Poslechněte si podcast The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX

Fibr AI CEO Ankur Goyal on your website's second audience: getting AI agents to cite your brand correctly	The Agile Brand with Greg Kihlström® \| What CMOs Need to Know About Marketing Technology, AI & CX	31:55
Pega CFO and COO Ken Stillwell on AI budgets: the biggest cost is AI doing routine, rules-based work	The Agile Brand with Greg Kihlström® \| What CMOs Need to Know About Marketing Technology, AI & CX	27:51
CMO Council's Tom Kaneshige on overbuilt martech stacks: alignment is strategy, consolidation is just a tactic	The Agile Brand with Greg Kihlström® \| What CMOs Need to Know About Marketing Technology, AI & CX	29:36
Braze CTO Jon Hyman on where marketing judgment sits when AI runs the campaign	The Agile Brand with Greg Kihlström® \| What CMOs Need to Know About Marketing Technology, AI & CX	25:12
Mixbook's CEO Andrew Laffoon on designing for permanence at the speed of AI	The Agile Brand with Greg Kihlström® \| What CMOs Need to Know About Marketing Technology, AI & CX	25:34
Spotlight Summit Recap: John Rockhold on Influence Orchestration and the evolution of analyst relations	The Agile Brand with Greg Kihlström® \| What CMOs Need to Know About Marketing Technology, AI & CX	27:10
SAS's Jonathan Moran on experience debt: your brand under peak load is your real brand	The Agile Brand with Greg Kihlström® \| What CMOs Need to Know About Marketing Technology, AI & CX	28:01
Salesforce's Taksina Eammano on what happens when AI ambition outpaces frontline readiness	The Agile Brand with Greg Kihlström® \| What CMOs Need to Know About Marketing Technology, AI & CX	29:05
TransUnion's Matt Spiegel on the AI confidence-readiness paradox: AI is only as good as the data you feed it	The Agile Brand with Greg Kihlström® \| What CMOs Need to Know About Marketing Technology, AI & CX	29:42
Office Beacon CEO Pranav Dalal on building the right marketing team: keep strategy in-house, execute anywhere	The Agile Brand with Greg Kihlström® \| What CMOs Need to Know About Marketing Technology, AI & CX	18:09
Spotlight's Deena Zenyk on customer advocacy when AI builds the shortlist	The Agile Brand with Greg Kihlström® \| What CMOs Need to Know About Marketing Technology, AI & CX	22:47
Airstream CMO Mollie Hansen and Nomadics' Chris Pendl on Camp Airstream as a product, not a campaign	The Agile Brand with Greg Kihlström® \| What CMOs Need to Know About Marketing Technology, AI & CX	27:18
DoorDash's Peter Giordano on retail media as full-funnel media: awareness to doorstep in 30 minutes	The Agile Brand with Greg Kihlström® \| What CMOs Need to Know About Marketing Technology, AI & CX	25:26
TrustRadius' Katie Allison on how B2B buying decisions get made today	The Agile Brand with Greg Kihlström® \| What CMOs Need to Know About Marketing Technology, AI & CX	27:17
Athos Commerce CMO Gary Lombardo on why only 14% of shoppers see one consistent brand	The Agile Brand with Greg Kihlström® \| What CMOs Need to Know About Marketing Technology, AI & CX	24:57
Linnworks CMO Hilary Smith on the manual work hiding inside "automated" operations	The Agile Brand with Greg Kihlström® \| What CMOs Need to Know About Marketing Technology, AI & CX	23:30
Georgia-Pacific's Melissa Blunte on consumer understanding at scale: why data gives you precision, not understanding	The Agile Brand with Greg Kihlström® \| What CMOs Need to Know About Marketing Technology, AI & CX	20:45
Marketing AI Institute's Mike Kaput on AI pilots vs. AI capability: only about 25% of organizations are scaling with a strategy	The Agile Brand with Greg Kihlström® \| What CMOs Need to Know About Marketing Technology, AI & CX	27:03
From Opticon 2026: Federated Hermes' Melissa Ryan on what a replatform exposes in your content	The Agile Brand with Greg Kihlström® \| What CMOs Need to Know About Marketing Technology, AI & CX	16:51
From Opticon 2026: IFPA's Jim Rucinski on running a global digital experience with two people	The Agile Brand with Greg Kihlström® \| What CMOs Need to Know About Marketing Technology, AI & CX	17:14
Optimizely's Greg Heinz on rebranding an AI platform: AI scaled the work, but every input stayed human	The Agile Brand with Greg Kihlström® \| What CMOs Need to Know About Marketing Technology, AI & CX	21:42
