharing three steps to ensure your ads efforts will lead to profits, not regrets.  Highlights:What it really means when people tell you ads are a waste of time and moneyWhy social media ads? (Even if you hate social media)Three assets you need before you create an ad campaignAn opportunity to get some free ads training from an ads expertEncouragement to take the leapResources mentioned in this episode:The Funnel ClubIdea to Impact: The Inspired Business MentorshipRegister HERE for Facebook Ads in an Hour with Alana Terry {free workshop}Are you a digital marketing genius? Take our quiz to find out!Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious
13:10 4/15/24
51 | When to Use a Freebie and When to Go Direct to Sale
Are free lead magnets the best way to attract customers? Usually no, but sometimes yes. There are a few occasions when offering a freebie before asking for the sale is a smart strategy. But it has to be the right kind of freebie, meaning, one that attracts the right people and nurtures them toward a conversion. In this episode of The Inspired Business podcast, you’ll learn when you should use a freebie and when you shouldn’t—and why. Plus we’ll touch on what makes a freebie valuable (for you as well as for the customer) and why giving stuff away for free is still not my favorite strategy in most situations. Highlights:One thing that makes me different from other digital marketing coachesWhen to use a freebie vs. direct to sale depends on two factors: price and marketing strategyIn general, low-ticket can skip the freebie and go direct to sale UNLESS you’re using partner marketing. And high-ticket needs a warm-up offer… which may or may not be a freebie. Low-ticket through ads = direct to saleLow-ticket through email marketing = direct to sale for your own subscribersLow-ticket through partner marketing = lead magnetLead magnet rules for partner marketingHigh-ticket = offering a warm-up / buffer experience is wiseResources mentioned in this episode:Episode 6 - Why Freebies Are Hurting Your Email List, and How to Attract Subscribers Who Will Actually Buy From YouPodcast series on email marketingEpisode 16 - How to get new email subscribersEpisode 17 - How to communicate with your email subscribersEpisode 18 - How to turn email subscribers into paying customersPodcast series on partner marketingEpisode 47 - What is partner marketing and how does it work?Episode 48 - Seven partner activities to grow your email list and your salesEpisode 49 - How to find great marketing partnersAre you a digital marketing genius? Take our quiz to find out!Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious
14:36 3/11/24
51 | Memberships - Pros, Cons, and What It's REALLY Like to Run One
Thinking about running an online coaching membership? They can be a great source of recurring income as well as a rewarding experience for you and your members alike. But memberships can also be a pain in the butt for creators who don’t like to churn out content or deal with turnover on a regular basis. In this episode of The Inspired Business Podcast, you’ll get some insight on what makes a membership successful, why people leave, what you can and can’t do to retain customers, and why sometimes the best thing you can do is let a member go. Highlights:What memberships have in common with prom dress shoppingPros of running a membership: changing lives and getting paidCons of running a membership: burnout for you and the buyerWhat causes members to leave a paid communityWhen losing members is a reflection on you and when it’s notHow continual market research can help you keep your members happyDon’t give in to the bells and whistles; serve within your parametersTrust your funnel Resources mentioned in this episode:CrowdcastFor details on our own membership, The Funnel Club, click HERE.Are you a digital marketing genius? Take our quiz to find out!Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious
14:55 2/12/24
50 | How Low-Ticket Offers Can Multiply Your Income
Which is better: low-ticket or high-ticket? That’s a big debate in the online business world. Lots of sellers are pushing high-ticket offers these days because higher-priced programs earn money faster. But did you know the majority of your audience will never buy a high-ticket offer? If you’re not selling a low-ticket offer on autopilot, either with or without a higher-ticket offer on the back end, then you’re missing an incredible opportunity to scale your online business to new income heights. In this episode of The Inspired Business Podcast, I’ll share three reasons why low-ticket funnels can lead to breakthrough growth, plus some key factors to consider when choosing the right low-ticket product for your audience. Highlights:The definition of a low-ticket productAre you ignoring 99 percent of your prospective customers?Low-ticket offers give customers a low-risk chance to get to know youHigh-ticket buyers will come from your low-ticket pool of customersWhy recurring income from automated low-ticket funnels benefits more than just the bottom lineThe key to choosing a low-ticket program is the problem it solvesThree factors you should reserve for your high-ticket offerYour low-ticket offer should be valuable yet scalable in terms of your time and availabilityResources mentioned in this episode:Partner marketing podcast series:Part 1: What Is Partner Marketing and How Does It WorkPart 2: Seven Partner Marketing Activities You Can Do to Grow Your Email List and Your SalesPart 3: How to Find Great Marketing PartnersClick HERE to learn more about the Inspired Business Mentorship.Click HERE to learn more about the Funnel Club.Are you a digital marketing genius? Take our quiz to find out!Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious
