Slušaj Pharma Launch Secrets podcast

How Indegene Uses “Hybrid” Go-To-Market Model to Help Orchestra Omnichannel Pharma Launches for Their Clients	Pharma Launch Secrets	29:07
Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes	Pharma Launch Secrets	27:40
AI-Powered Compliant Content Creation at Scale: How Far Are We From Using Modular Content and Technology to Radically Transform Content Marketing in Pharma	Pharma Launch Secrets	36:06
“Professors in the Hot Seat,” Novo Nordisk, Medical Education, and Pharma Launches: How the KOL Interview Format Unleashed Repeated Engagement and Education for Novo Nordisk	Pharma Launch Secrets	30:34
US Launches: How to Use Media Channels, Ads, GPT, Endemic, and Non-Endemic Channels to Be Relevant From Day 1 and Drive a Successful Launch	Pharma Launch Secrets	37:43
Content, GPT, MLR, and Medical Affairs: How to Make Medical Operations Future-Ready and Lead with Trust, Scientific Evidence, and Omnichannel?	Pharma Launch Secrets	37:18
Medical Societies and Pharma: Unleashing Blockbuster Launches Through Partnerships and Medical Education	Pharma Launch Secrets	40:15
Binge-Worthy Content Experiences for HCPs: Why They Are the Key to Engaging HCPs in the Post-COVID World	Pharma Launch Secrets	42:59
Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx	Pharma Launch Secrets	45:34
A Conversation With The Havas Team: How to Use Omnichannel and CX to Succeed With Launches in 2023 and Beyond	Pharma Launch Secrets	39:48
Modular Content: How to Use It Effectively to Accelerate Pharma Launches and Drive HCP Behavior Change	Pharma Launch Secrets	39:48
Launching with Influencers: How to Leverage KOLs, DOLs and New Channels to Engage Healthcare Professionals Authentically During Your Product Launch	Pharma Launch Secrets	44:33
CX and Pharma Launches: Why Superior Clinical Data is Not Enough Anymore to Win Pharma Launches and How to Strategically Leverage Customer Experience	Pharma Launch Secrets	43:50
Omnichannel and Medical Affairs: What’s the Future?	Pharma Launch Secrets	37:40
23 Years Later: The Co-founder of Indegene Shares How Life Sciences Companies Reimagine Commercialization in 2023 in the Digital-First Reality	Pharma Launch Secrets	37:31
Launch Planning in a Digital-First Reality: How can a Traditional “Reach and Frequency” Model be Adapted to an Omnichannel Future?	Pharma Launch Secrets	43:13
The Power of Customer Experience: How Pharma Launches are Being Transformed, with Mark Makuch, SVP of Strategy at Havas Health CX	Pharma Launch Secrets	37:11
“Hidden Value” of Pharma Launches - Why All Pharma Companies Have It, How to Find It, and How to Leverage It	Pharma Launch Secrets	29:28
How Do Outdated FDA Regulations Affect the New World of Pharma Launches? With Dale Cooke, President of Philly Cooke Consulting	Pharma Launch Secrets	37:57
Bridging the “Pharma-Startup Gap”: How Can Pharma Companies and Digital-Health Startups Work Effectively to Bring Products to Market Faster	Pharma Launch Secrets	32:06
Search Listening: How One Billion Google Health Searches a Day Can Inform Pharma Launches with Julia Walsh, CEO of Brand Medicine International	Pharma Launch Secrets	38:11
How to Use Video Content to Engage HCPs: Secrets From Other Industries with Chris Savage, Co-founder and CEO of Wistia	Pharma Launch Secrets	31:38
Pharma’s NEW Launch Machine: How CX, Data, Multiple $200M - $500M Launches, and Agility Come Together with Indraneel Mukherjee, Senior Principal, Commercial Strategy at IQVIA Strategy Consulting	Pharma Launch Secrets	47:11
How to Use Video Content to Reach and Engage HCPs While Driving Product Adoption - Learnings From Other Industries with Tyler Lessard, VP of Marketing and Chief Video Strategist at Vidyard	Pharma Launch Secrets	40:47
First-in-Class vs Me-Too Launch Differences and the Role of Content, Hyperpersonalization, and Technology with Frank Dolan, Founder and CEO of ARSENAL	Pharma Launch Secrets	39:15
David and Goliath: How Can First-Time Launchers Avoid Failure and Beat Big Pharma Launches with Rohit Sood, Executive Vice President at EVERSANA	Pharma Launch Secrets	36:24
Peer-to-Peer Programs and Pharma Launches: Opportunities to Engage HCPs Using Short-Form, Trusted, Clinically Relevant Information with Andrew Willmer, EVP of Strategy and Innovation at Symbiotix	Pharma Launch Secrets	40:26
The Digital-First Future and the “Data flywheel”: How Can Pharma Use the Combination of Data, AI, and Content to Drive Successful Product Launches with Scott Snyder, Chief Digital Officer at EVERSANA	Pharma Launch Secrets	27:47
How Data Analytics Can Create Competitive Advantages for Your Pharma Launch with Bharti Rai, SVP and GM of Health Insights, Products and Solutions at CVS	Pharma Launch Secrets	33:36
US Launches: Right Size, Right Time, Right Place, and the Importance of Execution in Ensuring an Effective Launch with Trevor Landry, Senior Vice President - Commercial Lead at Syneos Health	Pharma Launch Secrets	26:32
Reuters Panel on Customer Engagement: How to Use Content to Drive HCP Trust	Pharma Launch Secrets	45:12
The Death of “Blockbuster” Products: Micro Launches and a Data-driven Approach to Marketing with Indraneel Mukherjee, Associate Partner at ZS Associates	Pharma Launch Secrets	36:41
Medical Affairs and Pharma Launches: Strategies, Budgeting and Planning with Meg Heim of Heim Global Consulting	Pharma Launch Secrets	29:48
Trust, Digital Innovation, Metaverse and Pharma Launches: What is the Connection? with Brendan Gallager of Publicis Health	Pharma Launch Secrets	31:00
EU Launches, Omnichannel and Medical Affairs: Beyond the Support Role, with Matthew Goodman of LUCENT biopharma	Pharma Launch Secrets	37:22
How to Use Personalized On-Demand Video to Engage HCPs. Bozidar Jovicevic, CEO of Evermed, Speaking at a Reuters Pharma Event	Pharma Launch Secrets	08:16
Trailer	Pharma Launch Secrets	01:05

How Indegene Uses “Hybrid” Go-To-Market Model to Help Orchestra Omnichannel Pharma Launches for Their Clients

29:07

Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes

27:40

AI-Powered Compliant Content Creation at Scale: How Far Are We From Using Modular Content and Technology to Radically Transform Content Marketing in Pharma

Pharma Launch Secrets

36:06

“Professors in the Hot Seat,” Novo Nordisk, Medical Education, and Pharma Launches: How the KOL Interview Format Unleashed Repeated Engagement and Education for Novo Nordisk

Pharma Launch Secrets

30:34

US Launches: How to Use Media Channels, Ads, GPT, Endemic, and Non-Endemic Channels to Be Relevant From Day 1 and Drive a Successful Launch

Pharma Launch Secrets