The Next Big Idea

📱 Follow The Next Big Idea Daily on ⁠Apple Podcasts⁠, ⁠Spotify⁠, or ⁠wherever you listen⁠ When we talk about the forces that shape history, we usually hear about wars, revolutions, inventions, maybe the occasional love affair. But there’s one powerful force that’s rarely acknowledged because, well, it makes people uncomfortable. That force is drugs. In his new book Human History on Drugs, writer and historian Sam Kelly uncovers the surprising, often scandalous ways that everything from opium to cocaine has shaped leaders, inspired art, fueled some bad decisions — and some good ones. It’s a provocative and oddly humanizing look at the past, and it just might change the way you think about both history and substance use. 📩 Want more bite-sized insights from the best new nonfiction delivered straight to your inbox? Sign up for our Book of the Day newsletter

14/07/2025 • 11:11

Sign up for our Substack! Arthur Schopenhauer said, “Talent hits a target no one else can hit. Genius hits a target no one else can see.” Thomas Edison famously claimed, “Genius is 1% inspiration and 99% perspiration.” Helen Lewis has a different take entirely. To her, the term genius licenses noxious eccentricities, exasperating ego trips, and downright bad behavior. Sure, plenty of things qualify as acts of genius — Shakespeare’s sonnets, penicillin — but when we pin the genius badge on a person instead of an achievement, we grant them membership in a supposedly superior class. That, Helen says, is the genius myth. She wants to demolish it and, in its place, tell the real story of how breakthroughs happen and who deserves credit.

10/07/2025 • 44:22

Sign up for our daily Substack here! Kevin Kelly has made a career out of looking to the future. He helped pioneer online social networking all the way back in the 1980s, and he co-founded Wired, the magazine devoted to digital technology, when the internet was still an infant. But in his new book, Excellent Advice for Living, he looks backward. It’s a collection of 450 bits of wisdom he wishes he’d known when he was young. Things like “Being enthusiastic is worth 25 IQ points” and “That thing that made you weird as a kid could make you great as an adult—if you don’t lose it.” Today on the show he shares his best advice for building careers, nurturing relationships, solving problems, and finding satisfaction. He also explains why he’s more optimistic than ever about technology (yes, even AI).

03/07/2025 • 51:20

AI, according to Andy Sack and Adam Brotman, co-founders of Forum3 and co-authors of the new book AI First, isn't just a neat new tool. It's "a tsunami of technology and capabilities." And if you don't start learning how to use it properly, they say, "you are absolutely gonna be left behind." The problem? Most people are using AI wrong. They're treating it like Google search when it should be treated like "an alien synthetic intelligence that can really reason and think and help you." In this episode, Andy and Adam share the mindset shifts and practical techniques that can help you harness AI to supercharge your productivity, creativity, and capability.

26/06/2025 • 63:46

This is one of our favorite conversations from the last year. On the surface, it's an interview we did with Michael Lewis to coincide with the paperback release of Going Infinite, his book about Sam Bankman-Fried and the collapse of FTX. Michael, who spent months hovering over Sam's shoulder, believes he wasn't some malevolent grifter: he was an awkward kid undone by a “pathological ability to foist risk upon other people without asking their permission." But what we love about this episode is that it's not only about the rise and fall of Sam Bankman-Fried. It's also about Michael's approach to writing — and living. He opens up about losing his daughter, shares what draws him to a story, and explains how taking pleasure in the world produces his best work. 🏛️ Check out Michael's latest book, Who Is Government?: The Untold Story of Public Service 🎁 Get 25% off a Next Big Idea Club subscription when you use the code PODCAST at https://nextbigideaclub.com/

19/06/2025 • 71:58

Susan Cain always knew she wanted to be a writer. But her path to becoming one was anything but straightforward. She took a creative writing class in college and came away convinced she wasn’t very talented. So she pivoted: law school, white-shoe firm, eyes set on making partner. Seven years later, a senior partner walked into her office with life-changing news. It wasn’t going to happen. “I burst into tears,” Susan recalls. Three hours later, she quit. Within a week, she enrolled in a creative non-fiction class. A few years after that, despite never having published a word in her life, she sold her first book, Quiet, in a bidding war. Today, she ranks among the most successful non-fiction writers of her generation. In this episode, Susan takes us inside her journey from rejection to literary sensation, revealing the unexpected lessons she learned along the way. Today’s episode first appeared on Author Insider, our newsletter and community for anyone who wants to turn words and ideas into income. Learn more at authorinsider.nextbigideaclub.com. Subscribe to Susan’s Substack, The Quiet Life, at thequietlife.net

