Show cover of The One Big Tip Podcast with Jeff Mendelson

The One Big Tip Podcast with Jeff Mendelson

Welcome to The One Big Tip Podcast, where I interview digital marketers, business owners, executives and entrepreneurs to discuss business strategy and the tools that make it happen. After 10+ years in the digital marketing trenches, I have seen SEO pandas and penguins come and go and have watched fads explode and fizzle out. With this podcast, I present to you the most interesting people that I can find, and ask them to give you their one big tip to be more successful in your business. Learn more at:


E369 - Embracing AI: Revolutionizing Digital Marketing Agencies with Karen Hite
In the rapidly evolving digital landscape, it is crucial for businesses to stay ahead of the curve and adopt innovative solutions to drive growth and success. One such solution is the integration of artificial intelligence (AI) into digital marketing strategies. AI has the potential to revolutionize the way digital marketing agencies operate, saving time and boosting efficiency. In this blog post, we will explore the insights shared by Karen Hite, co-owner of Hite Digital, on the transformative power of AI in the context of digital marketing agencies.Hite Digital, founded by Karen Hite and her husband JC, has taken a unique approach to growth by adopting the franchise model. Instead of solely focusing on acquiring more clients and expanding headcount, they developed a franchise network of digital marketing agencies. Their mission goes beyond profitability; they aim to provide unparalleled support and create a corporate culture that fosters inclusivity and happiness among their employees. This customer-centric approach sets them apart from other agencies and demonstrates their commitment to making a positive impact.Embracing AI and Thinking Outside the Box:Karen Hite emphasizes the importance of staying on the forefront of digital agency practices and technologies. One area where AI has become a game-changer is customer relationship management (CRM) implementation and automation. Hite Digital recognizes the value of implementing AI-powered tools to streamline processes, collect leads, automate tasks, and produce impactful results. By thinking outside the box and leveraging AI, agencies can optimize their operations, save time, and enhance client experiences.The Journey of AI Adoption:Karen Hite shares her journey of initially being skeptical about AI and the so-called "shiny object syndrome." However, through experimentation and testing, she discovered the true potential of AI in her business. One breakthrough moment came when she used AI to prepare for an event, creating an agenda and generating copy for the event's promotion. The results were remarkable, leading her to believe that AI could significantly enhance productivity and efficiency in various areas of digital marketing.Real-World Applications of AI in Digital Marketing:AI offers numerous practical applications within digital marketing agencies. One example is content creation, where AI-powered tools can assist content teams in brainstorming ideas, writing quicker, and improving the quality of their work. Additionally, AI can be utilized in search engine optimization (SEO) by generating relevant prompts and keywords, enabling agencies to create more effective strategies. However, Karen Hite stresses the importance of testing and understanding how to harness AI effectively to achieve optimal results.Transforming Events and Building Authority:An area where AI has had a significant impact for Karen Hite is in organizing events. By using AI to define topics, identify pain points, and create an agenda, agencies can curate compelling and valuable event experiences. AI analyzes existing events to provide insights on session durations, breaks, and other essential elements. This streamlines the event planning process, empowering agencies to establish themselves as thought leaders and build strong relationships with attendees.Conclusion:The integration of AI into digital marketing agencies presents a transformative opportunity for growth, efficiency, and client satisfaction. By embracing AI tools and platforms, agencies can streamline processes, save time, and enhance the quality of their work. The success of Hite Digital, led by Karen Hite, serves as a testament to the positive impact that AI can have in the digital marketing industry. As technology continues to advance, it is crucial for agencies to stay agile, experiment, and leverage AI to drive...
22:26 08/09/2023
E368 - The Power of Storytelling: How to Earn Media and Build Trust in the Business World with Yasmeen Hassan
In today's fast-paced and highly competitive business world, effective communication and storytelling skills can make all the difference. Whether you're delivering a corporate presentation, participating in a panel discussion, or pitching your product to potential stakeholders, the ability to convey your message with confidence and conviction is crucial. In this blog post, we'll explore the insights shared by Emmy award-winning news anchor, Yasmeen Hassan, on leveraging storytelling to earn media coverage and build trust in the business realm.The Art of Storytelling:Yasmeen Hassan, co-founder of HQ Consulting and a seasoned news anchor, emphasizes the power of storytelling in capturing people's attention and forming connections. Just like news anchors engage their audience with compelling stories, businesses can captivate their target market by presenting their products or services in a narrative format. Instead of relying solely on facts and figures, focus on crafting a story that resonates with your audience, evokes emotions, and highlights the value your brand brings.Authenticity and Enthusiasm:One key aspect of successful storytelling is authenticity. People want to work with individuals and brands that they perceive as genuine and trustworthy. Hassan encourages entrepreneurs and professionals to embrace their enthusiasm for their work and communicate it passionately. Even if you stumble or make mistakes, your genuine excitement and dedication will leave a lasting impression. As Maya Angelou once said, "People will remember how you made them feel over the facts." So, let your enthusiasm shine through and create a genuine connection with your audience.Simplify Complex Concepts:In a world bombarded with information, simplicity is key. News anchors understand that their viewers have limited attention spans, so they strive to convey complex information in a way that a sixth-grader can understand. Similarly, businesses should focus on breaking down intricate concepts and jargon into easily digestible narratives. By making your message accessible to a wider audience, you increase the chances of earning media coverage and attracting potential customers.Harnessing Earned Media:Earned media refers to the exposure gained through media coverage without paying for advertisements. Hassan highlights the opportunity for businesses to leverage earned media by positioning themselves as industry experts and offering valuable insights to journalists. By staying up-to-date with current events and identifying relevant news stories, you can approach reporters and provide a unique perspective that adds value to their coverage. Through earned media, you can amplify your brand's visibility, enhance credibility, and attract potential customers.Navigating Controversial Topics:While it's essential to engage with societal issues, businesses must tread carefully when it comes to taking a stance on controversial topics. Rather than aligning with specific opinions, Hassan advises entrepreneurs to focus on presenting the facts objectively. By providing an unbiased breakdown of events or issues, you can still offer valuable insights without alienating potential customers who may hold different viewpoints.Conclusion:Effective storytelling is a powerful tool for businesses seeking to earn media coverage and build trust among their target audience. By embracing authenticity, simplifying complex concepts, and harnessing the art of storytelling, entrepreneurs and professionals can create impactful narratives that resonate with their audience. Additionally, leveraging earned media by providing valuable insights to reporters can further enhance brand visibility and credibility. So, take a cue from the world of news anchors, and let your compelling story be the driving force behind your success in the business world.
22:02 05/09/2023
E367 - The Power of Teaching: Building a Real Estate Empire with Dani Beit-Or
Real estate investing has long been a popular avenue for wealth creation, but navigating the complex world of real estate can be daunting, especially for those new to the field. In this blog post, we will explore the inspiring journey of Dani Beit-Or, a successful real estate investor, educator, and consultant, who has revolutionized the way people approach the industry. By prioritizing teaching over traditional sales methods, Dani has built a thriving business and helped thousands of investors achieve their financial goals.The Path to Real Estate:Born in Israel, Dani Beit-Or began his professional journey as an engineer in the country's high-tech sector. However, he soon realized that this path wouldn't lead him towards financial empowerment. Seeking an alternative route, he turned his attention to real estate investing, purchasing his first property in Phoenix, Arizona, while still living in Tel Aviv. Recognizing the immense potential in the US real estate market, Dani and his wife made the bold decision to move to the United States 19 years ago, immersing themselves in the industry.The Draw of Real Estate:For Dani, real estate offered a long-term strategy for building wealth. Unlike get-rich-quick schemes, he embraced the idea of "getting rich slow." Leveraging real estate and its lower risk factor, Dani found the combination of long-term investment, leverage, and relatively stable returns to be an attractive proposition. However, navigating the US real estate market presented its own set of challenges, including language barriers, time zone differences, cultural nuances, and unfamiliar regulations.Overcoming Challenges:Dani's journey was not without its hurdles. As an immigrant investor, he faced limited resources and a lack of support networks. The absence of real estate investment clubs and online communities made it difficult for him to connect with like-minded individuals. Furthermore, the absence of comprehensive online platforms such as Zillow meant that Dani had to rely on limited resources to make informed investment decisions. Nevertheless, with unwavering determination, he overcame these obstacles, putting blinders on and staying focused on his goals.The Power of Teaching:Recognizing his limitations as a salesperson, Dani made a crucial shift in his approach to building his real estate business. Instead of focusing solely on selling his expertise, he decided to prioritize teaching. Dani understood that sharing his knowledge authentically and transparently would naturally attract individuals who resonated with his approach. To accomplish this, he started hosting free and paid events, initially in-person and later transitioning to online platforms.By positioning himself as a knowledgeable teacher rather than a sleazy salesperson, Dani was able to establish trust and credibility within the real estate community. People were drawn to his authentic style, which encouraged them to seek out his guidance. This unique approach not only helped Dani build his business but also fostered long-lasting relationships with his clients and students.The Results:Dani's commitment to teaching has propelled his business forward. By providing valuable knowledge and practical guidance, he has become a trusted resource for thousands of investors. His students and clients willingly approach him, eager to work together, instead of Dani chasing them for business opportunities. This reversal of the traditional sales process has not only yielded success but also ensured that Dani attracts individuals who genuinely value his expertise.Conclusion:Dani Beit-Or's inspiring journey in the real estate industry highlights the power of teaching as a means to build a successful business. By prioritizing education and sharing his knowledge authentically, Dani has transformed the way people approach real
23:51 01/09/2023
E366 - The Power of Laser-Focused Goals: Lessons from a Celebrity Concierge with Tarra Stubbins
