The State of CRM in BtoC

Welcome to The State of CRM podcast. We are sharing strategies, innovative techniques, and the best advice from marketers around the world. Interviews, debates, exchanges ... listen to the greatest marketing experts of tomorrow!

Tracks

#46 - 1st-party Data Is the Future of Acquisition	28:06	12/05/22
#45 - Omni-channel retailing is here to stay	31:19	03/05/22
#44 - The gap between privacy and personalization	31:50	26/04/22
#43 - Key Themes That Emerged from Shoptalk 2022	40:42	12/04/22
#42 - How propensity scores can be used to accelerate business results w/ Simon Boissinot	31:02	05/04/22
#41 - What relevancy and pressure mean for unsubscribes	32:56	08/03/22
#40 - The Build vs. Buy Dilemma	39:52	01/03/22
#39 - Applying Deep Learning to CRM	24:39	22/02/22
#38 - Key findings from The State of CRM Report 2022	56:14	15/02/22
#37 - Actioning the voice of the customer	28:14	08/02/22
#36 - So, What’s going on with Apple Mail Privacy Protection?	34:56	01/02/22
#35 - Big CRM Tech, big promises...but do they deliver?	20:24	25/01/22
#34 - Unlocking hidden demand within your CRM	30:01	19/01/22
#33 - 5 CRM Predictions for 2022	31:59	11/01/22
#32 - 2021 wrap-up and 2022 announcements	12:09	21/12/21
#31 - Shed the old ways and advance your CRM forward	36:29	14/12/21
#30 - The great ESP data challenge	24:02	07/12/21
#29 - Unlearn what you’ve been taught	29:44	30/11/21
#28 - Optimizing for Multi-Offer Campaigns	23:46	23/11/21
#27 - Getting the most out of your loyalty program	27:31	09/11/21
#26 - Rethinking CRM Attribution	28:57	02/11/21
#25 - Making the right Martech Decisions in a Shifting Market - w/ Cory Munchbach, COO @ BlueConic	40:00	26/10/21
#24 - Start today to get the most out of Black Friday	34:06	19/10/21
#23 - Multichannel vs. Omnichannel - How marketers can use data to build their strategy	24:30	12/10/21
#22 - Segmentation vs. Individualization - two different approaches to personalization	26:26	05/10/21
#21 - Top 10 themes from CRMC Chicago - Sept. 8-10th 2021	22:11	21/09/21
#20 - The environmental impact of CRM	20:39	31/08/21
#19 - What is the difference between pressure and fatigue?	25:35	24/08/21
#18 - Data privacy Q&A w/ Constantin Pavléas - part 2	27:44	17/08/21
#17 - Back to school CRM strategy	25:30	10/08/21