Show cover of The One Big Tip Podcast with Jeff Mendelson

The One Big Tip Podcast with Jeff Mendelson

Welcome to The One Big Tip Podcast, where I interview digital marketers, business owners, executives and entrepreneurs to discuss business strategy and the tools that make it happen. After 10+ years in the digital marketing trenches, I have seen SEO pandas and penguins come and go and have watched fads explode and fizzle out. With this podcast, I present to you the most interesting people that I can find, and ask them to give you their one big tip to be more successful in your business. Learn more at: https://jeffmendelson.com/onebigtip

Tracks

E289 - Simplify and systemize your business, so it can grow to support your lifestyle | with Yvonne Heimann
Yvonne Heimann is an ‘efficiency’ entrepreneur who specializes in helping others systemize and simplify their business. Yvonne started her entrepreneurial journey in her early 20s when she opened her first pub in Germany. Over the past 15 years, she founded multiple businesses which are all successful. Today, she coaches other entrepreneurs on how to build and scale a business so that they can support the lifestyle they desire. The first principle Yvonne teaches her clients is to create systems to build a successful business and ensure that it runs smoothly. Yvonne believes you need to be building, cleaning up, and optimizing the system before you start running your business. You can recreate and reuse an existing system for new content constantly. A tool that she uses for tasks, project management, and automation is ClickUp, where she bases most of her YouTube content. Written resources like transcripts from audio are created through Transistor FM because of its dynamic features. Once in a while when she really can't think of anything to write and needs a good idea, Jasper is her go-to. There is not one piece of software that does 100% of everything you need, therefore it's crucial to simplify your systems. Entrepreneurs are often Changemakers, thinking big, thinking small, and sometimes caught in between all of this. No matter how much you think that your offer is completely tailor-made, chances are that the framework is customized to the needs of your client, and this means your delivery is customized. You should actually be guiding your client through changes and the impact that you're having on them. Yvonne helps her clients figure out their existing framework and see the benefits of allowing a team to do their thing. Giving specific boundaries and expectations on how they want their business and brand to show up. Send the team off with the resources and let them think through the problem and update the SOP themselves. Have an SOP for the process, which is also built in a way that can support existing team members that don't need as much information, but also educate new members. Have a drop-down entry for the SOP. Meaning, when you click on a little arrow it gives you more details like screenshots and resources to specific tools. When I start working with a new client, we will identify what has the biggest impact with the least effort possible, we put it on paper, lay it out, and build those workflows and visual charts. Once that's done, we look at how we can automate it. From manual data entries and other admin tasks to organic social media marketing, and then review and repeat!  You don’t constantly have to spend money to market and reach new clients, clients will stick around because they are happy that things flow easily. When you have no system, you will have no vacations! Streamline, systematize and simplify!In this episode:[1:47] Systemize and simplify your businessCreate a system to build a successful business and ensure that it runs smoothly[05:24] Tools for different processesRecreate and reuse an existing system for new content constantlyClickUp, Transistor FM, and Jasper[08:38] Systematize by simplifyingGrow and deliver more amazing valueThere is a framework behind every single way you do something[11:25] Discover the existing framework you have builtLet the team do their thingGive specific boundaries on how you want your business and brand to show up[11:25] Walking clients through the sore frameworkDecide what has the...
22:16 02/12/22
E288 - Align your brand with your message and watch your revenue grow! | with Orsolya Herbein
Orsolya Herbein is a founding partner at Brand3, a company specializing in strategic branding. Orsolya focuses on helping companies cut through the clutter and noise to create branding continuity across all platforms. Having created a three-part framework that combines branding, marketing, and consumer experience, Orsolya rose to the top of her field. When you combine these three elements, you can produce incredible results that last. In this episode of the One Big Tip podcast, Orsolya shares her holistic approach to marketing so you can benefit from 100% of your marketing efforts.Orsolya’s journey to becoming a marketing and branding wiz started with a love of art and design. Combining that with her drive to see a project through from start to finish, branding, strategy, and marketing seemed the perfect career choice. The principle of Brand3 is to use a holistic marketing approach. Every marketing department cog must work synergistically together for a company to succeed and stand independently. Often, that’s where many companies fall short. They have a marketing department, a copywriter, and a graphic designer, but they never interact or work together to create a cohesive idea. What happens next is the business becomes unsustainable. When it comes to branding success, it’s essential to align your brand and brand image with the target audience you want to market towards. If you’re selling a luxury product, you won’t run an advertising campaign in your local newspaper. Perhaps you’ll sponsor a high-end activity where your message will resonate with your target audience. In Orsolya’s experience, when your brand is aligned correctly, the marketing end takes care of itself. When your branding is not aligned correctly, the best advertising campaign in the world won't bring you success. Successful branding techniques evoke an emotional response to the product. It’s not always about the product but how it makes the consumer feel. Successful branding aligns the expectation and experience. If you can get the right mix, you hit the marketing jackpot!The best marketers can see a brand from another person's perspective, ideally the one of your target audience. Once you do that, you’ll understand how to speak to them, so they know your message. The truth is, no customer cares that you have been in the business for 35 years. They care about how your brand makes them feel and how you come through on your promise. Can you deliver the emotion that they are looking for? Marketing that doesn’t evoke an emotional response only creates noise and clutter, diluting your message and goal. When you want to win at marketing, you need to ensure your branding is spot on. Make sure you take a holistic approach to satisfy your customer's needs. That’s when you’ll see an increase in revenue and a lower ROAS. If you’re ready to see your business soar, look at your marketing message and how it tells your brand's story. In This Episode:[2:25] Orsolya shares her backgroundYou need to monetize your skillset if you want to have a careerLook for opportunities in every industry where you can excelWhat you do should satisfy your needs - if you’re a creative or an analytic, choose a path that fits.To succeed in your career, you must fulfill a need.[8:55] Marketing is at the heart of every successful businessKnow your target marketUnderstand their pain pointsPitch your product or service so that it fixes whatever ails your target audience[13:42] Marketing that is successful is never one-dimensionalYou need to have the proper branding before you focus on your marketYour brand should align with your advertisingMarketing should be a part of your copywriting, advertising, and all the other cogs in your business[17:23] How do you align your...
27:06 29/11/22
E287 - To beat your competition, pay attention to your branding. It’s the strategy that matters most! | with Tonya Eberhart
Tonya Eberhart is the CoFounder of BrandFace, a company that focuses on Branding to grow your business. Tonya is a best-selling author, branding coach, public speaker, and host of the Be Bold Branding Podcast. Tonya has inspired authors, podcasters, coaches, and entrepreneurs to become authorities in their field through the use of Branding so they can outsell their competition. Tonya works extensively with real estate professionals, helping them stand out from the competition through unique branding strategies. If you’re interested in learning actionable tips to set your brand apart from the competition, read on and learn top branding strategies from the coFounder of BrandFace. For Tonya, the road to BrandFace wasn’t direct. Her first introduction to marketing was when Tonya sold vacuum cleaners door to door to put herself through college. She quickly realized that she needed to learn how to market her product because it wasn’t enough to say - open your wallet - to make a sale. Then as fate would have it, one of her customers convinced her to go into media advertising, where she was exposed to marketing of a different kind. Tonya realized how important branding that genuinely resonated with an audience was. The best way to achieve that was when the face and voice of the advertiser were the same as the business owner. In other words, the rockstars of radio marketing were the voice and face of their own company. And that is when the lightbulb went off, and BrandFace was born. At the heart of every successful marketing campaign is the understanding that people don’t do business with a logo. They do business with a person. To be successful these days, you need to know how to make yourself stand out in social media marketing. Otherwise, you fall into a sea of sameness. The question comes down to strategy. How do you make your brand stand apart from the competition? Tonya helps her clients do this by asking five very important questions. You need to be very specific with your answers:Who do you serve?How do you serve them?What qualifies you to serve them?How does your product or service make your customer's life better?How are you different from everyone trying to serve the same customer?You can’t get your brand off the ground until you can honestly answer these five questions. Going through these questions, you need to know how to set your brand apart from the competition. You need to understand what makes your brand unique and how you can leverage that to capture your share of the market. Another essential part of the puzzle is understanding that you can’t market a brand that can’t stand on its own. The best way to understand this is to define marketing. You can market a brand through YouTube, Facebook, and Linkedin ads. However, your brand is the message or image you place in those ads. To create a successful marketing campaign, you need to start with the answers to those five questions and position yourself to capture your audience. That's where a brand identifier steps in. A brand identifier is your tagline, slogan, or mascot, it’s the quick one-liner, or visual that leaves people with an emotional connection or impression of your brand. This is the only way to build a brand from the ground up. Your brand identity connects to your audience, which is why they choose you over your competitor. To win at personal branding, you need to market the person behind the brand.People are interested in who you are and what makes you unique. They need a reason to choose you. You should infuse your uniqueness into your brand. Don’t look at what everyone else is doing when creating your brand's voice. Find your one thing. It doesn’t need to move the earth either. It can be that your target market is super niche. For example, selling homes only to people in probate. You need to find a simple way to develop your brand,...
26:10 25/11/22
E286 - Do you want to rank in the Google top 5? Use SEO & SEM to increase website traffic | with Steve Wiideman
Steve Wiideman, CEO of Wiideman Consulting Group, works with globally recognized brands helping them increase their organic traffic using SEO and SEM. With a portfolio of growing traffic for brands like Disney, IBM, and Sketchers, Steve knows the importance of search engine optimization and its effect on sales. When your SEO and SEM aren’t optimized, you’re leaving money on the table. When Steve isn’t increasing Google ranking for household names, you can find him teaching at UC San Diego, Cal State Fullerton, and Fullerton Community College. Follow along if you’re interested in learning about SEO and SEM best practices and how they can increase your Google ranking. As an Author of The Marketing textbook SEO strategy and skills, Steve understands that SEO is not a rule you must follow to win. It’s really about focusing on the evergreen principles that carry over from every industry, product, and service you market for. SEO and SEM are forever changing, but the winning tactics and strategies remain the same. For instance, Google ranking will always be necessary, as well as inbound and outbound links. This understanding allows you to focus on things that will push the needle forward yet directs you to the concepts you need to update to stay relevant.SEO and Google ranking are what keep the lights on for many businesses. For example, during the pandemic, restaurants had to shut doors for indoor dining when everyone was under lockdown. Creative minds came up with the solution. Restaurants and eateries had to pivot to survive.  Many introduced take-out or delivery and curbside pickup, yet customers had to be made aware of their new offer. That’s where SEO and inbound marketing come into place. . Many restaurants had to update their SEO and create pages to educate their consumer on their new offer. The eateries that pivoted with the times are the ones that survived. In Steve’s opinion, there is no “one thing” that you have to do or that you should do to rank high on Google. There is no magic formula for a new business to rank high for SEO. Steve recommends that new companies in competitive markets focus on building relationships within the same vertical as you so that you can get referrals rather than concentrate on SEO directly. Once you’re established in your market, that’s when you should focus intensely on SEO. Do things to start ranking for the competitive keywords. If you’re well-versed in SEO you understand that top ranking doesn’t happen overnight. It takes time to unroot a business that ranks #1. On the other end of the spectrum, if you’re a new business in an unknown industry, you need to create a demand for what you’re selling. SEO is not your number one priority because your audience doesn’t even know you exist, so they can’t search for you. You first need to create content to drive traffic to your website. Put yourself out there and collect email addresses. Build a list of subscribers to your blog or newsletter. Once your company is well known, that’s when you focus on SEO. An essential aspect of SEO and ranking is understanding that it doesn’t happen overnight. There are many things to focus on that drive SEO, and you can’t use all the different methods and strategies at once because then you don’t know what works for your brand and what doesn’t. Take the time to learn about your consumer, what they are searching for, why they are searching, and what keywords they use. One of the best tools that Steve recommends for claiming a top Google ranking is Google Console. If you take the time to understand the information Google is gathering for you and learn about the keywords you need to rank for, you can progress in your SEO. Keep at it, and you’ll rank in the top 5. In this episode:[2:40] Steve goes over his passions and how he became a professor at three collegesYou need to follow your passion to live a happy...
