Podcast Marketecture: Get Smart. Fast.

Programmatic Innovation in Live Sports with Andrew Casale and Megan Pagliuca at Marketecture Live	Marketecture: Get Smart. Fast.	26:48
Episode 152: Jim Payne is back! His new SDK lets you control monetization with AI	Marketecture: Get Smart. Fast.	55:27
Meta Advantage+ & Incrementality: Findings From 640 Tests with Olivia Kory at Marketecture Live	Marketecture: Get Smart. Fast.	26:34
Episode 151: How Publishers Can Get Paid for AI, with Matthew Goldstein	Marketecture: Get Smart. Fast.	52:41
CTV Ads 2025: Proving Outcomes Beyond Impressions with Jenny Wall at Marketecture Live	Marketecture: Get Smart. Fast.	20:09
Episode 150: Thanksgiving Mailbag. Listeners ask questions, Eric and Ari give answers	Marketecture: Get Smart. Fast.	40:51
Bayer’s Alexis Gossard & Lisa Perez Reveal the One A Day Brand Transformation at Marketecture Live	Marketecture: Get Smart. Fast.	25:02
Episode 149: Steven Liss of OpenAds on AI start-up, AdCP, UCP, and how The Trade Desk stole his name	Marketecture: Get Smart. Fast.	52:07
Inside AWS’s RTB Fabric: Sergio Serra on Reinventing Ad Tech Infrastructure	Marketecture: Get Smart. Fast.	17:01
Episode 148: Paul Bannister Shares Research on How Consumers Feel About AI-Generated Content	Marketecture: Get Smart. Fast.	42:05
From D2C to CTV: Nik Sharma and James Borow on Reinventing TV Advertising at Marketecture Live	Marketecture: Get Smart. Fast.	20:11
Episode 147: Mathieu Roche on the TrueData Acquisition and the Modern Market for Identity	Marketecture: Get Smart. Fast.	59:46
Luke Schoenberger on Simplifying Publisher Ad Tech with Playwire’s Wrapper	Marketecture: Get Smart. Fast.	21:42
Episode 146: Terry Kawaja Lets Loose on the Marketecture Live Stage	Marketecture: Get Smart. Fast.	60:18
Jackie Paulino on How Pixability’s “Pixie” Uses AI Agents to Transform YouTube Advertising	Marketecture: Get Smart. Fast.	17:48
Episode 145: The current state of digital B2B with Scott Stedman of Imaginarium	Marketecture: Get Smart. Fast.	54:13
Stephen Yap on Perion One, AI Integration, and the Future of Cross-Channel Advertising	Marketecture: Get Smart. Fast.	23:24
Episode 144: Rich Greenfield on the State of Dying Media and What’s Going on with Paramount	Marketecture: Get Smart. Fast.	60:23
SSPs Beyond “Pipes”: OpenX’s Matt Sattel on the Future of Curation, SPO, and AI	Marketecture: Get Smart. Fast.	25:41
Episode 143: Omar Tawakol on Using AI to Scale Product Placement	Marketecture: Get Smart. Fast.	57:07
Episode 142: What’s Going on with the Google Remedies Trial	Marketecture: Get Smart. Fast.	61:40
Episode 141: The State of Pharma Advertising with Josh Walsh of BranchLab	Marketecture: Get Smart. Fast.	53:05
Episode 140: What is publisher data really worth? With Arcspan’s Art Muldoon	Marketecture: Get Smart. Fast.	52:15
Episode 139: Lisa Utzschneider on carbon, attention, AI, and why being the CEO is fun!	Marketecture: Get Smart. Fast.	53:52
Inside B2B Data and Sales Enablement with Ajit Thupil, CPO of Bombora	Marketecture: Get Smart. Fast.	20:21
Episode 138: Perplexity exits ads, Epsilon owns an SSP, and Paramounts Looks at The Free Press	Marketecture: Get Smart. Fast.	33:39
Emergency Podcast: Ari and Alan Chapell on the Google Search Remedies	Marketecture: Get Smart. Fast.	32:38
Episode 137: The big debate around Transaction IDs with Chris Kane and Mike O’Sullivan	Marketecture: Get Smart. Fast.	72:31
Episode 136: Will Jonathan Roberts become People’s Sexiest Man in AI	Marketecture: Get Smart. Fast.	60:32
Episode 135: Scott Howe from LiveRamp and The Trade Desk’s very bad week	Marketecture: Get Smart. Fast.	54:49
How Tubi is Embracing Creators and Trying to Shake up Streaming	Marketecture: Get Smart. Fast.	26:55
Episode 134: Brian Wieser Dishes on the Latest Agency Drama	Marketecture: Get Smart. Fast.	54:29
Episode 133: Casey Saran on the intersection between paid and earned media	Marketecture: Get Smart. Fast.	50:05
Stephen Upstone discusses LoopMe’s focus on brands in-app	Marketecture: Get Smart. Fast.	27:50
Episode 132: Why Curation is like Spicy Vodka Sauce, with Chris Feo of Experian	Marketecture: Get Smart. Fast.	45:43
Dailymotion’s push into attention measurement and AI	Marketecture: Get Smart. Fast.	17:59
Episode 131: Erin Foxworthy from Snowflake on how brands and agencies are building modern data stacks	Marketecture: Get Smart. Fast.	44:46
Ramsey McGrory on Reshaping Prisma and the Future of TV Ad Infrastructure	Marketecture: Get Smart. Fast.	18:43
Episode 130: Adam Epstein on building the Gigi AI chatbot, plus Linda leaves X and WPP gets a new CEO	Marketecture: Get Smart. Fast.	50:49
Episode 129: Justin Evans on “The Little Book of Data”	Marketecture: Get Smart. Fast.	21:08

Programmatic Innovation in Live Sports with Andrew Casale and Megan Pagliuca at Marketecture Live

Marketecture: Get Smart. Fast.

26:48

Episode 152: Jim Payne is back! His new SDK lets you control monetization with AI

Marketecture: Get Smart. Fast.

55:27

Meta Advantage+ & Incrementality: Findings From 640 Tests with Olivia Kory at Marketecture Live

Marketecture: Get Smart. Fast.

26:34

Episode 151: How Publishers Can Get Paid for AI, with Matthew Goldstein

Marketecture: Get Smart. Fast.

52:41