Bitter pop with catchy choruses. The start of a new era.
This Leicester-born, Cardiff-based singer-songwriter specialises in moody pop with catchy choruses and a hint of bitterness. Her songs have awarded her with several mini successes including sold-out headline gigs and continued support from BBC Introducing in the Midlands. Emma remains strongly independent, with Boys In Bands and its subsequent marketing campaign being her biggest project yet. Described as having an ‘open-book style of lyricism’, her brutal honesty and self assurance in her songs and social media presence makes 20 year old Emma ‘one to watch’.
‘Emma Mae’s debut offering is somewhat reminiscent of the work and catalog of Amy Winehouse and holds similar promise‘- Warlock Asylum on ‘Fuckboy’
'Emma’s voice is warm and rich and although she never falls into the trap of showing off, the power in her voice sits nicely as a potential. You can hear it is there if she needs to use it, but the lyrical honesty of the tune is perfectly reflected in the way Emma carries the song and tells the story she needs to tell.' - About Sound on 'What It's Come To'