31:56 22/11/22
E285 - Stop viewing your podcast as transactional & start monetizing your brand | with Jason Cercone
Jason Cercone is the Founder of Cercone Consulting, a consulting group that helps others realize the value of podcasting as a tool for growing their business. According to Jason, podcasts are the best way to establish authority in your field and build relationships. Considered the best lead generation tool today, podcasts create the opportunity to build relationships with people you would otherwise never have the opportunity to speak with. Jason’s One Big Tip is that podcast hosts and guests should look at podcasts as a means to grow their business by rooting it in value for their listeners. This allows you to establish yourself or your brand as an authority in your niche. Jason’s podcasting journey began in his college days when he hosted a college radio show and fell in love with the audio medium. After a short-lived podcast that focused on beer, Jason realized that this was where his passion lay. One and a half years later, Jason launched a new podcast. This time, he was armed with a strategy and techniques he gained during his hiatus. Jason learned the nuances of creating a podcast that would captivate an audience. Today Jason helps others create podcasts that flourish, sharing tactics and strategies that allow them to connect with their audience and elevate their brand. The first step in creating a successful podcast is understanding that the purpose of your podcast is to serve your brand, elevate your message and establish yourself as an authority in your niche. The more people hear your voice as either a host or a guest, and the more you align your mission with your message, the higher the probability of gaining a following. When your message resonates with others, that triggers them to follow you into the world. The potential to use a podcast to bring others into your world is vast. You want to nurture those relationships as much as possible so they become customers and advocates. All this is possible through podcasting. Most people begin podcasts because they have something they want to share, but to make your podcast lucrative, you need to know what purpose your podcast will serve for your brand. That’s how you create lasting results. As a guest, you want to ensure the podcasts you appear on align with your mission. They should be helping you create content for your brand that your audience is eager to listen to. If you are a financial expert, it’s not the best fit to appear as a guest on a fantasy football podcast. Because, even though you may have some valuable knowledge to share, that audience will not understand your message. To leverage podcasts for lead generation, you need to find tightly defined podcasts where the audience is there for one purpose only. This is where many people get hung up. It’s not about the number of downloads a podcast has. It matters more than the audience is interested in your message. The goal is to build relationships with the people you can collaborate with. That’s the way to create networking and monetization opportunities. Being an asset to an audience and positioning yourself as a resource before, during, and after the podcast should be your end goal. As a podcaster, Jason is not interested in his download statistics. Why? Because they don’t serve his purpose. Instead, his focus is on finding networking opportunities. Jason advocates for all his clients to focus on their guests and build relationships with them rather than on an arbitrary download number. When you’re a guest on a podcast, it’s so important to ensure that the podcast message aligns with your values and content. That way, you gain a new audience.Another critical thing to mention is establishing chemistry between the host and the guest. Chemistry is something that audiences pay attention to. If the conversation isn’t authentic and falls flat, neither side gains anything from the show.To build a successful podcast platform, the people you...
24:16 18/11/22
E284 - Learn how to hack into your happiness and live a happy life daily | with Kristina Mänd-Lakhiani
Kristina Mänd-Lakhiani, is a successful entrepreneur, international speaker, and artist. Kristina cofounded Mindvalley, a global school that delivers transformational education to those who want to create their own unique path in life. Kristina brings a female perspective to company leadership as an advocate for people to experience happiness within themselves. Having traveled the globe on retreats such as Maverick 1000 on Necker Island to gain a clear perspective, Kristina understands that you must start the journey to happiness and joy with self-love and acceptance. Kristina spends her days traveling the globe educating people on how to be a happier version of themselves. She shares her proven strategies in this One Big Tip podcast episode. Kristina’s journey to where she is today started with tearing herself down to build herself up. Like a phoenix rising, she realized that to be truly happy with her life, she needed to begin with self-love and acceptance. An author and life philosopher at heart, Kristina started in government service. She then segued into business, only to be disappointed with her station in life, and so began Kristina’s journey to awareness, internal acceptance, and joy. Today, Kristina shares the stage with other great speakers and educates others on personal growth. Kristina learned through her journey that being your authentic self is where the beauty in life lies. Every one of us is perfectly imperfect, which makes the world go round. It’s an integral part of growth when you can accept yourself, flaws, and all. That’s the best way to move forward and find true success.As a public speaker, Kristina is aware of people’s struggles when presenting their thoughts and ideas to others while onstage. One tactic Kristina uses is not to rehearse her presentation because she doesn’t believe in a polished life. It’s within the parameter of imperfection that reality lies. There’s a delicate balance between being authentic and being prepared.  Another trick Kristina employs when public speaking is understanding her value and not comparing herself to others. Someone will always be better, faster, more articulate, or more captivating. You need to learn to be comfortable with who you are. The more you show yourself self-love and acceptance, the easier it is to be kind towards yourself when you take a misstep in life, which often happens as a public speaker. As a society, we have become accustomed to listening to those with big followings on social media platforms, but the truth is that what they have to say is not always as profound as it's made out to be. As a society, we’ve become star-struck and create halo’s around other human beings for no reason other than they have a large following. This is why Kristina chooses to focus on the essence of life and what is essential rather than what is on the outside, or as she calls it, a facade. As a self-proclaimed life philosopher who focuses on helping others actualize their inner happiness, one thing Kristina doesn’t believe in is fixing people. Kristina doesn’t use that terminology because it implies they were broken. Instead, Kristina views people as wounded, and they need to heal. Healing is a different process. It’s not something that makes you necessarily better. The adage “What doesn’t kill you makes you stronger” is not something that Kristina adheres to. Kristina learned from her personal experience and client interactions that how we come out of trauma or heartbreak is different for each of us. We all come out of it, but some may come out weaker and softer rather than stronger and bolder. It all depends on our internal makeup or mindset and how we see the world. Another concept Kristina speaks publicly about is success and confidence. The only thing you can do to succeed in life is to believe in your value. That’s how to grow your self-confidence. Everyone who’s ever made anything of...
26:17 15/11/22
E283 - Move from an emotional to a logical environment by taking inventory of what's important in your life | with Chandler Walker
Chandler Walker is an entrepreneur who creates sustainable growth using a holistic marketing approach. A self-proclaimed care hacker. Chandler shares his actionable tips and techniques to achieve set goals as a care hacker, someone who can deeply make a connection from problems to solutions.Chandler grew up with a mother who suffered from bipolar disorder. Early on he learned how to talk to people in a neutral way. He wanted to put himself in an environment where he could provide care to people and help because someone like his mother didn't find out that she could actually get help until he was in his twenties. The problem was, as he started med school, he realized that it wasn’t focused on preventative care or no kind of holistic care. For him, it was about opening a book, figuring out what medication to give someone, and sending them on their way. Chandler then decided to open his first brick-and-mortar. He had some inspiration from his father as an entrepreneur. His father taught him at a young age that it was possible to build as well as to grow something.Throughout his business and life journey, he understands greatly that if you take care of people, they'll look back and take care of you. Chandler believes at the end of the day; people are going to forget everything that you do for them. They're going to forget the things you teach them, but they will never forget how you make them feel. He learned this throughout his life. Through communication on a personal level, and in business, when you make your staff, employees, and your customers happy, along with making them feel different from anyone else, you'll gain someone who will follow you for life. He goes on to say that if your focus is achieving a level five listening concept with everybody that you interact with, and they really feel that you care. You have meaningful conversations, listen and understand where they're coming from, and remove your own cognitive bias. People start to respect you and they really want to be a part of what you're doing and be part of your circle. You draw people in. His entire philosophy is based on building that culture of care and helping people recognize that.Chandler teaches people what to do when they have negative thoughts that come up, looking in the mirror and not being happy with who they see. You need to start asking yourself why am I feeling like this, and what can I do to make it better? With a cognitive process of questioning your own thoughts to move you from an emotional perspective into a logical perspective.He helps you to break things down into smaller pieces, to not make it seem too hard or too far or too big to solve. Start setting your own goals. Make it a habit to start journaling about the thoughts that you have throughout the day. Take inventory of what's important in your life.He helps you to self-organize and take each problem piece by piece and move that into a logical environment. This becomes less emotional and makes you recognize what's really going on. He believes this to be extremely important to take things from the internal to the external, and when we do that, we not only have to externalize what we're thinking, we have to process everything. Moving from an emotional to a logical environment. In this episode:[1:50]  Chandler shares intimate detail about how he came to this point in his lifeGrowing up with a mother who suffered from bipolar disorder, learning how to talk to people in a neutral wayBeing in an environment to provide and care for people[3:05]  Coming up with Care HackerIf you take care of people, they'll look back and take care of youPeople will never forget the way you make them feel[5:04]  How we should all...
