Pulse, presented by Intuji, is your go-to podcast for insights into the ever-evolving business landscape. We dive deep into how modern businesses can harness strategy, data, commerce, and technology to enhance their brand and customer experience and scale effectively.From the finer points of user experience (UX) and user interface (UI) design to the nitty-gritty of web development, software engineering, and DevOps, we cover many topics. But we don't stop there. Our discussions extend to cutting-edge areas like artificial intelligence (AI), augmented reality (AR), marketing, eCommerce, and branding.Intuji, renowned for helping brands improve customer engagement and creating leading customer experiences, is the proud host of Pulse. The podcast is packed with a diverse mix of enlightening chats, detailed case studies, and conversations with top industry leaders. It's made for anyone interested in the current and future trends in business – whether you're a budding entrepreneur, a seasoned professional, a product manager, or simply someone eager to stay on top of the latest in brand engagement.Join us on Pulse for an insider's view of the innovative tactics and success stories from key players in the tech world.
Nikki Anderson: The Value of User Research & Building Better Product Experiences | Pulse by Intuji #29In this insightful episode of Pulse by Intuji, Julian Wallis speaks with Nikki Anderson, an experienced user researcher with over a decade in the field. As the founder of her own consultancy and content platform for researchers, Nikki shares valuable perspectives on the importance of user research in product development, how to deliver value through research, and techniques for maintaining stakeholder engagement.Whether you're a product manager, UX professional, or business leader, this episode offers practical wisdom on making research more effective and impactful for your organisation.Topics Covered:00:00:00 - Podcast IntroEpisode Highlights & Guest Background00:01:26 - IntroductionJulian introduces Nikki Anderson and her background in user research.00:05:03 - Foundational Research ValueDiscussion on the importance of understanding user needs beyond your own perspective.00:07:20 - Customer vs. User Research Exploring terminology differences and finding shared alignment.00:11:17 - Proving Research ValueHow researchers can confidently demonstrate their value without constantly having to justify their role.00:17:32 - Stakeholder ManagementHandling stakeholders who believe they already know their users and customers.00:23:49 - Approaching New B2B Product Research Strategies for setting up effective discovery research within business constraints.00:37:06 - Maintaining Research Momentum Creative techniques for keeping stakeholders engaged throughout the research process.00:42:00 - Common Research MistakesDiscussion on scope creep and the importance of asking the right questions.00:46:53 - Future Perspective & Career Advice Nikki shares thoughts on business innovation and personal career insights.Key Takeaways from this Episode:How to expand perspective beyond your immediate assumptions through user researchTechniques for conducting efficient and effective discovery researchStrategies for making research engaging and fun for stakeholdersThe importance of understanding business metrics to drive research impactWhy researchers need confidence in their inherent value to organisationsLearn More About Intuji:Visit our Learning Centre at (https://intuji.com/learning-centre/) for more resources on digital transformation, AI, and business innovation.Connect with Us:Pulse LinkedIn: (https://www.linkedin.com/company/pulse-by-intuji/)Intuji LinkedIn: (https://www.linkedin.com/company/intuji/)Intuji Website: (https://intuji.com/)Don’t forget to like, subscribe, and share this episode if you found it insightful!
27/02/2025 • 51:25
Jason Greenwood: The Evolution of B2B Commerce & Digital Transformation | Pulse by Intuji #28In this engaging episode of Pulse by Intuji, Julian Wallis speaks with Jason Greenwood, a seasoned e-commerce consultant with over 25 years' experience in digital commerce. Jason specialises in B2B e-commerce consulting, helping businesses navigate their digital transformation journey. Topics Covered:00:00:00 - Podcast IntroEpisode Highlights & Guest Background00:01:16 - Introduction Julian introduces Jason Greenwood and his extensive background in e-commerce and technology.00:07:29 - Digital Transformation Challenges Discussion on the biggest challenges businesses face in digital transformation, particularly leadership issues.00:08:16 - Leadership and Digital Understanding Jason explains why leadership understanding of digital is crucial, with over 80% of consulting cases being leadership-related.00:11:07 - Customer Experience Focus Insights on why businesses must start with customer experience before technology decisions.00:14:42 - Modern AI Technologies Discussion on meeting customers where they are and how AI is transforming customer service.00:32:54 - B2B vs B2C Experience Deep dive into the differences and similarities between B2B and B2C customer experiences.00:47:25 - The Future of AI in Commerce Jason's perspective on AI's transformational impact and practical applications.00:57:50 - Critical Business Focus AreasDiscussion on what businesses aren't paying enough attention to for the next five years.00:59:15 - Industry LegacyJason shares his thoughts on the legacy he wants to leave in the industry.01:01:15 - Career Advice Reflections and advice for those starting their careers in digital commerce.Key Takeaways from this Episode:Why leadership understanding of digital is crucial for transformationThe importance of starting with customer experience before technologyHow to effectively implement digital transformation in B2BUnderstanding the evolution of AI in commerceThe critical role of data structure in digital successLearn More About Intuji:Visit our Learning Centre at (https://intuji.com/learning-centre/) for more resources on digital transformation, AI, and business innovation.Connect with Us:Pulse LinkedIn: (https://www.linkedin.com/company/pulse-by-intuji/)Intuji LinkedIn: (https://www.linkedin.com/company/intuji/)Intuji Website: (https://intuji.com/)Don’t forget to like, subscribe, and share this episode if you found it insightful!
20/02/2025 • 63:34
Alex Grinyayev: The Evolution of UX Design & Business Alignment | Pulse by Intuji #27In this engaging episode of Pulse by Intuji, Julian Wallis speaks with Alex Grinyayev, a seasoned UX design expert with over 20-25 years of experience working with large corporations like GE, Best Buy, and Delta Airlines.Whether you're a UX designer, product manager, or business leader, this episode offers practical wisdom on stakeholder alignment and creating meaningful user experiences.Topics Covered:00:00:00 - Podcast IntroEpisode Highlights & Guest Background00:01:31 - IntroductionAlex introduces his 20-25 year journey in UX00:03:49 - Evolution of UX DesignThe transformation from web design to product design and changing landscape00:08:32 - Design Thinking vs Business ThinkingDiscussion on the gap between design thinking for business and business thinking for designers00:14:05 - Managing Stakeholder RelationshipsStrategies for identifying stakeholders and using the RACI matrix effectively00:17:25 - Problems with Stakeholder AssumptionsThe challenge of stakeholders thinking they're end users00:25:56 - The Big ‘End User’ ProblemWhy digital products fail when end users aren’t consulted00:31:01 - The Rule of Five MethodHow to get to the root of problems by asking "why" five times00:34:40 - Creating Business Cases for DesignHow to tie design work to business outcomes and prove value00:37:48 - Early User EngagementThe importance of involving users from the beginning00:40:46 - Future of Business and DesignDiscussion on including end users in B2B products00:42:36 - Career Reflections and LegacyPersonal insights on making an impact and lessons learned00:45:28 - Closing ThoughtsFinal advice on business thinking for designersKey Takeaways from this Episode:The evolution of UX from web design to product designStrategies for effective stakeholder alignmentThe importance of user research and validationBalancing business objectives with user needsThe value of questioning "why"Learn More About Intuji:Visit our Learning Centre at (https://intuji.com/learning-centre/) for more resources on digital transformation, AI, and business innovation.Connect with Us:Pulse LinkedIn: (https://www.linkedin.com/company/pulse-by-intuji/)Intuji LinkedIn: (https://www.linkedin.com/company/intuji/)Intuji Website: (https://intuji.com/)Don’t forget to like, subscribe, and share this episode if you found it insightful!