12/06/2025 • 45:23

We think that cynicism protects us from being disappointed by other people. But Stanford psychologist Jamil Zaki says the opposite is true. When we expect the worst in people, we create a self-fulfilling prophecy that brings out exactly what we feared. So in his new book, Hope for Cynics, Jamil sets out to prove that hope isn't naive: it's smart. 🎁 Looking for a gift for the graduates in your life? How about a subscription to The Next Big Idea Club? They’ll get the smartest new nonfiction as chosen by our curators Malcolm Gladwell, Susan Cain, Daniel Pink, and Adam Grant. Go to nextbigideaclub.com and use the code GRADUATION to get 20% off a new or gift membership

05/06/2025 • 58:06

Psychologist Scott Barry Kaufman broke free from resentment and rumination, shifting into what he calls an empowerment mindset. Are you ready to do the same? • Support our show by becoming a Next Big Idea Club member. Learn more here

29/05/2025 • 45:36

What if everything we've been told about having a successful career is wrong? Rutger Bregman thinks most of us are wasting our working lives and argues we should stop trying to get rich and start trying to solve the world's problems instead.

22/05/2025 • 80:48

In his new book, The Thinking Machine, Stephen Witt offers a riveting portrait of Jensen Huang, who went from immigrant dishwasher to CEO of the world’s most valuable company. • If you enjoyed this episode, check out our conversation with Walter Isaacson about his biography of Elon Musk

15/05/2025 • 81:51

Humans are wired to explore. So why are we less adventurous than ever — and what are we losing because of it? Guest: Alex Hutchinson, author of The Explorer’s Gene Further Listening: Looking for more episodes about adventure? Check out our conversations with Colin O’Brady and David Grann

08/05/2025 • 53:06

Could AI take over in the next few years? Daniel Kokotajlo thinks so. Here’s why. 💿 Check out this Spotify playlist of our other episodes about AI 📩 Want to transform your day in just 10 minutes? Sign up for our Book of the Day newsletter, and you’ll get daily, bite‑sized insights from the best new nonfiction books — in audio or text — straight from the authors. Sign up today!

01/05/2025 • 97:07

Remember magazines? Piled high on coffee tables or tucked into seatback pockets. Savored beneath beach umbrellas or skimmed anxiously in dental waiting rooms. Glorious, glossy magazines. Graydon Carter made some of the best. He started with Spy, a sly, sharp-edged monthly that managed to feel both smarter and more mischievous than anything else on the rack. But it was Vanity Fair that became his cathedral. Over his remarkable 25-year tenure as editor, he built the magazine into a financial juggernaut and a cultural touchstone renowned for its ambitious journalism and arresting photography. The hard-won wisdom he gathered along the way — about editing, storytelling, leadership, and how to leave before the music stops — is the subject of his new memoir, When the Going Was Good. (This conversation was recorded live at WBUR Cityspace.) 💿 Check out this playlist of our interviews featuring magazine greats like Michael Lewis, Sebastian Junger, Kara Swisher, and David Grann.

24/04/2025 • 59:38

You know those families where the kids all grow up to be remarkably successful? New York Times journalist Susan Dominus has spent the last few years getting to know some of them, looking for parenting techniques and life lessons. She's written a book about her findings called The Family Dynamic. "I thought I wrote a book about high-achieving families," she tells us, "but when I look back, it's really a book about families who did believe that the sky's the limit." 📕 Pre-order The Family Dynamic on Amazon, Bookshop, or from your local bookstore, send a copy of your receipt to podcast@nextbigideaclub.com, and we'll give you three months of free access to our paid Substack!

17/04/2025 • 52:51

Abundance by Ezra Klein and Derek Thompson is probably the most talked-about book in the country right now. And the most hotly debated. It’s a book about how we got here — here being a country without enough housing, a country that has lost its ambitious optimism, a country that has forgotten how to build. The prescription Ezra and Derek offer to cure what ails us is conspicuously pro-growth: more housing, more clean energy, more scientific development and technological innovation. But to pull that off, they argue, will require Democrats to question their endemic zeal for regulation. This view has fired up some liberals while simultaneously drawing ire from others. Today, Rufus sits down with Derek Thompson to talk about the book, the reaction to it, and how to convince political leaders from both sides of the aisle to embrace a liberalism that builds.