21:08 11/11/22
E282 - Deep dive into your strength to create the work-life balance of your dreams | with Diana Alt
Diana Alt is a career growth strategist who helps people land their dream job. Diana works with those in mid-career looking for vertical growth and entrepreneurs just starting their journey. Diana created a four-part framework that, when utilized, allows you to advance your career in the field of your choice. With over 14 years of experience in the industry, Diana knows what it takes to advance in your job so that you can land your ideal position. Today, she shares the steps you can take if you’re ready to shift gears, change your professional path, and dive into new endeavors. The defining question between those willing to work a nine to five in corporate America and entrepreneurs is how they define risk. That is what every client onboarding starts with when you work with Diana. In her experience, two fundamental mindsets regarding risk are always present. The first train of thought is being an employee, receiving wages, benefits, etc., and hoping to keep that position until you’re ready to retire. The second mindset is more entrepreneurial, which is why should I be satisfied with just one income stream? Once Diana asks these questions, she determines what the best path is. Perhaps, if they’re happy with the nine to five but are wondering about passive income or second and third income streams, she coaches that person on starting a freelance business that can segue into a full-time career or not. That choice is always left to the individual. One aspect most people don’t focus on when they decide to go the entrepreneurial route is to lean into their strengths. Don’t follow cookie-cutter advice. Only outsource the work you can’t do on your own until you’re big enough to require the extra help due to time constraints. A second thought that people need to understand is that you must know yourself well. You need to know what your risk tolerance is. If financial security is of utmost importance to you, then you don’t leap until you are comfortable with your nest egg. Otherwise, you set yourself up for failure and anxiety. And those two mindsets usually equal failure. When you go off on your own, part of being a successful entrepreneur is understanding the importance of outsourcing. It’s the only way to stay at the top of your game and not experience burnout. That comes down to hiring the right people and understanding that you need to pay them for the value they provide. You can’t expect to receive top-notch work when you are paying minimum wage. This is important in today’s culture. In a world where everyone is hiring at different wage points, the quality of work can sometimes suffer. Changing the terminology from “X Assistant” to “X Expert" needs to happen. No person can excel at everything, and it’s essential to understand that you cannot clone yourself. So when you are ready to make that leap and start outsourcing tasks and projects, you may need to hire more than one individual to fill the need. In her experience, the one thing that Diane feels you should hold off on outsourcing is your marketing strategy. This is because only you, the entrepreneur, have a clear vision of where your business is going and how you want to get there. It’s ok to hire different team members to help with the marketing workload, but until you’re a big enough company, try to reserve that for yourself. At the heart of what Diana does with her clients is asking the hard questions. Having people dig deep to figure out what exactly it is that will make them happy and how they can achieve what they want. Once you understand your strengths and goals, you can adjust your compass to find the work that fits your ideal lifestyle and desires. In This Episode:[2:45] Diana explains her path to becoming a career strategistDon’t settle for the status quoDo a deep dive into what you want out of life[5:20] Figure out if you want...
23:10 08/11/22
E281 - Build a business that works for you, not the other way around | with Pete Mohr
Pete Mohr is the Founder of Simplifying Entrepreneurship, a company that focuses on helping other business owners streamline their processes. Pete’s mission is to help others turn their frustrations into successes by cutting through life's chaos so they can focus on the things that matter most. A self-proclaimed serial entrepreneur, Pete created a 5 part framework that he used to help him achieve success. Today, Pete spends his days coaching entrepreneurs, helping them to simplify their processes and operating procedures, so they can find the freedom they are looking for. Pete knows that every business has its share of challenges. What matters is how prepared you are to pivot when things get difficult. Over the last few years, the world has changed drastically.  Businesses across every industry have had to pivot and change direction if they wanted to survive. Using the 5P framework that he created, Pete has helped many entrepreneurs maintain  their businesses during these uncertain times. Using the 5P framework allows entrepreneurs to take a step back from the day-to-day goings on in their business while maintaining strong leadership. Many entrepreneurs have a hard time separating their business from their personal lives. Pete wants people to understand that while you own a business, it shouldn’t own you. Your business should be there to serve your lifestyle, not the other way around. When you find yourself working for your business, it’s time to make a switch and take your life back. When someone is ready to pull that switch, Pete gives them the tools they need to make the change. The 5P framework helps you set your business up to deliver what you want. The 5P Framework consists of the following:ProductPromiseProcessPeople ProfitsProduct: This is the item that your entire business is founded on. It’s the reason you opened your business. If you’re in sales or service, your product is the concept of what drives your sales forward. Promise: this is your commitment to the people you serve. Where people run into issues in their business is when they don’t update their promise to their consumers as times change. Not many companies shifted their promise to reflect how it was impacted due to the pandemic. That can be a fatal mistake. You need to be able to change with the times. If it’s a product that you’re selling, figure out how to better suit your client's needs and adjust it. If it’s a service, figure out how you can better serve your customers and then follow through. Process: you need to have a straightforward process. Your process is your roadmap that everyone in your business follows. Processes are like stems: stress, time, energy, and money. The four things that a process is supposed to be responsible for. A successful business can’t survive without a process or system in place. Having a solid framework creates a positive domino effect.  A clear framework creates clarity. When you have a clear vision of what you want, confidence is created. Confidence ignites momentum, the actionable thing you need to get the job done. In the end, there are no perfect processes. They always need refining and the understanding that you must pivot and adjust because life is not stagnant. People: The people you choose for your team are a part of this framework. You want to create an environment where people's responsibilities align with their skills, and then you need to hold them accountable. When you create a good team, you gain the most freedom as an entrepreneur. Pete categorizes people into three categories. Your ideal customer: the first group of people you need to be concerned with is your ideal customer. It’s imperative if you want to have a successful business that you...
28:07 04/11/22
E280 - You need to change your inner dialogue to change your life | with Amanda Barrientez
Dr. Amanda Barrientez founded NFA money, a company that helps people shift their money mindset. Known as the money healer since 2018, Dr. Amanda works with coaches and entrepreneurs, helping them transform their relationship with money and scale their businesses. Her unique goal is to help business owners work less, earn more, and live a life that offers more satisfaction. Today Dr. Amanda shares her unique three-part framework, review, reframe, and repeat, which she uses to help her clients scale their business by shifting their money mindset. Dr. Amanda knows firsthand that her three-part framework works, as she’s a product of what it can produce. Once a struggling single mom to three, working two jobs, feeling overwhelmed by life, Dr. Amanda decided to make a change. She realized that her mental blocks regarding money were holding her back. After immersing herself in a wealth of information on how to change her money mindset and change her life, Amanda took a leap of faith and quit her job in academia. Becoming a coach was life-changing for Amanda. It gave her a sense of purpose, freedom, and fulfillment. Today she wants to share what she learned with the world so that others can feel the same. The first thing that Dr. Amanda helps her clients understand is that your outer world is a reflection of your inner world. You must first get your thoughts in order before your life falls into place. You must be honest, find your passion, and trust your intuition. This space is what Dr. Amanda refers to as the zone of manifestation. Then when you apply this three-part framework, things tend to fall into place. When you don’t like the life you’re living and you’re not happy with the outside image of your life, you need to reframe your thoughts and change your inner dialogue. Change always begins with our thoughts, as there are always two competing sides to every thought. You need to learn to listen to the thought that will bring you closer to your goals.It’s important to recognize the feelings and thoughts holding you back from what you most desire,  whether it’s happiness, money, or a better relationship. That’s the awareness step. The second step is asking yourself how you will reframe your thoughts and emotions. You get to decide what direction your thoughts go in. Then simply put the process on repeat. This three-part framework is a proven method for changing your thought pattern, which in turn changes your behavior and helps to improve your life. When you’re happy with your thoughts and choices, you feel aligned and attract positive things. Only once your inner thoughts and dialogue are adjusted will you begin to see your outer world change. Over time the reframing becomes automatic. You’ll realize at a certain point in the process that you’ve changed your inner dialogue. However, our subconscious thoughts are multi-layers deep. So as long as you’re willing to peel back the layers and work at an intense level, the process never ends. You can continually challenge yourself to improve and do better. Often, the things holding us back are deep in our subconscious. Perhaps you believe that if you become a big earner, you will become greedy or unkind. Uncovering this thought process allows you to reframe it so that you can create a new story. You get to rewrite your story to bring the things you want to life. Just keep using the three-part framework to rewire your thought process. If you want lasting long-term results, you need to practice the behavior on a long-term basis. There is no shortcut or cheat sheet for success and happiness. If you’re ready to change your reality and mindset, follow this three-part framework - review, reframe and repeat.In this episode:[2:30] Dr. Amanda shares her introduction to coachingDon’t give up on your hopes and dreamsAlways follow your passionLook for different ways to...
