Listen to Marketing Dilemmas podcast

Marketing the marketing team with Florian Frese, Marketing Director at Wire	Marketing Dilemmas	42:16
Trapped by the Ideal Customer Profile with Ben Smith, Marketing Director at Reachdesk	Marketing Dilemmas	48:38
The Demand Gen Marketer’s Call to Product Marketing Arms with Tas Bober, Founder of The Scroll Lab	Marketing Dilemmas	57:47
The art of nurturing: When is a prospect really ready? With Steffen Hedebrandt, CMO at Dreamdata	Marketing Dilemmas	50:35
Evolving an ABM strategy that actually works, with Cognism’s Tim Hughes and Liam Collins	Marketing Dilemmas	32:04
How Cognism is scaling upmarket with Cognism’s VP of Paid Acquisition, Liam Collins	Marketing Dilemmas	31:04
Why big brands win, and how you can compete, with Dale Harrison	Marketing Dilemmas	57:40
Mastering Content IP and Strategic Marketing with Brendan Hufford, Founder of Growth Sprints	Marketing Dilemmas	42:19
Optimising websites and implementing systematic website testing with Estelle Marasigan	Marketing Dilemmas	38:47
How we redefined our ICP with Evan Nelson, Cognism’s VP of Customer Experience	Marketing Dilemmas	46:04
When to localise or translate content in international organisations with Cognism’s Content Managers	Marketing Dilemmas	32:24
Marketing signals that drive results with Trinity Nguyen, CMO at Usergems	Marketing Dilemmas	35:22
How to scale content creation with AI (without forfeiting quality) with Vincent Plassard, Growth Lead at Userled	Marketing Dilemmas	35:02
SEO masterclass: Identifying weak spots, generative AI and what it means to create quality SEO content with Dmitry Dragilev, Founder of Topic Ranker	Marketing Dilemmas	44:35
Expanding businesses in EMEA with Archita Fritz	Marketing Dilemmas	46:15
How to build a revenue driven SEO strategy with Sam Dunning, Founder of Breaking B2B	Marketing Dilemmas	46:20
Demand generation and paid alignment for revenue growth with Cognism’s Senior DG Manager, Jamie Skeels and Senior Paid Acquisition Manager, Lee Gannon	Marketing Dilemmas	41:04
Laying the Groundwork: The Importance of Pre-Entry Marketing in New Regions with Liam Bartholomew, VP of Marketing at Cognism	Marketing Dilemmas	31:16
Mastering Product Marketing with Josh Britton, VP of Product Marketing	Marketing Dilemmas	38:39
From Salesforce to Scaleup: Maura Rivera’s leadership transition to CMO at Qualified	Marketing Dilemmas	38:53
First 160 days in seat as VP of Paid Acquisition at Cognism with Liam Collins	Marketing Dilemmas	27:20
Creating Enterprise Demand with 1:one Account-Based Marketing with Demand Gen Lead, Tim Hughes and VP of Paid Acquisition, Liam Collins	Marketing Dilemmas	26:07
B2B marketing doesn’t need to be boring! How we run big rock campaigns at Cognism with Senior Demand Gen Manager, Jamie Skeels and Demand Gen Content Manager, Amy Collins	Marketing Dilemmas	49:44
How to ACTUALLY use AI in marketing to drive demand with Kyle Coleman, CMO at Copy.ai	Marketing Dilemmas	36:08
Marketing to SMBs versus Enterprises using demand generation strategies with Demand Gen Team Leads, Tim Hughes and Joe Mclaughlin	Marketing Dilemmas	32:18
Adapting LinkedIn strategies to feed into create demand motions, with Brandon Redlinger VP of Marketing at Chili Piper	Marketing Dilemmas	41:14
Managing SEO in a demand gen org with Cognism & Kaspr Manager for SEO, Daisy Shevlin and SEO Content Manager, Monika Kisielewska	Marketing Dilemmas	44:07
EU expansion marketing strategy: Beyond translating websites with Nicole Peters, Cognism’s Head of Marketing in DACH	Marketing Dilemmas	37:32
Inside the Minds of Revenue-Focused CMOs: With Alice de Courcy and MJ Smith	Marketing Dilemmas	41:02
Fix Your Funnel with Cognism’s VP of Marketing, Liam Bartholomew and Marketing Operations Manager, Simon Heckhuis	Marketing Dilemmas	37:29
Effective account based marketing with Bill Macaitis	Marketing Dilemmas	44:40
How B2B buyers purchase software with Palmer Houchins, VP and Head of Marketing at G2	Marketing Dilemmas	39:11
Nailing SEO strategy with Lashay Lewis, Content Strategy Advisor and Founder of Authority Plug	Marketing Dilemmas	49:53
Cognism’s paid ads philosophy with Demand Gen Team Lead, Tim Hughes and Senior Demand Gen Manager, Jamie Skeels	Marketing Dilemmas	35:35
Prioritising a customer-led approach with Georgiana Laudi, Co-founder and author of Forget the Funnel	Marketing Dilemmas	41:22
Data centric, integrated campaigns with James de Feu, Sr. Director, Demand Generation & Lifecycle at Zapier	Marketing Dilemmas	47:59
Running marketing experiments with Casey Hill, Senior Growth Manager at ActiveCampaign	Marketing Dilemmas	56:04
What to do as a new Head of Marketing with Mary Keough Director of Product and Content Marketing at CoLab Software	Marketing Dilemmas	45:41
Challenging the meaning of brand campaigns with John James, Founder of Hybrency	Marketing Dilemmas	43:08
Brand strategy, budget allocation, and channel prioritisation with Pavel Teslenko Global Brand IMC Lead at Miro // ex-Nike	Marketing Dilemmas	41:29

Marketing the marketing team with Florian Frese, Marketing Director at Wire

Marketing Dilemmas

42:16

Trapped by the Ideal Customer Profile with Ben Smith, Marketing Director at Reachdesk

Marketing Dilemmas

48:38

The Demand Gen Marketer’s Call to Product Marketing Arms with Tas Bober, Founder of The Scroll Lab

Marketing Dilemmas

57:47

The art of nurturing: When is a prospect really ready? With Steffen Hedebrandt, CMO at Dreamdata

Marketing Dilemmas

50:35