One Night Only

When George Craig was featured in the Burberrry "Beat For Men" fragrance advertising campaign in 2009, some people didn't realise he was the successful lead singer with Yorkshire indie band One Night Only. The band formed while all its members were still at school in 2003, initially as a Blink-182 inspired covers band. However, they swiftly established their own style to ignite a record label bidding war and dropped out of school to play support tours with the likes of The Enemy, Milburn and Pigeon Detectives. In 2007 they released their debut album Started A Fire (produced by Steve Lillywhite) and were hailed as a "boyband with bite". Early singles You And Me, Just For Tonight and It's About Time became hits, and the band charted again with Say You Don't Want it - accompanied by a video starring Emma Watson - in advance of their self-titled second album released in 2010. They also released a DVD It's Alright; Live In Helmsley.