10/04/2025 • 73:16

We’re often told that success comes down to talent, hard work, and luck. But Adam Grant's research suggests that view is missing something crucial. In today’s installment of Next Big Idea Classics, Adam revisits his 2013 bestseller “Give and Take,” explaining how our interactions with others determine who thrives and who doesn’t. 💿 For Adam’s previous appearances on the show, click here 🎙️ And check out our classic interviews with Daniel Pink, Kim Scott, and James Clear

03/04/2025 • 68:39

In 2008, a mysterious figure created Bitcoin — a digital currency without banks or borders that sparked a global financial movement. And then he disappeared without a trace. Who is Satoshi Nakamoto? Why did he vanish? And why hasn’t he touched his $100 billion fortune? Today on the show, we talk to journalist Ben Wallace about his search for answers. 📕 The Mysterious Mr. Nakamoto 📩 Want to transform your day in just 10 minutes? Sign up for our Book of the Day newsletter, and you’ll get daily, bite‑sized insights from the best new nonfiction books — in audio or text — straight from the authors. Sign up today!

27/03/2025 • 58:20

Can you change who you are? When reporter Olga Khazan decided she was tired of being a “high-strung misanthrope” (her words), she turned to science for answers. What she discovered about personality — and how to change it — might surprise you. Host: Daniel Pink Guest: Olga Khazan Book: Me, But Better This episode was recorded live at Politics and Prose on March 12th.

20/03/2025 • 51:25

Every day you inhale 2,000 gallons of air. What’s in there? 📕 Air-Borne: The Hidden History of the Life We Breathe by Carl Zimmer 📩 Want to transform your day in just 10 minutes? Sign up for our Book of the Day newsletter, and you’ll get daily, bite‑sized insights from the best new nonfiction books — in audio or text — straight from the authors. Sign up today!

13/03/2025 • 56:31

Turns out it’s not all about the Benjamins. Real success, according to Sahil Bloom, author of “The 5 Types of Wealth,” also requires the freedom to decide how you spend your time, meaningful relationships, a sense of purpose that pulls you forward, and the kind of health that lets you actually enjoy all of the above. 📩 Want to transform your day in just 10 minutes? Sign up for our Book of the Day newsletter, and you’ll get daily, bite‑sized insights from the best new nonfiction books — in audio or text — straight from the authors. Sign up today!

06/03/2025 • 65:50

In part two of our conversation with Will Storr about his new book A Story Is a Deal, he reveals the five storytelling techniques you can use to captivate any audience. Plus, he helps us craft the story of the Next Big Idea Club. 1️⃣ Listen to Part 1 here 📩 Want to transform your day in just 10 minutes? Sign up for our Book of the Day newsletter, and you’ll get daily, bite‑sized insights from the best new nonfiction books — in audio or text — straight from the authors. Sign up today!

27/02/2025 • 45:56

Today, we’re sitting down with Will Storr, author of the dazzling new book A Story Is a Deal, to talk about humanity’s greatest invention: story. More than just entertainment, Will argues, story is what we do and who we are. It’s how we make sense of the world, captivate, and persuade. And yet for all its power, storytelling isn’t some elusive magic trick — it’s a skill. One you can learn. Will’s here to show you how. 🎧 Listen to Will’s previous appearance on the podcast here 📩 Want to transform your day in just 10 minutes? Sign up for our Book of the Day newsletter, and you’ll get daily, bite‑sized insights from the best new nonfiction books — in audio or text — straight from the authors. Sign up today!

20/02/2025 • 54:54

When Rajiv Shah was in his late 20s and didn’t know what to do with his life, he got a job at a fledgling nonprofit, the Bill and Melinda Gates Foundation. Before he knew it, he was a driving force behind a global vaccination program that immunized 900 million children and saved 16 million lives. At 36, he became the administrator of the United States Agency for International Development (USAID), managing a $20 billion budget, overseeing a staff of 10,000, and leading the U.S. response to global humanitarian crises. Today, as president of the Rockefeller Foundation, he’s finding innovative solutions to mitigate climate change and end energy poverty. What connects these experiences? At every step, Raj maintained a big bet mentality. What is a big bet? “A concerted effort to fundamentally solve a single, pressing problem in your community or our world. Big bets require setting profound, seemingly unachievable goals and believing they are achievable.” In this episode, he shares his methodology for creating large-scale change and making the world a better place. (This episode was first broadcast in 2024.) 💿 For more episodes about aid, philanthropy, and how best to solve the world’s problems, check out this playlist 📩 Want to transform your day in just 10 minutes? Sign up for our Book of the Day newsletter, and you’ll get daily, bite‑sized insights from the best new nonfiction books — in audio or text — straight from the authors. Sign up today!

