Choice Hacking
Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random on the surface. In the Choice Hacking podcast, we'll learn about these "predictably irrational" behaviors and how to use them to create incredible customer experiences.
Tracks
| How Walmart Used Psychology to Perfect Its Experience | 14:25 | 13/08/21 | |
| How Trader Joe's Defeated Choice Overload | 12:14 | 20/07/21 | |
| How Peloton Used Psychology to Perfect Its Experience | 13:55 | 15/06/21 | |
| Cocktail Party Effect: How to apply the science of personalization | 11:49 | 03/06/21 | |
| How IKEA used psychology to become the world's biggest furniture retailer | 13:46 | 18/05/21 | |
| Social Proof: The persuasive power of crowds | 12:53 | 04/05/21 | |
| Cashless Effect: How eliminating the “pain of payment” can improve your experience | 09:54 | 01/02/21 | |
| The Halo Effect: Why design can override functionality | 10:18 | 21/01/21 | |
| Loss Aversion: Why losing is twice as painful as winning | 10:18 | 15/12/20 | |
| The Peak-end Rule: Why some moments matter more than others | 10:38 | 17/11/20 | |
| Confirmation Bias: How our desire to be right influences our memories and beliefs | 10:51 | 25/10/20 |