In the fast-paced world of entrepreneurship, it's easy to get caught up in the chaos and lose sight of what truly matters for long-term success. However, there are individuals like Tara Stubbins, a celebrity concierge and business owner, who have discovered the secret to sustainable growth. With over 20 years of experience working with successful individuals, Tara has learned valuable lessons that she now shares with others. In this blog post, we will delve into Tara's insights on the power of laser-focused goals and how they can transform your business and life.The Hollywood Math Equation:Tara introduces us to the Hollywood math equation, a concept frequently discussed among celebrities, musicians, and athletes. It goes like this: 20% + 20% + 20% + 80% does not equal 100%. At first glance, it may seem obvious, but the equation holds a deeper meaning. The key is to understand that true success comes from unwavering focus. While many entrepreneurs fall prey to the allure of new opportunities and shiny distractions, the path to success lies in concentrating on one goal and devoting your time and effort to achieving it.Creating the Habit of Focus:Developing laser-focused goals requires the formation of habits. Many individuals struggle with maintaining focus, often feeling overwhelmed or easily distracted. However, Tara reminds us that focusing is a habit that can be cultivated over time. By setting measurable and attainable goals, and consistently working towards them, you train yourself to prioritize and eliminate distractions. Success stories of renowned CEOs, athletes, and celebrities all share one common thread: their ability to stay laser-focused on their objectives.Breaking It Down:One of Tara's recent success stories involves working with a creative entrepreneur who had been struggling to find success due to a lack of focus. By breaking down the big picture goal into smaller, manageable milestones, they were able to create a roadmap for success. Setting priorities and establishing daily goals helped the entrepreneur stay on track and make progress towards their objectives. The key takeaway here is that by taking it one step at a time, even the most daunting goals become attainable.Simplicity Trumps Complexity:In a world inundated with productivity apps and life hacks, it's easy to get lost in the pursuit of optimization. However, Tara emphasizes the importance of simplicity. Too often, people complicate their routines and processes, leading to further distractions and inefficiencies. The key is to keep it simple and eliminate unnecessary complexities. Rather than relying on external tools and apps, the focus should be on cultivating the internal discipline to take action and stay committed to the goal.Embrace the Journey:Finally, it's crucial to recognize that the path to success is a journey, not a quick fix. Like Tara's clients who have achieved remarkable success, entrepreneurs must embrace the process and stay committed for the long haul. There will be setbacks and challenges along the way, but maintaining laser focus and unwavering dedication will ultimately yield results.Conclusion:In a world filled with endless opportunities and distractions, the power of laser-focused goals cannot be overstated. Tara Stubbins, with her vast experience as a celebrity concierge and business owner, has witnessed firsthand the transformative impact of unwavering focus on success. By adopting the Hollywood math equation and creating a habit of focus,
19:45 29/08/2023
E365 - The Rise of Gaming: A Lucrative Market and Untapped Opportunities with Jamin Warren
Gaming has evolved from being a niche hobby to a global phenomenon, captivating millions of people around the world. The industry's exponential growth in recent years has caught the attention of brands and marketers, who are now realizing the potential of gaming as a powerful marketing channel. In this blog post, we will delve into a thought-provoking transcript featuring Jamin Warren, an industry expert, as he discusses the lucrative market of gaming and the untapped opportunities it presents for brands.I. The Gaming RevolutionJamin Warren highlights the incredible rise of gaming and its transition from a subculture to a mainstream form of entertainment. With advancements in technology, gaming has become more accessible, immersive, and socially engaging, attracting a diverse audience beyond traditional gamers. This has led to the emergence of esports, professional gaming competitions that have gained massive popularity and transformed gaming into a spectator sport.II. The Gaming Audience: A Goldmine for BrandsAccording to Jamin Warren, brands are starting to recognize the enormous potential of reaching the gaming audience. Gamers are an engaged and passionate community, deeply connected to the games they play and the platforms they use. They spend significant time interacting with gaming content, creating a unique opportunity for brands to engage with them through authentic partnerships and targeted advertising.III. Gaming as a Marketing ChannelThe transcript emphasizes that gaming is more than just a medium for advertising; it is a dynamic channel for immersive storytelling and interactive experiences. Brands can leverage gaming to create meaningful connections with consumers, incorporating their products or services into the gaming narrative. From in-game advertisements and sponsorships to branded merchandise and collaborations, the possibilities for brand integration within gaming are vast and largely untapped.IV. Collaborations and PartnershipsJamin Warren discusses the potential for collaborations between gaming companies and mainstream brands. By aligning their values and interests, these collaborations can lead to mutually beneficial outcomes. Mainstream brands can tap into the gaming community's enthusiasm, while gaming companies can benefit from the established reach and resources of well-known brands. Examples of successful collaborations, such as limited-edition game-themed products or in-game events featuring popular brands, demonstrate the potential for innovative and engaging partnerships.V. The Importance of AuthenticityJamin Warren stresses the significance of authenticity when entering the gaming space. Gamers are highly discerning and value genuine interactions with brands. Superficial attempts at marketing can backfire and damage a brand's reputation. Therefore, brands need to invest time and effort into understanding gaming culture and establishing credible connections with the community. By approaching gaming with respect, brands can create memorable experiences that resonate with gamers on a deeper level.VI. Future Trends and OpportunitiesThe transcript concludes with a discussion on future trends and opportunities in the gaming industry. With the rise of virtual reality (VR) and augmented reality (AR), gaming experiences are becoming increasingly immersive and realistic. Brands can explore these technologies to create unique and interactive marketing campaigns that blur the line between the virtual and physical worlds. Additionally, as gaming continues to grow and diversify, niche markets within the industry, such as mobile gaming and indie games, offer promising avenues for brands to engage with specific segments of the gaming audience.Conclusion:The transcript featuring Jamin Warren sheds light on the immense potential of gaming as a marketing...
17:43 25/08/2023
E363 - Expert Career Optimization Coach Empowers Ambitious Women for Financial Success and Work-Life Balance with Christelle Pillot
Christelle is a career optimization coach and the founder of Freedom Catcher Academy. She helps clients create profitable and fulfilling careers while balancing their personal lives. They discuss the importance of finding one's passion and aligning it with their career. Christelle emphasizes the need for self-awareness, identifying activities that bring fulfillment, and taking small steps towards change. They also explore the challenges and fears associated with making a career shift and how to overcome them. Christelle offers practical advice on redefining values, embracing small changes, and planning for a successful transition.In the fast-paced world we live in, many individuals find themselves trapped in careers that no longer align with their passions and values. They yearn for a sense of fulfillment and purpose, but the fear of change and the comfort of security often hold them back. However, there comes a time when we must break free from the constraints that limit our true potential and embark on a journey of self-discovery. In this blog post, we will delve into a fascinating conversation with Christelle Pillot, a career optimization coach, as she shares her insights on how to create a profitable career while rediscovering yourself, finding joy, and nurturing a fulfilled life.Unveiling the Path to Fulfillment:Christelle Pillot, the founder of Freedom Catcher Academy, highlights the importance of embracing our unique qualities and passions. She emphasizes that everyone has the potential to be amazing once they step into their zone of genius and align themselves with their true purpose. However, before embarking on this transformative journey, one must first become aware of their emotions, thoughts, and daily activities.Rediscovering Your True Self:In the pursuit of finding meaningful work, many individuals often face a dilemma. They struggle to identify their genuine likes and dislikes, leading them to invest their energy in the wrong pursuits. Christelle acknowledges that this initial step can be challenging, especially for individuals who have put their needs aside while taking care of their families. To overcome this hurdle, she suggests redefining personal values and exploring new activities that bring joy and fulfillment on a daily basis.Small Steps, Big Changes:Changing careers or pursuing a new path can be intimidating, particularly when it involves leaving a stable job behind. However, Christelle advises taking small, consistent steps towards your desired destination. By incorporating small activities or indulging in moments of self-care, you can gradually gain clarity about your current desires and aspirations. These small shifts, when practiced daily, accumulate over time and pave the way for significant transformations.Overcoming Obstacles:Throughout the career change process, individuals may encounter various obstacles that hinder their progress. Common hurdles include fear of failure, shifting identities, and feelings of guilt or selfishness. Christelle suggests addressing these challenges by assessing the resources at hand, planning the desired shift, and evaluating the level of risk one can comfortably undertake. Each person's situation is unique, and it's essential to create a customized approach that aligns with personal circumstances and responsibilities.From Engineer to Coach: A Personal Journey:Christelle's own transformation from a chemical engineer to a full-time coach serves as an inspiring example of embracing change. She found herself unfulfilled and lacking passion in her engineering career, and through self-reflection, she realized the importance of pursuing work that aligned with her values. By embarking on a journey of self-discovery and gradually incorporating activities that brought her joy, she was able to transition into a career that energized and fulfilled...
22:09 18/08/2023
E364 - Mastering Productivity: 5 Actionable Strategies for Success with Miriam Ortiz y Pino
Miriam Ortiz y Pino is a certified professional organizer and money breakthrough business coach. Miriam specializes in helping busy creative entrepreneurs connect organization, productivity, and money mindset to build wealth and live a more satisfying life. Her approach involves using flexible systems to help clients simplify their lives, reduce stress, and achieve their financial goals. Miriam emphasizes the importance of setting up effective systems and routines to optimize productivity. She shares her framework of "deep, daily, and deliver" work, where she focuses on doing deep work first, followed by daily tasks, and then client interaction or content creation. She also highlights the significance of having an end goal in mind when organizing and making purchasing decisions, ensuring that the items and systems align with the desired lifestyle.In today's fast-paced world, where information overload and clutter abound, staying organized is crucial for success. Whether you're a busy entrepreneur or someone striving for a more satisfying life, organization can be a game-changer. In this blog post, we will delve into the insights shared by Miriam Ortiz y Pino, a certified professional organizer and money breakthrough business coach, as she discusses the importance of organization, productivity, and money mindset in achieving your goals.The Intersection of Organization, Productivity, and Money Mindset:Miriam emphasizes the interconnectedness of organization, productivity, and money mindset. Being organized is not simply about tidiness; it involves setting yourself up for success and creating a nurturing environment. By implementing flexible systems and routines, you can enhance your productivity, reduce stress, and achieve your financial goals.Strategies for Enhanced Productivity:Miriam introduces the framework of "Deep, Daily, and Deliver" as a means to optimize productivity. Start your day by tackling the most challenging tasks that require creative energy, known as the deep work. Follow it with daily work, which includes routine activities like checking emails and managing client interactions. Finally, allocate time for client interactions or content creation during the "deliver" phase. This framework allows for flexibility, scaling back or zooming in depending on your energy levels, ensuring maximum efficiency.The Psychology of Organization:Miriam helps clients understand the psychology behind being organized. Often, people resist decluttering or organizing because they believe they know where everything is in their mess. However, this illusion can be shattered when asked to identify specific items within a pile. By examining the purpose and utility of each item, individuals can make intentional choices about what to keep, what to discard, and how to recover quickly from interruptions or distractions.Planning for the Lifestyle You Desire:Miriam stresses the importance of planning for the lifestyle you want, not just the one you currently have. By visualizing your desired outcome, you can align your organizational efforts accordingly. For example, if you aspire to travel and work remotely, considering the practicality of your tech setup and investing in tools that facilitate mobility becomes essential. Being intentional about your choices and aligning them with your goals brings joy and effectiveness to your work and life.Overcoming Organizational Challenges:When clients approach Miriam with organizational challenges, she helps them navigate the overwhelming influx of information and responsibilities. By breaking tasks down into manageable steps and dedicating even small amounts of time to organization, progress can be made. It's not about achieving perfection but rather making consistent improvements over time. Whether it's decluttering physical spaces or organizing digital...
