Humans of Martech
Varighed i alt:
35 h 40 min
137: Liam Moroney: Rethinking measurement by balancing pipeline, brand, and long-term value in a nonlinear world
Humans of Martech
62:03
136: Benoit Leggieri: Livestorm’s Head of Growth on crafting revenue driving workflows with Customer.io
Humans of Martech
48:57
135: Pranav Piyush: Why multi-touch attribution is broken and what you should do instead
Humans of Martech
53:38
134: Jacqueline Freedman: Former leader at Grammarly and WeWork on how to become a trusted Martech advisor
Humans of Martech
57:15
133: Simon Heaton: Buffer’s Director of Growth Marketing on agile sprints, holdout testing and why a CRM or GA4 isn't in their tech stack
Humans of Martech
64:03
132: Ashleigh Johnson: Tales of a Marketing Technologist from Microsoft
Humans of Martech
45:38
131: Siobhan Solberg: A guide to ethical marketing with data minimization and privacy strategies
Humans of Martech
53:57
130: Sam Oh: Ahref’s VP of Marketing on how content marketers can stay relevant with AI
Humans of Martech
56:35
129: Re: Why Martech is Actually for Engineers
Humans of Martech
52:25
128: Vish Gupta: Why simplification should come before automation if you want to avoid a Frankenstack
Humans of Martech
51:15
127: Carmen Simon: Using brain science to deviate from expected patterns and create memorable content
Humans of Martech
50:15
126: Michael Rumiantsau: AI's role in democratizing data narratives for marketers
Humans of Martech
50:28
125: Michele Nieberding: Customer data infrastructure and server-side data processing
Humans of Martech
50:24
124: Angela Cirrone: How to pick between similar martech solutions and master platform migrations
Humans of Martech
46:35
123: Andrea Lechner-Becker: Creating content that people will give a f*ck about
Humans of Martech
57:10
122: Emily Kramer: The rise of pi-shaped marketers and picking future unicorns
Humans of Martech
56:06
121: Anthony Lamot: Why we’re all exhausted by marketing emails and what to do about it
Humans of Martech
54:40
120: Maja Voje: Untangling Go-to-Market for startup marketers and founders
Humans of Martech
56:17
119: Adam Greco: The Future of event-based web analytics and the overlapping landscape of data tools
Humans of Martech
59:59
118: Mandy Thompson: Intent data pitfalls, diagram-first automation, and agency-style team management
Humans of Martech
61:50
117: Julz James: Automation inception, teaching martech and unraveling intent data
Humans of Martech
56:51
116: Kevin Hu: How data observability and anomaly detection can enhance MOps
Humans of Martech
50:36
115: Amrita Mathur: ClickUp’s VP of Marketing on Optimizing for velocity of learning and balancing analytics with intuition
Humans of Martech
51:55
114: Mauro Figueiredo: Interview tips for finding martech talent and the risks of adopting AI as a learning substitute
Humans of Martech
58:03
113: Abby Gailey: Automating direct mail with webhooks, navigating B2B2C and leveraging Slack communities
Humans of Martech
52:23
112: Stephen Stouffer: The dawn of AI Ops and the practical wonders of combining AI tools with iPaaS
Humans of Martech
49:27
111: Jessenia Francisco: Leading MOps at Asana and Lucidchart, feeding on your own martech and overcoming imposter syndrome
Humans of Martech
52:22
110: Josh Kim: Notion’s Growth Marketing Lead on choosing and democratizing experiments and the marketer’s role in a growth pod
Humans of Martech
51:33
109: Deborah Mayen: Logitech’s Head of MOps on simplifying martech and antifragile cultures to withstand chaos
Humans of Martech
46:09
108: Ezra Fishman: Wistia’s VP of Growth on healthy data skepticism and North star metric limitations
Humans of Martech
50:06
107: Justin Norris: What MOPs can learn about AI from WALL-E and Star Trek
Humans of Martech
56:27
106: Crissy Saunders: Funnel reporting, composable automation and the future of outbound
Humans of Martech
56:24
105: Josh Hill: Mastering martech with a hands-on, exploratory approach and rigorous data hygiene
Humans of Martech
49:40
104: Paul Wilson: The Butterfly effect of martech pros and why they will bring a new hope for AI
Humans of Martech
55:07
103: Britney Muller: Deciphering the alien nature and the ethical complexities of LLMs
Humans of Martech
56:07
102: Revealing the secret prompts and process behind our AI images
Humans of Martech
56:47
101: Darrell Alfonso: The rise of StratOps, managing your stack like a product, and the cycle of startups and consolidation
Humans of Martech
52:28
100: Sara McNamara: Pathfinding via attribution, AI tool evaluation, and mastery in communication and boundary setting
Humans of Martech
47:42
99: Striking a balance: Sustaining happiness and success in work and life
Humans of Martech
47:06
98: You shall not pass: Google's new spam guidelines and what it means for email marketers
Humans of Martech
53:36