Canva CMO of B2B Meghan Gendelman on keeping your brand strong at scale	The Agile Brand with Greg Kihlström® \| What CMOs Need to Know About Marketing Technology, AI & CX	19:51
Scrunch's Head of Marketing Kevin White on being cited, not just found	The Agile Brand with Greg Kihlström® \| What CMOs Need to Know About Marketing Technology, AI & CX	27:07
Standard AI CEO Angie Westbrock on closing the gap between the ad and the aisle	The Agile Brand with Greg Kihlström® \| What CMOs Need to Know About Marketing Technology, AI & CX	26:47
Freeosk's Matt Eichorn and Dilini Fernando on turning the physical store into measurable media	The Agile Brand with Greg Kihlström® \| What CMOs Need to Know About Marketing Technology, AI & CX	25:25
Qualified Digital Chief Client Officer Kate Dalbey on building an adaptive martech operating model	The Agile Brand with Greg Kihlström® \| What CMOs Need to Know About Marketing Technology, AI & CX	29:34
Domo Chief Design Officer Chris Willis on speed vs. trust in product design	The Agile Brand with Greg Kihlström® \| What CMOs Need to Know About Marketing Technology, AI & CX	26:32
ISM's Paul Brenner and IAB's Collin Colburn on why the old rules no longer apply to retail media measurement	The Agile Brand with Greg Kihlström® \| What CMOs Need to Know About Marketing Technology, AI & CX	28:30
AdRoll's Alison Clark on connecting CTV to an omnichannel approach	The Agile Brand with Greg Kihlström® \| What CMOs Need to Know About Marketing Technology, AI & CX	18:28
OX's Jenna Kennedy and Guy Gunter Home's William Webster on e-commerce for both B2C and B2B	The Agile Brand with Greg Kihlström® \| What CMOs Need to Know About Marketing Technology, AI & CX	24:38
Treasure AI Chief Product and Growth Officer Rafael Flores on evolving CDPs to activation platforms	The Agile Brand with Greg Kihlström® \| What CMOs Need to Know About Marketing Technology, AI & CX	30:32
CareFirst CMO Mack McGee on building the total experience across customers and employees	The Agile Brand with Greg Kihlström® \| What CMOs Need to Know About Marketing Technology, AI & CX	24:58
Front's Kevin Yang on maximizing both speed and coordination	The Agile Brand with Greg Kihlström® \| What CMOs Need to Know About Marketing Technology, AI & CX	23:38
From Ai4: Dataiku CMO Mark Abramowitz on speed versus agility in AI adoption	The Agile Brand with Greg Kihlström® \| What CMOs Need to Know About Marketing Technology, AI & CX	25:58
NiCE CTO Kevin Lee on moving from AI pilot to production	The Agile Brand with Greg Kihlström® \| What CMOs Need to Know About Marketing Technology, AI & CX	24:40
From Ai4: Big Spaceship's CEO Taryn Crouthers on prioritizing human judgment while moving fast	The Agile Brand with Greg Kihlström® \| What CMOs Need to Know About Marketing Technology, AI & CX	23:55
From Ai4: Coca-Cola FEMSA's Jose Martinez on balancing continuous improvement and CX consistency	The Agile Brand with Greg Kihlström® \| What CMOs Need to Know About Marketing Technology, AI & CX	22:25
Eikona CEO Nir Weingarten on the limitations of traditional A/B testing and how to make it better	The Agile Brand with Greg Kihlström® \| What CMOs Need to Know About Marketing Technology, AI & CX	23:12
Thryv's Patricia Rollins on what enterprise leaders can learn from small business	The Agile Brand with Greg Kihlström® \| What CMOs Need to Know About Marketing Technology, AI & CX	22:48
Adobe CMO Enterprise Rachel Thornton on agents as customers	The Agile Brand with Greg Kihlström® \| What CMOs Need to Know About Marketing Technology, AI & CX	21:59

Fibr AI CEO Ankur Goyal on your website's second audience: getting AI agents to cite your brand correctly

The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX

31:55

Pega CFO and COO Ken Stillwell on AI budgets: the biggest cost is AI doing routine, rules-based work

The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX

27:51

CMO Council's Tom Kaneshige on overbuilt martech stacks: alignment is strategy, consolidation is just a tactic

The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX

29:36

Braze CTO Jon Hyman on where marketing judgment sits when AI runs the campaign

The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX

25:12