The Near Memo

Tactics for Building a Local Brand in the Age of AI Search — An Agency Panel	The Near Memo	55:15
AI Overviews, Brand Search & Local SEO: Cyrus Shepard on Earning the Click - from the archives	The Near Memo	29:01
Legal Marketing in the AI Era: LSAs, Reviews, and Manufacturing Brand Demand	The Near Memo	52:10
Cyrus Shepard Interview: What "Local Brand" Actually Means to Google and AI	The Near Memo	49:58
The 3-Step Trust Equation: How to Build a Local Brand That Customers (& AI) Trust	The Near Memo	33:43
Ep. 264: Web Authenticity & The Agentic Future of the SMB Website with Raj Singh	The Near Memo	41:12
Beyond the Star Rating: Extracting Strategic Content Insights from Customer Feedback	The Near Memo	38:50
Ep. 262: Regulating the Digital Wild West: Inside the FTC’s Battle Against Review Fraud and AI Deception with Michael Atleson	The Near Memo	49:29
Google Maps' AI Shift: Why Brand Building, Reviews & Social Presence Are the New Local SEO	The Near Memo	46:45
Goodbye Traffic, Hello Sales: The New Playbook for Local SEO Visibility	The Near Memo	35:33
What Does I/O Mean for Marketers with Cindy Krum, Gregg Gifford & Krystal Tang - Part 1	The Near Memo	33:48
From Keyword Rankings to Brand Reverence: The New Local AI SEO Blueprint	The Near Memo	57:17
Google Already Knows Everything About You — And Their New AI Features Make It Worse	The Near Memo	35:04
The Death of Keywords: How Google’s Personal Intelligence is defining the future of Local Search	The Near Memo	49:11
How Google’s Personal Intelligence is Quietly Revolutionizing Your Search Results	The Near Memo	34:22
Google Ask Maps Deep Dive: The Future of Local SEO & AI Search	The Near Memo	40:30
Review Fraud, FTC Fines, and Yelp’s Legal Strike	The Near Memo	33:47
Google Reviews Crackdown, Meta vs Google, and the AI Search Shift (What Marketers Are Missing)	The Near Memo	38:30
Google Lied About Click Data — Here’s What Actually Drives Rankings in 2026	The Near Memo	28:32
AI, Reviews & Intent Pages: What Actually Drives Multi-Location SEO Now (Part 2)	The Near Memo	28:17
Multi-Location SEO: What Actually Works (And What Doesn’t) Part 1	The Near Memo	25:59
State of Google Business Profile 2026: Impressions Are Down 54%—But Actions Aren’t	The Near Memo	39:06
From the Archives: Local Search Ranking Factors — Darren Shaw on Reviews, AI Search & What Drives Local Rank	The Near Memo	44:29
How should agencies build a business around Google Local Service Ads (LSAs)?	The Near Memo	58:53
AI, Strong-Arm Tactics & a Shifting Review Landscape Are Reshaping Local Search	The Near Memo	36:48
AI Visibility vs Google Ranking: Rand Fishkin & the Future of Search, Zero Click & Brand Measurement	The Near Memo	40:24
The Truth About Google Local Service Ads: Rankings, Reviews & Photo Strategy	The Near Memo	28:55
Inside Google Local Services Ads: Ranking Signals, Lead Costs, and Why LSAs Beat the Local Pack (w/ Eric Levine)	The Near Memo	29:40
AI Isn’t Replacing Local Search — But It’s Rewiring How People Choose with Crystal Carter	The Near Memo	42:08
Inside Google Local Rankings and the Review Purge	The Near Memo	42:53
AI Is Breaking Local Search—But Google Still Decides Who Gets Chosen - Interview with Gyi Tsakalakis Part 2	The Near Memo	29:18
Why Local SEO Is Breaking for Law Firms (And What Actually Works Now)	The Near Memo	28:34
Google’s AI Mode Is Rewriting Local Search — What Businesses Must Do for 2026 P#2	The Near Memo	33:50
Google’s Review Algorithms Are Tightening — Here’s What the Data Shows	The Near Memo	28:07
AI Agents Are Coming: Jes Scholz Reveals How to Prepare Your Business NOW	The Near Memo	30:12
AI Mode, Gemini 3 & the Future of Search: Jes Scholz on What SEOs Must Do Now	The Near Memo	33:11
Google Maps Gets AI, Reviews Get Aliases, Ads Invade AI Mode — And Google Uses Its Monopoly to Win the AI War	The Near Memo	37:36
What #1-Ranking Personal Injury Lawyers Are Doing Right — Greg Gifford’s GBP Local Ranking Study	The Near Memo	61:30
AI Search, Reviews, and the Future of Local SEO — Darren Shaw Breaks Down the 2026 Ranking Factors	The Near Memo	44:10
TikTok’s Local Play: How Gen Z Is Rewriting Local Search	The Near Memo	46:45

Tactics for Building a Local Brand in the Age of AI Search — An Agency Panel

The Near Memo

55:15

AI Overviews, Brand Search & Local SEO: Cyrus Shepard on Earning the Click - from the archives

The Near Memo

29:01

Legal Marketing in the AI Era: LSAs, Reviews, and Manufacturing Brand Demand

The Near Memo

52:10

Cyrus Shepard Interview: What "Local Brand" Actually Means to Google and AI

The Near Memo

49:58