23:18 18/08/2023
E362 - Insights from an award-winning brand consultant on building a strong marketing strategy with Megan Prejzner
Megan Prejzner's passion for helping individuals and businesses reach their full potential stems from her own personal journey of self-discovery and entrepreneurship. She believes everyone has a unique purpose and path in life, and she strives to empower others to discover and embrace their authentic selves. As the founder and CEO of Hackett Brand Consulting, Megan has honed her skills in brand strategy and marketing, working with a diverse range of clients from Fortune 50 companies to independent thought leaders. Her award-winning agency is known for its innovative approach to branding and marketing, which emphasizes authenticity and human connection. In addition to her work with Hackett Brand Consulting, Megan also founded Local, a marketing agency that specializes in helping small businesses succeed. She is committed to using her expertise to support and uplift entrepreneurs at every stage of their journey.Megan initially focused on working with publicly traded companies but soon found herself drawn to the local business community in Denver, Colorado. Recognizing that the agency model didn't work for small businesses, Megan shifted her approach to a grassroots marketing strategy that leverages her experience working with large brands to help local businesses break through to the next level of growth. She finds great satisfaction in seeing small businesses thrive and considers them the bread and butter of the economy.She highlights the freedom and creativity that comes with collaborating with local brands and small businesses, where ideas can be executed quickly without having to go through the checks and balances that are common in big brands. Megan is especially impressed with the rise of local businesses on social media platforms like TikTok and Instagram Reels, where they can capitalize on trends and go viral without getting held up by the bureaucracy of big brands. She sees this as a tremendous opportunity for small businesses to get noticed and make an impact in their local communities.Megan understands the struggles of business owners who are overwhelmed with marketing tactics. Starting with a strategy that is tailored to the business's specific goals, audience, and needs is crucial. While jumping into every marketing channel available may be tempting, Megan advises against this approach, as it can lead to overanalysis paralysis and poor results. Instead, she suggests starting with one channel and becoming proficient at it before adding more channels to the mix. By doing this, businesses can ensure that they focus on the most effective marketing tactics and drive their goals forward.She emphasizes the importance of strategy in marketing and choosing the right tactics to achieve business goals. Suggesting focusing on one channel, building upon it rather than trying to be all things to all people and advises against over-analyzing data and instead recommends starting with a strategic mindset. Honing in on the right channels and building efficiency in their marketing efforts. Businesses should add and grow as they get the nuts and bolts figured out, not stay stuck on the one tactic they started with. Focusing on building and expanding their strategies and using them as a foundation to build upon. By adopting this approach, businesses can climb the marketing mountain, maximize their return on investment and set themselves up for success.Megan has experience working with both small and big businesses in developing their marketing strategies. One of her favorite local business clients is a wedding dress shop, where they worked together to create a social media plan that focused on a handful of channels to drive people back to their shop. After five years, the business has expanded its online presence and is killing it on Pinterest, Facebook, Instagram, and other platforms. Whether it's a small or big business, Megan understands the importance of starting with one key needle mover and
21:35 15/08/2023
E361 - Strategies, frameworks, and hiring tips for Entrepreneurs to master business growth with Gary Garth
Gary Garth is a serial entrepreneur, founder, CEO, and angel investor known for his sales, marketing, and startup acceleration expertise. He is the founder of Great Dane Ventures, The Accelerator Platform, and Elev8 Media, which offer incubator programs, advisory services, and proprietary technology to help high-potential startups go to market, scale, and become profitable. With a remarkable story of entrepreneurial success, Gary has been featured in prominent publications like Inc., Forbes, and Success. He has started and successfully exited six companies since 2002, including large outbound sales call centers, radio advertising networks, and an award-winning, eight-figure digital marketing agency. He is also the author of "The Zero to 100 Million Sales Blueprint" book and "The Goals, Grit & Greatness" planner. Gary was born in Denmark and currently resides in Medellín, Colombia, where he continues to empower entrepreneurs to achieve their goals and greatness. Gary understands the challenges of scaling a business as an entrepreneur. With years of experience in the field, he has developed a comprehensive approach to help entrepreneurs scale their businesses beyond a million dollars while avoiding burnout. When entrepreneurs approach him for advice on increasing sales or optimizing their revenue, Gary starts by emphasizing the importance of data. He believes that entrepreneurs need to document their processes, identify areas for improvement, and implement systems that can act as a catalyst to empower the right activities and behaviors. With 25 sales and marketing metrics, Gary helps entrepreneurs build a framework to scale their businesses successfully.As a seasoned sales expert, Gary understands that finding the right salesperson is crucial for any business looking to scale its revenue. He shares his insights on hiring top-performing sales reps and rather than relying solely on their skillset, Gary suggests focusing on their attributes and attitude. He recommends looking for competitive candidates who have a passion for something outside of work, indicating their ability to learn and comprehend information and communicate effectively. Additionally, Gary stresses the importance of coachability in potential hires. To assess this, he conducts role-play sessions with hypothetical case studies, providing pointers for improvement and evaluating how receptive the candidates are to feedback.Gary believes that less experienced candidates can become top-performing sales reps by focusing on these attributes, attitude, and coachability. With the right coaching framework and processes in place, businesses can enable their sales team to achieve success and drive revenue growth. Ultimately, Gary's approach emphasizes the importance of looking beyond an applicant's resume and identifying the qualities that will make them successful in a specific role.Strategic marketing and securing the right message to the right people at the right time are crucial. Many companies fail to define their Ideal Customer Profile (ICP) and understand their audience's psychographics, demographics, and firmographics. He recommends creating an avatar to understand where potential customers can be found and their typical problems. He also suggests doing mystery shopping to analyze the leading companies' pitches, strengths, pricing, and unique selling proposition. Furthermore, Gary emphasizes the significance of having a solid set of discovery questions to hone in on potential pain points or opportunities for improvement. He believes that sales leaders must create a vision for their prospects and help them realize their targets. Gary concludes by stating that there is no silver bullet and that the sales process involves implementing various strategies to succeed.Gary specializes in B2B sales, mental health, and addiction treatment and works on honing in on the right leads and developing systems to ensure that leads didn't...
19:52 11/08/2023
E360 - Thrive by living authentically, and overcoming imposter syndrome to reach your full potential | with Self Worth Sam
Samuel Osborne, also known as Self Worth Sam, underwent a life-changing event in 2008 when a piece of metal flew through his left eyeball and caused him to have emergency surgery. This event caused pain, frustration, and depression, ultimately leading him to become an Imposter Syndrome Expert and Demartini Method Facilitator. Imposter syndrome can cause individuals to feel like frauds or imposters, but Sam helps individuals to break the cycle and clarify the hierarchy of their values to start living authentically and avoid self-doubt and anxiety. Sam is deeply committed to both learning and teaching. Through his studies in Philosophy at university, he was exposed to the wisdom and teachings of some of the greatest minds in history. This experience ignited a passion within him to become a teacher of self-mastery, sharing the insights and knowledge he gained from various sources of written wisdom. He believes in the transformative power of education and aims to inspire others to unlock their full potential.Sam's expertise in self-esteem and imposter syndrome is based on his deep understanding of the root causes of these issues. According to Sam, low self-esteem can be traced back to various experiences, such as childhood trauma or repeated failures in a specific area. On the other hand, an imposter syndrome is a unique form of self-doubt that affects high achievers. Despite their significant experience and accolades, individuals with imposter syndrome still feel like they are frauds. This feeling of inadequacy is different from general self-doubt, which is often experienced by individuals who are new to a task or job and lack experience. Sam's insight into the psychology of self-worth and imposter syndrome empowers him to help others overcome these challenges and achieve their full potential. With his guidance, individuals can gain a deeper understanding of their own worth and find the confidence to pursue their goals with clarity and purpose.Combating imposter syndrome centers on living a life in accordance with one's core principles, according to Sam's perspective. This approach empowers individuals to pursue activities that they find meaningful and fulfilling. By aligning one's actions with one's values, it is possible to build a career or business that aligns with one's passions, leading to greater satisfaction and contentment. Conversely, when individuals act contrary to their ethics, they are more likely to experience feelings of inadequacy and impostorism, leading them to compare themselves unfavorably with others and underestimate their accomplishments. Sam is eager to assist individuals in clarifying their values and leading more satisfying lives that reflect their personal worth.He advises individuals who may be experiencing imposter syndrome to clarify and live by their highest standards. He suggests categorizing life into seven areas: spiritual, financial, physical, social, family, mental, and vocation, and ranking them in order of priority. Sam acknowledges that it may be a challenge to determine one's values, as individuals may have been influenced by external factors such as family, society, or religion. However, he suggests that one's life demonstrates their moral standards, and individuals can look at how they spend their time, money, and energy to gain insight into their ethics. Sam exemplifies his own values through his love for education, business, and health.He shares a guiding principle and some practical tips on how to stop comparing oneself to others and start comparing daily actions to one's hierarchy of standards. By asking themselves whether the day's activities helped fulfill their highest values, individuals can become more self-aware and real. Sam suggests breaking down the seven areas of life into small, achievable tasks and adding them to your daily schedule, creating a checklist to monitor progress. By focusing on completing activities related to fulfilling your...
17:38 08/08/2023
E359 - The importance of aspirational culture for employee engagement and organizational success | with Kevin Eikenberry
Kevin Eikenberry is the Chief Potential Officer of The Kevin Eikenberry Group. With over 30 years of experience, Kevin has dedicated his career to helping organizations and leaders from over 50 countries become more effective. As a testament to his expertise, Kevin has been recognized by Global Gurus as one of the most influential thinkers on leadership for the last two years. He is also a bestselling author, with books such as Remarkable Leadership, From Bud to Boss, The Long-Distance Leader, The Long-Distance Teammate, and his newest release, The Long-Distance Team. Throughout his career, Kevin has worked with a diverse range of organizations, from small businesses to Fortune 500 companies, and has developed a reputation as a trusted advisor, coach, and consultant. He is known for his practical, actionable insights, and his ability to help leaders create positive change in their organizations.According to Kevin, fostering a team and team culture is challenging, especially in a remote working environment. Organizational culture exists regardless of the physical location of team members, and Kevin believes there are three cultures to consider: pre-pandemic, current, and aspirational. While all three matter, the aspirational culture that the team desires for the future is the most important as it provides an opportunity to shape the team's culture intentionally.To create an aspirational culture, Kevin suggests bringing the team together collaboratively, using processes to identify what they want the culture to be like. This approach works best for teams of around 15 people, but larger teams can also participate. Leaders must engage everyone in the culture's creation to ensure commitment to it. He also notes that there is a macro culture in every organization, but each team has its microculture. The more ownership the team has of the aspirational culture, the more committed they will be to achieving it.Collaborative work can be done both synchronously and asynchronously. Tools such as Zoom and Slack can be used for synchronous collaboration, while asynchronous collaboration can be done by raising questions and discussing them in a way that allows people in different time zones to participate. While synchronous collaboration may be necessary for some parts of the conversation, physical location is not a barrier to successful collaboration.Creating an aspirational culture can lead to improved retention, productivity, collaboration, and quality of relationships. It can also make it easier to attract new talent, increase employee engagement, and lead to a higher commitment from team members. When Kevin has helped other companies implement aspirational cultures, he has seen amazing results. His insights and practical recommendations make him a trusted advisor to organizations of all sizes, helping them create positive change and achieve success. Greater levels of employee engagement can be achieved when leaders engage their team members in important decisions because it creates a sense of ownership and commitment to the organization's goals and values. When employees feel that they have a say in the direction of the company and that their opinions are valued, they are more likely to feel invested in their work and stay with the organization. Involving their team members in the process of defining the team's culture that the team desires for the future is the most important because it provides an opportunity to shape the team's culture intentionally. Leaders can facilitate collaborative discussions and use processes to identify what the team wants the culture to be like. Leaders can also engage their team members by showing them how their work makes a difference as well as understanding the impact of their work by providing regular feedback, setting clear goals and expectations, and recognizing and rewarding their contributions. When employees understand how their work...