18:55 2/5/24
49 | How to Find Great Marketing Partners (Partner Marketing Series Part 3)
Partner marketing is one of the most effective methods of growing a business. Today we’re wrapping up a three-part series on this topic by talking about the interpersonal aspects of partner marketing. How should you go about connecting with partners? How can you find them in the first place? And what makes a really great partner (as opposed to someone who might be a fabulous person but the wrong fit for your business)? Let’s answer all those questions and more in today’s episode of The Inspired Business Podcast. Highlights:The one thing you can’t avoid about partner marketingSame audience, different productWho are your biggest fans?How engaged is your partner’s audience?Partner marketing is not social climbingWorking with friends, colleagues, idols, and long-shotsGo where the partners dwellHow to ask potential partners to work with youResources mentioned in this episode:The Funnel ClubPodchaserConvertKit Creator NetworkEpisode 47: What Is Partner Marketing and How Does It Work?Are you a digital marketing genius? Take our quiz to find out!Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious
21:30 1/29/24
48 | Seven Partner Activities You Can Do to Grow Your Email List and Your Sales (Partner Marketing Series Part 2)
Last week I explained why partner marketing is one of the most effective and cost-efficient methods of growing your business. Today we’re diving into seven specific activities you can engage in with a partner in order to bless their audience, boost your own email list, and increase your sales. These activities, also referred to as “partner campaigns,” are some of my favorite methods of building relationships in the marketplace while benefiting everyone involved. Which one will you implement first?Highlights:Why everybody should get married in January in WisconsinThe truth about whether or not you can grow a business without social mediaHow to leverage a guest spot on somebody else’s podcastWhat is a freebie swap and why is it the easiest way to get subscribersLive teaching isn’t just for your own audienceWhy summits are a different bird and one thing in particular to watch out forYes, you can skip the lead magnet and still be successful in partner marketingResources mentioned in this episode:TheInspiredBusiness.co/quizTheInspiredBusiness.co/registerCrowdcastAre you a digital marketing genius? Take our quiz to find out!Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious
13:12 1/22/24
47 | What Is Partner Marketing and How Does It Work? (Partner Marketing Series Part 1)
Partner marketing is one of my favorite methods for generating leads to my online business and growing my email list. It checks all the boxes of a great marketing strategy: low-cost (and in many cases, totally free), effective at bringing in boatloads of leads at one time, easy to execute, and centered on building real relationships (not algorithms). Sign me up, amen?But how does partner marketing work, exactly? What will it look like inside your own business? And why in the world would anybody want to partner with you in the first place? All these questions and more are waiting to be answered inside today’s episode of The Inspired Business Podcast. Click play and let’s be encouraged together! Highlights:How I can work when my kids are in school and take a break when they’re not (a.k.a the beauty of running your own schedule)The definition of partner marketing and its many buzz-word synonymsThree reasons why partner marketing is my favWhat’s in it for the partner?How much should you pay an affiliate?Go for the Triple VictoryResources mentioned in this episode:Last week’s episode: My Top 3 Favorite Marketing Strategies for 2024Are you a digital marketing genius? Take our quiz to find out!Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious
12:49 1/15/24
46 | My Top 3 Recommended Digital Marketing Strategies for 2024
Is this the year you’ll finally crush your online business goals? It can be… if you know how to promote your content consistently and powerfully. In this episode I’m unveiling my top three favorite marketing strategies for selling digital products and services and growing your income month over month. Best part? None of them rely on social media. So plug in your earbuds and tune in to this helpful overview of three digital marketing activities you should focus on in 2024. I’ll show you how to grow your email list, reach the right customers, and finally break through your biggest goals toward recurring revenue.Highlights:Why natural born planners have an advantage in marketingYes, friends, it IS possible to build a successful, profitable business without social mediaWhy everything you do should feed your email listThree types of marketing mails and what to say in each of themA math equation for measuring email marketing successTwo reasons why partner marketing is so effectiveWhy webinars still work (especially when merged with partner marketing)Resources mentioned in this episode:Email marketing series on The Inspired Business Podcast:Ep. 16: How to Get More Email SubscribersEp. 17: How to Communicate with Your Email SubscribersEp. 18: How to Turn Your Email Subscribers Into Paying CustomersThe Truth About Webinars workshop (plus a chance to get my high-converting webinar slides template)Email Becky at becky@theinspiredbusiness.co or DM on Instagram @beckykopitzkeAre you a digital marketing genius? Take our quiz to find out!Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious
16:52 1/8/24
45 | Should You Wait for Inspiration Before You Create?