23/01/2025 • 45:57
Joey Coleman: Understanding Human Experience & Building Customer Loyalty | Pulse by Intuji #26In this insightful episode of Pulse by Intuji, Julian Wallis speaks with Joey Coleman, a renowned customer experience expert and bestselling author with over 20 years of experience in transforming how organisations build customer and employee loyalty.With an eclectic career background spanning government, law, and business consulting, Joey shares his invaluable insights on creating remarkable customer experiences and building lasting relationships in business. Whether you're a business leader, a customer experience professional, or someone interested in understanding human behaviour, this episode offers practical wisdom on keeping customers and employees engaged for the long term.Topics Covered:00:00:00 Podcast IntroEpisode snippets and guest background highlights00:01:33 IntroductionJoey Coleman shares his diverse background and journey into customer experience.00:04:19 Key Components of Customer ExperienceDiscussion on what makes up a great customer experience and treating customers as individuals.00:08:42 The Investment RealityInsights on how businesses focus more on acquisition than retention.00:15:50 Identifying Problem CustomersStrategies for recognising when customer relationships aren't the right fit.00:26:30 Customer Centricity RealityDeep dive into why customer centricity is often discussed but rarely practised.00:39:52 Communication FrequencyDiscussion on the importance of consistent customer communication.00:49:13 Future of Customer ExperienceExploration of AI's role and maintaining human connection in customer experience.00:58:43 Finale QuestionsThree key questions covering industry insights and career advice.Key Takeaways from this Episode:The importance of human-to-human connection in business relationshipsWhy customer retention is crucial for sustainable growthHow to balance technology implementation with customer needsStrategies for effective customer communicationThe value of continuous learning in customer experienceLearn More About Intuji:Visit our Learning Centre at (https://intuji.com/learning-centre/) for more resources on digital transformation, AI, and business innovation.Connect with Us:Pulse LinkedIn: (https://www.linkedin.com/company/pulse-by-intuji/)Intuji LinkedIn: (https://www.linkedin.com/company/intuji/)Intuji Website: (https://intuji.com/)Don’t forget to like, subscribe, and share this episode if you found it insightful!
09/01/2025 • 65:26
In this episode of Pulse by Intuji, Julian Wallis speaks with Benoit Garnaud, Chief Product Officer at Prezzee, a digital gifting platform operating in six different markets. With over two decades of experience spanning marketing, product management, and financial services, Benoit shares valuable insights on building product teams, creating meaningful customer experiences, and transitioning from corporate environments to fast-paced startups.Topics Covered:00:00:00 Podcast IntroEpisode snippets and guest background highlights00:01:20 - Introduction and BackgroundBenoit introduces himself and his role at Prezzee00:02:02 - Early Career JourneyDiscussion of experience at American Express and transition into product00:05:55 - Corporate to Startup TransitionInsights on moving from large organisations to fintech startups00:10:12 - Digital Gifting VisionHow Prezzee approaches digital gifting and creating meaningful experiences00:14:24 - Product Strategy & AlignmentDiscussion on business alignment and strategic objectives00:17:49 - Product Development PhilosophyFocus on solving real customer problems vs feature development00:29:12 - Building Product TeamsKey attributes and diversity in high-performing teams00:35:55 - Future of Product ManagementPerspectives on AI and technology evolution00:42:05 - Final InsightsViews on customer experience and industry legacyKey Takeaways from this Episode:Building product teams that balance technical skills with the right attitudeThe importance of customer experience in digital productsStrategies for maintaining startup agility while scalingHow to align product development with business objectivesThe role of innovation in product developmentLearn More About Intuji:Visit our Learning Centre at (https://intuji.com/learning-centre/) for more resources on digital transformation, AI, and business innovation.Connect with Us:Pulse LinkedIn: (https://www.linkedin.com/company/pulse-by-intuji/)Intuji LinkedIn: (https://www.linkedin.com/company/intuji/)Intuji Website: (https://intuji.com/)Don’t forget to like, subscribe, and share this episode if you found it insightful!
19/12/2024 • 45:50
Alex Mead: Redefining Customer Service Experience & The EPIC Framework | Pulse by Intuji #24In this insightful episode of Pulse by Intuji, Julian Wallis speaks with Alex Mead, a veteran customer service expert with over 25 years of experience across multiple industries and 30 countries. Alex shares his unique perspective on customer service experience (CSX) and introduces his innovative EPIC framework for delivering exceptional customer experiences.Through engaging discussions, Alex breaks down the critical differences between brand experience and customer service experience, challenging common misconceptions in both B2B and B2C environments.Topics Covered:00:00:00 Podcast IntroEpisode snippets and guest background highlights00:01:45 - Introduction and BackgroundAlex shares his journey from computer systems to customer service leadership00:03:12 - Evolution of Customer ExperienceHow the growth of CX has impacted customer service over the past 15 years00:09:24 - B2B Service ExcellenceChallenging the myth that B2B service can be inferior to B2C00:12:10 - Case Study: Heavy Equipment Rental IndustryHow a crane hire company reduced customer churn from 40% to 5% through digital transformation00:19:16 - Golf Industry TransformationHow digital transformation revolutionised the golf travel industry00:29:13 - Customer Retention StrategiesDiscussion on preventing customer churn and building loyalty00:35:39 - The EPIC FrameworkDetailed breakdown of Easy, Personalised, Intuitive, and Contextual service00:42:05 - AI and Customer ServiceThe role of AI as a concierge rather than a replacement for human interaction00:46:19 - Traditional Industries and Digital TransformationAddressing basic self-service needs in traditional sectors00:47:30 - Future of Customer ServiceCritical aspects businesses need to focus on in coming years00:49:09 - Legacy DiscussionAlex's impact on customer service through EPIC and CSX concepts00:50:16 - Career ReflectionsPersonal insights and advice for customer service professionalsLearn More About Intuji:Visit our Learning Centre at (https://intuji.com/learning-centre/) for more resources on digital transformation, AI, and business innovation.Connect with Us:Pulse LinkedIn: (https://www.linkedin.com/company/pulse-by-intuji/)Intuji LinkedIn: (https://www.linkedin.com/company/intuji/)Intuji Website: (https://intuji.com/)Don’t forget to like, subscribe, and share this episode if you found it insightful!