16:58 04/08/2023
E358 - Insights from a highly respected attorney on niche specialization, tech adoption, and coaching | with Luis Scott
Luis Scott is a highly respected attorney and consultant with over 20 years of experience in the legal industry. As the owner of Bader Scott Injury Lawyers and 8-Figure Firm Consulting, Luis specializes in helping legal professionals optimize and grow their practices. He has been recognized by various legal organizations for his outstanding contributions to the industry and brings a wealth of knowledge and expertise to the table. As a former managing partner of a successful law firm with almost 200 employees, Luis understands the challenges legal professionals face in growing their practices. He shares his insights and strategies for optimizing legal practice and achieving long-term success. Whether you're a seasoned attorney or just starting out, you won't want to miss this opportunity to learn from one of the best in the business. Originally from Puerto Rico, Luis played baseball at the University of West Georgia before attending law school. However, his desired professional career in baseball fell apart due to injuries, prompting him to pursue a legal career. With a desire to be an entrepreneur and operate a law firm, he entered the field of personal injury and workers' compensation law. After working at a firm for about 15 years, he started his own firm before merging with his current business partner.Luis has always had a passion for teaching, but when he discovered that teachers' salaries would not support his financial goals, he pursued a career in law. However, his love for teaching never faded, and he eventually found a way to combine his law knowledge and his desire to educate others. He wrote books and founded the business "Eight Figure Firm Consulting," which provides guidance and strategies for law firms looking to scale their businesses. Luis has worked with 90 law firms in just two and a half years, representing $250 million in revenue. His passion for teaching has allowed him to create "light bulb" moments for his clients and help them achieve their business goals.Delivering great legal service is only part of the equation as Luis places great importance on customer service and believes it makes up 90% of the legal industry. He emphasizes the significance of the pre-engagement glide path and how it can impact a law firm's success in bringing in new clients. Many firms do not understand the significance of this initial interaction, and Luis believes that by excelling in customer service, it becomes easier to manage the legal aspect of the business.He notes that law firms tend to be late adopters regarding technology, processes, leadership, and new innovations. This can lead to smaller businesses operating more efficiently than larger law firms that generate millions in revenue but lack established policies and procedures. Law firms need to be more open to change and innovation in order to keep up with the evolving landscape of the legal industry.Transitioning from being a lawyer to a law firm owner requires an entrepreneurial mindset. It's not just about working harder, but also about being disciplined and implementing strategies that lead to growth. The speed of growth is tied to the speed of implementation, and successful business owners know how to organize people to deliver their services or products. This is the great separator between small and big businesses. To be successful, one must transition from being a great service provider to being a great owner who can develop and implement systems.There are three primary ways to learn and develop new skills: mentorship, listening to educational content, and reading for skill development. Mentorship is critical to any success, and having a coach is just as important as going to the gym. However, finding a mentor can be challenging as they are very successful and busy. In this case, reading books by successful people in your industry can be an excellent alternative to getting mentorship. Listening to...
19:25 01/08/2023
E357 - Strategic Support for Achieving Goals and Overcoming Self-Limiting Beliefs by Leading with Passion | with Alessandra Wall
Dr. Alessandra Wall is a licensed clinical psychologist and executive coach and when she's not directly coaching her clients, she is speaking or running corporate training on communicating your value and building social capital for success. Every day thousands of incredibly smart, driven, hardworking, and accomplished women feel unseen, undervalued, and underpaid. They're falling out of love with their work and contemplating leaving their jobs when there's so much left for them to achieve. Dr. Alessandra has made it her mission to help women in leadership show up more powerfully and own their values to feel fulfilled and successfully create the impact they want in the world. To achieve this vision she founded Noteworthy, an executive coaching, consulting, and training firm that works directly with women leaders in STEM and finance to help them articulate, plan and build careers that are wildly successful and deeply satisfying. Alessandra reveals that she did not pursue any extra certifications beyond her Ph.D. degree. She advises people to ask themselves the purpose of getting additional degrees and to only pursue them if they are necessary for their career goals. Instead, she has invested in extra training on experiential learning, marketing, and business building, which has allowed her to serve her clients better. She discourages the mentality of constantly taking courses without taking action, which is a common phenomenon she calls "course junkies." Alessandra helps her clients break this cycle by encouraging them to take purposeful action toward their career goals.It’s crucial to understand one's goals and aspirations in order to achieve success. Individuals must identify what impact they want to make and develop a strategic plan to get there. As an executive coach, Alessandra often finds that many individuals are reactive in their careers and make decisions based on circumstances rather than their true desires. Through her background in psychology, she helps individuals identify their fears and overcome self-limiting beliefs. By taking a step back and analyzing what is and isn't working, she provides her clients with strategic support and motivation to follow through on their goals.There’s an importance in talking about oneself, especially in a professional setting. Alessandra's big tip is to lead with passion rather than an elevator pitch. She suggests taking a minute to think about what you do that you're really good at and love doing. This can help to avoid sounding bored or uncomfortable when talking about yourself. Being visible is essential for advancement, especially for women taught to be humble and not talk about themselves. She also mentions that it's important to think about what you’re good at that is soul-crushing and to avoid articulating it. Alessandra shares that she's good at accounting and cleaning, but these tasks are soul-crushing. However, she loves problem-solving and zombie apocalypse movies, which is more compelling and engaging when talking about herself.Women in the finance space, as well as engineers and scientists, often ask if they can share personal stories during serious interviews. Alessandra assures them they can, but adapting those stories to showcase their skill sets. Start with three skill sets that you love and want to be known for and then identify the impact that can be made with those skills. By discussing things you are passionate about, the brain releases dopamine, serotonin, and neuropeptides, making the experience more rewarding and memorable. This process applies to entrepreneurs and professionals alike, regardless of the industry.Understand the importance of not just what is said, but how it is said to make another person feel what truly matters, this approach is effective every time. It is essential that everyone should practice this skill in various situations. This sentiment highlights the idea that communication is not just...
23:43 28/07/2023
E356 - A passionate marketing professional who leads business owners to success with empathy and experience | with Tyler Pigott
Tyler has established himself as an experienced marketing and communications professional focusing on innovative technologies and diverse groups of people. As the CEO and founder of Loan for Creative, a digital marketing agency, he utilizes his expertise to optimize the path to purchase and create an environment that fosters new business acquisition. In addition to his work with Loan for Creative, Tyler is a renowned professional speaker and business coach. He collaborates with entrepreneurs, founders, and leaders, guiding them through challenges and helping them achieve long-term stability. His commitment to serving others is evident in his passion for seeing their ideas come to fruition and flourish.With years of experience and a genuine desire to help others succeed, Tyler is a valuable asset to any business or individual seeking guidance in marketing, communications, or leadership. He has a unique passion for people, which sets him apart from others. He thrives on being around others and witnessing their success, always looking for ways to support and help them achieve their goals. Tyler’s innate desire to see others succeed has translated seamlessly into his business ventures. Whether building teams, executing services, or serving customers, he always puts himself in the shoes of the person he’s helping. Approaching each situation empathetically, striving to understand the individual's needs and motivations to find the best way to support them. This genuine desire to help others and an ability to empathize with those he works with, make Tyler an excellent choice for those seeking to build a business or team that prioritizes people and their success. He has lived a diverse and fascinating life, experiencing a wide range of scenarios and situations. Growing up in an entrepreneurial family, he watched his father build a successful business with hundreds of employees across the West Coast. In addition to his family background, he has experience growing up on a Christmas tree farm, paying his way through college as a DJ, and working in corporate America. These varied experiences have given him a unique perspective on life and business, and have undoubtedly contributed to their success as an entrepreneur.Despite the challenges and obstacles he’s faced, Tyler has remained resilient and adaptable. He has used his experiences to inform his decisions and grow his business, building a successful venture that reflects his diverse background and unique perspective. Tyler’s journey serves as an inspiration to others, demonstrating the power of perseverance and the importance of embracing one's unique experiences and background. The agency Tyler leads is focused on understanding and optimizing the customer journey, which he believes is a subject often overlooked in the digital marketing industry. He specializes in assessing where his clients are currently, identifying where they want to go, and developing recommendations to get them there.Most clients already have some sort of digital presence, whether it's a landing page or social media accounts, and the agency works to fill in the gaps and build a cohesive strategy that maps out the customer journey. Tyler suggests looking at past customers and determining who was most profitable and enjoyable to work with to identify the ideal customer. Data collection from previous jobs and areas of expertise is also valuable in determining which industries to target.Tyler's agency aims to comprehend the present state of the market for its clients, identify their desired destination, and provide recommendations to achieve it. To design the ideal customer journey, Tyler begins by analyzing the client's current customer base and identifying profitable and well-served customers. He then gathers data on customer preferences and industries and creates tailored content that resonates with potential customers throughout the decision-making process. While there...
