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Revisiting Direct Mail Effectiveness: Balancing Organizational Goals with Consumer Sustainability Concerns	JAR Inside the Research Podcast	17:48
Grit in Advertising: How a Promotion Focus Influences Consumer Variety-Seeking	JAR Inside the Research Podcast	19:03
The Impact of Ad Repetition on Viewer Attention in Connected and Linear Television	JAR Inside the Research Podcast	17:47
Advertising Professionals' Views on Advertising Seemingly Related to Offline Conversations	JAR Inside the Research Podcast	24:06
An Investigation of How and Why Organizations Enact Greenhushing	JAR Inside the Research Podcast	21:53
Consumer Responses to LGBTQ-Themed Advertising: What 20,000 YouTube Comments Reveal	JAR Inside the Research Podcast	16:22
When "Buy Less" Backfires: Green Demarketing and the Nongreen Consumer,	JAR Inside the Research Podcast	12:33
How Persuasive Is Personalized Advertising?	JAR Inside the Research Podcast	16:01
The Influence of Perceived Truth of Campaign Messages on Vote Choice: Does Truth Matter When Industries Battle Opponents Over Policy Issues?	JAR Inside the Research Podcast	20:29
Petfluencers, the Fur-Mula for Sincere Endorsements: Examining How and When Pets Exhibit Greater Persuasion as Influencers	JAR Inside the Research Podcast	15:33
Fueling or Suppressing Brand Activism Backlash: How Message Type Differentially Influences Perceived Hypocrisy and Consumer Attitudes	JAR Inside the Research Podcast	15:38
Using Unfamiliar Cues to Engage Multitasking Audiences: Giving Attentional Breakthrough	JAR Inside the Research Podcast	16:47
How Music Tempo Influences Consumer Preferences for Advertising with Different Regulatory Focuses	JAR Inside the Research Podcast	12:29
Do cultural cues make expensive products feel more appealing?	JAR Inside the Research Podcast	22:44
The Face of AI Endorsement — Human vs. Cartoon Avatars	JAR Inside the Research Podcast	07:59
How Life Transitions Shape Response to Ad Repetition	JAR Inside the Research Podcast	19:34
Why Do Viewers Sometimes Watch Skippable Ads?	JAR Inside the Research Podcast	18:36
Do Blurry Backgrounds Make Video Ads More Persuasive?	JAR Inside the Research Podcast	14:44
How Should Studios Split Ad Budgets Across Theatrical, Digital, and Streaming?	JAR Inside the Research Podcast	18:56
Harmony or Discord? GenAI and Human Creativity in Advertising	JAR Inside the Research Podcast	12:17
When “AI” in an Ad Helps… and When It Hurts	JAR Inside the Research Podcast	18:57
How Agencies and GenAI Actually Create Together	JAR Inside the Research Podcast	10:19
How Much Personalization Is Too Much in AI Ads?	JAR Inside the Research Podcast	20:06
The Ad Program Congruence Effect on TV Ad Viewing	JAR Inside the Research Podcast	22:43
When AI Doesn’t Sell Prada: Why AI-Generated Ads Backfire for Luxury Brands	JAR Inside the Research Podcast	20:41
Sponsorship Disclosure in Virtual Influencer Marketing—How Do Users Really Respond?	JAR Inside the Research Podcast	19:55
Targeting Couples—Are Dyad Exposures Greater Than One Plus One?	JAR Inside the Research Podcast	23:49
What Drives Advertisers Toward or Away From Immersive Virtual Spaces?	JAR Inside the Research Podcast	24:08
Does Sadness Sell? Understanding Emotional Appeals in Fundraising	JAR Inside the Research Podcast	28:21
Optimizing Branded Content for Beauty and Fashion Influencers from a Media Richness Perspective	JAR Inside the Research Podcast	17:10
That’s It! How Short Exclamations Boost the Effectiveness of Price Communications	JAR Inside the Research Podcast	14:38
An Examination of Digital Accessibility Within Social Media Platforms	JAR Inside the Research Podcast	30:43
How Is Influencer Follower Size Related to Brand Responses?	JAR Inside the Research Podcast	28:20
Virtual Reality Marketing: What Does It Mean to Have a 3D Experience?	JAR Inside the Research Podcast	21:59
Immersive Ads That Work: How Co-Creation Drives Engagement	JAR Inside the Research Podcast	16:45
The Power of Message Framing: Boosting Health Campaigns Through Strategic Advertising	JAR Inside the Research Podcast	20:39
How Positive and Negative Appeals Influence Donor Decisions	JAR Inside the Research Podcast	16:27
Bridging the Credibility Gap in Brand Activism	JAR Inside the Research Podcast	24:00
Why Less is More in Radio Advertising	JAR Inside the Research Podcast	22:39
The Impact of Virtual Reality on Charitable Donations	JAR Inside the Research Podcast	12:53

Revisiting Direct Mail Effectiveness: Balancing Organizational Goals with Consumer Sustainability Concerns

JAR Inside the Research Podcast

17:48

Grit in Advertising: How a Promotion Focus Influences Consumer Variety-Seeking

JAR Inside the Research Podcast

19:03

The Impact of Ad Repetition on Viewer Attention in Connected and Linear Television

JAR Inside the Research Podcast

17:47

Advertising Professionals' Views on Advertising Seemingly Related to Offline Conversations

JAR Inside the Research Podcast

24:06