Show cover of The State of CRM in BtoC

The State of CRM in BtoC

Welcome to The State of CRM podcast. We are sharing strategies, innovative techniques, and the best advice from marketers around the world. Interviews, debates, exchanges ... listen to the greatest marketing experts of tomorrow!

Tracks

#46 - 1st-party Data Is the Future of Acquisition 28:06 12/05/22
#45 - Omni-channel retailing is here to stay 31:19 03/05/22
#44 - The gap between privacy and personalization 31:50 26/04/22
#43 - Key Themes That Emerged from Shoptalk 2022 40:42 12/04/22
#42 - How propensity scores can be used to accelerate business results w/ Simon Boissinot 31:02 05/04/22
#41 - What relevancy and pressure mean for unsubscribes 32:56 08/03/22
#40 - The Build vs. Buy Dilemma 39:52 01/03/22
#39 - Applying Deep Learning to CRM 24:39 22/02/22
#38 - Key findings from The State of CRM Report 2022 56:14 15/02/22
#37 - Actioning the voice of the customer 28:14 08/02/22
#36 - So, What’s going on with Apple Mail Privacy Protection? 34:56 01/02/22
#35 - Big CRM Tech, big promises...but do they deliver? 20:24 25/01/22
#34 - Unlocking hidden demand within your CRM 30:01 19/01/22
#33 - 5 CRM Predictions for 2022 31:59 11/01/22
#32 - 2021 wrap-up and 2022 announcements 12:09 21/12/21
#31 - Shed the old ways and advance your CRM forward 36:29 14/12/21
#30 - The great ESP data challenge 24:02 07/12/21
#29 - Unlearn what you’ve been taught 29:44 30/11/21
#28 - Optimizing for Multi-Offer Campaigns 23:46 23/11/21
#27 - Getting the most out of your loyalty program 27:31 09/11/21
#26 - Rethinking CRM Attribution 28:57 02/11/21
#25 - Making the right Martech Decisions in a Shifting Market - w/ Cory Munchbach, COO @ BlueConic 40:00 26/10/21
#24 - Start today to get the most out of Black Friday 34:06 19/10/21
#23 - Multichannel vs. Omnichannel - How marketers can use data to build their strategy 24:30 12/10/21
#22 - Segmentation vs. Individualization - two different approaches to personalization 26:26 05/10/21
#21 - Top 10 themes from CRMC Chicago - Sept. 8-10th 2021 22:11 21/09/21
#20 - The environmental impact of CRM 20:39 31/08/21
#19 - What is the difference between pressure and fatigue? 25:35 24/08/21
#18 - Data privacy Q&A w/ Constantin Pavléas - part 2 27:44 17/08/21
#17 - Back to school CRM strategy 25:30 10/08/21