Unofficial Partner Podcast
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36 h 05 min
UP567 Spin Class: Infantino's fightback; Saudi post-LIV; AJ v Tyson, Hearn v White
Unofficial Partner Podcast
60:47
UP566 Chat UP: I never want to hear the phrase 'Palantir for Sport' again
Unofficial Partner Podcast
53:19
UP565 The Buy Side: Unilever on FIFA, creator budgets and the new World Cup playbook
Unofficial Partner Podcast
56:07
UP564 Other People's Money: Andrea Radrizzani and Alistair Brownlee OBE
Unofficial Partner Podcast
40:43
UP563 Jude Inc: 'I don't suppose you've got any Bellingham?'
Unofficial Partner Podcast
46:16
UP562 The Bundle: Hydration Economics; Sky's ITV portfolio; Survive to Survive; DAZN, NRL and Bundesliga
Unofficial Partner Podcast
64:37
UP561 Is your name on the list? The winners and losers in Two Circles' $174bn sports IP revenue league table
Unofficial Partner Podcast
58:28
UP560 What is IMG now?
Unofficial Partner Podcast
53:28
UP559 Revenue-maxxing: How FIFA Changed The Game
Unofficial Partner Podcast
35:58
UP558 Chat_UP: What The Mythos Shutdown Means For AI in the Sports Business
Unofficial Partner Podcast
46:45
UP557 Ed Smith: What Sport Got Wrong About Moneyball
Unofficial Partner Podcast
53:00
UP556 'Serviette Maths': Sky Sports Boss On The Premflix Threat
Unofficial Partner Podcast
58:29
UP555 The Lord's Question: What Does The MCC Brand Stand For?
Unofficial Partner Podcast
53:43
UP554 The Bundle World Cup Special
Unofficial Partner Podcast
53:02
UP553 Live: The Business of Horse Racing
Unofficial Partner Podcast
57:02
UP552 Chat_UP: Google's AI pivot and the end of the subsidised era
Unofficial Partner Podcast
57:41
UP551 Coke's Cole Palmer Problem: When the ambassador misses the party
Unofficial Partner Podcast
43:16
UP550 Inside Edge: IPL Auctions and the Financialization of Everything
Unofficial Partner Podcast
67:18
UP549 Priced Out: FIFA’s Big Ticket Gamble
Unofficial Partner Podcast
40:39
UP548 The Bundle: Gary Neville's Noise Strategy; What World Rugby sees in IMG; Amazon pitches for the Super Bowl
Unofficial Partner Podcast
57:18
UP547 Picks and Shovels: The Ecosystem Investment Thesis
Unofficial Partner Podcast
51:44
UP546 NBA Europe: It’s not about basketball
Unofficial Partner Podcast
49:12
UP545 'Normal Idiots': Reddit, Discord and the Value of 1000 True Fans
Unofficial Partner Podcast
65:01
UP544 ChatUP: Craig Hepburn on how Agentic AI changes sports consultancy
Unofficial Partner Podcast
42:18
UP543 Business Moment of the Year: Inside the 25th Sport Industry Award Judging Room
Unofficial Partner Podcast
59:09
UP542 Wedge Issues Live: The Golf Business in 2026
Unofficial Partner Podcast
46:18
UP541 Addicted To Fake Fan Numbers: When Sport Met The Dead Internet
Unofficial Partner Podcast
44:56
UP540 The Bundle: Premier League plus points; Apple's Meh Bundle; FIFA's 10 minute YouTube hook
Unofficial Partner Podcast
57:39
UP539 Spin Class: PR lessons from Kirsty Coventry, Sir Jim Ratcliffe and Igor Tudor
Unofficial Partner Podcast
68:54
UP538 Ted Knutson on Brentford, Betting and Benham. And how AI will change football data
Unofficial Partner Podcast
53:05
UP537 The Buy Side: Inside Unilever's FIFA World Cup Strategy
Unofficial Partner Podcast
42:27
UP536 Other People's Money: Bex Smith's thesis for women's football multi club ownership
Unofficial Partner Podcast
65:32
UP535 Inside Edge - T20's Product-Market fit is 'the biggest delta in global sport'
Unofficial Partner Podcast
62:25
UP534 Barney Francis on Media Rights and Wrongs
Unofficial Partner Podcast
55:16
UP533 The Bundle: Super Bowl, cultural relevance v culture war; ITV's in-game ads; FIFA and TikTok
Unofficial Partner Podcast
61:42
UP532 Inside Edge: County Cricket Beyond The Hundred
Unofficial Partner Podcast
59:09
UP531 Winter Olympic Special: Lottery funding, Medals, Rule 40 and Private Schools
Unofficial Partner Podcast
56:04
UP530 Spurs For Sale: Shirts, Gambling Bans and the Post-Levy Era
Unofficial Partner Podcast
53:30
UP529 ChatUP Live Pt2 - The Billion Dollar AI Race: 'Once you give away that level of knowledge, it's gone'
Unofficial Partner Podcast
65:20
UP528 Chat_UP Live - The Race to Build SportsbizGPT Pt1
Unofficial Partner Podcast
47:24