12/12/2024 • 51:34
Andreas Marmaras: Product Leadership & Customer Centricity - Building Sustainable Products | Pulse by Intuji #23In this episode of Pulse by Intuji, Julian Wallis speaks with Andreas Marmaras, General Manager of Product and Tech at Domain Insight, who brings over 20 years of experience in product, tech and data across various countries and industries.Andreas shares valuable insights on product leadership, the importance of customer centricity, and how to build sustainable products while managing technical debt. Whether you're a product manager, technical leader, or business stakeholder, this episode offers practical wisdom on effective product leadership and organisational alignment.Topics Covered:00:00:00 Podcast IntroEpisode snippets and guest background highlights00:01:43 - Introduction Andreas's background and extensive experience in tech and product management.00:05:17 - Modern Product Management Challenges Discussion on customer centricity and real-world product validation.00:07:14 - Building the Right Thing Deep dive into product validation and testing with customers.00:15:36 - Global Product Management Perspectives Insights on how product management varies across different markets and regions.00:18:25 - Leadership Philosophy Building and developing high-performing product teams.00:31:35 - Technical Debt Management Understanding and strategically handling technical debt in growing companies.00:37:18 - Stakeholder Alignment Strategies for bridging technical and business perspectives.00:43:33 - Future Business ChallengesDiscussion on macroeconomics and preparing for future market changes.00:44:33 - Building a Legacy Reflections on career impact and developing future leaders.00:45:53 - Career AdviceValuable insights for professionals starting their careers.Key Takeaways from this Episode: How to maintain relentless customer-centricityThe importance of validating ideas before full developmentStrategies for managing technical debt effectivelyTechniques for aligning technical and business stakeholdersBuilding high-performing product teams through continuous learningThe evolution of product management across different marketLearn More About Intuji:Visit our Learning Centre at (https://intuji.com/learning-centre/) for more resources on digital transformation, AI, and business innovation.Connect with Us:Pulse LinkedIn: (https://www.linkedin.com/company/pulse-by-intuji/)Intuji LinkedIn: (https://www.linkedin.com/company/intuji/)Intuji Website: (https://intuji.com/)Don’t forget to like, subscribe, and share this episode if you found it insightful!
05/12/2024 • 47:46
In this engaging episode of Pulse by Intuji, Julian Wallis speaks with Scott Noblit, a seasoned UX design expert with over two decades of experience in digital product development. Starting his career before the dot-com bubble and currently leading experience design initiatives at Expedia Group, Scott shares valuable insights on human-centered design, the evolution of user experience, and the future of AI in design.00:00:00 Podcast IntroEpisode snippets and guest background highlights00:01:20 Guest IntroductionJulian introduces Scott Noblit and his extensive background in tech and digital design.00:03:31 Digital Evolution and Early CareerScott discusses his journey from the dot-com era through to modern digital product design.00:07:00 Core Design PrinciplesDeep dive into what makes experiences meaningful and how to prioritise user needs.00:15:15 Experience Design at ExpediaScott shares insights on designing travel experiences during challenging times.00:17:34 AI Impact on DesignDiscussion on how AI is changing experience design.00:37:16 Aligning Design with Business OutcomesMoving Beyond Feature-First Thinking00:45:12 Future of Digital Experience & Career ReflectionsScott's perspective on attention fatigue and lessons learned throughout his career.Key Takeaways from this Episode:The evolution of digital product design from websites to complex user experiencesHow to effectively conduct user research that drives meaningful outcomesBalancing technological innovation with human needsThe importance of aligning design decisions with business objectivesNavigating the future of AI in experience designBuilding products that truly matter to usersLearn More About Intuji:Visit our Learning Centre at (https://intuji.com/learning-centre/) for more resources on digital transformation, AI, and business innovation.Connect with Us:Pulse LinkedIn: (https://www.linkedin.com/company/pulse-by-intuji/)Intuji LinkedIn: (https://www.linkedin.com/company/intuji/)Intuji Website: (https://intuji.com/)Don’t forget to like, subscribe, and share this episode if you found it insightful!
28/11/2024 • 49:27
In this enlightening episode of Pulse by Intuji, Julian Wallis speaks with Jared Spool, a renowned UX expert with over 44 years of experience in helping organisations use user experience as a competitive advantage. In this conversation, Jared shares invaluable insights on strategic UX leadership, the true cost of poor user experiences, and why understanding your users is crucial for business success.Drawing from real-world examples and his extensive experience, Jared discusses how companies can avoid costly mistakes by prioritising user experience and maintaining strong connections with their customers. Whether you're a UX professional, business leader, or product manager, this episode offers practical wisdom on creating meaningful user experiences that drive business value.Topics Covered:00:00:00 Podcast IntroEpisode snippets and guest background highlights00:01:29 Introduction Julian introduces Jared Spool and his extensive background in software engineering and UX.00:02:58 Defining UX and Its Business ImpactUnderstanding UX as a competitive advantage and how it affects market leadership.00:07:57 Strategic vs Tactical UXThe difference between reactive and proactive approaches to user experience.00:11:26 Evolution of UX How technology and user experience practices have changed over four decades.00:16:18 Measuring UX Success Discussion on quantifying and tracking user experience improvements.00:21:49 Case Study: Market Analysis Software Analysis of how customer success teams can mask underlying UX issues.00:31:32 The Sonos StoryDetailed examination of how UX decisions can impact business value and market position.00:45:45 Knowing Your UsersThe importance of maintaining direct connections with customers and users.00:47:18 Final Thoughts Insights on business priorities and creating lasting impact in the UX field.Key Takeaways from this Episode:The critical importance of proactive, strategic UX over-reactive, tactical approachesHow poor UX decisions can lead to significant business consequencesThe value of maintaining direct relationships with usersWhy user experience should be considered a core business functionThe real cost of using workarounds instead of fixing underlying UX issuesLearn More About Intuji:Visit our Learning Centre at (https://intuji.com/learning-centre/) for more resources on digital transformation, AI, and business innovation.Connect with Us:Pulse LinkedIn: (https://www.linkedin.com/company/pulse-by-intuji/)Intuji LinkedIn: (https://www.linkedin.com/company/intuji/)Intuji Website: (https://intuji.com/)Don’t forget to like, subscribe, and share this episode if you found it insightful!