19:22 25/07/2023
E355 - Crafting effective email marketing strategies for small businesses: Best practices from an expert | with Scott Hartley
Serial entrepreneur and Founder of MasterPlan4Success, Scott Hartley built his first company into a multi-six-figure business from scratch. Taking his knowledge and experience in 2017, Scott decided to teach other small business owners about marketing strategies, systems, automation, and - in particular, optimizing their email deliverability to maximize their profits. He has helped a wide variety of clients, including attorneys, IT consultants, financial advisors, psychologists, community organizations, and many others to make more money, get them to win, and keep more customers. Scott has shared the virtual stage with experts like Grant Cardone, Loral Langemeier, Kim Walsh Phillips, David Milton, and many more. A small IT company in rural southwestern Indiana was the starting point for Scott. Initially, friends and family reached out to him for computer assistance, which eventually led to him establishing a business. Despite having limited knowledge about running a business, he persevered and built it into a multi-six-figure company. However, he started feeling burnt out with technology and discovered a passion for marketing, which led him to work with small business owners from around the country. Email marketing caught his attention, and he noticed the flaws in the way small business owners executed their email campaigns. He dove into it and discovered four fundamentals of email marketing that he now teaches others to help them succeed.Scott advises small business owners on effective email marketing strategies. He emphasizes the importance of monitoring engagement metrics, such as open and click-through rates, to ensure that more emails get delivered. He cautions against using bought or cold email lists and recommends segmenting your audience based on their interests. For example, if you have dog and cat lovers on your list, sending dog-related content to cat lovers will hurt engagement. By sending relevant content to engaged subscribers, mailbox providers like Microsoft, Google, and Yahoo will prioritize your emails and land them in the inbox.Many YouTube videos discuss different techniques for warming up email boxes, including technical aspects like SPF and DMC alignment. Scott recommends avoiding cold emails, as they can quickly damage the sender's reputation and negatively affect email deliverability. He advises clients to find alternative methods for building their email lists, such as social media or direct mail. Regarding selecting an email service provider (ESP) like MailChimp or Active Campaign, he suggests starting with one of these platforms early on, even with a small list of people, for the benefits of automation and engagement metric tracking.The increase in the list can come from a variety of things such as improving the subject lines, personalization, segmenting the list, sending more valuable content, and improving the overall design of the emails. Some companies also offer services to help with the creation of content, managing the list, and setting up advanced automation to streamline the process. However, it's important to note that email marketing is not a one-size-fits-all approach and what works for one company may not work for another. It's important to continually test and adjust your strategy to find what resonates best with your audience.In this episode:[02:00] Scott shares going from not knowing how to run a business to building a multi-6-figure-a-year business. Experiencing burnout with technology and discovered a passion for marketing.Dedicating himself to helping businesses increase their email deliverability.[4:50] Monitoring email engagement to determine how audiences interact with content. Open rates and click-throughs are crucial metrics.Understand how many subscribers regularly
18:06 21/07/2023
E354 - From financial struggle to online success, learn the secrets of affiliate marketing | with Chris Myles
Chris Myles is the owner and CEO of Myles Away Marketing - a media and consulting company where you can learn to make a lot of money online using Affiliate Marketing. He is also a Podcast Host, and YouTuber of BenjisDad speaking about just being a dad that wants to spend more time with his family and did so by being a blogger at Blogger Evolution. Teaching others the 3 Secrets to creating a dependable online income, building your own consistent business online, and making money while you sleep. He publishes videos on his YouTube channel that focuses on Blogging and Affiliate Marketing, gives insanely actionable techniques, and conveys experiences that he has picked up from his failures and successes.Struggling to make ends meet with their jobs, Chris and his wife found out they were expecting their first son. Despite the financial challenge, his wife expressed a desire to stay at home with the baby full-time. Chris was determined to make it happen and turned to online research, discovering blogging and affiliate marketing. Within 18 months, he was able to have his wife quit her job and eventually quit his own two years later. They have been running their business full-time for around five years now and are enjoying the experience.Chris has experienced the challenge of building a successful online brand from scratch. He encountered outdated advice on YouTube but learned from his failures and hired a mentor to guide him. He advises that while trial and error can work eventually, investing in a mentor can greatly reduce the learning curve and time spent on mistakes. With an experienced mentor's guidance, bloggers and marketers can achieve success faster and more efficiently.Affiliate marketing is a way to partner with other companies and promote their products to earn a commission on any resulting sales. Chris emphasizes that affiliate marketing is a win-win situation for the manufacturer, the customer, and the affiliate marketer. However, he also warns about the importance of ethics and promoting only products the marketer has personally used and knows to be effective. Chris starts his blogs on niches and topics that he enjoys and uses Google SEO to attract relevant people to his content and promote the services to them, ultimately earning a commission from those sales.Chris suggests going beyond Amazon's affiliate program to make more money through blogging. While Amazon's program is trustworthy, it pays small commissions. He recommends joining a bigger affiliate program that pays a decent amount and recurring revenue. For instance, he promoted a training program that paid him a 30-40% commission and brought in a few thousand dollars monthly for years. By promoting products and services he used and trusted, Chris could make consistent income and justify quitting his job. The key is to find an affiliate program that matches your niche, promotes quality products, and pays well.Turning traffic sources into traffic that you own in order to promote your brand effectively is imperative. Whether creating content on a blog, YouTube, or podcast, sending people to an email list enables you to promote to them continuously. By doing so, you insulate your business in case outside forces cause unexpected changes, such as algorithm updates or changes in policies. Chris sees each traffic source as an opportunity to bring interested people into his world, and he encourages his viewers and readers to join his email list regularly.Chris believes that while social media channels like YouTube and podcasts are great for promoting your brand, it is essential to have your own website or blog to insulate your business against external forces. By doing so,  you can capture people's contact information, like email addresses or phone numbers, to continue to promote to them over time. This way, even if your social media channels disappear due to an algorithm update or other reasons, you still have a list
18:46 18/07/2023
E353 - The importance of building trust and creating fans instead of customers for your product | with Matthew Bertulli
Matt Bertulli is the CEO of eco-friendly companies LOMI and PELA, a company on a mission to eliminate 10 billion pounds of waste from global landfills by 2028. PELA has been around for over 10 years and has helped over 1 million customers make the switch to more eco-friendly products. PELA is famous for being the creators of the world's first compostable phone case, Apple watch strap and AirPods case, and fully biodegradable sunglasses, even the lenses! Their newest venture LOMI is the must-have home appliance for anyone who cares about the environment or hates gross compost waste. This software engineer turned marketer and entrepreneur, describes himself as a product-first CEO. Matthew believes that the best product wins, but also understands the importance of marketing and customer buy-in for a product's longevity. His company aims to create fans, not just customers, by consistently showing up and building trust with them over time. With over 15 years of entrepreneurship experience and multiple successful ventures, Matthew continues to innovate and create eco-friendly products that resonate with customers.He explains that the success of a product depends on the customers' perception of its value. While some may inherently see the value of a product, others may need more persuasion to understand its benefits. Effective marketing plays a crucial role in bridging this gap and building a loyal customer base. For example, when launching Peel-a-Case, Matthew and his team tried different messaging strategies to target different audiences. They eventually found success with customers interested in the zero-waste movement. However, creating a new category or problem can be a challenging approach to building a business. Building a team with the same values as the company is the key to success. A company can't expect to gain external support if it can't even get its own team on board. This starts with creating a culture of trust and building a team that is fully committed to the mission. Trust among team members is essential for any business to work more effectively regardless of size. It's crucial to have a team that's not only ambitious and intelligent but also willing to learn from mistakes and work collaboratively towards a shared goal. The humble, hungry, and smart framework is a useful tool for evaluating potential hires, ensuring that each individual brings the right combination of skills and attitude to the team. Matthew believes that empathy and integrity are two key character traits to look for when hiring new team members. He stresses that trust is something that erodes over time, and thus, it's pivotal to avoid the traps that can lead to that erosion. With empathy, he warns that leaders can become too focused on one person at a time and forget about the organization as a whole. He emphasizes that every good trait comes with a caveat, and it's vital to identify the line that shouldn't be crossed.Matthew emphasizes the importance of allowing the mission to change and grow, rather than striving for perfection. He challenges the idea of evaluating people based on how close they are to perfection and encourages a culture where progress is valued and mistakes are seen as opportunities for learning and people are not afraid to try, Matthew has built a team that is comfortable with taking risks and pushing for progress.It is important to do your best work within the constraints you are given, whether it be capital, team size, or calendar time. Matthew suggests that guardrails in business should be set by the rhythms of the business itself, such as weekly leadership meetings to discuss numbers and milestones. Values can also be used as a guide, but should not be relied on as hard guardrails as they are more effective as a general framework for behavior.In this episode:[02:00] Trust takes...
19:14 14/07/2023
E352 - Valuable lessons from Athlete to Entrepreneur and a journey of growth and discipline | with Louis Skupien
Louie Skupien is a professional tennis player turned entrepreneur, podcaster, and social media influencer. He has won several international tennis championships, including the Four Nations Championships and the International Tennis Federation. Louie's passion for personal development and success has led him to create his own businesses and invent a product to solve a problem. He hosts the Talk4 Podcast and continues to work on new projects and businesses. Louie's experience in tennis has taught him valuable life skills such as professionalism, teamwork, and patience, which have become the foundation of his entrepreneurial journey.Tennis teaches a variety of life skills and valuable lessons. It requires an individual to become an excellent athlete while also laying the groundwork for becoming an entrepreneur. Tennis is known for being brutally honest, as any weakness an individual has will be exposed, making it a challenging sport to master. It requires an individual to be proficient in many areas, including mentality, physicality, and discipline. Everyone has unique talents, strengths, and weaknesses, and building a team to fill in those gaps is crucial. Planning, scheduling, consistency, and being on top of everything are all significant factors that play a huge part in being successful.Louis went all-in on tennis after receiving sponsorship at an early stage. However, some people close to him did not understand the decision and would make fun of it. Despite this, Louis had an entrepreneurial spirit and started buying and reselling sneakers and making his own online guide. He stumbled upon a product in the Airsoft sport and began selling it on eBay, but got banned due to a rule about selling replica firearms. He then shifted to Instagram and created his own website to sell the product, and eventually created his own unique product that helped everything else he was trying to sell explode. Professional athletes possess practical life skills that can be applied to all other areas. Due to the limited time span of their careers, they learn to channel their drive and ambition toward other pursuits that generate income and make a positive impact. When Louis transitioned from a professional athlete to an entrepreneur, he faced self-doubt and uncertainty about his capabilities and qualifications. These thoughts caused him to hesitate before moving forward with his products. He explains how motivation and inspiration are fickle, and everyone has bad days. The world can throw curveballs at any moment, and relying on external factors for motivation can lead to disappointment. The key to staying on track is discipline and developing daily habits that stay consistent. For example, going to the gym every day, even if it's just for a stretching session or light cardio, can create a habit-based formula that keeps the body in shape and improve overall well-being. Creating a manageable routine and sticking to it without negotiation or debate is essential. Scheduling these habits into a calendar can help build a consistent routine that leads to success.In this episode:[1:40] Louis Skupien is a former professional tennis player who started playing at the age of 4.Represent England and won numerous championships.Learning important life skills from tennis, including professionalism, management, teamwork, accepting losses, and patience, laying the foundation to be an entrepreneur.[4:50] The transition from being a professional athlete to an entrepreneur can be challenging.Louis got sponsored early on in tennis and had to go all in on the project.Started his own business without studying business in university, and faced challenges throughout the process.[6:50] Louis had an...
