Listen to Higher Ed Storytelling University podcast

#98 - How Higher Ed Can Steal Apple’s Playbook for Vision, Buy-In, and Brand Momentum w/ Dérecco Lynch from University of Cincinnati	Higher Ed Storytelling University	54:24
#97 - Reducing Friction in Your Email Nurture Campaigns to Prospective Students w/ Cory Glover	Higher Ed Storytelling University	46:41
#96 - Creating Content for International Students for Recruitment and Retention w/ Chris Rapozo From Stamats	Higher Ed Storytelling University	53:00
#95 - Bad RFPs, Sidestepping Marketing on Design Decisions, and Enrollment Lessons from Online Dating w/ Cheryl Broom from GradComm	Higher Ed Storytelling University	51:59
#94 - Stop Filming For Posterity - Rethinking How You Use Your In-House Video Staff	Higher Ed Storytelling University	27:29
#93 - How a Higher Ed Video Production Company Incorporates AI into Its Work	Higher Ed Storytelling University	36:10
#92 - A Higher Ed Marketing Leader’s Guide to Implementing AI Across the Organization w/ Seth Odell from Kanahoma	Higher Ed Storytelling University	49:37
#91 - Increasing Donor Engagement Through Specific Stories w/ Senior Fundraising Leader, Jennifer Porter	Higher Ed Storytelling University	53:37
#90 - Higher Ed Content Creation, But Make It Not Suck w/ John Azoni from UNVEILD	Higher Ed Storytelling University	36:48
#89 - Growing Your Influence with Short-Form Video on Social Media w/ Rob Clark from @ThatTallFamily	Higher Ed Storytelling University	45:58
#88 - Stop Copying Bad Content: How to Break Out of the Higher Ed Marketing Status Quo w/ Tony Sheridan	Higher Ed Storytelling University	50:27
#87 - Wes Anderson Meets Higher Ed: Texas A&M’s Quirky Storytelling That Breaks the Rules w/ Warren Cook from Make Something Beautiful	Higher Ed Storytelling University	49:52
#86 - The Hidden Costs of Higher Ed Social Media (And How to Plan for Them) w/ Maya Demishkevich	Higher Ed Storytelling University	47:45
#85 - Inside Vanderbilt’s Emmy-Winning Video Team w/ Randolph Infinger	Higher Ed Storytelling University	42:41
#84 - How to Manage 300+ Marketing Staff at a Large University w/ Heather Macbain from University of Edinburgh	Higher Ed Storytelling University	51:40
#83 - Paid Ads for Higher Ed - What Works and What Doesn’t w/ Kathleen Barth from 3 Enrollment Marketing	Higher Ed Storytelling University	51:34
#82 - Should You Bring Video In-House or Outsource? Pros and Cons w/ John Azoni	Higher Ed Storytelling University	31:36
#81 - How to Grow on Youtube - Strategies for Higher Education w/ Matt Hames from 3 Enrollment Marketing	Higher Ed Storytelling University	40:55
#80 - Best Higher Ed Video Tips for 2025 (Wrong Answers Only)	Higher Ed Storytelling University	41:02
#79 - How to Tell Sensitive Marketing Stories Without Causing Harm – A Trauma Specialist’s Perspective w/ Laura Azoni, LMSW	Higher Ed Storytelling University	53:36
#78 - University of Limerick’s Award-Winning Storytelling Campaign, and Student-Led TikTok Content Engine w/ Michelle Mc Mahon	Higher Ed Storytelling University	56:50
#77 - Building BGSU’s Marketing Powerhouse: Inside Amy West’s Winning Team	Higher Ed Storytelling University	46:06
#76 - How To Do Epic Content Marketing for Higher Education w/ Brian Piper	Higher Ed Storytelling University	53:42
#75 - The New Rules of Higher Ed Content Marketing for Gen Z: Insights from Dr. Meghan Grace	Higher Ed Storytelling University	55:37
#74 - How To Avoid 3 Common Branding Blunders for Community Colleges w/ Alana Villemez	Higher Ed Storytelling University	43:08
#73 - Storytelling Insights from The Personal Journey of Maria Kuntz from University of Colorado, Boulder	Higher Ed Storytelling University	42:16
#72 - Conservative, Liberal, or Moderate: Positioning Your College’s Video Content in a Polarized World w/ Jarrett Smith from Echo Delta	Higher Ed Storytelling University	52:24
#71 - Differentiating Your College or University in a Sea of Sameness w/ Suzan Brinker from Viv Higher Education	Higher Ed Storytelling University	57:26
#70 - Transform your college’s email newsletters - Insights from Mailed It! Co-Authors, Ashley Budd and Dayana Kibilds	Higher Ed Storytelling University	52:53
#69 - What’s Trending with BGSU’s Remarkable Short-Form Video Strategy Feat. Social Media Manager, Brianna Blackburn	Higher Ed Storytelling University	75:33
#68 - The Top of Funnel Drought in Higher Ed	Higher Ed Storytelling University	17:49
#67 - Student-Led UGC and Building a Dynamic Video Content Creation Team w/ Andy Murphy from Siena College	Higher Ed Storytelling University	48:48
#66 - Empowering Faculty to Build Their Personal Brands w/ Dr. Sheena Howard	Higher Ed Storytelling University	46:18
#65 - Higher ed, this is why you’re not growing on social media	Higher Ed Storytelling University	37:45
#64 - In-house Marcom Staff vs. External Partners w/ Joel Goodman of Bravery Media	Higher Ed Storytelling University	68:12
#63 - How a Project Management Tool Broke Down Silos and Transformed Content Collaboration at UMass Lowell w/ Kristin Nichols	Higher Ed Storytelling University	50:57
#62 - Enchanting a Nation: How R. Ethan Braden is leading a bold vision for Texas A&M’s Marketing & Branding	Higher Ed Storytelling University	50:34
#61 - Uniting Marketing, Enrollment, and Web Strategy at Rutgers Business School w/ Joshua Charles	Higher Ed Storytelling University	54:50
#60 - Hiring Videographers: Secrets to Thriving In-House and External Relationships w/ John Azoni	Higher Ed Storytelling University	44:35
#59 - How to Craft Compelling Student Testimonials and Content to Increase Enrollment Yield, w/ John Azoni + Shiro Hatori	Higher Ed Storytelling University	42:05

#98 - How Higher Ed Can Steal Apple’s Playbook for Vision, Buy-In, and Brand Momentum w/ Dérecco Lynch from University of Cincinnati

Higher Ed Storytelling University

54:24

#97 - Reducing Friction in Your Email Nurture Campaigns to Prospective Students w/ Cory Glover

Higher Ed Storytelling University

46:41

#96 - Creating Content for International Students for Recruitment and Retention w/ Chris Rapozo From Stamats

Higher Ed Storytelling University

53:00

#95 - Bad RFPs, Sidestepping Marketing on Design Decisions, and Enrollment Lessons from Online Dating w/ Cheryl Broom from GradComm

Higher Ed Storytelling University

51:59