21/11/2024 • 49:27
In this insightful episode of Pulse by Intuji, Julian Wallis speaks with Tom DeWitt, founder and director of CXM at Michigan State University and creator of North America's first academic Master's program in Customer Experience Management.As an expert dedicated to advancing thought and practice in customer experience management, Tom shares valuable insights on the importance of moving beyond traditional metrics, understanding customer emotions, and creating truly customer-centric organisations. Whether you're a business leader, customer experience professional, or someone interested in understanding modern customer expectations, this episode offers practical wisdom on effective customer experience management.Topics Covered:00:01:58 - IntroductionJulian welcomes Tom DeWitt and his extensive background in customer experience management.00:02:24 - Professional BackgroundTom introduces his role at Michigan State University and the CXM initiative.00:03:45 - Defining Customer Experience ManagementDiscussion on what true customer experience management means beyond traditional metrics.00:07:23 - Proactive vs Reactive ApproachUnderstanding the importance of proactive customer experience design.00:15:26 - Digital Transformation ImpactExploration of how technology has changed customer expectations.00:34:16 - Customer-Centric CultureDeep dive into what makes an organisation truly customer-centric.00:47:17 - Quantifying Customer SuccessDiscussion on measuring and demonstrating customer experience impact.00:54:46 - Final InsightsTom shares critical business focus areas for the next five years and career reflections.Key Takeaways from this Episode:The distinction between measuring and managing customer experienceWhy understanding customer emotions is crucial for business successThe impact of digital transformation on customer expectationsHow to create genuine customer-centric operating practicesThe importance of long-term customer relationships over transactional approachesLearn More About Intuji:Visit our Learning Centre at (https://intuji.com/learning-centre/) for more resources on digital transformation, AI, and business innovation.Connect with Us:Pulse LinkedIn: (https://www.linkedin.com/company/pulse-by-intuji/)Intuji LinkedIn: (https://www.linkedin.com/company/intuji/)Intuji Website: (https://intuji.com/)Don’t forget to like, subscribe, and share this episode if you found it insightful!
14/11/2024 • 60:32
In this engaging episode of Pulse by Intuji, Julian Wallis speaks with Bob Baxley, a veteran product design leader with over 34 years of experience in Silicon Valley. Having worked at influential companies including Apple, Pinterest, and ThoughtSpot, Bob shares invaluable insights on the evolution of software design, the importance of user interface, and the moral obligations of designers in today's digital world.With experience leading design teams for projects like the Apple Online Store and retail systems, Bob offers a unique perspective on how software has become a fundamental part of our daily lives and why we need to treat it as more than just a tool. Topics Covered:00:01:23 - IntroductionJulian welcomes Bob Baxley and discusses his extensive background in tech.00:02:04 - Career BackgroundBob shares his journey from Claris to Apple, Pinterest, and ThoughtSpot.00:04:21 - Software as New Media Discussion on viewing software as a cultural medium rather than just a tool.00:09:41 - Early Computing Experience Bob recalls his first encounter with computers and what sparked his interest in technology.00:15:14 - Evolution of Design Exploration of how design expectations have shifted since the introduction of smartphones.00:24:37 - Enterprise Software Design Insights on designing enterprise applications and the importance of user observation.00:32:01 - Design Feedback Bob shares experiences presenting to Steve Jobs and the importance of direct feedback.00:40:10 - UI Design Principles Discussion of core UI design principles and methodologies.00:46:32 - Design Leadership Thoughts on aligning design with company vision and taking ownership of decisions.00:51:17 - Final QuestionsBob shares thoughts on the future of AI in business, discusses his desired legacy in the digital built environment, and offers career advice to aspiring designers.Key Takeaways from this Episode:The evolution of software design from pre-smartphone era to todayThe importance of treating software as a cultural mediumWhy enterprise software deserves the same design attention as consumer productsHow to develop and apply clear design tenetsThe value of direct, actionable feedback in designThe role of design leadership in businessLearn More About Intuji:Visit our Learning Centre at (https://intuji.com/learning-centre/) for more resources on digital transformation, AI, and business innovation.Connect with Us:Pulse LinkedIn: (https://www.linkedin.com/company/pulse-by-intuji/)Intuji LinkedIn: (https://www.linkedin.com/company/intuji/)Intuji Website: (https://intuji.com/)Don’t forget to like, subscribe, and share this episode if you found it insightful!
31/10/2024 • 55:44
In this engaging episode of Pulse by Intuji, Julian Wallis speaks with Jason Knight, founder of OneKnight Consulting and a seasoned product management expert with over 25 years of experience in tech. As a consultant who helps B2B SaaS scale-ups overcome growing pains by aligning product, people, and profits for sustainable growth, Jason shares valuable insights on the challenges facing modern product managers, the importance of stakeholder alignment, and how to navigate the evolving landscape of product management in B2B environments. Topics Covered:00:00:00 IntroductionJulian introduces Jason Knight and his extensive background in tech and product management.00:05:17 Modern Product Management ChallengesJason discusses the "founder mode" narrative and current challenges in product management.00:09:26 Core Product Management ResponsibilitiesDeep dive into what product managers should focus on and their key responsibilities.00:15:50 From Developer to Product ManagerJason shares insights on the mindset shift from engineering to product management.00:19:06 Managing Risk in Product DevelopmentDiscussion on finding the right balance between risk-taking and risk aversion.00:22:57 Stakeholder Alignment StrategiesHow to effectively align different stakeholders and manage competing priorities.00:28:34 Evidence-Based Decision MakingThe importance of data and evidence in product management decisions.00:35:32 Organisational AlignmentDiscussion on why alignment is crucial and how to achieve it across teams.00:45:01 Team Understanding and CollaborationHow to ensure all team members understand the product vision and purpose.00:51:32 Advice for Product ManagersJason's perspective on navigating challenges in different organisational contexts.00:54:01 Future of Business and AIThoughts on AI's impact and what businesses should focus on in the next five years.00:56:22 Legacy and Career ReflectionsPersonal insights on making an impact and lessons learned throughout his career.Key Takeaways from this Episode:The evolving role of product management in modern organisationsStrategies for effective stakeholder alignmeLearn More About Intuji:Visit our Learning Centre at (https://intuji.com/learning-centre/) for more resources on digital transformation, AI, and business innovation.Connect with Us:Pulse LinkedIn: (https://www.linkedin.com/company/pulse-by-intuji/)Intuji LinkedIn: (https://www.linkedin.com/company/intuji/)Intuji Website: (https://intuji.com/)Don’t forget to like, subscribe, and share this episode if you found it insightful!
24/10/2024 • 62:20
In this episode of Pulse by Intuji, Julian Wallis speaks with Dr Chetan Arora, Senior Lecturer in Software Engineering at Monash University. Dr Arora shares his expertise on requirements engineering, discussing its importance in software development, strategies for stakeholder alignment, and the potential impact of AI on the field. Whether you're a software developer, project manager, or business analyst, this episode offers valuable insights on how to improve your requirements engineering process and drive successful project outcomes.Topics Covered:00:00:00 - Introduction00:03:27 - Defining Requirements Engineering00:05:13 - Key Principles of Requirements Engineering00:08:58 - Requirements Engineering vs Business Analysis00:12:12 - The Importance of Thorough Requirements00:15:24 - Agile vs Waterfall in Requirements Engineering00:20:28 - Characteristics of Great Requirements00:23:52 - Presenting Requirements to Non-Technical Stakeholders00:26:57 - Prioritising Requirements and Stakeholder Alignment00:33:09 - Using Generative AI in Requirements Engineering00:40:35 - Dr Chetan's Role in IREB and CPRE Certification00:47:18 - The Future of Requirements Engineering in Australia00:50:18 - Rapid-fire Questions00:54:07 - Closing RemarksKey Takeaways from this Episode:The critical role of requirements engineering in successful software developmentStrategies for aligning stakeholders and prioritising requirementsThe potential impact of AI on requirements engineering processesThe importance of bridging the gap between academia and industry in AustraliaLearn More About Intuji:Visit our Learning Centre at (https://intuji.com/learning-centre/) for more resources on digital transformation, AI, and business innovation.Connect with Us:Pulse LinkedIn: (https://www.linkedin.com/company/pulse-by-intuji/)Intuji LinkedIn: (https://www.linkedin.com/company/intuji/)Intuji Website: (https://intuji.com/)Don’t forget to like, subscribe, and share this episode if you found it insightful!