22:36 11/07/2023
E351 - Get over it! Embracing the discomfort of change, insights from a keynote speaker | with Anne Bonney
Anne Bonney is a renowned Keynote Speaker at Your Change Speaker, and the Author of GET OVER IT! 47 Tips for Embracing the Discomfort of Change, she is an authority on managing change confidently and with resilience. Her empowering keynotes and interactive live and virtual workshops ignite and inspire organizations to be more emotionally intelligent and adaptive through transitions. With relatable stories from growing up overseas, running international marathons, and volunteering at an elephant sanctuary, Anne has worked with major companies and organizations, tailoring her presentations to audiences of all sizes. With clients including Under Armour, Marriott Hotels, and Wells Fargo, Anne is a proven leader, effective educator, and mindset-shifting presenter who can catalyze powerful change in organizations and people's lives. Anne believes that her life experiences have given her a unique perspective on dealing with change and uncertainty. She feels that many people become paralyzed by the unknowns in their lives and cannot reach their full potential. After leaving the corporate world, she decided to use her knowledge and expertise to help others become more resilient and embrace change. Whether through teaching or running around the world, Anne wants people to be happy and fulfilled in their lives. Despite her desire to help others, Anne admits her motivation is ultimately selfish.In her keynote speeches, Anne works towards normalizing the fear and discomfort that come with change and uncertainty. She acknowledges that our brains are wired to seek safety in familiarity, which can make it challenging to embrace the unknown. Anne introduces her audience to her inner voice of doubt, Sally, and explains how this voice can remind us of past failures and possible negative outcomes. Overcoming this voice and the social pressures that come with it can be daunting. However, she encourages people to identify what is right for them and work towards achieving it, even if it goes against what society or their inner voice may be telling them. By acknowledging their fears and doubts, people can overcome them and move towards a more fulfilling life.By acknowledging and accepting one's fears and discomforts before tackling them you can shift your thinking to the logical part of the brain, allowing for productive conversations with your inner voice of doubt. Anne believes in talking over Sally, reminding her of past successes, and focusing on everything that can go right. She believes that having these conversations and understanding where fear comes from helps bring in the logical part of the brain to make rational decisions.Anne’s expertise in delivering keynotes and working with large groups was evident in her work with a small northern Michigan bank that was struggling with change post-COVID. Despite having a family-like culture and employees who had been doing their job the same way for 20-30 years, the bank needed to adapt to new ways of delivering services and interacting with customers. She recognized the natural resistance to change and worked with the team to build support for one another. She also introduced her "problem plan, punch it" approach, which emphasized acknowledging the problem, taking ownership, and taking action. Through this process, the bank could move forward and eventually feel more comfortable with the change.She believes taking ownership and responsibility for your situation is key to being more resilient, happier, stronger, and healthier. As a leader, role modeling this behavior is important in helping others to take ownership as well. Studies have shown that people who take ownership are more likely to have better outcomes in their lives, both for personal well-being and happiness as well as professional success at work.In this episode:[3:00] Anne’s experiences have given her confidence
18:54 07/07/2023
E350 - Reviving dead email lists: The power of personalization and quality over quantity in email marketing | with Troy Ericson
Troy is a highly accomplished expert in email marketing and direct-response copywriting. He is the founder of Email Paramedic, a renowned agency that specializes in email list management. Troy's expertise in improving sales copy automation and delivery has resulted in over a million dollars in revenue for his clients since 2019. He has collaborated with notable names in the industry, including Sales Mentor, V Shred, Smart Marketer, and 10X Advisor Network, among others.One of Troy's notable achievements has been reviving dead email lists for maximum open rates and sales, resulting in significant revenue gains for himself and his clients. Through his innovative strategies, he has identified hidden potential and tapped into previously untapped resources, helping businesses thrive in today's competitive landscape.Troy's journey began with adversity. As a college baseball player, he underwent elbow surgery in high school and suffered from a mental complication known as the Yips. This challenge led to him being cut from the team as a senior, which was a devastating experience. However, this experience ultimately proved to be a turning point in his life, as it led him to explore new opportunities and pursue a career in digital marketing and advertising.Troy emphasizes the importance of personalization in email marketing. By paying attention to what subscribers opt in for, businesses can send tailored content that meets their needs. Segmenting email lists is crucial to maintaining quality over quantity, ensuring that only engaged subscribers receive emails. He recommends opening a test email account to ensure that marketing campaigns are effective before sending them to subscribers.He stresses the importance of starting small with warm leads before moving on to mass cold email campaigns. To achieve success with cold emailing, businesses must first succeed at a smaller scale. In the world of email marketing, quality is always more important than quantity and understanding the needs and desires of the target audience. Another helpful tip is to open a test account, which can be easily done by creating a new Gmail account. By sending a test email to this account, you can ensure that your content is effective and engaging before sending it out to your entire list. This simple step can help you refine your approach and create more impactful emails that resonate with your audience, creating a positive impact for both the sender and the recipient.Troy's journey is a testament to the power of resilience and determination. He turned a challenging experience into an opportunity for growth, and his expertise in email marketing and direct response copywriting has helped countless businesses achieve their goals. With his innovative strategies and focus on personalization, segmentation, and quality, Troy continues to lead the way in the world of email marketing.In this episode:[02:00] Troy shares his journey of getting into the email marketing space. Started on Upwork with clients and then ran Facebook ads for bigger clients. Focussing on the main problems, of deliverability, sending volume, and not writing good emails. [05:00]  Working in the email deliverability space is much less crowded.Definitely a space that a lot of people don't understand.Being the biggest proponent of email management to lead the charge in that niche.[08:00] Sending content that people actually want is the truth.Telling real personal stories from your life.Segment your list to make sure that you're only mailing people that open your emails.[11:00] The three main things you want to look at are SPF, DKI, and DMARC.Authentication is...
20:14 04/07/2023
E349 - Human-centered approach to personal branding will drive professional growth | with Victoria Pelletier
Victoria Pelletier has been a Corporate Executive and Board Director for 20+ years. She is currently the Managing Director at Accenture. As someone who does not subscribe to the status quo, becoming one of the youngest Chief Operating Officers at the age of 24, a president by 35, and a CEO by age 41. Nicknamed the “Turn Around Queen” by former colleagues and employers, Victoria inspires and empowers her team and clients to change mindsets and drive growth in business, leadership, and culture. She is always ready for new challenges. As a prolific motivational and inspirational speaker, Victoria has delivered keynotes discussing the importance of personal branding and its impact on professional growth; being an empathetic leader in empowering employees; the power of DEI on corporate cultures, and building a life of resilience.She started out wanting to be a lawyer, but Victoria found herself working in a corporate environment while she was at university and got promoted quite quickly through the ranks and then realized she loved the dynamics of serving multiple constituents. She’s been in B2B predominantly, serving clients and their customers or employees, as well as being a leader herself. Victoria never went to law school and moved cross country after her first employer relocated her. She’s never looked back or ever lead a life of regret.Victoria feels that you're not growing if you're not leaning into things that make you really uncomfortable. Without that discomfort, there’s no challenge or growth. Being part of 18 Mergers and Acquisitions in her career, The Turnaround Queen led numerous corporate restructuring taking distressed business units or markets of companies and turning them around to become more profitable.One of the things she is most proud of is the fact that she has been maniacally focused as a human-centered leader on building the right kind of culture and environment that other people want to work in. The metrics she’s most proud of are leading the most diverse and inclusive team in some of the large Fortune 500 companies globally, and the fact that she has built a strong followership in the team members that she led. She learned from her mistakes along the way and that's been her mantra as an avid people watcher and observer. Victoria spends a lot of time doing public speaking in addition to her corporate day job on branding, which is one of the things she attributes to most of her career success. She coaches people to understand the differences between the quantity of the content that you're putting out, versus the quality and the image and branding mixed together. Building the whole view. The personal brand is not only your job title, the company you work for, or even the pure subject matter expertise, it is one company you work for referred to it as the Eminence, which is the subject matter expertise for which you are known.You need to understand the platform in which the buyers of the company's products and services reside. Be cautious about what you put on LinkedIn versus what you have on Facebook. You want every single opportunity you can get and you don't want to be held back. Your presence online is going to live out there forever. In this episode:[03:00] Victoria is most proud of being maniacally focused as a human-centered leader.Led the most diverse and inclusive team in large Fortune 500 companies.Always being an avid people watcher and observer.[06:30] Victoria Peltier the brand is to do business with people they like and trust.Establishing a trusted relationship with someone that will buy your service.Cultivating a relationship with individuals leading teams or businesses.[09:00] The personal brand is not just your job title and the company that you work...
20:04 30/06/2023
E348 - Gamifying businesses through expertise in helping visionaries turn their jobs into enterprises | with Kyle Livingston
From being left at a yard sale as a 12-week-old baby to losing $160k of his own money in a failed company, Kyle Livingston knows what failure feels like, tastes like, and smells like. But he did not let his circumstances determine his altitude or success in life. From the lessons he learned, Kyle has since built three 7 figure brick and mortar companies and helped turn nine companies in the red to be wildly profitable. President and Founder of 7 Figure Industry Inc., a complete-turn key consultancy that partners with visionary Entrepreneurs to get them the grip they have been looking for. Now, as a Business Consultant and Coach, his goal is to help others turn chaos into profit.Kyle lives outside of Nashville, Tennessee and his expertise is really gamifying businesses and going into specifically online companies, finding hidden cash and little pockets of money that he can pull out for the owner, and then focusing on getting the owner out of the day-to-day operations of the business so they can focus on the freedom that they want because of the reason that they started their business, but actually turned it into a job. Kyle and his team are great at helping visionaries take the job that they've built for themselves and turn it into an enterprise. A lot of what Kyle is doing is delegation, but there's also big mindset stuff that needs to happen.  It’s one of the hardest parts of working with visionaries and CEOs.  He will have conversations with them and typically start with figuring out what the business owner is really good at that's unique to the owner or the visionary. The things that only they can do, which is typically three to five things, and giving it a title. He would then have them spend a bit of time watching themselves in the 9-12 hours a day through a time study, writing down all of the things that they do. At the end of the week, he would have them highlight every single thing that did not fit their core and that's the first step for them to open their eyes. Realize that they are spending a lot of time doing things that they shouldn't be doing and spend more time doing the things that they should be doing.The client would typically have a really hard time moving out of the “technician role” to the “producer role”. You need someone who can come in and lead a team, especially when things start to get hectic and stressful. They want the “unicorn” to do 30 things and they only getting seven done. The visionary and integrator tend to fall back into those patterns, this is where Kyle and his team have to place a monetary goal for them to delegate, or they're not going to be able to grow.The one big tip Kyle would give clients is how they can create leverage. If you get a big enough lever, you can move the world. Freedom of time or financially, one of the two or both, and the only way that you're ever going to accomplish it are through creating leverage. This is found through masterminds, coaches, consultants, and their systematic lever. Where you can build out systems that do things for you. Typically it's through testing, data, trial, and error, or divisionary. It also has to do a lot with their mindset of actually wanting freedom or a job, because you can't have both. In this episode:[01:20] Kyle’s expertise is gamifying businesses and finding hidden cash for online companies. Helping visionaries take the job that they've built and turn it into an enterprise. A lot of it is delegation, but also big mindset stuff that needs to happen.[4:00] Kyle shares some of the hardest parts of working with visionaries and CEOs.Figuring out what the business owner is really good at that's unique and giving it a title.Watching themselves in a 9-12 hour...