23:00 01/11/22
E279 - Capture the audience's attention through engagement for your next webinar! | with Lux Narayan
Lux Narayan is the best-selling author of “Name, Place, Animal, Thing,” a book that focuses on helping people sort through the clutter of their lives by defining the eternal question of “Who Are You?”.  Lux is also the CEO and co-founder of StreamAlive, an application that helps live streams and live events create more engaging content to capture their audience's attention. In his past life, Lux was the co-founder and CEO of Unmetric, an earned media platform. When Lux isn’t focused on helping others realize the value of life and what makes their souls come alive, you can find him learning unique and intriguing life lessons. A perpetual student of life, Lux is focused on self-improvement. Today Lux shares his strategy on how you can make your next Zoom or webinar that much better by engaging the audience in this One Big Tip podcast episode. Lux, a tech entrepreneur and marketer by profession found that infusing the workplace with humor builds better team morale. As someone who appreciates stand-up comedy and improv and dabbles in both, Lux finds that a little bit of humor in the workplace makes for a better environment. Being tuned into others makes you more aware of your surroundings, providing great comedic material. Personal interactions and engagement was the basis for Lux creating his current company, StreamAlive. In a world where everything is on a streaming platform, like Zoom conferences and webinars, it’s challenging to give the audience a voice. But that’s where the magic happens. Making the stream interactive and allowing the audience to participate, speak, and be heard makes what you’re doing much more enjoyable. Capturing audience interaction is essential to generate enthusiasm on a webinar or Zoom. These interactions are called micro-interactions. They allow the audience to connect on a higher level than when there is little to no interaction amongst the audience members. These interactions also help to inspire the speaker and give him the positive reinforcement he needs to be dynamic. Knowing his community is present, interactive, and engaged in the conversation creates contagious energy for the host and audience. In this post-pandemic world, every business across the globe, in every industry, has done webinars and Zoom meetings. For them to be a success, it's essential to engage the audience. This is an integral part of the process if you want them to walk away feeling like they gained something from the interaction.As a Zoom or webinar host, you want to tap into the audience's emotions. The best way to do that is to make them feel heard. When people feel heard, they are more likely to engage, speak and, in turn, listen. If you want your next live stream to be memorable, focus on your audience interaction, that’s how you create a winning live stream. In this episode:[2:40] Lux shares his backgroundTry to find humor in life. It makes everything easier to handle. Sometimes inspiration comes from the most unlikely of places.Be open to possibilities.[8:40] Comedy is a large part of lifeIn the workplace, a little humor goes a long wayBuild team spirit and camaraderie by using humor The juxtaposition of two opposing ideas can open your eyes to creative ways to solve mundane problems.[13:35] Interactions are part of the human experiencePeople enjoy sharing parts of their lives with one anotherIf you want people to listen, you need to allow them to be heardThe best audience is one that gets to interact with each other [18:42] Emotions are the driving force in everything we doDon’t underestimate the power of emotion, it drives every decisionBy allowing your audience to engage with each other, they create an energy that inspires the host
21:57 28/10/22
E278 - Learn to create habits that set you up for success | with Kevin Palmieri
Kevin Palmieri is the co-founder, CFO, and co-host of Next Level University, a podcast on the global top 100 self-improvement podcast list. The next Level University podcast is about self-improvement and working towards a better version of yourself. Kevin works with people who are looking to transform their lives for the better and achieve visible exponential growth. How does he set people up for success? He teaches them the power of habit.Creating positive habits is the best way to transform your life from every angle. Kevin's actionable One Big Tip that you’ll learn here is about doing 1% better every day over a long period of time. Think of it as compound interest for the betterment of your life. When you’re interested in achieving more in your personal and professional life, begin with changing your daily habits and be just a little bit better every day to see long-term results. As a coach, Kevin first explains to his clients that success is never built overnight. We often see things that look like an overnight success, but that’s always a fallacy. Anyone successful worked for it. If you study their habits, you’ll see a pattern emerge. During the pandemic, Kevin realized that most people re-prioritized their lives. People are searching for a better work-life balance and are willing to work hard to accomplish it.  Kevin capitalized on that movement and changed how he conducted his business. He moved his studio to his home, creating more time for deep work, freed up his time for non-work-related activities, and lowered his expenses, savings he passed on to his clients. Kevin breaks everything down into goals and behaviors.You need to zoom out and ask yourself where you want to be in 1 year, two years, or five years from now. Then reverse engineer it, and pinpoint the top 3 or five behaviors you need to practice daily to get the desired results. For example, if you’re after health or weight loss, you know you need to track your calories to ensure you’re eating in a deficit, weigh yourself daily or weekly, as that is your metric of success and exercise for a healthy heart and body. If you implement those three behaviors, you will eventually reach your goal. This is the same framework for anything you want in life. Ask yourself your plan, break it down into behaviors that will get you there, and then practice them daily. It’s daily behaviors done consistently that bring about results and change. Kevin created the  Mastery Formula as a strategy to help his clients bring about change. If you want to master something, you need to prep for it, put the work in, show up and be present. Find a metric to measure what you’re doing and then do it 1% better every day. Kevin implements this in his daily life to achieve improvement. The critical factor many people skip is having a metric in place. Without having numbers to reference to help you gauge your progress, it’s easy to feel like you're not getting anywhere. That’s because emotions and feelings can lie or fool you into believing something that isn’t true. The bonus of having a metric is seeing how far you’ve come. You can have that internal conversation and see how you’ve consistently done five behaviors for months but realize you still have room for improvement. It’s challenging to know what you are gaining in any aspect of your life if you don’t use a metric to track it. To make life changes, you must be willing to put in the work. Once you understand that we are a culmination of our daily habits and have a metric in place to measure results and progress, you see the magic happen. In this episode:[2:45] Kevin talks about his background.To be successful, you need to put the work in. It doesn’t happen overnight.It’s good to have someone who can hold you accountable for your commitments.[6:57] Success is not always measured by...
29:12 25/10/22
E277 - Focus on cash flow and profitability when building your retail business | with Alvin Narsey
Alvin Narsey is a successful entrepreneur with a strong focus on a freedom-based lifestyle. He created a framework that enables retail business owners to increase revenue while practicing a hands-off approach, with a sharp focus on cash flow and profitability. Today, Alvin spends his days coaching other retail entrepreneurs who want to construct a business that generates cash flow and profits without requiring hands-on involvement. With over 16 plus years of experience as an entrepreneur, Alvin appreciates the difference between working for a living and having a business work for your lifestyle. Today he breaks down the framework he used to become a lifestyle entrepreneur so you can apply it to your business. The framework that Alvin uses with his clients is multi-step. Step one: Focus on mindset. You need to know your motivation, what you’re trying to create, and why. Ask yourself what you want out of life and what you want your business to provide for you. Then you reverse engineer everything to make it happen. With reverse engineering, you start by looking at the big picture and then breaking it down into manageable steps. What is the most effective way to reach your goal, and what actions and strategies do you need to implement to achieve them? Step two: You need to be willing to relinquish control. You need to delegate to others and create standard operating procedures (SOPs), so things get done the way you want. In the retail space, business owners typically wear many hats. That is not conducive to hands-off growth. To be a lifestyle entrepreneur, you must relinquish control and create SOPs. Hire people who can take over the tasks and develop procedures that keep your business running smoothly. This enables you to focus on different ways to serve your customers and expand your business, which leads to step three. Step three: Always put profits first. In retail, where there is so much discounting, it’s a race to the bottom. You need to think strategically to increase your profit margins, enabling you to live the lifestyle you’re looking for. This framework applies to all business models, whether in the retail or marketing space. The methods and strategies remain the same. You need to look at the fundamentals of your business model and work through the framework to achieve the desired results. Pricing and branding are essential components of Alvin’s methods as well. As a business owner, you need to know who your ideal avatar is and how you will attract them. Once you know your target consumer, you need to create a clear message of the value you offer with your product or service. The last step is to figure out your price point. Once you have a price point and a target market, you can manipulate your profit margins. No matter your industry, the world is large enough for every entrepreneur to attain success. All you need to chase your dreams is to change your mindset. Once you do that, you open yourself to a world of possibilities. In this episode:[4:25] Alvin shares how he became an entrepreneurAs a pharmacist, Alvin owned shops within his knowledge baseLook at your end goal and work backward to create the road to get there[7:15] Of all the things you need to focus on to change your life, the primary one is your mindsetEverything in life comes down to mindsetHow you see one thing is how you see everythingWhen you adopt an abundance mindset you realize the opportunity around every corner[10:56] When you take a step back from the day to day operations you open your time up for new possibilitiesFocus on how to increase client acquisitionLearn how to relinquish controlThere is only so much one person can do on their own
23:49 21/10/22
E276 - Are you uncertain about the future? Use scenario planning to decide what your next move should be! | with Ursula Eysin
Ursula Eysin is the Founder and CEO of RedSwan, a consultancy agency that brings to life the various outcomes that may come about from a specific course of action. When uncertain about what path to take, use the Scenario Thinking technique to map out the possible outcomes. This method of creative thinking forces people to use innovation and helps them create actionable game plans for their goals. In addition to working with clients at Red Swan, Ursula spends her time mentoring various international startups on the best way to gain momentum. Ursula knows that no one can predict the future. That is not the purpose or intent of what she does. What Ursula does for her clients is help them create the future they want by taking specific steps towards their goals. The end goal is to accept the uncertainty that everyone feels at one point or another and turn it into an advantage. The purpose of scenario thinking is to  create awareness. Ursula points out that not all outcomes are positive, but that doesn't mean you are pessimistic. Instead, it’s looking at what’s happening in the world through clear lenses. Seeing how it will affect your business and then understanding that things may not get better. You need to figure out how to best prepare for what is in your future. The process used in scenario thinking brings about self-awareness, and then Ursula steps in to help her clients take action. When you bring a group of like-minded intelligent people together and discuss future possibilities, they run through the various possible scenarios. You get to tap into people's intuition and share ideas. The purpose is to try to capture what motivates people. What are the values they have? How are they connecting as humans? Are they isolating themselves?The technique works by starting with typical scenarios that ask a slew of questions that uncovers what Ursula calls “driving forces” by asking three questions:If you could look into the future, what would you like to know?If the future unfolded according to your wishes, what would it look like?If the future unfolded not according to plan, what would concern you?The next step is to use an impact uncertainty map, a matrix of some sort.  On one side, you have the balance of certainty and how it affects the driving force. And on the other side, you have the impact of the possible solution. When you begin to analyze specific trends, these are things you can project into the future. You get to explore every possible outcome that can happen and then figure out how you would deal with it if it came to fruition. This way, you are more prepared for the future. This process allows you to uncover people’s hidden motivations that are their driving force for change.Knowing your actions' possible outcomes is essential to moving ahead down the right path. Using this technique of future possibilities, you get to explore realistic outcomes and how you would handle them so that you are never caught off guard or surprised. Before you make a big decision, utilize this framework and be prepared for all outcomes. In This Episode:[5:25] Ursula shares the importance of thinking things throughWhen you understand what may happen, you tend to make better future decisionsYou can’t plan unless you understand what you’re walking into[7:55] The idea of future possibilities is a slippery slopeThe purpose is not to get caught up in the what ifs’ of the futureYou need to plan intelligently, so you are not caught off guardKnowing your options allows for intelligent choices[13:05] The intention behind the action is essentialWhen you know the why behind the action you can help choose different optionsEveryone is motivated by something. When you understand why you can help them stay consistent
28:19 18/10/22
E275 - Leverage your skillset and be better at sales | with Jas Takhar
Jas Takhar is the Founder of REC Canada under Royal LaPage and the host of the Jas Takhar podcast. Jas is also the Founder of From the Ground Up Media, where he focuses on helping real estate agents produce quality content for social media platforms. His purpose? To help them create content that inspires and attracts others. In this One Big Tip podcast episode, Jas shares actionable tips for growing your business.Jas started in sales at the young age of eleven when he sold newspapers door to door. From there, he bounced around as a salesman in different industries until he settled on real estate, where he found his place for the last 18 years. From Jas’s perspective, everyone is in sales; only most people don’t realize it. When you apply for a job or draft a resume, what you are doing is pitching yourself to a prospective employer. Once you accept the premise that everything is about sales, you must learn how to attract the right market and become effective at sales to close the deal.Years ago, it was simple. You created an ad for television and radio, reaching your target audience, and the rest happened naturally. That all changed with the internet and the various social media platforms. In addition to the many platforms you post your message on, you must create appropriate content for each platform. Content creation is the easiest way to get your message out and attract your target audience. It’s an excellent way for prospective clients to get to know you and your brand and build authority in your field. The content you put out there is what you use to leverage your brand to your prospects because now, when you talk to the person and connect with them, they already know a bit about you and your message or offer. When starting in the industry, it’s important not to do it in isolation. Great ideas were never born in a closed room.  Jas recommends joining a group of other like-minded people, so you have a think tank. Look for Facebook groups, accountability groups, or coaching groups as a place to freely exchange ideas with people who are equally motivated and have similar goals. It’s important to have patience with the process. Very few people know their strengths and weaknesses when they first start. For most, the road to success is paved with many failures. It only benefits you to have a support system that can guide you. Jas tells his clients that in the beginning, it doesn’t matter what part they have in the group. Just put yourself out there and be a part of the conversation. Be open and willing to learn, and once you have a solid handle on the industry, choose what you want to focus on. In the end, Jas teaches his clients that marketing will only take you so far. You can post content daily on every platform, but you won’t reach your full potential until you are comfortable closing sales. Being a good closer requires you to be a bit of a chameleon. You need to understand people, know how to read them, and figure out the best approach. You rarely pitch the same way to more than one person. You need to pivot and be fluid in your thinking and offer without losing your message. An important aspect of sales that Jas has his team focus on is sorting. Sales are about nurturing relationships. You're not out there making cold calls every day. Rather, when you reach out to people you’re calling and having conversations with. You want to find out where they are in the sales cycle and sort them into lists. That way, you know who to reach out to in the next six months and who to skip over for now. That is how you build trust and maintain loyal customers. As you progress in every part of your life, remember that you are always selling something. Become comfortable with the sales cycle, and learn how to close a deal. These skills will help you move ahead in your life. In this episode:[2:25] Jas shares his background, and he...