10/10/2024 • 54:15
In this episode of Pulse by Intuji, Julian Wallis speaks with Alex Smith, Strategy Consultant and author. Alex shares his expertise on developing effective business strategies, creating unique value propositions, and avoiding common pitfalls in strategic thinking. Whether you're a startup founder, business leader, or aspiring strategist, this episode offers valuable insights on how to differentiate your business and drive growth in competitive markets.Topics Covered:00:00:00 - IntroductionJulian introduces Alex Smith and his background in strategy consulting.00:03:43 - Common Strategy MistakesAlex discusses the most frequent errors businesses make in strategic planning.00:10:11 - Defining Business StrategyExplanation of what strategy really means and how it differs from goals.00:15:35 - The Concept of Unique ValueAlex breaks down the importance of offering unique value to customers.00:21:36 - Strategy vs BrandDiscussion on the relationship between strategy and branding.00:29:39 - Levels of Strategic ThinkingAlex outlines three levels of strategy: better, different, and contrarian.00:38:12 - Creating Defensible PositionsHow to develop strategies that are difficult for competitors to copy.00:45:43 - The Nintendo Switch ExampleAnalysis of Nintendo's contrarian strategy in the gaming console market.00:49:55 - Continuous Innovation in StrategyHow businesses should approach updating their strategies over time.00:55:41 - The Importance of Key Persons of InfluenceDiscussion on the growing need for public figureheads in businesses.00:57:09 - Alex's Vision for Strategic ThinkingHis goal to make strategic thinking commonplace in businesses worldwide.00:58:07 - Career AdviceThe importance of taking action and implementing ideas.00:59:53 - Closing ThoughtsKey Takeaways from this Episode:The importance of identifying and delivering unique value to customersHow to avoid common pitfalls in strategic thinking and planningThe three levels of strategy: better, different, and contrarianLearn More About Intuji:Visit our Learning Centre at (https://intuji.com/learning-centre/) for more resources on digital transformation, AI, and business innovation.Connect with Us:Pulse LinkedIn: (https://www.linkedin.com/company/pulse-by-intuji/)Intuji LinkedIn: (https://www.linkedin.com/company/intuji/)Intuji Website: (https://intuji.com/)Don’t forget to like, subscribe, and share this episode if you found it insightful!
03/10/2024 • 60:34
In this enlightening episode of Pulse by Intuji, Julian Wallis speaks with Evie Brockwell, Product Expert and founder of Be Optimised. With over a decade of experience in product leadership, including her time at Booking.com, Evie shares invaluable insights on streamlining product development, managing stakeholder expectations, and achieving more with less. This episode is packed with practical advice for product managers and business leaders looking to enhance their product strategy and delivery.Topics Covered:00:00:00 - IntroductionJulian introduces Evie Brockwell and her background in product management.00:02:13 - Evie's Career JourneyEvie shares her experience from product leadership to consulting and coaching.00:03:38 - Managing Stakeholder Involvement in Product DiscoveryDiscussion on aligning stakeholder expectations with product goals.00:08:04 - Building Trust with Leadership TeamsStrategies for maintaining effective communication with stakeholders.00:15:09 - Effective Communication StylesInsights on tailoring communication to different stakeholders.00:19:35 - Supporting Product TeamsHow leadership can help product teams achieve more.00:24:41 - Roadmaps and Managing ExpectationsApproaches to planning and managing delivery timelines.00:31:24 - Measuring Productivity of Product TeamsBalancing outcomes vs. outputs and proving value delivery.00:43:23 - Demonstrating Value in Product TeamsStrategies for showing the impact of product work.00:46:10 - Scaling Resources in Product TeamsDiscussion on team size and productivity.00:49:55 - Importance of User and Industry UnderstandingThe value of deep customer and market knowledge.00:52:53 - Addressing Siloed CommunicationTackling communication challenges within and between teams.00:58:35 - Final Thoughts on Influencing StakeholdersEvie's insights on emotion-driven decision making.01:00:07 - Future of Product ManagementEvie's perspective on critical areas businesses should focus on.01:00:53 - Evie's Professional LegacyHer mission to help people deliver more impact by doing less.01:02:17 - Advice to Younger SelfReflections on career growth and personal development.Key Takeaways from this Episode:- The importance of aligning stakeholder expectations with product goals- How to effectively manage communication between product teams and stakeholders- Strategies for estimating and planning product roadmaps- The value of understanding user needs through field research and observation- Ways to measure productivity and prove value delivery in product teamsLearn More About Intuji:Visit our Learning Centre at (https://intuji.com/learning-centre/) for more resources on digital transformation, AI, and business innovation.Connect with Us:Pulse LinkedIn: (https://www.linkedin.com/company/pulse-by-intuji/)Intuji LinkedIn: (https://www.linkedin.com/company/intuji/)Intuji Website: (https://intuji.com/)Don’t forget to like, subscribe, and share this episode if you found it insightful!
26/09/2024 • 63:04
In this compelling episode of Pulse by Intuji, Julian Wallis speaks with Pavel Samsonov, Design Architect at Amazon Web Services. Pavel shares his wealth of experience in UX design, product development, and driving organisational change. Together, they explore the importance of aligning product development with genuine customer needs, using design methods to improve organisational practices, and the critical role of continuous learning in product development.Whether you're a UX designer, product manager, or a business leader looking to innovate and deliver true value, this episode offers practical insights on creating impactful products, fostering organisational change, and navigating the complexities of modern product development.Topics Covered:00:00:00 - IntroductionJulian introduces Pavel Samsonov and welcomes him to the podcast.00:00:33 - Pavel's Career and Background Pavel shares his journey from graphic design to becoming a Design Architect at AWS.00:05:54 - Common Mistakes in Product Development Discussion on building features that don't solve genuine customer problems.00:12:15 - The Importance of User ResearchPavel emphasises the value of field research and observing users.00:20:22 - Aligning Stakeholders and Customer Needs Exploration of the tension between internal stakeholders and customer value.00:27:28 - Measuring Impact and Driving Change Pavel discusses how to measure the impact of product changes and drive organisational change.00:36:36 - The Role of Design in Business Strategy Discussion on how designers can contribute to business strategy and decision-making.00:44:47 - Creating a Culture of Continuous Learning Pavel shares insights on building feedback loops and fostering a learning culture.00:52:55 - Collaboration Between Designers and Developers Exploration of how to maintain strong relationships between design and development teams.01:00:03 - The Future of UX and Product Development Pavel offers his perspective on emerging trends and the future of the field.01:05:00 - Advice for Aspiring UX Designers Pavel shares career advice for those starting in UX design and product development.01:09:47 - Closing ThoughtsFinal reflections on driving innovation and delivering value in organisations.Key Takeaways from this Episode:The importance of aligning product development with genuine customer problems rather than building features for their own sake.How to use design methods to improve organisational practices and drive meaningful change.The value of field research and observing users in their natural environment to gain deeper insights.The significance of measuring real impact and learning from past projects rather than just focusing on shipping new features.#PulseByIntuji #UXDesign #ProductDevelopment #DesignThinking #UserResearch #OrganisationalChange #AWSDesign #InnovationStrategy #CustomerCentric #DesignLeadership #ProductManagement #ContinuousLearning #DesignStrategyLearn More About Intuji:Visit our Learning Centre at (https://intuji.com/learning-centre/) for more resources on digital transformation, AI, and business innovation.Connect with Us:Pulse LinkedIn: (https://www.linkedin.com/company/pulse-by-intuji/)Intuji LinkedIn: (https://www.linkedin.com/company/intuji/)Intuji Website: (https://intuji.com/)Don’t forget to like, subscribe, and share this episode if you found it insightful!
