Winning Edge
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3 h 11 min
#82 Your Personal Focus Group
Winning Edge
05:24
#81 Keep Digging: There’s a Pony in There Somewhere
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03:28
#80 3 Videos Every Campaign Needs
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06:24
#79 3 Tips to Improve Your Videos
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04:00
#78 Getting Comfortable Talking to Camera
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04:42
#77 The Hand Trick Great Speakers Use
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03:49
#76 Persuade with Visuals: The Cuba Map Strategy
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04:40
#75 How to Fight Back Against FUD
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07:04
#74 Fear, Uncertainty, & Doubt
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04:37
#73 The 90 Second Phone Pitch
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03:45
#72 The Phone Coach
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04:30
#71 Practice Without Pressure
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06:10
#70 One-minute Reps
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04:24
#69 Breaking a Wave
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04:27
#68 The Gas Station Pitch
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02:33
#67 Workout Your Stump Speech
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03:57
#66 Create a Fundraising System, Not a Goal
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03:46
#65 The Middle of a Good Story
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04:05
#64 How to Start a Story People Want to Hear
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04:12
#63 Focus on What We Control
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02:42
#62 Letting Voters Change Their Minds
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04:30
#61 Spiking Your Audience’s Attention
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05:15
#60 The Power of a Memorable Line
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04:06
#59 Why the Person with Paper Wins
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05:31
#58 Mini Golf for Email: Fun, Fast, and Memorable
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05:52
#57 Say It Till It Sticks
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04:00
#56 Being Popular Doesn’t Balance the Budget
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03:44
#55 How You're Being Lied to with Statistics
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05:39
#54 The $50 Billion Budget That Outgrew PA
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03:31
#53 9 Insights from the Latest PA Polling
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03:38
#52 Welfare Reform Still Wins
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04:08
#51 Go to Where the Work Happens
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03:43
#50 Tell the Second Story
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04:42
#49 School Choice Messaging: One Statistic, One Story, One Solution
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08:39
#48 Grab Their Attention and Steal the Show
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08:39
#47 Fund Students, Not the System
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05:53
#46 The 10 Call Rule: How 1 Hour a Week Transforms Fundraising
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04:47
#45 Finding the Right Story to Oppose RGGI
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05:51
#44 Messaging an Energy Tax: Statistic, Story and Solution
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06:09
#43 PA Budget Numbers: Story, Statistic, & Solution
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04:20