Don’t you love it when a message practically writes itself? It’s that moment when God suddenly downloads some brilliant piece of content into your brain, and you get to receive it, record it, and share it with the world… all for His glory. But life doesn’t work that way every day. As content creators and business owners, we know work still needs to get done whether it’s divinely inspired or not. As faith-based creators, how are we to handle the tension between inspiration and craft?Does it honor God to create content without waiting on His direction? How can we build a sustainable business if those moments of inspiration don’t gel with our deadlines? And what are we really called to do as contentpreneurs? The answer might be much simpler than you think.Tune into this episode of The Inspired Business Podcast to discover what the Bible says about inspiration from God, creating messages of hope even when we don’t “feel” like it, and how to treat your calling with respect for the One who called you… and the ones He called you to serve. Highlights:My clearest memory of God-inspired contentWhat inspiration means and doesn’t meanGod equips us to do His will… even when it doesn’t “feel” inspiredGod has also commanded us to be readyWhat it looks like when the Holy Spirit answers our prayers for wordsYou have everything it takes to create… plus this one key ingredientThe role of planning for the business-minded content creatorThree tips for making your creative work a craftWhy the results don’t matter as much as we think they doResources mentioned in this episode:The Sound of Snow Falling… blog post from BeckyKopitzke.com, December 2012Colossians 3:232 Timothy 3:16-171 Peter 3:15Are you a digital marketing genius? Take our quiz to find out!Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious
14:56 12/18/23
43 | What Does It Mean to Persevere in Online Business? (i.e., How to Fund Your Calling) with special guest Heidi Maranell
There’s a point in every online business where you can choose to persevere or quit. But what does it really mean to persevere? You might be surprised to learn perseverance in business does NOT necessarily mean doubling down, putting in more hours, moving full speed ahead, ride or die. Sometimes perseverance looks like taking a break. And in this episode of The Inspired Business podcast, we’ll tell you why.If you’re in a stage of business growth where you’re feeling burnt out, or burdened by the costs of sustaining your passion work, then tune in to today’s episode to discover how staying in business means staying the course, even when the course involves winding roads and detours.Highlights:What’s the difference between success and failure in online business?The entrepreneur brain and how different ideas fit for different seasonsTo be a serial entrepreneur, it helps to be a serial learnerPerseverance doesn’t necessarily mean working harder; sometimes it means pivoting or taking a break in order to keep from burning outThe “messy middle” of entrepreneurshipFirst things first: take care of the money stress, which might mean “tent making” (and why that’s the opposite of failure)What it really means to be “all in” in your businessPivoting in business might look like change, or it might look like adding a new ventureWhat do you need to do to make sure your business is still fun?Resources mentioned in this episode:Happy Joy GoodsHer Business RocksEpisode 11 of Her Business Rocks: Surviving the Awkward Middle Stage of Business The Inspired Business MentorshipLooking for an online business manager? Contact Heidi at heidi@theinspiredbusiness.co.Are you a digital marketing genius? Take our quiz to find out!Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious
46:41 12/4/23
44 | What Can Christian Life Coaching Do For You? with special guest Ginger Myers
Do you ever feel stuck? Ever dream about a goal but can’t figure out how to achieve it? If you’ve got voices in your head saying you’ll never reach that goal because you’re not smart enough, or you don’t have enough time or money or talent… Wouldn’t it be great to slap a restraining order on that voice and replace it with someone who cares, and who can help you reach the goal?That’s life coaching in a nutshell. Your life coach is the person who helps you look toward the future with clarity, purpose, and actionable steps, then holds you accountable to your potential—so that you can become the version of you that you dream of.  In today’s episode, we’re talking with certified Christian life coach Ginger Myers of Ambassador Vision about what a life coach can do for you, who’s the right fit for coaching, and why entrusting your challenges and opportunities to a faith-based life coach can empower you to become the person God designed you to be. Highlights:What is life coaching and how does it help peopleThe difference between life coaching, discipleship, and counselingWhy Christian life coaching carries more authorityDemystifying the process of working with a life coachScaling from one-on-one coaching to a membership27 questions you can ask to coach yourselfResources mentioned in this episode:Ambassador VisionBook a complimentary consultation with Ginger HERE.Click HERE to get Ginger’s free gift: 27 Powerful Questions for Christian Women to Coach Themselves Through Decisions, Scheduling, and Goals Are you a digital marketing genius? Take our quiz to find out!Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious
29:40 11/27/23
42 | Wealth in the Hands of Godly People with special guest Alyssa Omdal