19/09/2024 • 72:07
In this insightful episode of Pulse by Intuji, Julian Wallis speaks with Maarten Dalmijn, author of Driving Value with Sprint Goals. Maarten is a renowned consultant, speaker, and trainer specialising in Agile, Scrum, and Product Management. Together, they discuss the importance of sprint goals, how to beat the feature factory, and how businesses can drive value in an Agile environment.Whether you're a product manager, Scrum master, or a business leader interested in modernising your team’s approach to digital transformation, this episode provides practical advice on aligning teams with project goals, stakeholder management, and handling the complexities of digital projects.Topics Covered:00:00 - Introduction04:05 - Maarten's Career and Background05:28 - The Importance of Sprint Goals07:22 - Aligning Sprint Goals with Project Objectives09:39 - Communication and Stakeholder Engagement12:16 - Building Trust in Agile Projects18:00 - Handling Complex Projects and Managing Expectations24:00 - Agile for Large vs. Small Projects30:15 - Dealing with Scope Changes in Agile Projects36:10 - The Role of Voice of the Customer in Agile42:18 - Fixed Price vs. Agile Contracts50:00 - Agile Dogma: When Agile Doesn’t Work56:35 - Final Thoughts on Agile and Business SuccessKey Takeaways from this Episode:How to align sprint goals with broader project objectives for real resultsThe importance of adapting processes to meet customer expectationsWhy trust and transparency are critical in Agile projectsHow to build empowered teams that can navigate complexity and deliver consistent valueThis episode is a must-listen for product managers, Agile practitioners, and anyone looking to drive value through digital transformation!Learn More About Intuji:Visit our Learning Centre at (https://intuji.com/learning-centre/) for more resources on digital transformation, AI, and business innovation.Connect with Us:Pulse LinkedIn: (https://www.linkedin.com/company/pulse-by-intuji/)Intuji LinkedIn: (https://www.linkedin.com/company/intuji/)Intuji Website: (https://intuji.com/)Don’t forget to like, subscribe, and share this episode if you found it insightful!
12/09/2024 • 62:37
Description:In this episode of Pulse by Intuji, Michael Fauscette, Founder, CEO & Chief Analyst at Arion Research, shares over 30 years of experience in tech, offering insights into how businesses can adopt a digital-first mindset, leverage AI, and why continuous improvement is vital in staying competitive today.Topics Covered:00:00 - Introduction00:25 - Michael’s Journey into Technology02:13 - Importance of a Digital-First Mindset03:33 - Digital Transformation Misconceptions04:10 - Customer Expectations and Technology06:05 - Overcoming Business Silos07:46 - The Role of AI in Business Strategy09:31 - Challenges in Executing Digital Transformation12:45 - Continuous Improvement through Agile Methodology14:22 - The Future of AI in Business16:46 - Enhancing Customer Experience with AI18:55 - Data Strategy as the Foundation for Digital Success20:23 - AI in Manufacturing and Predictive Maintenance22:31 - Digital Twins in Design and Manufacturing25:07 - Supply Chain Optimisation with AI and IoT28:12 - The Importance of Structured Data31:25 - Overcoming Common Digital Initiative Failures34:02 - Employee and Customer Feedback in Digital Projects37:35 - The Evolution of B2B and B2C Expectations40:12 - Future-Proofing Your Business with AI and Continuous Improvement44:07 - Closing RemarksLearn How To:- Adopt a digital-first mindset for success- Break down silos and integrate data across your organisation- Use AI to enhance customer experience and streamline operations- Leverage continuous improvement to stay competitive- Optimise manufacturing and supply chains with AI and IoTWhether you’re a business leader, tech enthusiast, or strategist, this episLearn More About Intuji:Visit our Learning Centre at (https://intuji.com/learning-centre/) for more resources on digital transformation, AI, and business innovation.Connect with Us:Pulse LinkedIn: (https://www.linkedin.com/company/pulse-by-intuji/)Intuji LinkedIn: (https://www.linkedin.com/company/intuji/)Intuji Website: (https://intuji.com/)Don’t forget to like, subscribe, and share this episode if you found it insightful!
05/09/2024 • 57:55
Ron Kaufman: Customer Service Excellence, Culture Transformation, AI in CX | Pulse by Intuji #11Description:Discover the secrets of customer service excellence and culture transformation with Ron Kaufman, CEO of Uplifting Service, in this episode of Pulse by Intuji. Learn how to elevate your organisation's service delivery and delight customers in today's AI-driven world.Topics Covered:00:00 Introduction00:22 Ron’s Early Influences01:19 Ron’s Work in Singapore04:03 Defining Service05:42 Uplifting Service Concept07:09 Singapore Airlines and Changi Airport10:25 Six Levels of Service Framework12:20 Service Culture and Leadership14:06 Practical Steps for Service Improvement16:36 Challenges in Elevating Service23:14 Defining Care in Service25:14 Blending Human Design with Technology27:15 Examples of Successful Tech Integration30:22 Challenges of Over-Automating35:00 The Importance of User Experience Design37:02 Tech Integration in Large Organisations40:51 AI in Customer Service45:17 Future of Customer Service and Community Well-being50:31 Closing RemarksLearn How To:- Elevate your organisation's service delivery to delight customers- Implement the Six Levels of Service Framework- Transform your organisational culture for service excellence- Balance technology and human interaction in customer experience- Leverage AI to enhance customer service while maintaining a human touchWhether you're a business leader, customer experience professional, or service industry expert, this episode offers valuable insights on creaLearn More About Intuji:Visit our Learning Centre at (https://intuji.com/learning-centre/) for more resources on digital transformation, AI, and business innovation.Connect with Us:Pulse LinkedIn: (https://www.linkedin.com/company/pulse-by-intuji/)Intuji LinkedIn: (https://www.linkedin.com/company/intuji/)Intuji Website: (https://intuji.com/)Don’t forget to like, subscribe, and share this episode if you found it insightful!