21:30 27/06/2023
E347 - Prioritize your ROI goals with facilitated peer groups and exclusive progress-tracking software | with Tanya Alvarez
Tanya Alvarez, Co-Founder, and CEO of OwnersUP help B2B service-based business owners solve their biggest challenges in 11 min each week through facilitated peer groups and proprietary progress tracking software. She started her first business at the age of 25 and grew it to be a profitable company from unsettled credit card debt to owning over $1m in gross revenue within the first year. Since then, she has founded, bootstrapped, sold, and invested in several companies. She is currently on a mission to improve the success rate of small businesses. This mission is the source of developing a platform where owners team up and scale faster.Tanya’s big secret about defying the odds is always to have a small group of people encourage you to move forward, be your cheerleaders and champions rooting for you, and will refuse to let you fail. It’s all about time management and compartmentalizing to get things done. Removing bias to start prioritizing goals, and becoming aware of the problem. When your default is what you're most comfortable with and doing things you prefer, or being biased when you think there’s only one way to achieve a goal when there are so many other opportunities out there. Values are the first that Tanya focuses on in the process of facilitating entrepreneurs. When you make decisions that are not clear or prioritized, you will start feeling overwhelmed and exhausted. If you start pursuing goals based on your values, your life becomes seamless. Declare your values, exercise them, find out what lights you up, and picture what you want. Then you'll start seeing the pattern of what you value most. The next step is to rank your values, and then figure out if they will add or take away from you. When dealing with business goals is to go through the lens of capacity. How many clients do you need where you can't take on more, or what is each of your employee's capacity? The next one is sales. What is your closing and marketing conversion? Do you have leads? The third step is once you figure out three different variables. Number one is how much effort and time it’ll take you. Number two is impact, looking at the outcome. The last part about goal prioritization is removing the bias. After ranking what's gonna give you the best return on your time and investment, the next thing you wanna do is ask your group of people to validate it.It's a compounding effect when you're part of a group. Not only do they help you remove bias, and let go of the feeling that you're the only one who has to do everything. Once you let go, outsource, and delegate it is an amazing epiphany. In this episode:[01:50] Tanya is like Gung Ho, teaching others how to defy the odds.Having a group of people encouraging you to move forward and refusing to let you fail.Going through that rollercoaster of life and entrepreneurship.[04:00] Having something so much more important to work for.Making sure you're focused on the right things and prioritizing what's important to you.Time management and compartmentalizing to get things done.[07:00] When your default is comfort and only doing what you prefer.Having projects based on bias.How Tanya facilitates entrepreneurs to conceptualize and focus on getting things done.[10:30] Make decisions based on your goals and values.Dealing with business goals is going through the lens of capacity.Having three different variables of effort, impact, and bias removal.[13:30] When you build systems before having a pipeline.Not knowing if the system will resolve a pain point you’re resolving...
20:05 23/06/2023
E346 - Crafting strong brands with discipline, consistency, and strategy | with Eric Holtzclaw
Eric Holtzclaw is a serial entrepreneur who truly understands that marketing requires discipline, consistency, and strategy. As the Chief Strategist and Dojo Master at Liger, he is the resident expert in guiding businesses to find their identities and core values, craft their visions, and establish their brands. Eric also hosts The Claw podcast where he interviews business owners and entrepreneurs to discuss their goals. He has contributed to magazines and online publications and wrote the book, “Laddering: Unlocking the Potential of Consumer Behavior”.Eric is a  recovering technologist, he spent the early part of his career running development shops, and then for a period of time, he owned a research company where customers care about marketing, which is a combination of understanding your customer and technology. He mainly worked in the services side of the business where he also does a lot of B2B work.  B2B is not as open to putting someone out front. They really have to do that in today's world in order for you to get attention. No one wants to buy from a company, they want to buy from individuals. Still doing some things that are old-school tactics. When Eric started his business, it was about the business brand and then there were people behind it. Now you want to know who runs the company and understand there's a brand behind them. It's really not about B2B or B2C, it's about humans selling something to other humans. In the B2B space, it's more important because it's based on relationships. Making decisions in B2B is way riskier than it is on the B2C side. You would want to know who you are buying from on the B2B side because if you don't like that car, you would never be able to buy from that auto dealer again. But if you purchase a piece of software that the company's going to use, you could be stuck with that for a long time. That relationship has to be strong. You need to think about who is going to support you in the B2B space to make sure you are successful.Eric and his team focus on helping companies figure out which platform their customers are on, be it Facebook, LinkedIn or TikTok, or others. More important than the platform you pick is that you pick multiple platforms because you don't own the platform. If you put content out on one platform and something happens to it, all of your credibility and time that you’ve spent on just that one platform could be gone. Make sure that you're thinking of at least two, maybe three, and that you're getting your content out of those so that you're not investing too much time into them all.The mission statement of Eric and his company is: Saving the world from boring, broken marketing. Using the proven discovery process that they take clients through gets Eric and his team to define the words for any brand. As a B2B company, you need to think about all of this in a different way. B2B companies often feel like they're in these boxes and different from others which are not true. They should stand out, and get a reaction by bringing more people into the conversation and then educate them about why they're the right choice. Be aspirational, although that aspiration will take time because you have to really understand who you are today. In this episode:[02:00] Eric helps brands and companies get involved with social media marketing. No one wants to buy from a company, they want to buy from individuals.It is an interesting hurdle for B2B because they see it for business-to-consumer brands.[05:00] All the different cable stations, video platforms, and networks available in the US today.Know the platform where your customers are.Picking multiple platforms to get your content out.[08:00] Follow the rules of improv to keep the conversation open...
18:01 20/06/2023
E345 - A mother-daughter team's unique take to empower individuals and unleash organizations’ potential | with Anne Dranitsaris & Heather Dranitsaris-Hilliard
Dr. Anne Dranitsaris and Heather Dranitsaris-Hilliard, a mother-daughter team, bring a wealth of knowledge, insight, and experience to their work with individual clients and client organizations. Whether it’s by teaching leaders how to lead and engage their people, dismantling dysfunctions caused by misalignment of efforts, or helping individuals empower themselves by breaking free from Imposter Syndrome or Codependent dysfunctional patterns. Anne and Heather take people and organizations beyond the limits of self-defeating behavior. They are dedicated to empowering individuals, leaders, and organizations to achieve their potential by leveraging their expertise in the neurobiology of human development combined with a system thinking approach. Anne and Heather have worked with thousands of leaders and individuals from around the world, been featured in dozens of publications, spoken at professional conferences, and written several series of books. Anne had to give up her child for adoption at birth, but they were reunited years later when Heather was 27. Despite the time apart, they discovered that they shared a strong interest in helping people achieve their potential. While Heather worked in organizations as part of a large human resources consulting firm, Anne worked with individuals as a psychotherapist and corporate coach. They realized that by combining their expertise, they could drive meaningful change in organizations by putting the people's side of things together with a systems thinking approach. This led to creation of a powerful partnership that served both organizations and the people within them.Anne and Heather have a unique method that they use in their work with clients. They approach everything from a developmental perspective, meeting their clients where they are and tailoring their approach to each individual's needs. They don't impose a one-size-fits-all system on any problem, but rather look at who the human beings are in the organization and measure what they can tolerate from a developmental perspective. This approach allows them to find out where people are stuck and get them back on their developmental trajectory toward their potential. Their partnership combines Anne's background in psychotherapy with Heather's experience in organizational systems, making them uniquely equipped to drive successful change initiatives in organizations.Their work is distinctive because they approach everything from a developmental perspective, meeting their clients where they are and discovering what they need to grow along that developmental trajectory. They rely heavily on personality type and emotional drivers to understand why individuals behave a certain way and to develop the right approach for each client.Anne's approach to leadership development is focused on identifying the progression of a given behavior as organizations and individuals age. Unlike others who impose a fixed system on all problems, she believes in meeting her clients where they are. This is done by assessing the collective leadership style and identifying gaps that may lead to dysfunctions. Anne emphasizes the importance of emotional intelligence in self-awareness and organizational awareness. Through testing and feedback from employees, she helps leaders recognize the impact of their behavior on their organization. By understanding their emotional drivers and behaviors, leaders can overcome their limitations and grow toward their full potential.Heather, the co-founder of the Striving Styles Personality System, stresses the importance of understanding one's brain organization to achieve personal growth and leadership development. In contrast to a one-size-fits-all approach, Heather highlights the significance of starting from one's natural strengths and inherent challenges to attain authentic and effective leadership. Heather shares the difference in her leadership style from her mother Anne's...
21:02 16/06/2023
E344 - The entrepreneurial journey of innovative digital marketing, creating a business that serves people | with Pat Flynn
Pat is a multi-faceted individual who wears many hats with equal finesse. As a proud father and husband, he is also a successful entrepreneur who owns multiple lucrative online businesses. Pat's expertise in digital marketing is well-known, and he is a sought-after professional blogger, keynote speaker, and Wall Street Journal bestselling author. Additionally, he hosts two highly-rated podcasts, the Smart and the Ask Pat podcast, which boast a staggering combined download count of over 80 million, several awards, and recognition in prestigious publications like The New York Times and Forbes.Apart from his entrepreneurial pursuits, Pat also advises ConvertKit Circle and other digital marketing companies. His philosophy revolves around creating a business that serves people, with offerings that cater to their needs. He frequently shares his expertise and experience in building lucrative businesses, using his own ventures at SPI as an example.Pat is a creator at heart, constantly seeking out new ways to build and innovate. His journey began in 2008 when he was laid off from his job in architecture and turned to the online space for a new venture. He found success in helping architects pass exams and later started Smart Passive Income, where he openly shared his strategies and experiences. Over time, Pat's definition of a creator evolved. He became known for his willingness to experiment and try new things, whether it was building an iPhone app company that made over a million dollars or launching a physical product called the Switch Pod on Kickstarter that raised half a million dollars in just 60 days.Pat's latest experiment is on YouTube, where he has built a prosperous channel around one of his hobbies, Pokemon. With almost 600,000 subscribers and 130 million views, Pat continues to push the boundaries of what it means to be a creator and entrepreneur. Despite the many successes and occasional failures along the way, Pat approaches each new venture as a learning opportunity. Being a creator means constantly evolving and staying true to his passion for building and innovating.In 2009, Pat started his first YouTube channel, which was initially just a place to store videos about topics he discussed elsewhere. However, he didn't take it seriously and wasn't consistent. It wasn't until 2016 when Pat attended the Summit event that he realized the true potential of YouTube. He discovered that it wasn't just about getting more views and subscribers, but about capturing people's attention and serving them in a meaningful way. Pat was motivated to improve the way online business was taught on the platform. He wanted to use YouTube to teach online business the right way and contribute value to viewers instead of just trying to sell something. He aimed to reach those who were doing it wrong and educate them on the right approach. His efforts paid off as his channel grew from 50,000 to 200,000 subscribers in just one year once he focused on his audience and how he could serve them best.Pat used to struggle with saying yes to every opportunity that came his way, which divided his energy and made it difficult to focus on one or two things. However, after reading The One Thing by Gary Keller and Jay Papasan, he realized the power of working on one or two things at a time. Now, he focuses 80% of his time on the things he's already committed to and uses the remaining 20% for experimenting with new ideas. While he acknowledges the potential of other channels like Instagram, LinkedIn, and TikTok, he prefers to stay focused on his current projects.He emphasizes the importance of creating meaningful experiences for customers in his book, Super Fans. By providing special moments and a sense of belonging, businesses can stand out from others in the same field. He also stresses the advantages of human connection, which can be achieved regardless of technological evolution. To stand out in a crowded niche,
21:41 13/06/2023
E343 - Being first to market and identifying new digital avenues positions your business to grow | with Ruben Alvarez
Ruben Alvarez is an American Entrepreneur and Founder of The Marketing Hunters, a Marketing and Advertising Agency working with B2B and B2C customers to grow their digital marketing and create dynamic and powerful brands. He is the author of the international book, Brand Sharks: Unstoppable strategies from industry leaders, which has been featured in Forbes and other news outlets. Ruben is also a public speaker and has had his own Ted X Talk on the importance of building hard skills to create long-lasting confidence. He understands the benefits of a distribution model and that retargeting will deliver a higher sales outcome. Ruben teaches that sales will bring you money, but your brand will leave a legacy. After working for a manufacturing company for eight years and not making it to Partner, Ruben got a  coach on board and they started a digital marketing company. They soon realized that there were a lot of people willing to do social media marketing. Creating content and putting out posts with not much thought behind them. They started focusing on doing things differently to see what people are really looking for. They realized about three years ago that people were starting to make a big push on branding and they set up a branding system. When it comes to different outlets that people have available nowadays and how they position themselves, Ruben dove into penetrating those tiny markets that people might be browsing. Seeing different avenues pop up like Tiktok, and then short-form videos. Instagram doing shops, and the metaverse. Not to exploit them but to see how they can help people grow in those particular ways. To identify these new avenues for people to grow. That's how they have been successful. They are able to target these things before anybody else, being first to market to really benefit not only themselves but also their customers.Whether you're niching down, like some people only focusing on digital marketing for certain industries, or only do social media marketing or SEO’ing.  Clients might not even realize what they need, or they may need a mixture of things and that is where Ruben and his team come in. Knowing what platform will be a better fit and is willing to put in the time and invest in creating the content. Putting automation in place can help not only you as a digital agency owner, but help run your business and help your clients track their metrics and the efforts that they're putting in, to see if they're actually bearing fruit. Building long-term relationships and guiding their clients. Implementing the right tools to get the best results and offering a basket of services. In this episode:[02:06] Getting a coach and starting a digital marketing company.Most people are willing to do social media marketing, create content and post it.The threshold of what people are willing to pay is $500 a month.[06:29] Identifying patterns and seeing how fast people adopt new tech. Within the five stages where TikTok may be the first 30% of the early adopters.Looking in depth to see what is a trend.[09:33] When you’re invested in creating content.Understanding which platform will be a better hit.Being limited on time or money.[12:08] Automation will help to scale a lot faster. Grow through your processes and sales channel to track the metrics.Getting out mass brand awareness versus trying to remember but forget. [15:10] HubSpot can automate initial sales emails and follow-up emails within two or three days.Getting creative with your sales automation tools to do menial...
