WFA's Better Marketing Pod with David Wheldon Podcast

Ep 51: Opella's Alberto Hernandez on the commercial payback from curiosity, courage and purpose	WFA's Better Marketing Pod with David Wheldon	33:01
Ep 50: 50 episodes in David Wheldon reflects on conversations with the world’s top marketing minds	WFA's Better Marketing Pod with David Wheldon	22:22
Ep 49: Google's VP Global Ads Dan Taylor: "AI is more of a leadership than a technology challenge"	WFA's Better Marketing Pod with David Wheldon	31:59
Ep 48: Judy Smith on why "be who you say you are" is the only crisis playbook that matters	WFA's Better Marketing Pod with David Wheldon	29:41
Ep 47: HP's Antonio Lucio on leading through a CEO transition, an AI surge and 4 layers of disruption	WFA's Better Marketing Pod with David Wheldon	33:01
Ep 46: Grab CMO Cheryl Goh's playbook on how to 'cross swim lanes' for commercial impact	WFA's Better Marketing Pod with David Wheldon	24:06
Ep 45: Is it all about AI? What's really shaping the CMO Agenda? - 2025 in review	WFA's Better Marketing Pod with David Wheldon	13:15
Ep 44: Rory Sutherland on fat-tailed marketing and why creativity outperforms efficiency	WFA's Better Marketing Pod with David Wheldon	35:43
Ep 43: Magnum Ice Cream's Leyal Eskin Yilmaz on Unilever, Minecraft ice cream and cultural relevance	WFA's Better Marketing Pod with David Wheldon	31:56
Ep 42: On story, strategy and stealing attention with marketing guru Seth Godin	WFA's Better Marketing Pod with David Wheldon	33:23
Ep 41: On marketing as the bridge between consumer and business with Marcel Marcondes, AB InBev	WFA's Better Marketing Pod with David Wheldon	30:28
Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta	WFA's Better Marketing Pod with David Wheldon	28:29
Ep 39: Cathay Pacific’s Ed Bell on their marketing secret plus lessons from Asia for marketers	WFA's Better Marketing Pod with David Wheldon	32:16
Ep 38: Dr Marcus Collins on navigating culture, meaning and purpose	WFA's Better Marketing Pod with David Wheldon	29:37
Ep 37: On being a real global marketer, Gen Alpha and hushing with Dr Frederique Covington Corbett, UNICEF	WFA's Better Marketing Pod with David Wheldon	25:47
Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot	WFA's Better Marketing Pod with David Wheldon	58:04
Ep. 35: On redefining customer proposition with Michelle McEttrick, Primark	WFA's Better Marketing Pod with David Wheldon	38:11
Ep 34: On purpose-driven human progress, women empowerment and AI with Ulrike Decoene, AXA	WFA's Better Marketing Pod with David Wheldon	29:47
Ep 33: On how a YouTube music channel can help sell cars with Allyson Witherspoon, Nissan	WFA's Better Marketing Pod with David Wheldon	25:39
Ep 32: On AI, sharing and scaling with Asmita Dubey, L'Oréal	WFA's Better Marketing Pod with David Wheldon	31:13
Ep 31: On championing creativity with Claire Beale and Sonoo Singh, Creative Salon	WFA's Better Marketing Pod with David Wheldon	34:09
Better Marketing Pod 2023 key learnings	WFA's Better Marketing Pod with David Wheldon	21:24
Ep 30: On how to be a great senior leader with Jane Wakely, PepsiCo	WFA's Better Marketing Pod with David Wheldon	24:37
Ep 29: On what we can learn from emerging markets with Cristina Diezhandino, Diageo	WFA's Better Marketing Pod with David Wheldon	28:40
Ep. 28: On brand purpose with Alberto Levy, Grupo Bimbo	WFA's Better Marketing Pod with David Wheldon	38:06
Ep. 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg	WFA's Better Marketing Pod with David Wheldon	47:11
Ep. 26: On WFA's work and the importance of community in the marketing industry with Raja Rajamannar, Mastercard	WFA's Better Marketing Pod with David Wheldon	34:21
Ep. 25: On the role of business in reaching the sustainable development goals with Rob Cameron, Nestlé	WFA's Better Marketing Pod with David Wheldon	36:01
Ep. 24: On how advertising can support quality journalism with Gordon Crovitz, NewsGuard	WFA's Better Marketing Pod with David Wheldon	27:07
Ep. 23: On turning an airline into a travel super-app with Rudy Khaw, AirAsia	WFA's Better Marketing Pod with David Wheldon	30:10
Ep. 22: On reasons to be optimistic about 2023 with Tom Standage, The Economist	WFA's Better Marketing Pod with David Wheldon	41:01
Ep. 21: On brand building within the football industry with Roel De Vries	WFA's Better Marketing Pod with David Wheldon	39:12
Ep. 20: On diversity and cultural relevance with Susan Akkad, The Estee Lauder Companies	WFA's Better Marketing Pod with David Wheldon	40:28
Ep. 19: On using creativity to transform the industry with David Droga	WFA's Better Marketing Pod with David Wheldon	53:44
Ep. 18: Cannes special with Rupen Desai	WFA's Better Marketing Pod with David Wheldon	21:38
Ep. 17: Cannes Special with Matt Brittin	WFA's Better Marketing Pod with David Wheldon	20:05
Ep. 16: On the science of marketing with Professor Byron Sharp	WFA's Better Marketing Pod with David Wheldon	43:10
Ep. 15: On marketing effectiveness with Peter Field and Karen Nelson-Field	WFA's Better Marketing Pod with David Wheldon	46:17
Ep 14: On lessons learnt in Asia with David Porter	WFA's Better Marketing Pod with David Wheldon	44:08
Ep.13: On creativity with Sir John Hegarty	WFA's Better Marketing Pod with David Wheldon	41:28

Ep 51: Opella's Alberto Hernandez on the commercial payback from curiosity, courage and purpose

WFA's Better Marketing Pod with David Wheldon

33:01

Ep 50: 50 episodes in David Wheldon reflects on conversations with the world’s top marketing minds

WFA's Better Marketing Pod with David Wheldon

22:22

Ep 49: Google's VP Global Ads Dan Taylor: "AI is more of a leadership than a technology challenge"

WFA's Better Marketing Pod with David Wheldon

31:59

Ep 48: Judy Smith on why "be who you say you are" is the only crisis playbook that matters

WFA's Better Marketing Pod with David Wheldon

29:41