29/08/2024 • 54:12
Product Management insights with Jeff Gothelf: Product Management, Lean UX, OKRs, Agile, User Research | Pulse by Intuji #10Description:In this episode of Pulse by Intuji, we sit down with Jeff Gothelf, a renowned author and expert in product management, lean UX, and OKRs. Jeff shares invaluable insights on how businesses can leverage customer-centric goal-setting frameworks to drive success in the digital age.Topics Covered:0:00 Introduction to Jeff Gothelf1:04 The importance of OKRs in product development5:56 Lean UX principles and cross-functional collaboration21:25 Continuous research and its impact on product success36:04 Prioritisation strategies for product teams41:31 Implementing OKRs and overcoming challenges49:47 Risk management in product developmentLearn How To:- Implement OKRs to focus on customer behaviour and outcomes- Foster a culture of experimentation and continuous learning- Integrate user research into your product development process- Prioritise initiatives based on strategic goals and customer needsWhether you're a product manager, designer, or executive, this episode offers practical advice on creating products that truly resonate with your customers.#ProductManagement #LeanUX #OKRs #CustomerCentric #ProductDevelopment #InnovationLearn More About Intuji:Visit our Learning Centre at (https://intuji.com/learning-centre/) for more resources on digital transformation, AI, and business innovation.Connect with Us:Pulse LinkedIn: (https://www.linkedin.com/company/pulse-by-intuji/)Intuji LinkedIn: (https://www.linkedin.com/company/intuji/)Intuji Website: (https://intuji.com/)Don’t forget to like, subscribe, and share this episode if you found it insightful!
26/07/2024 • 55:38
UX Research Insights with Cory Lebson: Usability Testing, User Interviews, and Product Success | Pulse by Intuji #9Description:Join us for an insightful discussion on UX research with Cory Lebson, Principal of Lebsontech LLC. In this episode, we dive deep into the world of usability testing, user interviews, and how UX research contributes to product success. Discover the key methodologies, challenges, and best practices from an industry expert with over 30 years of experience.Why You Should Listen:- Gain valuable insights from a seasoned UX research professional- Learn about the impact of UX research on product development and business strategy- Discover tips and resources for building a successful career in UX research#UXResearch #UsabilityTesting #UserInterviews #ProductSuccessLearn More About Intuji:Visit our Learning Centre at (https://intuji.com/learning-centre/) for more resources on digital transformation, AI, and business innovation.Connect with Us:Pulse LinkedIn: (https://www.linkedin.com/company/pulse-by-intuji/)Intuji LinkedIn: (https://www.linkedin.com/company/intuji/)Intuji Website: (https://intuji.com/)Don’t forget to like, subscribe, and share this episode if you found it insightful!
19/07/2024 • 63:56
Join us on this week’s episode of Pulse, presented by Intuji. Julian Wallis, CEO at Intuji, is joined by Ambrose Blowfield, the owner of Sales Mastery Company. Ambrose brings a wealth of experience in the sales and marketing space, having coached thousands of people in over 26 countries.Ambrose outlines the evolution of B2B sales, discussing the balance between digital transformation and maintaining a human touch. He shares insights from his journey, starting with Procter and Gamble and his experiences training sales teams globally.Julian and Ambrose explore the importance of aligning sales and marketing teams, leveraging technology to enhance sales processes and the impact of AI on the future of business. They also discuss practical strategies for integrating technology while preserving the human element in customer interactions.Learn More About Intuji:Visit our Learning Centre at (https://intuji.com/learning-centre/) for more resources on digital transformation, AI, and business innovation.Connect with Us:Pulse LinkedIn: (https://www.linkedin.com/company/pulse-by-intuji/)Intuji LinkedIn: (https://www.linkedin.com/company/intuji/)Intuji Website: (https://intuji.com/)Don’t forget to like, subscribe, and share this episode if you found it insightful!
26/06/2024 • 57:09
Join us on this week’s episode of Pulse, presented by Intuji. Julian Wallis, CEO at Intuji, is joined by Erik Jacobson, the CEO of Hatch, a leading content marketing agency. Erik shares his journey from working with renowned podcasters like Tim Ferriss and Jason Calacanis to founding Lemon Pie and ultimately creating Hatch.Erik dives into the evolution of content marketing, discussing the challenges and opportunities in the B2B space. He explains how Hatch helps companies build efficient content engines through video shows, podcasts, and short-form video content designed for social media and content platforms.Julian and Erik also explore the impact of AI technologies on content creation, sharing their predictions on how these advances will shape the future of marketing. They discuss the balance between maintaining authenticity and leveraging AI to enhance efficiency in content production.Tune in as we uncover insights into creating impactful, customer-focused content and the strategies needed to adapt to technological trends for long-term business success.Learn More About Intuji:Visit our Learning Centre at (https://intuji.com/learning-centre/) for more resources on digital transformation, AI, and business innovation.Connect with Us:Pulse LinkedIn: (https://www.linkedin.com/company/pulse-by-intuji/)Intuji LinkedIn: (https://www.linkedin.com/company/intuji/)Intuji Website: (https://intuji.com/)Don’t forget to like, subscribe, and share this episode if you found it insightful!
31/05/2024 • 64:09
Join us on this week’s episode of Pulse, proudly presented by Intuji. Julian Wallis, CEO at Intuji, discusses the transformative power of AI and its ethical implications for the future of customer experience. Julian reflects on his introduction to AI through Google's AlphaGo and highlights the advancements leading to OpenAI's GPT-4 Omni model.Julian addresses the common misconceptions about AI, emphasising that it’s not about replacing jobs but enhancing capabilities. He talks about the potential of AI in automating routine tasks, improving productivity, and delivering superior customer experiences. Highlighting real-world applications, Julian shares insights on how AI can streamline business operations, from drafting emails to integrating with CRM systems.In an exciting demonstration, Julian interviews ChatGPT acting as Sam Altman, showcasing the impressive capabilities of the latest AI technologies. He also touches on the ethical boundaries of AI, stressing the importance of transparency, fairness, and responsible use. Julian underscores the need for businesses to adopt AI proactively to stay competitive and innovate continuously. He also highlights how rapidly AI technology and models are developing, making it crucial for organisations to stay ahead of the curve.Tune in to learn how AI is reshaping industries and what steps you can take to harness its power for your organisation’s success.Learn More About Intuji:Visit our Learning Centre at (https://intuji.com/learning-centre/) for more resources on digital transformation, AI, and business innovation.Connect with Us:Pulse LinkedIn: (https://www.linkedin.com/company/pulse-by-intuji/)Intuji LinkedIn: (https://www.linkedin.com/company/intuji/)Intuji Website: (https://intuji.com/)Don’t forget to like, subscribe, and share this episode if you found it insightful!