36:20 14/10/22
E274 - Consistency is the skill you need to hone to accomplish your goals | with Simon Chan
Simon Chan is a consistency coach and author of “The Consistency Pill: The 7 Step System to Increase Sales and Transform Your Business.” Siimon is best known for his successful podcast MLM Nation, the number one network marketing podcast with over 700 interviews in the bank. Simon lives by what he says. He credits the discipline of consistency for his success. Today Simon spends his day working one-on-one with network marketers, teaching them strategies to earn over $1,000 a month or more in their online business. In this One Big Tip podcast episode, Simon shares actionable strategies to help you become more disciplined in your life. Simon started his career as a young college graduate with a sense of traditionalism. Shortly after being in the workforce, he realized life was full of options and opportunities. After reading a few books on generating wealth, he took his future into his hands and stepped into entrepreneurial waters. The shift was difficult for Simon as it is for many first-time entrepreneurs. Changing your mindset from employee to boss has many benefits, including financial freedom; however, if you don’t develop consistency and discipline,  two skills many people have not honed, success will be elusive.  In 2013, Simon realized that he had found the key to success and turned his attention to coaching other entrepreneurs so they could do the same and scale their businesses.  Simon believes consistency is a learned skill that, through practice, everyone can master. It is the only skill proven to move you to the next level in everything you do. The beauty of consistency is that you don’t need perfection. There are days when you will show up and only have 20% energy and focus, but the fact that you showed up creates habits, and our habits create our lives. When you look at the big picture, you realize that where we are today is a collective of our past habits and choices. To make it easy for his coaching clients, Simon created seven modules of consistency that, when followed, the only outcome is goal realization. Module one: Create a checklist. Write down the specific steps you need to take to reach your goals. They need to be clear, concise, and actionable.Module two: Adopt a schedule for your time and stick to it. You need to schedule everything and understand that it is your commitment to yourself and your future. Module three: Create a strategy. What are the actionable steps you will take to reach your goals? Are you going to post on social media? Will you publish more? What will you do in the scheduled time to further your goals? Module four: Choose your environment. Put yourself in the space where you do the best work. Some people are only creative when out in nature. If that’s you, then schedule outdoor time every day where you will focus on coming up with new ideas. Module five: It’s essential to track your progress. If you don’t use a metric to measure progress, how can you know where to improve?Module six: Find the tools you need to stay consistent. There are so many tools available. Many are free. One tool most people have that is great for scheduling is a calendar. Once something is on your calendar, make it non-negotiable. If you follow this rule, your consistency will increase, and everything else will follow. Module seven: Accountability. You need to hold yourself accountable. If you can’t do it on your own, get a coach, join a group or ask a friend. Have someone there to check in with you and ensure you keep your commitment to yourself and your future. The trick with accountability is they don’t need to be long check-ins. As a matter of fact, quick short communication will keep you more consistent overall as it won’t take time away from your...
26:10 11/10/22
E273 - Find your passion, then a mentor, and you’ll attain your goals | with Edwin Carrion
Edwin Carrion is an entrepreneur passionate about sharing the skills he learned to help others achieve their goals. A U.S. Marine who started a career in real estate development after an honorable discharge from the military, Edwin focused on two things that helped him grow as an entrepreneur. Edwin sharpened his negotiation skills and grew his network with other professionals. These skills are what catapulted him into various successful businesses. Today he works with others to help them find success in the real estate development space as a coach and mentor. He shares his most actionable tips and strategies to help you grow and expand your business below. An entrepreneur at heart, Edwin knew that he would rather be his own boss and have the opportunity of independence than work for someone making six figures. One tenet he teaches his clients is that you will experience the volatility of a down market as an entrepreneur. But on the flip side, you experience the ultimate of highs. Having survived the stock market crash of 2007 and the real estate bubble burst, Edwin now approaches every business opportunity from a unique perspective. Today, he coaches clients on how to build and run recession-proof businesses. He encourages people to run their business as lean as possible and always have an alternative method to keep that business going during the hard times when you’re only bringing in 50% of your income. To Edwin, the way to run a successful business is learning to leverage what you have against the possibility of a down market. The main point that Edwin focuses on is mindset. He encourages people to focus on the things that are important to them. Often, entrepreneurs get too hyper-focused on growing their business, and they forget to be thankful and enjoy the things in life that aren’t driven by financial growth. When you align the important parts of your life with your goals, abundance in business usually follows. This mindset begins with having faith in yourself and understanding that everyone in your business, every moving cog, has a value they bring to the table. From the individual on the assembly line to the person driving the big rig to deliver produce to the grocery chain. When you start to understand that you have a value that you are providing to your clients, that’s when you’re business grows. This occurs because value has an infinite price. If someone wants what you have to offer, they are willing to go the extra mile to obtain it. Having faith in yourself and your dreams is integral to Edwin’s coaching philosophy. When people have confidence, they are more at ease and can forge relationships with others that give them the momentum they need to push harder, grow further and reach their goals. If you’re ready to see your life transformed in all directions, apply Edwin’s actionable tips to your life, and see the magic happen. In this episode:[2:25] Edwin shares his backgroundEdwin has a strong belief in his faithAlways believe in yourself[5:15] Edwin shares his work experienceIf you want to be a successful entrepreneur, focus on recession-proof businessesKnow how you will manage the hard times financially as your own boss[8:49] Don’t give up on what truly mattersFinancial success is not the most accurate measure of successFocus on family and relationships not just moving the revenue needle forward[13:00] Know what value you have to offerWhen you provide a service that is valued, people don’t object to the costEveryone in a business provides a value, don’t forget to recognize it[15:56] Edwin shares success stories of his clientsLean into your strength Don’t be afraid to switch gearsGrow
20:47 07/10/22
E272 - If you’re interested in growing your business, start networking with others | with Nathalie Dorémieux
Nathalie Dorémieux is the founder of searchdido.com, a company that helps content creators gain visibility within their niche. Nathalie coaches business owners on the power of networking. Networking is building relationships and offering something of value to like-minded people. Today, Nathalie works with mid-career entrepreneurs looking to scale their businesses through coaching, subscriptions, or one-off access programs. Nathalie’s One Big Tip is to attract the  attention of potential clients through networking and sharing value.When you’re ready to begin networking to attract clients, Nathalie recommends using Facebook or Linkedin groups. Over the years, she has found those to be a great platform to get together with like-minded people and exchange ideas. That is the heart of the strategy for creating relationships and building a clientele for your business without being salesy or pushy. In groups on social media, people can show support to others, ask questions and have conversations about topics with individuals who are genuinely interested in what they have to offer. That is the power of networking and how to grow your business organically. Nathalie created a three-part framework for entrepreneurs so they can create coaching programs or subscription-based services. The first part of the framework sets the foundation for what you will offer in your business. When you create an offer, you need to have a clear vision of who your customer is and what their pain points are. It’s best to create a recurring solution that alleviates a recurring pain point that way you maximize your service. Many of Nathalie’s clients create coaching programs, frequent subscription services, or membership groups. The second step is providing support through your program that directly helps or alleviates your target audience's pain points. You need to make it apparent to your target audience that your program or offer can somehow transform their lives; that you can alleviate their fears and ease their anxiety. The third step is accountability. You need to implement that into the structure of your program. When people sign up for a program, they are looking for someone who cares and will take an interest in them. You need to create a process that keeps them accountable for whatever commitments they make. That shows that you are interested in their success and helps bring about the desired results. Then you need to determine your costs, how much your client acquisition costs and how much will you charge for your service. The general rule of thumb in the industry is that people are invested in what they invest in. If people pay for a service, a membership, or a course, they are more likely to use it or continue until completion.  As the business owner, you need to determine your pricing structure. How do you know how to price your offer or service? When you first launch, you look at sales and see if there’s friction, friction is a conflict between the value of what you are selling and the cost for that value. Typically, if there is no pushback on the price, you can charge more for what you offer. Sometimes the more expensive something is, the more people value it. Once you’ve figured out all the moving parts that go into creating your offer, you’re ready to begin the sales cycle. Always remember that the process beings with client acquisition and the best way to do that are through networking. In most industries, when you are paid by the hour, the better you are, the less income you earn. This is counterintuitive but true. Pamela believes the rules of the game need to change. You should no longer be compensated for your service based on time. Instead, people in mid-career should be compensated for the value they bring to those they serve. The first step in Pamela’s training program is that you need a mindset shift. You should measure your value based on the performance,...