Why should more Christian business owners pursue financial gain? The money itself is not the reward, but rather what we can do with that money to further God’s kingdom. What would the world look like if more godly people had wealth to share?In today’s episode we’re hearing from Alyssa Omdal, a top leader in Shaklee Corporation and an experienced direct sales professional. As a Christian mom, former Christian school teacher, and a pastor’s wife, Alyssa has wrestled with the concept of earning money, and she’ll share what she has learned over 12 years of successes and mistakes. Together we’ll discuss how our culture influences our thoughts on wealth (both for and against), and how feeling the tension of idolatry is actually a reminder to keep Jesus the main focus.Finally, we’ll explore the stigma surrounding networking marketing, and reveal how when done well, network marketing is actually an excellent business model, especially for women and moms who want to prioritize family and help provide for their households. Highlights:Why does it matter who owns the wealth in our world?Refuting prosperity gospel as well as poverty gospelWhat does Batman do for a living, anyway?Cultural judgments on making moneyWhat does Jesus think about wealthy people?How to keep money from becoming an idolInsight into the people who funded Jesus’s ministryHow our work spreads “wealth” that’s not just financialSlaying the stigma surrounding networking marketingGetting over our misconceptions about money and workingResources mentioned in this episode:Thou Shall Prosper by Rabbi Daniel LapinRich young man and Jesus - Matthew 19:16-22Village of Hope in Zambia Shaklee CorporationConnect with Alyssa on her Facebook pageAre you a digital marketing genius? Take our quiz to find out!Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious
39:04 11/27/23
41 | How and Why You Should Pray for Your Business with special guest Alana Terry
What role does prayer play in your business? As Christians, prayer is the most powerful tool we have at our disposal, and it’s not limited to your “non-work” life. Just as God is sovereign over every aspect of your character, activities, and relationships, He is also actively involved in your business.  Therefore, prayer is a key ingredient in navigating your personal entrepreneur journey.In this episode of The Inspired Business podcast, we’re talking with Alana Terry, co-host of the Praying Christian Women podcast and a highly successful contentpreneur and coach. She’ll give us an inspiring dose of encouragement and insight into how prayer can and should be an integral part of our business lives. Highlights:Why we shouldn’t separate faith from business (and why it can be hard to pray for our work)Why praying for your business isn’t selfish but selflessHow prayer gets you off the hustle hamster wheelHow to discern what God is saying in response to our prayersWhat if God says no?Why it’s healthy to pray through disappointmentsA fresh way to look at “failures”Praying for your financesAlana’s grandma’s advice about moneyWhy gratitude is key to a powerful prayer lifeThe importance of “you” showing appreciation for “you”Resources mentioned in this episode:NEW! Praying for Your Business: A Personal Planning Retreat for Christian EntrepreneursAlana Terry’s author websiteAlana’s writer coaching courses: The Successful WriterPraying Christian Women podcast“Behold, You desire truth in the inward parts, And in the hidden part You will make me to know wisdom.” (Psalm 51:6, NKJV)Are you a digital marketing genius? Take our quiz to find out!Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious
44:40 11/20/23
40 | When Is It Time to Hire a Virtual Assistant? with special guest Amanda Rush Holmes
Got too much work on your plate? As online business owners, we wear a lot of hats. Product creation, marketing, customer service, social media, podcast editing, bookkeeping, the list of to-do’s is endless—but our skill sets are not. Most of us aren’t experts at all the skills needed to run a business, nor do we have the time to do it all. What would it do for your business to offload some of those non-favorite tasks to somebody else—somebody who is GOOD at those things you aren’t. How would that open your time to focus on the aspects of your business you love best?In this episode of The Inspired Business Podcast, we’re chatting with the founder of the Virtual Assistant Studio, Amanda Rush Holmes, all about what a virtual assistant can do for you, and why hiring one might be the best investment you can make in your business growth.Highlights:What is a virtual assistant, anyway?How a virtual assistant helps you stay in your zone of geniusHow can we determine when it’s the right time to hire help?Amanda’s formula for calculating what you can spend on a VAHow to become a virtual assistantIntegrating work and family life is like blending colors with a paintbrushResources mentioned in this episode:The Virtual Assistant StudioFull Time VA (Amanda’s signature program)The Millennial Mom Movement podcastAre you a digital marketing genius? Take our quiz to find out!Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious
33:39 11/13/23
39 | Three Pieces of Common Advice You Should Never Follow as a Christian Business Owner
Has anybody ever told you to believe in yourself? Or to follow your heart? On the surface these words appear to be encouraging, but dig into the Bible and you’ll find that “encouragement” is actually bad advice.As Christian communicators and business owners, it’s imperative that we discern between worldly wisdom and God’s wisdom, especially when it comes to how we manage the call God has placed on our lives. In this episode of The Inspired Business Podcast, we’re dissecting three pieces of popular advice and revealing why the opposite is actually a wiser approach.Highlights:Recognizing the actual source of your value and why it takes the pressure offTrusting that God will open and close the right doors, even if they aren’t the ones you picked in the first placeWhat the definition of insanity gets wrongResources mentioned in this episode:Hebrews 13:20-21Philippians 2:13John 15:5Ephesians 3:20-21Are you a digital marketing genius? Take our quiz to find out!Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious
15:54 11/6/23
38 | When Is It Time to Hire a Business Coach? (a.k.a. Are You a Course Collector?)
