Diary of a first-time CMO volume 2
Durée totale :
2 h 49 min
The last word
Diary of a first-time CMO volume 2
00:35
Final entry: My big bets
Diary of a first-time CMO volume 2
03:21
Bonus entry 12: Distributing our content
Diary of a first-time CMO volume 2
02:36
Entry 38: Our updated content strategy
Diary of a first-time CMO volume 2
04:27
Team entry 6: Warming up a region with marketing - LinkedIn post authored by Liam Bartholomew
Diary of a first-time CMO volume 2
04:15
Bonus entry 11: Finding and working with subject matter experts in new regions
Diary of a first-time CMO volume 2
02:49
Bonus entry 10: How we nailed expanding into France
Diary of a first-time CMO volume 2
04:36
Entry 37: Mistakes we made expanding into DACH
Diary of a first-time CMO volume 2
05:48
Entry 36: Implementing AI in marketing
Diary of a first-time CMO volume 2
09:06
Bonus entry 9: How we use the Cognism product for marketing internally
Diary of a first-time CMO volume 2
02:42
Entry 35: Kaspr’s growth journey
Diary of a first-time CMO volume 2
04:30
Team entry 5: Kaspr versus Cognism positioning - LinkedIn post authored by James Isilay
Diary of a first-time CMO volume 2
04:28
Entry 34: Valued I hire for
Diary of a first-time CMO volume 2
03:22
Entry 33: A deep dive into Cognism’s 1:1 ABM tactics
Diary of a first-time CMO volume 2
07:21
Entry 32: ABM early results
Diary of a first-time CMO volume 2
02:31
Entry 31: Developing an ABM strategy
Diary of a first-time CMO volume 2
07:07
Entry 30: How to manage wide scale company reporting as you scale
Diary of a first-time CMO volume 2
06:27
Bonus entry 8: How we work with agencies and freelancers
Diary of a first-time CMO volume 2
02:05
Entry 29: 5 years investment in SEO, now a Hubspot competitor
Diary of a first-time CMO volume 2
03:47
Entry 28: When to translate, and when not to translate - that is the question 💀
Diary of a first-time CMO volume 2
05:59
Bonus entry 7: Bringing a new product to market: A PMM perspective
Diary of a first-time CMO volume 2
07:03
Entry 27: OKRs, sprints and Asana tasks
Diary of a first-time CMO volume 2
04:11
Entry 26: Cognism’s in-person events strategy
Diary of a first-time CMO volume 2
04:38
Team entry 4: Paid ads wins - LinkedIn post authored by Liam Collins
Diary of a first-time CMO volume 2
05:53
Entry 25: Hiring mindset over skill set
Diary of a first-time CMO volume 2
04:00
Entry 24: How to launch a DG campaign the Cognism way
Diary of a first-time CMO volume 2
08:56
Entry 23: Growth is hidden in your current processes
Diary of a first-time CMO volume 2
05:03
Entry 22: Building a team of agencies
Diary of a first-time CMO volume 2
04:03
Bonus entry 6: Working with my CEO
Diary of a first-time CMO volume 2
02:06
Entry 21: The evolution of the demand generation content manager
Diary of a first-time CMO volume 2
06:13
Entry 20: Launching long form content that isn’t a gated eBook
Diary of a first-time CMO volume 2
03:32
Bonus entry 5: Wearing many hats, strategic versus operation
Diary of a first-time CMO volume 2
01:23
Entry 19: Improve user experience with enrichment
Diary of a first-time CMO volume 2
03:43
Entry 18: Marketing and parenthood aren’t one-size-fits-all
Diary of a first-time CMO volume 2
02:21
Bonus entry 4: Driving pipeline and revenue with aligned demand gen and paid teams
Diary of a first-time CMO volume 2
03:12
Entry 17: Fresh paid acquisition leadership
Diary of a first-time CMO volume 2
03:33
Entry 16: Making enterprise specific content
Diary of a first-time CMO volume 2
04:20
Bonus entry 3: C-suite dynamics
Diary of a first-time CMO volume 2
01:20
Entry 15: The demand gen playbook
Diary of a first-time CMO volume 2
03:51
Team entry 3: Being a woman in the C-suite in a fast moving start up
Diary of a first-time CMO volume 2
02:26