26:38 04/10/22
E271* - Create a big-ticket offer when you want to scale your business | with Pamela Wilson
Pamela Wilson is a coach who works with people in mid-career across various industries. The one thing her clients have in common? They are all interested in scaling their business. Pamela works with her clients to help them refine their offers, narrow their market, and package their expertise. This allows them to do more meaningful work with fewer clients at a time. Previously, Pamela was the Executive VP of educational content at copy blogger and the author of The Master Content book series. These days Pamela uses the 5 step framework she developed to guide others on the journey from ordinary to extraordinary. In this episode of the One Big Tip podcast, Pamela shares the different parts of her framework so you can apply these actionable steps to your online business.  The mindset for most online entrepreneurs is to sell a small ticket item at a large scale and then blast the offer to the masses. When Pamela switched to an online space and had to create an offer for her coaching program, she realized the value she was offering to clients commanded a higher price than she was charging. As an expert in mid-career, Pamela was selling years of knowledge and experience that was essentially priceless. With this fresh mindset, Pamela set out to change the direction of what she was doing. Today, Pamela shows her clients that they can command a higher price for their services due to their expertise. Once they have that mindset shift, Pamela walks them through the process of achieving new goals.In most industries, when you are paid by the hour, the better you are, the less income you earn. This is counterintuitive but true. Pamela believes the rules of the game need to change. You should no longer be compensated for your service based on time. Instead, people in mid-career should be compensated for the value they bring to those they serve. The first step in Pamela’s training program is that you need a mindset shift. You should measure your value based on the performance, expertise, and efficiency you bring to the table. How do you create a big-ticket offer? Pamela created a three-part framework for her clients to follow. The first part is to take 30 days and put together an offer. An offer that provides a lot of value without all the bells and whistles. This is coined an MVP offer, a minimum viable product in the industry.  Once the offer is created, you must start testing its value and success. Will people be interested in what you’re selling? One litmus test used is the friction test. If people have no friction at the point of purchase, you can increase the cost-to-value ratio and still generate sales. The next step in the framework is to adjust and pivot your program or offer based on your feedback. The last leg of the framework is to remind yourself of the process you went through to get to your level of expertise. Realize that your ideal client is only a few steps behind you. Solve their painpoint the way you wanted yours to be solved, and then package it. When you combine the steps of the framework, you create a high-value offer for your clients and increase your revenue simultaneously. The key to success is creating a high-ticket offer to increase your profits. Know that what you sell is worth more than the average, and market it as such. That will help you achieve your financial goals. Let us know how this One Big Tip works for you. In This Episode:[2:45] Pamela shares how and why she created her framework and switched careers midlifeDon’t sell yourself shortToday, people shift professions and industries at least 5x throughout their careers[5:50] When you niche down, you target a specific group of people who are most likely looking for your serviceBy the time you reach mid-career, you’ve achieved something in your field of...
24:40 30/09/22
*E270 - Make Connections with Intention and Your Business Will Flourish | with Reuben Swartz
Reuben Swartz is a software engineer who found his true passion in sales and marketing. What drove his passion was that different-sized companies require different practices when it comes to marketing strategies. That’s why Reuben founded Mimiran, a CRM platform for small business owners and solopreneurs who wanted to expand their business without a lot of overwhelmed. Reuben founded Mimiran on this principle: the best way to grow your business is by helping people instead of selling, teaching people instead of marketing, and connecting with people instead of networking.One strategy Reuben suggests is to niche down instead of going wide. When you want to grow your business, go narrow and know your customers rather than try to target everyone. Reuben shares more strategies to help you grow your business without becoming salesy or pushy in today's One Big Tip podcast episode. They say necessity is the mother of all invention, and in Reuben's case, that’s precisely what happened. He searched the world for a CRM that would work for his small business. When he didn’t find one, he built one to suit. Then he realized he needed to grow his company and had to rely on making connections and networking. As an introverted entrepreneur, he realized that wouldn’t work for his personality. Instead of just having conversations with everyone, he started to connect with people who were genuinely interested in what he had to say and what he was offering. That’s where the magic happened. Reuben built the success of his business by creating connections with intention with like-minded people who were interested in what he had to offer. The strategy of connecting with intention means you need to know who your market is. You need to pay attention to where they hang out online, which platforms they use, and know where to find them. Then there’s no selling. You have person A who has something they are passionate about and person B who is genuinely interested in what person A has to offer. Another method that Reuben uses is talking to people you already know and just telling them what you’re up to. People are typically genuinely interested and want to help others. This is an untapped resource for most entrepreneurs. The only reason people don’t do this is because it’s out of their comfort zone, and they are entrenched in fear. If you’re ready to grow your business, start making connections with intention and watch your business grow. We’d like to know how this One Big Tip worked for you!In This Episode:[2:25] Reuben shares his backgroundYou don’t always start where you need to beFollow your passion and see where it takes you[5:10] When you can’t find what you need, you need to get creativeDon’t be afraid to follow your passionIf you need a specific service, others need it too[13:20] Sales is not like dating, to succeed you don’t cast a wide netTo be successful you need to narrow your reachIt’s better to be an expert on one thing than average on many[16:50] COVID impacted entrepreneursStep outside of your comfort zone The people you already know are your first point of contact[20:02] Passion is something that is contagiousClients can feel the passion behind a pitchIf you know something is good, it’s easy to convince others of the sameSupport the show
23:20 27/09/22
E269 - Be the authority in your industry by becoming an author | with Mike Capuzzi
Mike Capuzzi is the Founder of Bite-Size Books, a company that helps entrepreneurs establish themselves as an authority in their field by writing a book based on their expertise. Mike began his journey as an entrepreneur in the sales industry. He wrote a book based on his wealth of knowledge that he sent out to prospective clients before his initial meetings and realized how that book helped him close deals with ease. Today, Mike has authored over 15 books, two of which are on the best sellers list on Amazon.Mike is also the host of the successful podcast, The Author Factor. He’s here today to share his One Big Tip that can launch your career and help you achieve top status, authoring a book based on your expertise.What’s unique about books is that they have a way of elevating your knowledge and making you an expert.  Mike found that most people can and will read a short, direct-to-the-point book, especially if it won’t take more than a couple of hours to read. What Mike created is a formula for the average business person to be able to write a book using their expertise within 12 weeks. The strategy is actually about creating marketing collateral that will last for years. It’s about creating a lead magnet to attract your target audience and bringing them into your world as your client, student, group member, and more. This is the shift in focus, as Mike likes to call it. The end goal is not to sell thousands of books. The purpose is to write a book that brings in hundreds of clients so you can sell them your expertise, product, or service. A strategy that Mike wants his clients to use is to implement touch points in their book. You grab a potential client's attention by creating a book containing marketing collateral.The book should recommend they download a worksheet or sign up for a newsletter. These are examples of ways to use your short book to bring people into your world. Think of your short book as a conversation starter. Once you decide to write your book as the author, you need to figure out how you’ll distribute it. Will you create a tripwire offer, exchanging the book for an email address, or will you charge shipping and handling fees at $20 and sell the book for free (a self-liquidating offer). You need to determine the best way to distribute your marketing collateral. Because your main goal is not to monetize the book itself, the less you can charge for it, the better. You always need to keep in mind that the purpose of the book is to acquire your target audience as customers. It’s part of getting them to your brand or business.Another point that Mike touches on is the value of being an Amazon best-selling author. With over 16,000 different categories of books within the amazon books section, there are at least that many number one best sellers. You need to look at it from a layman’s perspective. Being an Amazon best seller still holds a lot of statuses. However, the algorithm to become one is not that difficult a feat. Writing a short book can help all entrepreneurs,  from small business owners to coaches writing to promote a launch. They can also help raise awareness for a good cause or a charity. When you write a book, you have to look at it as part of a long-term strategy. It’s marketing collateral that you should be able to rely on for years to come. If you’re looking to establish yourself as an authority in your field and have an area of expertise that you would like to share with prospects, consider writing a short book!In this episode:[2:45] Mike explains how he started writing his first bookYou never know where the next big thing will come fromBe open to new opportunities[6:05] Books are about establishing authority in your fieldWhen you write a book to establish authority in your field, you shouldn’t worry about th
26:29 23/09/22
E268 - Use these strategies for best-in-class branding & communication and watch your business scale | with Gabriela Pulido
Gabriela Pulido founded a creative consulting agency, Scalto.com,  that serves a niche market. Gabriela coaches companies ready to scale without incurring high costs with a strong focus on the Hispanic and Latin American markets. To date, Gabriela has worked with over 300 global Latin American & Hispanic brands. Using a unique framework she developed, the xAlto Program™, she helps businesses grow in new markets.When working with foreign markets, it’s important to not only translate the marketing message into another language but to understand the nuances of the market. This requires an understanding of the culture and the people you are targeting. When you work with different cultures, you need to conduct research, so you don’t alienate them by saying something that doesn’t jive with their culture. A feat that is not as simple as it sounds. The xAlto Program™ framework helps companies expanding into new markets and cultures know precisely how they need to pivot. This enables them to make intelligent marketing decisions instead of just throwing things out there and waiting to see what sticks. By keeping an open mind and not being stuck with laser vision, companies can explore new and different options and opportunities they would not have thought of had they not pivoted distribution into new markets. In Gabriela’s experience, companies grow most when they have a clear vision. They need to understand the why. Knowing what motivates your growth makes it easy to find the right path, no matter how many new markets you try to conquer. The first part of the framework that Gabriela teaches her clients is that no brand can be everything to everyone. To truly scale a business, you need to narrow your offer, focus, and niche. The more targeted you are, the easier it is to scale. The next step is to have a clear vision of the narrative is? What are the pillars of your brand story, and how are you sharing this story with potential clients? Sometimes, you need to change your brand image or logo to win at narrative or storytelling. You need to connect with the market you’re looking to expand in. The last step in the framework is to put all the pieces together. When you have everything in place tailored to your brand, that is when you see success and growth. A framework covering all the bases can take a bank with deep roots in one country and help them pivot by becoming a local community bank in another country. This is what Gabriela’s company did for a Venezuelan banking institution, Mercantile Bank. Once you understand where you want to go, you need to create a plan to get there. If you’re a business looking to expand into new markets, follow this One Big Tip!In this episode:[2:55] Gabriela shares her diverse background, having worked in different marketsIn today’s world, there is expansion happening from market to marketTo grow your business, you need to understand that different cultures and markets view things differently[8:01] You need to know how to adapt to move forwardMiami is a microcosm of what’s happening in the businessIf you want to succeed you need to be open-minded [15:02] A surefire way to pivot successfully is to follow a strategy that worksKnow who your market isKnow what their pain points areKnow your why[18:20] Marketing is the creativity that can take X and make people believe that it’s YMarketing is comprised of many different moving partsTo break into a new market successfully, you must speak the proverbial language of the peopleSupport the show
24:13 20/09/22
E267 - Change your habits in 21 seconds and start changing your life | with Blaine Oelkers
