The Truth About Radio podcast with Dave Sturgeon
Celková doba trvání:
1 h 18 min
EPISODE #36: Live Radio is a Beautiful Thing!
The Truth About Radio podcast with Dave Sturgeon
02:23
MYTH #35: You Have to Choose Between Being Kind, and Being Strong
The Truth About Radio podcast with Dave Sturgeon
01:57
MYTH #34: Being Right is the Same as Being Effective
The Truth About Radio podcast with Dave Sturgeon
03:05
MYTH #33: Radio Sales Are Built on Data
The Truth About Radio podcast with Dave Sturgeon
02:00
MYTH #32: AI Can Replace Local Creative
The Truth About Radio podcast with Dave Sturgeon
03:23
MYTH #31: Radio Reps Just Sell Spots
The Truth About Radio podcast with Dave Sturgeon
01:17
Myth #30: Managing and Training are the Same Thing
The Truth About Radio podcast with Dave Sturgeon
02:56
MYTH #29: You Can Fake it Till You Make it
The Truth About Radio podcast with Dave Sturgeon
02:23
MYTH #28: Radio's Low CPM Must Mean Nobody's Listening
The Truth About Radio podcast with Dave Sturgeon
01:58
Myth #27: Radio Isn't an Important Part of Your Integrated Marketing Plan
The Truth About Radio podcast with Dave Sturgeon
01:30
Myth #26: Digital is Better for Awareness Because it's Trackable
The Truth About Radio podcast with Dave Sturgeon
01:43
Myth #25: My Client Wants Precision Targeting. Radio's Too Broad
The Truth About Radio podcast with Dave Sturgeon
01:44
Myth #24: Consumers Need to See Your Brand to Remember it
The Truth About Radio podcast with Dave Sturgeon
01:50
Myth #23 Saving Money By Not Advertising Makes You Happy
The Truth About Radio podcast with Dave Sturgeon
01:26
Myth #22 Radio Must Be Dying - Clients Aren't Buying
The Truth About Radio podcast with Dave Sturgeon
02:07
Myth #21: Nobody Wants to Advertise Right Now
The Truth About Radio podcast with Dave Sturgeon
01:53
WORLD RADIO DAY - 2026
The Truth About Radio podcast with Dave Sturgeon
01:53
Myth #20: Radio Has Optimized it's Influencer Capabilities
The Truth About Radio podcast with Dave Sturgeon
02:27
Myth #19: Live Radio Endorsements Hurt Programming
The Truth About Radio podcast with Dave Sturgeon
01:42
Myth #18: Loyalty is Dead with Modern Audiences
The Truth About Radio podcast with Dave Sturgeon
02:28
Myth #17: Influencer Marketing is Only Available on Social Media
The Truth About Radio podcast with Dave Sturgeon
02:47
Myth #16: A Lead is a Lead
The Truth About Radio podcast with Dave Sturgeon
01:43
Myth #15: Radio Can't Compete With Digital
The Truth About Radio podcast with Dave Sturgeon
01:37
Myth #14: Part 2 of It's Either Radio OR Digital
The Truth About Radio podcast with Dave Sturgeon
02:10
Chapter 4: It's Either Radio OR Digital
The Truth About Radio podcast with Dave Sturgeon
01:20
Myth #13: My Business isn't Big Enough for Radio
The Truth About Radio podcast with Dave Sturgeon
01:10
Myth #12: Radio Doesn't Work for Recruitment
The Truth About Radio podcast with Dave Sturgeon
01:23
Myth #11: Radio Only Works for Certain Categories
The Truth About Radio podcast with Dave Sturgeon
01:29
Myth #10: We Tried Radio. It Didn't Work.
The Truth About Radio podcast with Dave Sturgeon
02:31
Myth #9: Radio Can't Target a Specific Audience
The Truth About Radio podcast with Dave Sturgeon
01:32
Myth #8: Nobody Hears Radio Ads
The Truth About Radio podcast with Dave Sturgeon
01:54
Myth #7: Radio Doesn't Come with a Dashboard
The Truth About Radio podcast with Dave Sturgeon
02:38
Myth #6: You Can't Measure Radio
The Truth About Radio podcast with Dave Sturgeon
01:50
Myth #5: “Digital music discovery is better because I control everything.”
The Truth About Radio podcast with Dave Sturgeon
03:33
Myth #4: If It’s Not Shiny and New, It’s Not Viable
The Truth About Radio podcast with Dave Sturgeon
03:27
Myth # 3: You Get What You Pay For
The Truth About Radio podcast with Dave Sturgeon
02:08
Myth #2: The Biggest Challenge Facing Radio Managers and Sellers Today is Hitting Budget
The Truth About Radio podcast with Dave Sturgeon
01:34
Myth #1: Nobody Listens to the Radio Anymore
The Truth About Radio podcast with Dave Sturgeon
01:40