What's the deal with all these online business coaching programs? What does a coach do? How can a coach help you grow your audience, your influence, and your sales? How can you tell if and when it's time to hire a business coach?In this episode of The Inspired Business Podcast, we'll break down the difference between online courses, coaching memberships, and one-on-one coaching programs, and we'll explore three factors that will help you determine if hiring a coach is the right next move for you and your goals.Highlights:Where I've been over the past few monthsMemberships vs. one-on-one or small group cohort coaching experiencesThree factors that will determine if you're ready to hire a coachTime... how are you spending yours?Clarity... what should or shouldn't you offer your audience?Commitment... how dedicated are you to reaching the transformation?Course collectors: Are you a DIYer or do you work better with guidance?The purpose of courses and coaching programs is to generate resultsResources mentioned in this episode:Ep. 37 | How to Slow Down for the Summer Without Breaking Your BusinessThe Funnel ClubIntroducing The Inspired Business MentorshipBook a call with Becky to learn about the MentorshipAre you a digital marketing genius? Take our quiz to find out!Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious
16:57 10/30/23
37 | How to Slow Down for the Summer Without Breaking Your Business
Are you afraid your business will tank if you take a little time off? Truth is, as mompreneurs, we don’t necessarily have a choice about how we spend our time in the summer. With the kids home from school, many of us have increased family responsibilities and less time to focus on our online business pursuits. And I’m here to tell you that’s not just okay, but healthy.In this episode of The Inspired Business Podcast, we’re talking about some practical ways to keep investing in your business through the summer even as you limit the time you spend on it. Ultimately, as Christian business owners and messengers, we run our work according to our values. Taking time off to focus on family during the summer months just might speak louder to your audience than any blog post or podcast episode ever will. Tune in to discover how to maintain your business and your sanity through a summer of pause.Highlights:Is it okay to take a break in the summer? How should we view our businesses during the summer season, especially if we have kids?There is plenty you can do to continue investing in your business even as you reduce the amount of time you spend on it. Choose what you’ll put on pause—and tell your audience you’re doing itDiscern what must stay on your calendar (paid services are top priority) but give yourself permission to limit the time you spend on themSummer is an excellent time to invest in continuing educationMy summer reading challenge and a couple books I recommendSpend your summer dreaming, praying, and making a plan for fallResources mentioned in this episode:The Funnel ClubThe Prayer Powered Entrepreneur by Kim AveryEvery Good Endeavor by Tim KellerProfitable Digital Products Method - released from the vault this summer!Looking for some good summer reads? Check out my list of favorites on Amazon.Are you a digital marketing genius? Take our quiz to find out!Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious
12:45 5/22/23
36 | You Are the Boss of Your Email List
Are you trying desperately to grow your email list and gain more subscribers? Do you fret over every single unsubscriber and nasty reply? Do you worry about how much you should or shouldn’t email your list? What are you willing to sacrifice in order to make your subscribers happy? If these questions take up any tiny bit of space in your head, it’s time to flip the script on your attitude toward email marketing. Your subscribers don’t own you, they shouldn’t dictate your business decisions, and not everybody deserves a spot on your email list. It’s better to have a small list of strong leads and supporters than a large list tainted with trolls. In this episode of The Inspired Business Podcast, we’re getting real about how you ought to view your subscriber list. You are the boss, not the employee. So here’s permission to start acting like it.Highlights:It’s time to start looking at your email list differentlyYou are not desperate for email subscribers… you invite them to your party but you can uninvite them just as wellSocial media, SEO, partner marketing and ads should be designed to add subscribers to your email list because email is the one asset you own and can controlYour email list is not a one-way relationship; it’s reciprocalBoundaries for becoming the boss of your email list:Mean-spirited people get kicked outLimit responses when subscribers ask for free adviceDetermine a subscriber’s status based on their activity (i.e., not everyone is the right fit for your party)Do not fret over unsubscribes! They are doing you a favor.Resources mentioned in this episode:My favorite email platforms: ConvertKit and Kajabi Are you a digital marketing genius? Take our quiz to find out!Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious
14:51 5/15/23
35 | Mother’s Day Special: Let’s Talk About the Integrated Life with My FOCUS Retreat Co-hosts and Mastermind Friends
What does it look like to live an integrated, healthy mompreneur life? Is it possible to pursue your passions and serve other women while also being fully present for your family? In this special Mother’s Day episode of The Inspired Business Podcast, I’m talking with my mastermind friends and FOCUS Retreat co-hosts—Jennifer Ford Berry, Lori Beth Auldridge, and Amy Debrucque—all about the challenges and blessings that come with every season of motherhood, especially as we endeavor to build businesses that support our families.If you’ve heard me talking about the FOCUS Retreat or wonder if it’s the right event for you and your business, you won’t want to miss this conversation. Here is a chance to get to know the four hosts of the FOCUS Retreat, hear their hearts, and get a taste of who’s going to be speaking into your life at the upcoming event. Get ready to love these ladies as much as I do!Highlights:Beauty and challenges of four different stages of parentingHow we build our ministries/businesses around our family prioritiesHow our ministries are designed to support other women, and what that looks like in real lifeFinding opportunities to encourage moms in the moment, free from judgmentThe hardest practices to break or adopt as momsHow we overcome our greatest challenges in motherhoodResources mentioned in this episode:Meet my beautiful friends and FOCUS Retreat co-hosts!Jennifer Ford BerryLori Beth AuldridgeAmy Debrucque The FOCUS RetreatAre you a digital marketing genius? Take our quiz to find out!Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious
49:10 5/8/23
34 | Conversion Rates: What Should You Aim for When Selling Digital Products Online?