Blaine Oelkers is an expert on aligning your intentions and actions with your purpose to help you reach your goals. Blaine created a strategy so that you can transform your personal and professional life by making small, consistent changes that are sustainable. By making the conscious choice to be better rather than bitter, you put your goals in the driver's seat of your life. Follow along and learn key tactics and strategies Blaine shares with his clients that will give you the power of your thoughts and habits. Learn how minor habit adjustments can shift gears and change your life in 21 seconds. As a college student, Blaine had an epiphany that shaped his life for the better. After seeing an ad for an audiobook about the power of thinking, Blaine created a mantra that he follows to this day, “What you think about, you bring about.” This helped him realize that your thoughts end up directing your actions and your life's direction. Fast forward, and after the birth of his second child, Blaine realized that he wanted to be a lifestyle entrepreneur, so 12 years ago, he founded SelfFluence. A company based on personal power, where people are coached into taking their destiny into their own hands through the power of thought. Today, Blaine coaches people on taking control of their lives by controlling their thoughts and actions. Through his research and study on habits, Blaine realized that it takes 60 days for new neuron pathways to form in the brain and become the go-to choice when making a decision. What he did next created a brain hack, where you can change thought patterns within 21 seconds. Blaine created a three-part process for brain hacking. The first step is habit linking: you look at your daily routine and find something you do without thinking. You’re looking for an established habit. Then you link the next thing that you want to do with that. For example, place your journal next to your toothbrush if you desire to journal. That’s called habit linking. The second step is urge surfing, a unique term Blaine created that attaches the new behavior to something you do daily as a habit but can’t partake in until you’ve accomplished the new task. For instance, for that first cup of coffee every morning. You can brew and prepare your first cup, but don’t drink it until you’ve completed the new activity you want to become a habit. Leveraging: where you accumulate the time spent creating the new habits and celebrate your active daily streak with a reward or enforce a penalty for yourself that you stick to if you veer off course.If you follow these three steps, you can change your life's direction. All it takes is 21 seconds. No willpower is required. When you are trying to better yourself and your thoughts, the challenge is against you. You are not in competition with anyone other than who you were yesterday. In the chase to get better, there are lessons to be learned from failure. You need to take a step back and ask yourself, what were the triggers? How can you avoid them in the future? Progress is a dance, two steps forward, one step back, every single time. Learning to be ok with the pattern of progress is how people grow. When trying to adopt a new habit, it's easy to trip up and fail if you don’t have a clear why. That’s why it’s essential to set up sustainable small wins. Those wins affect the chemicals in the brain that create the momentum for the positive motion. Then the payoff happens that spurs more action. The science behind habit formation is clear. People need to experience the proper ratio of success to failure to spur them along. If you’re ready to change your life, one habit at a time, follow this roadmap and “Remember, time flies, so pilot well.” Blaine Oelkers.In this episode:[2:25], Blaine shares his motivation to becoming a Cheif Results Offi
27:30 16/09/22
E266 - Partnership marketing is a surefire way to increase revenue in your business | with David Perry
David Perry is a legend in the video game industry. David created multiple numbers one hits, and after 39 years, he is still one of the best-known video game developers in his field. These days, David is focused on his eCommerce partnership network, Carro.com, used by over 30,000 Shopify brands. David equates his success to the people around him, who he calls hurdle jumpers. These people understand that there is a problem, but instead of just pointing it out, like a newscaster, they will work to solve it. With the right team behind you, you get to create innovative partnerships. In this One Big Tip podcast episode, David shares his strategy for growing your business by creating partnerships with complementary brands. David took the innovation that he used in the gaming industry and put it into Carro, his eCommerce business. In the gaming industry, the only way to stay ahead is to invent things all day, all the time. David now looks for new, inventive ways to help businesses use partnership marketing with other brands that run along the same theme. The concept is really simple once you break it down. Instead of chasing followers, or becoming an affiliate for a company, create something so you can retain the customer. That is what Carro does. It is a marketplace for partnerships in eCommerce. This gives you complete control and 100% of the profits of the item you are selling. You get to create a relationship with the customer instead of handing them off to another brand or company. The only caveat is you need to choose your partners strategically so your business flourishes. Another tool that helps grow your partnership is branding. You need to clearly understand what is current and what is in demand. So if you’re selling electric toothbrushes, you will want to partner with a toothpaste company, not an electric shaver company. If you want to see your sales go up, look for the brand that’s in the hot seat because it becomes an obvious match and an easy sale. That’s what drives good eCommerce forward. The secret to solid partnership marketing is choosing brands and items that complement your core product. If you’re selling beach totes, then you should be partnering with companies that manufacture the items that go in the beach tote. Partnership marketing is a way to increase sales exponentially. Most companies miss this concept because they consistently try to sell the same item differently versus selling different products that go together with your core item to new markets. That’s the basis of David’s One Big Tip, learn how to use partnerships to grow your business. In This Episode:[2:25]  David shares his professional historyDavid retired after hitting the pinnacle of his careerEntreprenurialship doesn’t rest[6:52] Instagram is about influencingTo be successful you need to do more than influence; you need to know how to convert your audienceThe best influencers are expert marketersShare who you are to connect with your base[13:02] The secret is to keep your customers as your ownIn affiliate marketing you get a piece of the action - to be truly successful you need to keep the whole pieCreate partnerships, so you sell the item entirely, and your profits will grow[20:12] Branding is the key to a successful partnershipYou need to choose items that complement your productMost notably the brand you choose should be desired [24:00] Stop trying to find new ways to sell the same itemDevelop innovative ways to sell your partnership productsSupport the show
33:27 13/09/22
E265 - Become A Thought Leader In Your Industry, and Stand Out From The Competition | with Nicky Billou
Nicky Billou is the Founder of E-Circle Academy and host of two podcasts,  “The Thought Leader Revolution Podcast” and “The Sovereign Man Podcast.”  At E-Circle Academy, Nicky coaches entrepreneurs who are ready to scale their business by niching down and becoming authorities in their field. An advisor to some of the most dynamic entrepreneurs in Canada and an inspirational speaker in the corporate world. Nicky has spoken in front of Lululemon, RBC, and Royal LePage. In this episode of the  One Big Tip podcast, he shares his strategies so you can grow your business and become a branded thought leader in your niche.Nicky Billou became a coach to follow in his father’s footsteps. His father taught him that the way to grow is by giving to others. With a unique background, Nicky learned at a young age the importance of helping others and giving others the gift of independence. With a drive to help others and encourage positivity, Nicky founded E-Circle Academy. The foundation of Nicky’s One Big Tip is that he knows that true, solid business is not a money game. It’s a people game. If you invest in others and learn to serve others, you can always almost guarantee a successful outcome. This is the strategy that Nicky teaches in his coaching program. His mantra is that if you want to do great things, you need to see the greatness in yourself. If you can accomplish that, you are a branded thought leader, and the rest will follow. The first step in the framework is to be able to answer the question, what solution is your business bringing to the table? This is typically the first question to answer when starting a brand or company. You need to have a deep understanding of what your offer is. Is it viable? Will people be interested in it? If yes, you move on to the second part of the framework to become a thought leader. What is the pain point you are solving for your target audience? How will your product or service enhance their lives and make things easier? Will people realize that you have the solution to a problem they are experiencing? The last step is to figure out the best way to get your solution in front of the people you want to serve. This question is all about monetization. How do you package your unique genius and sell it to others? Over the years, Nicky has realized that most new entrepreneurs get stuck in the doing part of building a business. They are afraid to take action for various reasons, whether they don’t feel ready, lack confidence, or they’re unsure of what path to take. At the heart of Nicky’s coaching program is community.  With a strong community, people can be unstoppable. Nicky Billou’s One Big Tip is all about giving to others, serving others, and finding the best part of who you are. That is the best way to set your brand apart from a crowded sea of competition and establish yourself as a thought leader in your field. Whatever you do, do it with greatness and be the best at it. Let us know how this One Big Tip works for you!this episode:[2:50] Nicky introduces his backgroundLife takes you to unusual placesLook for influence all around you because you never know who will make the most significant impact[7:45] The basis of his coaching programWhen you have someone in your corner, it’s easy to take risksBe there for others, good comes full circle[10:42] Become a thought leader and watch your business growWhen you believe in yourself you can accomplish anythingShare your genius with others, learn how to monetize your gift[14:35] Capitalism is what makes the world go roundThe more people who experience success, the more people can help others growSometimes you need to give to others so you can receive[16:42] How to determine if a program is legit
26:34 09/09/22
E264 - Increase engagement by using a personal anecdote in your email campaign | with Liz Wilcox
Liz Wilcox is a self-taught email strategist and keynote speaker who focuses on helping small businesses build online relationships with their customers. Her secret sauce? Using a personal anecdote to create emails that convert. By making things personal, you instantly create a bond with others. Liz is dedicated to helping small businesses increase sales using direct mail marketing as the self-proclaimed pop princess of email marketing. Listen to this One Big Tip podcast episode and learn how to connect with your customer base using email marketing. Liz began a career in email marketing by happenstance. What started as an RV blog with an ebook offer turned into a successful venture. Within 90 days, Liz’s RV ebook filled with funny black tank humor got picked up by an international sponsor, and the rest naturally progressed. What skill did Liz use to grow her business? Connecting with her target audience. Once you do that, the rest simply flows. Every email sequence and template Liz created and encourages others to create is based on creativity. You need to put the work in to get excellent results. Creativity is a three-prong process: First, show your personality. Let people see what makes you unique. The second is your vision. What do you want your clients to see and follow, and where will this journey take them? The last prong is, what are your values? What do you stand for? People want to know that you believe in what you’re selling. These are the steps to building a loyal customer base.The key to Liz’s One Big Tip is not to tell a story in your emails. You won’t keep anyone interested if you do that. Instead, use emails to give personal updates, just two or three sentences about the latest things going on in your life. Share with your audience, and they’ll know they matter to you. Once they know you’re invested in them, they’ll become invested in you, and that’s how you build a loyal customer base. Your goal is to be relatable, not interesting. If you’re relatable, the right people will stick around. This method helps you narrow your audience, but the ones you retain will be loyal. When you are looking to create email marketing campaigns that convert, try Liz’s methods. Relate to your audience, and share who you are and what you’re about. Let us know if this One Big Tip worked for you!In This Episode:[2:25] Liz Shares her backgroundThe best place to start is often where you are right nowStart with something that you can relate to and are passionate about[5:46] Really understand who you are targetingThe more you can know you’re avatar the easier it is to reach themKnow what they are interested in to convert them with your email campaigns[9:27] Things never happen overnightThere are very few people who become an overnight successNo one wants to pay attention to the hard work that goes into becoming successful[12:47] People will only pay attention to what your selling if you do it with intention You need a vision & a purposeWhen you audience knows that you are the real thing, they are happy to follow your journey[16:20] Use personal anecdotes to establish a relationshipDon’t tell long drawn out stories, just little snippets, and insights into your lifeEverything about you is unique, share that quality with your audienceSupport the show
24:07 06/09/22
E263 - Use your LinkedIn profile to showcase the value you bring to your customers and grow your business | with Daniel Alfon