22/05/2024 • 39:00
Join us on this week’s episode of Pulse, proudly presented by Intuji. Julian Wallis, CEO at Intuji, is joined by Marcus Sheridan, the author behind "They Ask, You Answer." Marcus famously turned his near-bankrupt company, River Pools and Spas, into an industry leader through his revolutionary approach to content marketing.Marcus explains how his strategy of transparently addressing every customer question not only saved his business during the 2008 financial crisis but also revolutionised digital marketing.Julian and Marcus also share insights on integrating AI technologies, predicting how these advances will shape the future of marketing. They discuss the importance of adapting to these technological trends to maintain competitiveness and achieve business sustainability.Tune in as we explore how straightforward, customer-focused content and embracing cutting-edge technology can create powerful connections with your audience and drive significant business growth.Learn More About Intuji:Visit our Learning Centre at (https://intuji.com/learning-centre/) for more resources on digital transformation, AI, and business innovation.Connect with Us:Pulse LinkedIn: (https://www.linkedin.com/company/pulse-by-intuji/)Intuji LinkedIn: (https://www.linkedin.com/company/intuji/)Intuji Website: (https://intuji.com/)Don’t forget to like, subscribe, and share this episode if you found it insightful!
01/05/2024 • 53:11
In this week's episode of Pulse, Julian Wallis (CEO @ Intuji) catches up with Talia Wolf, an expert on getting people to buy. Talia, who runs GetUplift, shares her secrets on making customer experiences really hit home emotionally so businesses see more conversions.They dive deep into why understanding your customer's real-world emotions can make or break your sales. Talia explains her journey from starting her own company to mastering the art of making people feel right before purchasing, emphasizing the need to look beyond just changing button colours on your website.This chat is full of advice for anyone looking to shake up their approach to online sales and connect with their customers. Whether you're tweaking your website or overhauling your entire customer journey, Talia's insights offer a fresh, practical perspective on making each click count.Learn More About Intuji:Visit our Learning Centre at (https://intuji.com/learning-centre/) for more resources on digital transformation, AI, and business innovation.Connect with Us:Pulse LinkedIn: (https://www.linkedin.com/company/pulse-by-intuji/)Intuji LinkedIn: (https://www.linkedin.com/company/intuji/)Intuji Website: (https://intuji.com/)Don’t forget to like, subscribe, and share this episode if you found it insightful!
24/04/2024 • 48:55
In the third episode of Pulse, Julian Wallis sits down with Chris Walker, the trailblazer behind Pasetto and Refined Labs. With his deep dive into the evolution of B2B buying behaviours, Chris unpacks how digital advancements have reshaped how businesses connect with their customers. He emphasizes the shift towards more informed and self-directed buyers, highlighting the rise of 'dark social'—the unseen journey of customer decision-making happening across private digital spaces.Chris argues that despite the technological leaps, many companies are still playing catch-up, clinging to outdated sales-led models instead of embracing buyer-centric strategies. He shares his journey from observing the early signs of change in B2B buying patterns to founding his companies, aiming to bridge the gap with go-to-market data that empowers businesses to make swift, informed decisions.They discuss the role of digital platforms like LinkedIn in the B2B cycle, the importance of self-service options for today's buyers, and the undeniable impact of AI on future business strategies. Chris stresses the need for businesses to truly listen to their customers, moving beyond mere data collection to genuine engagement and understanding.This episode is packed with insights on navigating the evolving landscape of B2B marketing, the critical role of customer feedback, and the future of AI in creating authentic, engaging content. Chris's forward-thinking approach and Julian's probing questions offer a compelling look at what it takes to stay relevant in the rapidly changing world of B2B business.Learn More About Intuji:Visit our Learning Centre at (https://intuji.com/learning-centre/) for more resources on digital transformation, AI, and business innovation.Connect with Us:Pulse LinkedIn: (https://www.linkedin.com/company/pulse-by-intuji/)Intuji LinkedIn: (https://www.linkedin.com/company/intuji/)Intuji Website: (https://intuji.com/)Don’t forget to like, subscribe, and share this episode if you found it insightful!
10/04/2024 • 63:00
In the second episode of Pulse, we're chatting with Kyle Jepson from HubSpot Academy. Kyle's a legend in all things HubSpot, and he shares his journey from joining the team to becoming its principal marketing evangelist. He explains how HubSpot has grown from just a marketing tool to a beefed-up CRM platform that now tackles sales, service, and operations.Julian and Kyle discuss how HubSpot is constantly evolving, making it easier for businesses of all sizes to manage their customer relationships. They also cover some cool, often overlooked features, like playbooks and the goldmine of pre-built reports that can save heaps of time.The chat also touches on the future, with Kyle hinting at exciting AI developments and what the acquisition of Clearbit might mean for users. They wrap up by talking about the challenge of keeping up with HubSpot's rapid rollouts and why it's crucial to get the implementation spot on from the get-go.This episode is packed with insights for anyone looking to get the most out of HubSpot, mixing strategic advice with Kyle's firsthand experiences to help businesses connect better with their customers.Learn More About Intuji:Visit our Learning Centre at (https://intuji.com/learning-centre/) for more resources on digital transformation, AI, and business innovation.Connect with Us:Pulse LinkedIn: (https://www.linkedin.com/company/pulse-by-intuji/)Intuji LinkedIn: (https://www.linkedin.com/company/intuji/)Intuji Website: (https://intuji.com/)Don’t forget to like, subscribe, and share this episode if you found it insightful!
03/04/2024 • 65:09
In our first-ever episode of Pulse, brought to you by Intuji, we're kicking things off with a bang by chatting with Steve Claydon, the genius behind the Sales Game. Steve's got a cool story to share about turning the grind of sales into something that's actually fun and gets results. Imagine mixing work with the kind of excitement you get from playing your favourite game. That's what Steve's done, and he's here to tell us all about how this idea came to life during the chaos of COVID-19 when traditional sales methods just weren't cutting it anymore.Join Julian Wallis and Steve as they discuss the process of creating the Outbound Game, a tool that's changing the game for sales teams by making their daily grind something to look forward to. They'll discuss the ups and downs of building a tech product from scratch, the power of keeping things simple, and why getting real feedback from users is gold.Plus, Steve has some thoughts on the future of AI in sales and why connecting on a personal level with your team could be the secret sauce to smashing those targets. So, if you're keen to hear about turning work into play, boosting your team's mojo, and maybe even rethinking how you do business, this is the episode for you. Let's get into it!Learn More About Intuji:Visit our Learning Centre at (https://intuji.com/learning-centre/) for more resources on digital transformation, AI, and business innovation.Connect with Us:Pulse LinkedIn: (https://www.linkedin.com/company/pulse-by-intuji/)Intuji LinkedIn: (https://www.linkedin.com/company/intuji/)Intuji Website: (https://intuji.com/)Don’t forget to like, subscribe, and share this episode if you found it insightful!
27/03/2024 • 62:24