23:34 09/06/2023
E342 - As the whole landscape is changing, real estate agents need to know the power of social media | with John Mendez
John Mendez is the Podcast Host of Walk 2 Wealth Podcast and the Founder of Stop and Stare Media where he helps entrepreneurs explore their influence through effective social media marketing strategies. Social media is at the forefront of all things marketing and rules the minds of most people. He believes in grabbing people’s attention and making them stop and stare. As a licensed Realtor, John has a deep understanding of the Real Estate market, real estate investing, creative negotiation strategies, and interpreting clients' wants and needs. His direct approach is to assess his clients' situations in order to best assist them through the real estate process whether they're looking to sell, buy, invest, or rent. Instead of teaching himself how to build up his credit, how to get a proper bank account, or how to invest in index funds, John decided to leave college and start his real estate classes. He pursued entrepreneurship when the entire world was going through uncertainty. It's been about two years now since he’s been in the entrepreneur world.John wanted to get into wholesaling. During a break between his fall and spring semester, he signed up for a wholesaling course. It was about 500 dollars and he got his LLC filed with his domain name and his logo. John spoke to a couple of attorneys and there was only one that understood what he was talking about, but he knew the books without actually understanding investing. You can't sell property on the market without an active real estate license in Connecticut. As long as you are off-market, wholesaling is entirely legal. After scraping the idea, his mentor taught him how to get a real estate license. He decided to use it to become a top Agent and with the money, he started investing. He sold more houses and eventually, he went into public speaking. This is where he wanted to be in the long run. He then started teaching social media classes to hundreds of realtors. He kicked off his podcast while still working at a restaurant part-time. After some self-reflection, he found that he got the most fulfillment from spreading his message about building a wealthy, abundant life and helping other people his age get into entrepreneurship.John’s big tip is how to plan a year's worth of content in under 30 minutes, suggesting to start with your ideal Avatar. This will generate a giant list of things that people are looking for. The next step is to go on ChatGPT and generate those questions. It’s important to fact-check everything because ChatGPT is limited to the data being input. Take every question that you get from Answer the Public and then tell ChatGPT to create a 30 to 60-minute video outline for each video. From a long video, you now have short-form content to be repurposed that can hit so many platforms and be pretty much everywhere at the same time. He believes the main problem with social media is people get too caught up in creating the reel. They may have their funnel set up wrong. Starting off with the short form content, or a new TikTok, or a new short.  When you want to market most efficiently, start from the top of the funnel, which is supposed to be long-form content. Sooner or later people are going to start getting sick of short-form content and look for the longer form of content. It's a double whammy because you’ll be prepping for the next stage of marketing, getting shorts from long-form videos, with less content that people are desiring right now. Staying in the trends and also ahead for the next trend.In this episode:[01:46] John shares how he got into the Personal Finance rabbit hole.Growing up money was never something that he talked about.With the entire world being uncertain and the only thing he was certain of was himself.[04:32] How John got into...
22:00 06/06/2023
E341 - Exiting or transitioning your business involves a great deal of preparation and navigation | John Ovrum
John Ovrom is the President and Founder of Exit Consulting Group and the author of Exit & Answers: Navigate Your Business Exit Like an Expert. John specializes in creating roadmaps for business owners anticipating a transition, whether transferring the business to family or employees or selling to a third party. As a serial entrepreneur, he understands the day-to-day challenges of running a business and knows the stress of cash flow, the need to make payroll, paying the taxman, and the tension of being wrongfully sued. With his experience of owning large and small companies with 1-50 employees, John provides consulting and brokerage services for business owners preparing for executing their exits. John believes that an entrepreneur is not a business owner or an employee and certainly not something you learn at school. An entrepreneur is a personality type, which comes with both strengths and weaknesses. People are scared that if they do something wrong or risk something, they're failing and that's not how entrepreneurs look at it. It’s the tenacity and the mindset that you need in order to be an entrepreneur and break through the non-tangible assets that you learn over the years. Entrepreneurs are cowboys and street fighters, a special class of people. Creating something out of passion or pain that they're trying to solve and leave the world in a better place. Ultimately create a transition so that you can sell your business for a profit and move on to newer and better things. Every business owner will have to prepare an exit plan. If you die, get disabled, leave, or sell it, the company needs to survive without you. John breaks it into three steps. Dealing with owner readiness, business readiness, and market readiness. You can’t just sell your business the way you sell a house or a car. It’s all about the transition because owners are so involved in the company, the employees, the vendors, the suppliers, and the process that they can't just walk out the door and say, here's the keys. Running your business with wagon wheel management, being in the middle where everyone reports to you, thinking no one else can do it as best you can but when you step out, the wheels will fall off. John typically looks at your customer concentration, supply, product services, organization, and management team to see if your business can run without you and not struggle when you make your exit. Getting committed to the time of exit, because typically business owners have control and trust issues. Hiring professionals means you won't have to represent yourself in court or file your own tax returns and be part of an IRS audit. They will help you through the process of releasing your involvement and get out with no setbacks.In this episode:[02:37] John describes what being an entrepreneur means. Carrying the burden and the gift and dealing with exiting as part of the transition. You don’t get trained or taught to be an entrepreneur. A special class of people who are going to take over the world.Having a passion or a pain that they're trying to solve. [06:55] When the time comes to exit your business.Their identity is so aligned with their business that it’s a real challenge.An asset to sell or transfer to your family, or someone willing to pay top dollar for it.[09:01] The transition process of moving on to newer and better things. The business owner is the best one to prepare it.Design an exit plan for your company to survive without you.It’s just like an estate plan when it comes to what happens when you die.[12:01] Figuring out how the company can survive without the...
23:16 02/06/2023
E340 - A Curator's journey to unlocking greatness by unleashing the power of podcasting | with Ben Albert
Ben Albert is the owner of Balbert Marketing LLC.  He is also the curator of The “Real Business Connections Network,” where he hosts five podcasts. Once an underdog, now a successful entrepreneur, Ben is passionate about helping other underdogs achieve their dreams. He is on a mission to actually move the needle on one million lives, one conversation at a time. He started his first full-time business which he built from scratch and replaced his corporate sales income in less than a year. He helps elevate other businesses through life-changing business development strategies, including online marketing, personal branding, and podcasting. His mission is to help businesspeople save time and make more money by empowering them to better serve their customers and providing autonomy to serve their families and community best. Once a quiet kid, Ben dreamed of being a basketball player and is now a successful business owner and entrepreneur. He channels his curiosity and love for helping others through podcasting and marketing and enjoys conversing with brilliant people. As a podcast host, he feels grateful for the opportunity to network and connect with people from all over the world. Ben believes podcasting is the ultimate networking tool, allowing him to create warm introductions and serve a wide audience. He encourages others to pursue their passions and embrace their unique personalities, as they may lead them to unexpected and fulfilling paths in life.Despite having been a guest and host on hundreds of podcasts, Ben admits that he doesn't just snap his fingers and instantly become confident. In fact, it wasn't until October of 2016, when podcasting was becoming more popular, that he started to listen to podcasts during his long drives as a traveling sales rep. At the time, he was also struggling with his lifestyle, feeling like he was only consuming and not contributing anything. To change that, Ben combined his love for podcasting, music, and his hometown of Rochester, New York to start a local music podcast. Though the early episodes were rough, he persisted and eventually started a successful business show that now reaches a global audience.Ben admits that helping people find their voice and unlock their greatness is a complex process without a single key to success. As a marketer, he sees himself as a curator who sifts through the clutter to find the gold and shares it with others. His job involves content repurposing, content marketing, and podcasting to amplify and showcase the best of what people have to offer. While he may not have all the answers, he believes in the power of learning from brilliant people, adding a personal touch, and finding one's unique combination to unlock greatness. Ultimately, he is inspired by the uniqueness of every individual and the potential to accomplish anything with the right combination of knowledge, experience, and personal vibe.Ben is passionate about sharing wisdom from experienced individuals with those who need it, including himself. He believes that there are two categories of people who need this wisdom: his audience and himself. Although he does not assume what his audience needs, he is committed to learning from his guests and sharing their insights with others. For Ben, creating a combination of extracting wisdom from people and learning is crucial. He acknowledges that people often take courses and fail to implement what they learn. Ben advises people to follow the playbook of successful individuals like Gary V, Grant, Alex, Mosey, or Brene Brown. However, he also recognizes that to revolutionize and do something different, one must start creating their own plays. With his podcast, Ben has the opportunity to get wisdom from his guests to himself and to his listeners. He approaches each conversation with a beginner's mindset, acknowledging that not everyone has the same knowledge or experience as him. He asks simple and...
20:34 30/05/2023

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