Danny Alfon knows the power of LinkedIn to grow your business. Having joined Linkedin in 2004, he used it as a platform to publish content that interested his clients and subscribers. Realizing that Linkedin can be used as a tool for lead generation, he developed a strategy that would allow people to grow their businesses. By embedding rich media in your profile, you let people know what is amazing about your business and brand. Learn this framework and use Linkedin so you can grow your business by making an impact on prospective leads today. Two people join Linkedin every second. That means that the database is only growing. Each member lists their resume and work accomplishments on their profile. How active you are is irrelevant. If you do a Google search of an individual, their Linkedin profile shows up. This allows you to be searchable by others, generating information about who and what you have to offer. That’s why it’s important to look at your Linkedin profile as SEO for your brand. Every prospective employer or client researches who they want to do business with. It’s your job to optimize your profile, so they say, “Yes, this is the individual I want to work with.” And the best thing about it is that it’s free and fast. It’s the quickest way to let everyone know about a new skill or that you pivoted your business. One thing that Daniel frowns upon is using automation. Like any other marketing tool, you don’t want to cast a wide net and see who you attract. Instead, you want to create a  profile and connect with the people you want to serve. Organic growth is the best way to expand outreach and connect with Linkedin. There are two strategies for organic growth. The first is to focus on quality. The second focuses on quantity. Using a quality approach to making connections will always serve your business better. When creating a Linkedin profile for lead generation, ask yourself these three questions. First - who are you ideally trying to reach? Two - once they view your profile, what action do you want them to take? This needs a bit of thought because once you know the action, you must ensure they can do that without friction. The Third question is - is there a gap between getting your ideal prospect to your profile and having them take the desired action? If there is a gap, you need to find a way to bridge the two together. This is the strategy that Daniel’s clients use daily with great success when they want to leverage their Linkedin as a lead generation tool. If you’re ready to make an impact and use your Linkedin profile for lead generation, follow the strategies outlined here on this One Big Tip.We’d love to hear your feedback.In this episode:[4:55]  What makes Linkedin uniqueMake sure your profile is professional, people make decisions in the first few seconds they land on your profileAlways link your business website to your profileUse this as free advertising - make it clear about what makes your offer unique[9:58] Try to be personalAvoid using bots and automation, people can see very clearly that it’s not a connection with a personal touchStand out from the crowd[13:00] Your profile should have a clear directiveIt’s ok to use your profile to pitch your offerHave a clear CTA[15:02] When creating your Linkedin profile ask yourself these three questionsWho are you trying to reach?What do you want them to do once they see your profileWhat is the missing piece that you need to provide to bridge that gap[ 19:25] Use your profile as part of your sales funnelThis should be a starting point for youPeople can search for you - show up for your market
22:59 02/09/22
E262 - Use Linkedin to laser focus on the right prospects to grow your business while creating a spirit of reciprocity | with Jess Tiffany
Jess Tiffany is the owner of The Marketing & Networking University and the author of over 200 books on Amazon KDP. Jess is also the host of the established podcast Rev It Up, a B2B lead generation expert, an advisor, and a coach. Jess created the STARZ Client Acquisition System to help his clients generate more leads and sales by teaching them how to leverage the power and potential of Linkedin and other business channels so that they can use laser focus to reach the decision-makers in their target audience. Jess focused on the Linkedin platform because it’s the best way to connect with people in business. His tip is to use a commonality that you have to make connections, and leverage Linkedin, to grow your network. There are many search options within the Linkedin platform,  especially with the premium Linkedin services. That allows you to laser focus on who you want to reach so you can start a conversation with them.Jess created the STARZ Client Acquisition System so his clients had a clear framework for leveraging what they had, alongside Linkedin, to increase customers. The framework is a hybrid model of how your profile should look and how to make connections. The first thing you need to do is ensure your profile is professional-looking. Make sure It’s clean, with an excellent profile picture. It should have a link to your company profile and website. The next part is creating content for your Linkedin profile. You can do this by writing a book to establish authority, being a guest on a podcast, or writing an article. Create solid content so that if your customer enters your name or brand into Google, there will be at least two pages worth of quality content that you can link to Linkedin. The last step of the STARS system is outreach. When reaching out to potential leads, make it personal, don’t use a bot. Start the conversation with the things you have in common. Ask quality questions that engage and procure conversations. Jess's best tip is to use your Linkedin profile as a selling point to attract customers. Don’t think of it from your perspective. Use it as your call of action and how you can solve your target audience’s pain point. The STARZ framework wants you to see your Linkedin profile as your website in its most accurate form. You can have a CTA, your offer, and the pain point you help resolve. Take advantage of what Linkedin offers and leverage that to grow your business by creating conversations with other like-minded people, so you can build your network and keep your pipeline full. In this episode:[2:05] What prompted Jess to focus on the Linkedin platformIt was the best place to find like-minded peopleIf you’re in the B2B space, that’s where your target audience is[6:55] Become facile with the search functions of LinkedinYou don’t necessarily need to have a premium membership to grow your businessUse the boolean search method to get the most targeted search you can[12:50] Use a personal touch when doing outreachAvoid bots and automation when building relationshipsA private message that references a commonality is a good place to start building a relationship[14:28] Create a profile that captures people's attentionMake sure it’s professionalHave links to your companyHave a clear photoExplain what pain points you serveInclude a clear call to action[15:49] The STARZ FrameworkConnect with people with who you have a commonality withBuild relationships and start conversationsDon’t pitch the first chance you getSupport the show
18:50 30/08/22
E261 - Increase conversions with a relaxed approach to pitching your offer | with Jim Padilla
Jim Padilla, CEO of Gain The Edge, specializes in helping companies that want to increase their sales. With over 20 years of experience, Jim is a launch expert that knows how to scale a business by driving sales forward. Jim’s one big tip is to treat your sales pitch like a relaxed conversation at the beach with a friend. Follow along as Jim shares strategies on different ways to increase conversions, increase your profits, and scale your business through sales teams and a soft-sell approach.What started as a survival strategy for a young boy turned into a million-dollar niche business. With a rough childhood, Jim survived by learning how to read people and how to influence them. With his first endeavor into sales, his company was a huge success that created a stir in the industry. Today, Gain the Edge is one of the most successful experts in their industry. They deliver over a quarter billion dollars worth of sales and manage hundreds of annual events with over 25,000 yearly conversions. A lucrative business starts with a solid sales strategy and a team that can implement that strategy. The way to build a successful sales team is to have everyone be on board the same ship. Every person you hire should understand the values of your brand so they can create a cohesive message, from idea to end sale. Another essential factor in creating a solid sales team is the ability to close the deal. Every company has a lead generation system or process in place. Yet not every business has a closer to seal the deal and make the sale. Jim’s team comes in at that step and helps you polish up the offer, package it, and make it more captivating for your target audience. This way, you close more deals and make more sales. Once you have a clear idea of your avatar and you can pinpoint the solution to their problem, sales are easy. It’s when you are trying to sell someone on an idea when they’re not sure they have a problem or don’t feel you have a solution that makes closing a sale difficult. That is where most companies get stuck. They don’t have a clear directive or connection between pain point and solution.Jim encourages businesses to:Focus on the outcome and experience they can offer their clients and customers.Create a sales process and strategy around the client experience.Understand the value your company or brand brings to the situation.For instance, if your target consumer has a specific problem, you want to build your entire sales directive around that solution. All strategies should stem from that point so that your strategy is cohesive. It helps to put all the goals and objectives down on one piece of paper to see your benchmarks and expectations. Everyone on the team should have that list in front of them so that every action they take is in furtherance of those expectations. Think of the sales process as an orchestra. If you want the orchestra to play synchronously, every musician needs to have the same music notes in front of them. Keeping an eye on all the system's moving parts is essential. You need to build a pipeline for your sales. That’s where all the money is. You need to know the platforms you will be using for your sales. Everything becomes a metric that should have the ability to change as needed. The best sales teams are consistently reducing client acquisition costs. One strategy that Jim feels is a no-fail strategy is systematizing. When you build a system, you can measure your success. To increase revenue and reach the mountaintop, you want clients that come back to you 12 and 18 months later. This also reduces client acquisition costs, which is essential due to the state of the world economy. You only want to see client acquisition costs rise when your lifetime value increases. The higher acquisition costs are, the lower your profit margin, regardless of sal
23:26 26/08/22
E260 - Be your own banker and learn how to leverage your assets to generate wealth and have financial freedom | with Mark Willis
Mark Willis is a certified financial planner and the founder of Lake Growth Financial Services, a company that works with people from all walks of life to educate them on creating wealth. By changing how people think about money, the economy, and their future, Mark shows others how they can retire with enough money to live comfortably.  A best-selling author and successful podcast host of the Not Your Average Financial Podcast, Mark is here to share strategies on how to make your money work for you, sharing tips that can help you grow your wealth so you can generate tax-free income for years to come.Mark began his career as a Certified Financial Planner working for a CPA. During that time, Mark himself was saddled with over six figures in student loans.Mark set out on a mission to simply not be average because, in his mind, average meant carrying the burden of debt around for the rest of his life. He knew that there had to be a better way to accumulate wealth. The question was the same for many people who came through that accounting office. What option will serve them better, paying down student loans or opening a  savings account? The answer to Mark was crystal clear. The money for student loans is gone the second you cut the check. But take that same payment and invest it, and it will grow and generate compound interest, giving you financial freedom for your future. Mark’s motivation in his 20s was to create Lake Growth Financial Services, where his goal was to educate people on how to use their debt as leverage to generate income.The word ‘banker’ has been around for over 5,000 years. People should be taking back control of the banking function in their lives, so they have control over the outcome. As a CFP, Mark views banking as the environment where all of your financial life lives. When you have the strategies and the know-how, you can leverage things such as your debt to create financial freedom. This is a strategy that Mark has used with his clients. Instead of going to Sallie Mae for that college loan, they leverage an already existing asset and borrow against it. One technique that Mark teaches his clients is they can pay down debt and invest what’s leftover into something that will become a line of credit or an asset you can borrow against. An example of this strategy would be investing in a whole life insurance policy, where the money you put into the policy creates a cash value that grows based on compound interest. That money, that value you’ve built into the policy, can now be used for anything you want. When you invest in a life insurance policy that maximizes equity or cash value, you build wealth that is not affected by inflation or the stock market's volatility. Another benefit is that the cash value is there to tap into whenever you want or need to, unlike a 401K or IRA, which you can’t access until you’re 65 without penalty. When you are your own banker, you can borrow against that cash value and pay it back in installments that work for your lifestyle, giving you the freedom to move ahead. If you’re ready to move towards financial independence and want to create assets you can leverage to move forward in your life, listen to this episode of the One Big Tip podcast and learn the strategies to help you reach your goals. In this episode:[2:55]  Mark shares how he started his businessWhat motivated him to create a company that helped others gain financial freedomIt’s essential to know the difference between assets you can leverage and those you can’t[5:03] What influenced Mark to become a CFPIt’s important to pay down your debt What is compound interest and how it can be used to generate wealthSuccess is measured by your independence[6:02] Banking as an institution has been around for over 5000 y
24:18 23/08/22