Conversion rate, click-through-rate, open rate… lions and tigers and bears, oh my! What’s the deal with all these digital marketing stats? What’s considered good or bad, and what’s the right benchmark for you and your business? In this episode, we’re talking about the metrics you need to know and how to analyze the data so that you can optimize your digital sales funnel for the best possible results. In plain English, that means know what’s working and what’s not, so you can sell more products and change more lives with your content.Highlights:What is a conversion and why should you careEmail open rates: 30% is average; aim for 50%Email marketing sign-up and sales conversionsLead magnet conversions: I say 50% minimumTripwire conversion rates: too many variables for a standardSuccessful tripwires depend on relevancy and priceBump offer conversions: expect 50% conversion rateTwo-tiered offers and the psychology behind “this or that”Facebook ads click-through rate: aim for 1% to 3%Facebook ads return on ad spend (ROAS): aim for minimum 1.5Let your data, not your emotions, inform your decisionsResources mentioned in this episode:Workshop: The Truth About WebinarsThe Inspired Business Guide BundleEpisode 15: Does a Digital Sales Funnel Really Work on Autopilot?Are you a digital marketing genius? Take our quiz to find out!Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious
20:26 5/1/23
33 | Market Research 101: How to Create the Digital Product Your Audience Actually Wants
How can you know if your digital product is going to sell? Several factors can help determine ahead of time whether your sales funnel leads to conversions… or crickets. And it’s all dependent on one critical best practice: market research. Have you asked your customers what they want? How do you know for sure that your product is positioned to solve their problem? Are you certain of what their problem is in the first place? In this episode of The Inspired Business Podcast, you’ll learn what it takes to create the right product, for the right audience, for the right reasons, in the right way. Highlights:Surveys are not enoughWhat is your customer’s actual problem (vs. your presumption)?Create a product that either serves your existing audience, or that’s designed to break into a new audience… but don’t get the two confusedWhat is the customer’s motivation for purchasing your product?The wrong way to sell is to try to convince somebody to buy your product. The right way is to speak to your audience using their words, not yours.Market research steps:Schedule 5 to 10 Zoom calls, hit recordUpload to Temi.com or Rev.comPrint and highlight transcriptionsUse the customer’s language in your marketing copyQuestions to ask:What frustrates you most about ______ [your topic]? Dive deep into the fears and feelings beneath the answer.What intimidates you or stresses you out about ______ [your topic]?If you had a solution to _______, how would that change things for you?If you could talk to an expert on ________ [your topic], what questions would you ask?Finish this statement: If I had total control over _______, then my problems with [your topic] would be solved.Resources mentioned in this episode:Becky’s books The Inspired Business Guide BundleThe Funnel ClubProfitable Digital Products MethodTemi.comRev.comAre you a digital marketing genius? Take our quiz to find out!Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious
18:37 4/24/23
32 | What Separates Good from Great as a Content Creator or Coach
Did you know? There’s a difference between a good content creator (or “contentpreneur” as I like to call us) and a great one. Lots of people can write or speak or host a podcast and share their thoughts and products with the marketplace. But not everyone does it truly well. Do you know what trips the threshold between good and great? There’s just one key factor that makes a world of difference, and it’s something everyone can do, and should do, if excellence is the goal.In today’s episode of The Inspired Business podcast, I’m unveiling the one key ingredient necessary to becoming the best content creator and digital services provider you can be.Highlights:Good creators and coaches teach; great ones keep learningHow to find good coaching: my top three recommendationsA shout out for the FOCUS RetreatWhy aim for great in the first place?Resources mentioned in this episode:The Funnel ClubEpisode 30: How to Stay Motivated to Make Progress in Your Online BusinessThe FOCUS RetreatRecommended courses, groups, or resources for continued learning:Facebook Ads IntensiveFlourishWritersEmail Marketing FairyAre you a digital marketing genius? Take our quiz to find out!Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious
17:38 4/17/23
31 | How to Set Boundaries for the Work-From-Home-aholic
Confession: I work a lot. I love what I do, so I tend to want to do it all the time. Which might be an admirable quality if only I didn’t have an entire spectrum of other responsibilities that are equal to and often MORE important than work. How can a successful, work-from-home online entrepreneur create a business that supports the family rather than harming it? What boundaries can we put in place to make sure we dedicate the time and attention God wants us to spend on our families, friends, communities, and church? Is it possible to be a high-performing online business owner AND a fully present wife, mom, friend, and more?Yes. In this episode of The Inspired Business Podcast, you’ll learn four safeties that have helped me prevent work from spilling over into other aspects of my life. These are necessary boundaries for running not just a business but an overall fulfilling life.Highlights:Our work is only one aspect of our lives; we honor God when we give our full attention to every role He asks us to fulfillRecommended safeties you can put in place to ensure you don’t let work spill over into your other priorities:Set a cut-off timeAsk your spouse to partner in holding you accountableSchedule free daysProtect your focus; find what clears your head so you can prevent mental distractions and live in the momentResources mentioned in this episode:CalendlyAre you a digital marketing genius? Take our quiz to find out!Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious
15:13 4/10/23
30 | How to Stay Motivated to Make Progress in Your Online Business
Do you struggle to find the motivation to get work done as an online entrepreneur? How can you stay motivated to make progress in your content-based business, especially when there’s no boss breathing down your neck telling you what to do or when to do it? You are your own boss. Which means it’s up to you to get the work done, and to keep working toward your goals even when you face setbacks or can’t see the results right away. In today’s episode of The Inspired Business Podcast, we’re exploring seven of my best tips for keeping yourself motivated in online business. These tips will help you reach your potential as an online content creator and have fun doing it.Highlights:When flipping the switch from hobby to business, expect some adjustmentsYou are your own boss; the progress is up to youEat the frog (yes, that’s a thing)Schedule an enjoyable task every dayBreak big goals into smaller tasks to create a map of what’s nextEmbrace the identify shift; act like a CEOReward yourselfFind a mastermind/support groupAttend a conference or retreatRegistration is now open for the FOCUS RetreatResources mentioned in this episode:Free masterclass on digital productsEat That Frog by Brian TracyThe Funnel ClubRegister for the FOCUS Retreat here.Are you a digital marketing genius? Take our quiz to find out!Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious
19:16 4/3/23
29 | How to Use AI in Digital Product Marketing
What’s the big deal with Chat GPT? AI wordsmith technology has caused quite a buzz among digital marketing experts and online business owners recently, and for good reason. It can make our jobs easier… or replace us altogether. Should we fear GPT, embrace it, or pretend it doesn’t exist? No, somewhat, and no. This episode explores how Christian content creators can use AI to our advantage, without devaluing the role of our God-given voices in running an online content business. And just for fun? I asked Chat GPT to write this episode description, and here’s what it came up with. Not quite accurate… largely generic… but I’ll bet the SEO bots will love it.“In this podcast episode, we explore how Christian content creators can leverage artificial intelligence (AI) to enhance their digital product marketing strategies. We begin by discussing the basics of AI and its potential applications in marketing. Then, we dive into practical tips and tools for content creators, such as using AI-powered analytics to optimize content for SEO, using chatbots to engage with customers and drive sales, and using personalized recommendations to improve customer retention. Additionally, we discuss ethical considerations when using AI in marketing and how to maintain a Christ-centered approach in digital marketing efforts. Overall, this episode equips Christian content creators with actionable insights to harness the power of AI in their marketing efforts.”Highlights:What NYC taught me about living in WisconsinIs AI a threat to content creators, or a helping hand?Why Christian content creators in particular are skeptical (and with good reason)How should content creators respond to AI?What is AI in the first place… an explanation of GPTA short list of tools that use GPT technology (there are several; I’ll mention just a few)How can you use AI / GPT to your advantage… without selling your soulSpecific benefits of using GPT in Pinterest marketing, ads, and keyword descriptionsGood marketing copy is still an art, not just a scienceResources mentioned in this episode:Chat GPTKajabi AI Creator Hub (free for anyone, no need for a Kajabi account)JasperCanva Magic WriteThe Funnel ClubAre you a digital marketing genius? Take our quiz to find out!Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious
16:07 3/27/23
28 | It's Time to Raise Your Prices
If you’re not yet earning the income you need from your creative work, it might be time to raise your prices. My guest in this episode, bestselling author Brett Harris, founder of the Author Conservatory, shares his insight on the win-win scenario of charging according to your value, which actually empowers you to serve your audience better. This conversation is an encore presentation from our Inspire Summit. Highlights:When earning an income is a necessity, not an optionChoosing to include Jesus in your work doesn’t mean you can’t charge for itWhy we shouldn’t withhold what we have; we serve people better when we offer moreThe Hollywood/Amazon business model (your book is just a calling card)Three fundamentals of making moneyWhy we should value what we offer (and what it means if we don’t)Charging more enables us to help our customers achieve their goalsWhy you should care about your hourly rateHow much does our audience determine our price?Consider the 10 percent of your audience that wants more from youResources mentioned in this episode:Inspire SummitAuthor ConservatoryYoung Writers WorkshopAre you a digital marketing genius? Take our quiz to find out!Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious
49:11 3/20/23
27 | Refunds and Money-Back Guarantees: Should You Offer Them for Digital Products?