13/02/2025 • 52:22

In this special audio essay, Rufus reflects on the big ideas from 2024 that altered his worldview. 🎙️ You can find all of the interviews mentioned in this episode in this Spotify playlist 📩 Want to transform your day in just 10 minutes? Subscribe to our Book of the Day newsletter, and you’ll get daily, bite‑sized insights from the best new nonfiction books — in audio or text — straight from the authors. Sign up today!

06/02/2025 • 37:14

A recent Pew Research survey found that most Americans are more worried than excited about AI. Reid Hoffman, however, isn't one of them. He knows the risks — arms races, runaway superintelligence, the whole humans-being-turned-into paperclips scenario — but he's still convinced that AI is poised to usher in an era of extraordinary human progress. And as you'll hear in this episode, he makes a pretty good case. Reid is the co-founder of LinkedIn, Inflection AI, and Manas AI, a partner at the venture capital firm Greylock, and host of the podcasts "Masters of Scale" and "Possible." Just this week, he published a thrilling new book called "Superagency: What Could Possibly Go Right with Our AI Future." Today, he tells Rufus why he's "unequivocally very optimistic" about AI (and why you should be, too), how he's using AI in his daily life, and why he doesn't think DeepSeek is as much of a game-changer as some people say. 📱 Follow The Next Big Idea on Apple Podcasts or Spotify

30/01/2025 • 61:29

We've got a special treat for you today. We invited Ethan Kross — psychologist, neuroscientist, and author of the bestseller "Chatter" — to give us a sneak peek at his new book, "Shift." It comes out in February, and it's a myth-busting, science-based guide to mastering your emotional life using tools you already possess. 📕 Pre-order Ethan's book here 🎧 Check out Ethan's previous appearance on the show: Apple Podcasts | Spotify

23/01/2025 • 68:15

In our deeply divided nation, there's one thing many of us seem to agree on: winter is the worst. A recent study found that nearly half of Americans would skip winter if they could. Yet not everyone dreads the cold months. Psychologist Kari Leibowitz has spent years studying these winter-lovers, and she's arrived at a surprising truth: people who thrive this time of year aren't just born that way — they've learned to see the season differently. So can you. Guest: Kari Leibowitz, author of "How to Winter" Host: Caleb Bissinger 📩 Want big ideas sent straight to your inbox every morning? Sign up for our Book of the Day newsletter

16/01/2025 • 59:57

What drives human motivation? For years, the answer seemed simple: rewards. Dangle the right carrot — a bonus, stock options, "Employee of the Month" certificate — and people will perform. But Daniel Pink's 2009 bestseller "Drive" flipped this idea on its head. Drawing on decades of scientific research, Dan revealed that our deepest motivations come from within: the innate drive for autonomy, mastery, and purpose. Now, 15 years after "Drive" revolutionized our understanding of motivation, Dan joins us to discuss how this science has evolved and what it means for anyone trying to motivate themselves or others in today's rapidly changing world. 💿 You can find Dan's previous appearances on the show here 📰 And follow his Washington Post column "Why Not?" 🎧 Check out our Next Big Idea Classics episodes with James Clear and Kim Scott 📱 Follow The Next Big Idea on Apple Podcasts or Spotify

09/01/2025 • 71:47

Forming a new habit is tough. Sticking with it is even tougher. That’s probably why someone buys a copy of James Clear’s 2018 book “Atomic Habits” every 11 seconds. James breaks down the science of habit formation into simple, actionable steps anyone can take — even you. Today on the show, he talks Rufus through the four laws of behavior change, explains how small improvements compound over time to produce remarkable results, and offers easy tips you can use now to kick bad habits and adopt good ones.

02/01/2025 • 76:13

Arthur C. Brooks used to run a prominent think tank where he was paid handsomely to influence public policy. Did all that success make him happy? Nope. So Arthur quit his job and set out to transform his life. Now he’s written a book about what he learned along the way, the #1 New York Times bestseller “From Strength to Strength: Finding Success, Happiness, and Deep Purpose in the Second Half of Life.” 💿 Want to listen back to our favorite episodes of 2024? Check out this playlist

26/12/2024 • 70:59