Should you offer refunds for digital products? What are the advantages and disadvantages of a generous return policy, and when is it appropriate to offer one (or not)? If you’re selling downloadable products, online courses or memberships, live training events, or coaching programs, money-back guarantees and refunds are a factor you’ll need to consider as a part of your overall business plan. In this episode of The Inspired Business Podcast, we’re dissecting the reasons why it can benefit your business to provide refunds and guarantees, as well as the reasons why you might want to consider saying no to refunds. The good news is, there’s no right or wrong answer. The choice is yours. This episode will help you make an informed decision about whether or not to guarantee your digital products or services with a refund policy.Highlights:Refunds for digital products are a preference, not a ruleThree common arguments against offering refunds for digital productsThree reasons refunds can benefit your businessHow money-back guarantees and refunds are tied to your integrityTips for crafting an effective refund policyTwo situations in which The Inspired Business does not offer refundsResources mentioned in this episode:Build Your Skills Workshop SeriesInspire SummitWorship Music AcademyAre you a digital marketing genius? Take our quiz to find out!Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious
14:59 3/13/23
26 | Podcast Marketing: How to Maximize the Power of Your Podcast to Grow Your Business and Your Income
Your podcast isn’t just for sharing content. It’s a powerful marketing tool. If you’re not utilizing your podcast as a means of growing your business, then you’re missing out on a gold mine of income opportunities. In this episode of The Inspired Business Podcast, you’ll discover how to position your podcast at the top of your funnel, so you can gain more subscribers and more buyers while you bless listeners with your message. You’ll get an inside peek into how I use this podcast to draw in customers through a targeted Pinterest strategy, among other tips. It’s time to start making money from your podcast… without incorporating ads or compromising your content. This is an episode you won’t want to miss!Highlights:Your podcast is not just a means of sharing content with the world. It is also a means of generating income. It is a marketing tool.Your podcast helps establish your expertise. So make sure it focuses on your niche, whether topically, demographically, or ideologically.Your podcast should help increase your subscriber list and, as a result, your buyer list. In other words, your podcast acts as the top of your funnel.How to maximize traffic through guest interviewsWhy you should include a call to action in every episodeHow to share your podcast through blog postsDon’t be shy about mentioning your products and services on your podcastResources mentioned in this episode:Join our live masterclass on March 9 at 11 am (replay will be available): The Truth About Webinars—How to Create a Marketing Webinar That Actually WorksAre you a digital marketing genius? Take our quiz to find out!Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious
16:53 3/6/23
25 | How to Launch a Podcast in 4 Easy Steps
Confused about what it takes to launch a podcast? Join the club. Podcasting can seem like an enigma from the outside looking in. What do you need to do in order to make sure your new podcast doesn’t fall flat? Is there a magic formula to announcing a successful podcast? Not really. But there are some simple best practices you can follow.This episode of The Inspired Business Podcast is all about giving you an inside look at the steps required to start a podcast so you can move confidently toward your own podcast launch. We’ll talk about the nuts and bolts of recording and publishing your episodes, as well as how to get listeners rallied around your podcast before it even goes live. You’re going to discover that launching a podcast is not actually confusing or difficult at all, once you know the steps to take. Highlights:Four steps to follow in order to successfully launch your podcastWhy you need a trailer and kick-off episodes posted for launch dayRecommended tools for recording your podcast episodesRecommended tools for hosting your podcastRecommended podcast directories (and how to submit to them)How to tell people about your podcast and ask for reviewsResources mentioned in this episode:Misty Phillip - Spark Media VenturesSpark Collective - Misty’s private member groupCarrie Vajko - Podcast marketing expertPodcast recording tools:Riverside (this is what I use)StreamYardZencastrPodcast hosting services:Buzzsprout (this is what I use)... Sign up through this link and you’ll get a $20 credit applied to your Buzzsprout account.PodbeanLibsynAnchorPodcast directories:Apple PodcastsSpotifyStitcherGoogle PodcastsOvercastAmazon MusicLots more…Article: How to submit your podcast to AppleMy podcast editor… he’s the BEST. And he’s taking new clients. Dan Mlodzik - mlodzik.dan@gmail.com Are you a digital marketing genius? Take our quiz to find out!Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious
15:50 2/27/23
24 | Self-Promotion: How Should Christian Content Creators Market Themselves?
Afraid of self-promotion? Your book, podcast, coaching group or online course is NOT about you, that’s true. It’s about serving your customers and glorifying God with your talents. Yet hiding under a rock is not good stewardship—or good for business. As a Christian content creator, you are the face of your business; therefore, it’s important to put yourself out there, promoting your work without coming across as salesy. How? This episode will break it all down. We’ll explore some foundational truths about why it’s okay to get paid in the first place, how to find freedom and courage to tell people about your work, and three tips for ensuring you don’t turn into an ego monster. Highlights:Why are we so afraid of marketing ourselves?What we can learn from King David about self-promotionMarketing is not peddling; it’s something else {which requires an explanation}Profiting from the gospel: what it means and doesn’t meanBiblical support for earning an income from your content (and therefore promoting it)Three tips for avoiding becoming salesyMy little side rant about four-star reviewsResources mentioned in this episode:Commentary on 2 Corinthians 2:17... click HEREMy coaching group, The Funnel ClubMy digital products course, Profitable Digital Products MethodEmail me at becky@theinspiredbusiness.co. Are you a digital marketing genius? Take our quiz to find out!Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious
32:42 2/20/23